---
title: 'Product Marketing Manager, Growth at Lovable'
canonical: 'https://feeny.ai/job/product-marketing-manager-growth-lovable-london-wq6v4wj67d09'
type: 'job'
last_seen: '2026-09-11'
---

# Product Marketing Manager, Growth at Lovable

- **Company:** Lovable
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/lovable/b346e4d6-f082-4428-bb60-ce4961108dfd

## Job description

TL;DR - Lovable's product-led growth motion has been core to its success, and messaging is one of the biggest levers we have to move users from signup to activation to expansion. This role owns that lever: the messaging and positioning strategy for the self serve journey. You'll own how we talk to self serve users at every stage, from the words in an onboarding email to the framing of an upgrade prompt. You'll partner closely with the Growth PM, who owns the growth roadmap and the product/experimentation strategy behind it, and with our Lifecycle team, who execute lifecycle campaigns day to day. Your job is to bring the messaging point of view: what story we should be telling at each stage, which positioning will land best with which segment, and what new content or messaging should be created to support the roadmap the Growth PM has set.

Why Lovable? Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started. We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world. Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

## Who you are

- A clear, sharp writer, able to explain a complex feature in an email subject line or an in app tooltip.
- Strong at positioning: you can look at a user segment and a product moment and know what story will resonate.
- Comfortable partnering closely with a Growth PM and a Lifecycle team without needing to own their roadmap or tooling.
- Able to build cross functional trust and alignment without formal authority.
- Curious about data and results, even if you're not the one running the experiments; you want to know what messaging is working and why.
- Biased toward shipping and iterating on messaging quickly over lengthy planning cycles.

## What we’re looking for

- 6+ years of experience in product marketing, lifecycle marketing, or content/messaging roles.
- Experience at a high tech company.
- Direct experience writing messaging and positioning for a PLG or self serve product, ideally across the signup to paid to expansion journey.
- A track record of writing customer facing content, campaigns, or messaging that you can speak to in detail, and that you can point to measurable outcomes for.
- Experience partnering with product, growth, or lifecycle teams to bring messaging into their workflows, without owning the underlying roadmap or systems. Preferred:
- Experience working alongside lifecycle or CRM tools such as Braze, Iterable, or [Customer.io](http://Customer.io), even if you weren't the one operating them.
- Familiarity with growth metrics and experimentation frameworks (PQLs, activation rate, feature adoption) enough to speak the same language as a Growth PM.
- Experience working with developer, startup, or solo builder audiences.
- Experience building messaging frameworks or toolkits that scaled across multiple teams.

## What you’ll do

- Own messaging and positioning strategy for the self serve journey, from signup through activation and expansion.
- Partner with the Growth PM to translate their roadmap and experimentation priorities into strong, on-brand messaging, bringing your own point of view on framing and positioning rather than just executing briefs.
- Work hand in hand with the Lifecycle team on new content and messaging for email, in-app surfaces, and push notifications, ensuring everything reflects our positioning and voice.
- Develop clear point of view documents and messaging guidance for different self serve segments (solo founders, indie hackers, small teams) that inform both lifecycle content and broader growth campaigns.
- Write and refine copy for high leverage touchpoints: onboarding flows, activation nudges, upgrade prompts, and in-app messaging.
- Review and sharpen messaging coming out of experiments and campaigns, helping the team understand not just whether something worked, but why, from a messaging and positioning lens.
- Build a shared messaging toolkit (voice, tone, positioning by segment, proof points) that Lifecycle and Growth can both draw from.
- Represent the messaging and positioning perspective in growth planning, as a thought partner to the Growth PM rather than an owner of the roadmap itself.

## About your application

Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal.

## About Lovable

## Company Overview
- **One-liner**: Lovable provides an AI-powered platform that enables users to build apps, websites, and digital products through natural language prompts, automating the software development process.
- **Entity Type**: Private (Series B)
- **Headquarters**: Stockholm, Sweden
- **Founded**: 2023
- **Founders**: Anton Osika (CEO), Fabian Hedin (CTO)

## Core Business
- **Primary industry/industries**: Software Development, AI-Powered Development Tools
- **Target customers**: B2B, B2C, Enterprise, SMB, individual builders and developers
- **Mission or purpose statement**: Democratizing software creation by allowing anyone to build apps and websites by simply describing what they want.

