---
title: 'Product Marketing Manager at Good Inside'
canonical: 'https://feeny.ai/job/product-marketing-manager-good-inside-new-york-t1brws7r2vr2'
type: 'job'
last_seen: '2026-09-08'
---

# Product Marketing Manager at Good Inside

- **Company:** Good Inside
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-02-24
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/goodinside/jobs/5061642007

## Job description

## Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We’re hiring a Product Marketing Manager to sit at the center of how we bring Good Inside to life. This is a true PMM role - but at Good Inside, that means marketing two interconnected products:

- Our digital product (app experience, UX, features, tech functionality)
- Our content product (expert-led written, audio, and video programming that drives real parenting transformation)

This person will sit on the Marketing team and report to the Head of Marketing, while building strong cross-functional relationships with Product Managers, Content Managers, Writers, Creative, Lifecycle, Growth, and Analytics.

Your job is to ensure we tell the right story about what we build, and that every feature, experience, and piece of content lands clearly, compellingly, and strategically in-market.

This is a hybrid role and requires 3 days per week in our Midtown Manhattan office.

## What You’ll Own

Turn Product Into Story You’ll take what we’re building and make it matter. Translate roadmap into clear, compelling messaging that shows parents not just what a feature does, but how it changes their everyday life.

Launch What We Build Own go-to-market for features, content drops, and big moments. Write the brief. Shape the narrative. Partner across Growth, Lifecycle, Creative, and Social to bring it to life across every channel.

Market Content Like a Product Our content isn’t a library,  it’s a strategic offering. You’ll position series, workshops, and new drops in ways that feel differentiated, urgent, and transformative.

Sharpen the Message Keep our messaging tight, human, and clear. Eliminate fluff. Strengthen differentiation. Make sure what we promise matches what parents experience inside the product.

Connect the Dots Work closely with Product, Content, Analytics, Growth, and Creative. Be the bridge between what we build and how we show up in the world.

## Who You Are

- 4–6 years of experience in product marketing, content marketing, or growth marketing
- Experience partnering closely with Product teams on feature launches
- Strong messaging and positioning skills - you can turn complexity into clarity
- Comfortable working in fast-moving, ambiguous environments
- Highly organized and proactive - you don’t wait to be handed a brief
- Deeply collaborative and low-ego
- Data-informed - you care about performance and iteration
- Excited about building a category-defining consumer brand

Bonus if you:

- Have experience in subscription businesses
- Working knowledge of analytics/dashboards like Amplitude or Looker/Omni
- Have worked in content-driven or community-driven products
- Have experience marketing both technology and media/content

## What We Offer

- Compensation: Annual salary for this role will be $140k - $155k
- Company Equity
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Hybrid work environment
- A high-ownership, high-performance, high-collaboration culture

## Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our [Privacy Policy](https://www.goodinside.com/privacy-policy/). California applicants, please also see our [CA Applicant Privacy Notice](https://www.goodinside.com/privacy-policy/#california-applicant-privacy-notice).

## About Good Inside

## Company Overview
- **One-liner**: Good Inside is a global parenting movement that gives parents a better way to see and solve challenges by focusing on the parent behind the parenting and the child behind the behavior.
- **Entity Type**: Private (Seed VC stage)
- **Headquarters**: New York, New York, United States (1450 Broadway, Floor 29)
- **Founded**: 2020
- **Founders**: Dr. Becky Kennedy and Dr. Erica Belsky

## Core Business
- **Primary industry/industries**: Parenting guidance and support, personal development, family services, digital content & community.
- **Target customers**: B2C – parents, caregivers, and families globally.
- **Mission or purpose statement**: Help families heal by bringing out the good inside everyone, redefining parenting as a learnable skill rather than an innate instinct.

## Products & Services
- **Good Inside Method**: A clinical and evidence-based framework for addressing behavioral challenges, fostering connection, and building sturdy parenting skills. Delivered through books, courses, and coaching.
- **24/7 Membership & Community**: A subscription-based platform offering personalized guidance, AI-powered support (chatbot), access to experts (e.g., baby, tween/teen, feeding specialists), and a global community of parents.
- **Digital Content & Resources**: Blog posts, videos, social media content, and Dr. Becky Kennedy’s #1 *New York Times* bestselling book.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Total Funding – Seed VC round (amount not disclosed) from Inspired Capital and Offline Ventures.
- **Notable Investors/Partners**: Inspired Capital, Offline Ventures.
- **Growth Signals**:  
  - Community of over 2 million parents (as of careers page)  
  - Linkedin followers: 13,922 (up 51.6% YoY)  
  - Headcount: 72 employees (up 56.9% YoY, +41 people)  
  - 9 active job postings (up 125% YoY)  
  - Monthly headcount growth of +8.7%

## Competitive Advantages
- Founder-led credibility: Dr. Becky Kennedy is a clinically trained psychologist and #1 *NYT* bestselling author, giving the brand deep authority in the parenting space.
- Unique “parent + child” dual focus that differentiates from one-sided behavior management approaches.
- Proprietary AI‑powered chatbot and technology that scales personalized support.
- Established emotional brand connection and loyal community (millions of parents).

## Strategic Focus
- Refining and expanding the product (AI coaching, platform features) to serve more families.  
- Scaling reach through content, community growth, and strategic hires in engineering, product, and marketing.  
- Building a high‑ownership, bold team to drive innovation in the parenting‑tech space.

## Why Work Here
- **Culture**: Emphasizes open, honest communication, personal growth, self‑care, work‑life balance, and boundaries – aligned with the company’s parenting principles.
- **Flexible hybrid work**: Office located near Bryant Park in Manhattan; remote options for some roles.
- **Perks & Benefits** (from careers page):  
  - Competitive salary plus company equity  
  - Medical, dental, vision, disability & life insurance  
  - 16 weeks of parental leave  
  - 3 weeks vacation + sick leave + 11 paid holidays  
  - Two “Quiet Weeks” per year for rest  
  - Quarterly Self‑Care Fridays (fall, winter, spring) and Summer Fridays  
  - Career development and self‑development intertwined
- **Engineering culture**: Roles like Senior Machine Learning Engineer and Senior Platform Engineer indicate a tech-forward, data-driven environment.

## Sources
1. [careers page](https://www.goodinside.com/careers/)
2. [goodinside.com](https://www.goodinside.com/)
3. [Greenhouse job board](http://job-boards.greenhouse.io/goodinside)
4. [CB Insights](https://www.cbinsights.com/company/good-inside)
5. [LinkedIn](https://www.linkedin.com/company/goodinside)

## Other roles at Good Inside

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