## Products & Services
- **Lovable Platform (AI App Builder)**: A no-code, AI-powered platform where users describe an app or website idea, drop in screenshots or docs, and the AI builds a working prototype in real-time. Users can then refine and deploy with simple feedback and one-click deployment. Type: SaaS / AI Platform.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of $553.5M USD (as of latest round). Annual Revenue estimated between $100M-$500M USD. Annual Recurring Revenue surged by more than 30% in a single month earlier in 2026.
- **Notable Investors/Partners**: Menlo Ventures (led Series B), Creandum (led Seed Round), byFounders, Hummingbird Ventures. Investors include 15 in Series B and 25 in Series A.
- **Growth Signals**: Explosive headcount growth of +646.1% year-over-year to 524 employees. Operates in 56 countries. Acquired Molnett. Active job postings at 115. Millions of projects built on the platform.

## Competitive Advantages
- **Speed of Development**: Allows users to go from idea to working prototype in minutes, dramatically faster than traditional coding.
- **Low Barrier to Entry**: Requires no deep coding skills, opening software creation to a massive audience of non-developers.
- **"Founder DNA" Culture**: The company actively hires for and rewards an ownership mindset, autonomy, and the ability to move fast—traits often found in founders. This creates a high-performance, low-ambiguity environment.
- **Transparent Decision-Making**: Uses a simple "IPS" (Issue and Proposed Solution) framework for decisions, made in writing and shared publicly across the company, enabling speed and clarity across time zones.

## Strategic Focus
- **Rapid Scaling**: Focused on growing the team to around 400 employees globally (from 146 in early March 2026), prioritizing engineering, product, and design.
- **Go-to-Market Expansion**: Building out sales, customer success, and marketing functions to support its rapid revenue growth.
- **Platform Development**: Continuing to enhance the AI app builder's capabilities, reliability, and enterprise features (as evidenced by a Product Manager (Enterprise) role).

## Why Work Here
- **Culture of Ownership & Impact**: The company explicitly seeks "founder-types" who take ownership, ship meaningful work from day one, and are comfortable with autonomy and ambiguity.
- **High-Growth Environment**: Being part of a company that is scaling revenue and headcount at an explosive rate offers significant career growth opportunities.
- **Global & Remote-First**: With offices in Stockholm, San Francisco, London, and Boston, and a remote-friendly policy, the team is distributed globally.
- **Comprehensive Benefits**: Includes unlimited AI access, meaningful equity, paid parental leave, wellness & health budget, and relocation support.
- **Engineering & Product Focus**: The culture emphasizes speed, results, and tight feedback loops over rigid process, which is attractive for builders who want to move fast.

## Sources
1. [lovable.dev](https://lovable.dev/)
2. [Lovable Careers Page](https://lovable.dev/careers)
3. [LinkedIn - Lovable](https://www.linkedin.com/company/lovable-dev)
4. [Business Insider - Lovable Hiring Strategy](https://www.businessinsider.com/lovable-hiring-strategy-founder-dna-structure-vibe-coding-2026-3)
5. [Jobs.ashbyhq.com - Lovable](https://jobs.ashbyhq.com/lovable)

## Other roles at Lovable

- [Corporate Communications & Public Affairs (Europe)](https://feeny.ai/job/corporate-communications-public-affairs-europe-lovable-stockholm-jct65524fywy) — Stockholm, Sweden
- [Growth Creative Strategist](https://feeny.ai/job/growth-creative-strategist-lovable-london-1vy5y3pr4dd8) — London, United Kingdom
- [Mid-Market Account Executive, Nordics](https://feeny.ai/job/mid-market-account-executive-nordics-lovable-stockholm-7j9v7fy18bc6) — Stockholm, Sweden
- [IT Specialist](https://feeny.ai/job/it-specialist-lovable-stockholm-ga64k7mncepa) — Stockholm, Sweden
- [Finance & BizOps, Marketing](https://feeny.ai/job/finance-bizops-marketing-lovable-london-n1vvanp95nkb) — London, United Kingdom
- [Transformation Lead](https://feeny.ai/job/transformation-lead-lovable-new-york-7qn1f98pk2td) — New York, NY
- [Product Partnership Engineer](https://feeny.ai/job/product-partnership-engineer-lovable-san-francisco-63mdymvkzfg8) — San Francisco, CA
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- [Trust & Safety Engineer](https://feeny.ai/job/trust-safety-engineer-lovable-stockholm-q2n6a2avm2y9) — Stockholm, Sweden