--- title: 'Product Marketing Manager/GTM Owner (Talent Pool) at Percona' canonical: 'https://feeny.ai/job/product-marketing-manager-gtm-owner-talent-pool-percona-budapest-n8a27tj1cc2g' type: 'job' last_seen: '2026-09-10' --- # Product Marketing Manager/GTM Owner (Talent Pool) at Percona - **Company:** Percona - **Location:** Budapest, Hungary - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-24 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.ashbyhq.com/percona/90673210-45ab-47e3-8906-9ce20e1039e1 ## Job description Product Marketing Manager/GTM Owner (Cloud Native) Talent Pooling Opportunity We are currently building a talent pool for this role and welcoming applications from candidates who may be interested in joining us in early Q4. Please note that this is a forward-planning recruitment process, so there may be a delay in responding to applications. We appreciate your patience and will be in touch with suitable candidates as the process progresses. ## About the role Percona is hiring a Product Marketing Manager/ Go-To-Market (GTM) Owner to lead and execute go-to-market strategies for our Cloud Native product line: PostgreSQL, MySQL, and MongoDB Kubernetes Operators. You will own positioning, messaging, launches, sales enablement, and community/event strategy for this product line, working closely with engineering, sales, partnerships, and revenue operations. This is an individual contributor role with a high degree of ownership. You will be the dedicated marketing lead for Cloud Native and the primary point of contact for turning product and partnership work into market-facing content and campaigns. ## What you'll do - Develop positioning and messaging that clearly connects Percona's Kubernetes software with its Support and Services offerings, collaborating closely with Product, Sales, and Engineering teams. - Own go-to-market strategy and launch execution for new releases, features, and service offerings across the portfolio. - Create and maintain GTM assets, including web pages, datasheets, case studies, white papers, and sales enablement materials. - Engage with the open-source community, partners, and customers to strengthen Percona's Kubernetes market presence, generate customer insights, and drive service adoption. - Build customer evidence through interviews, Jobs-to-be-Done research, case studies, testimonials, and other proof points. - Influence product strategy and roadmap by bringing together customer feedback, market insights, and competitive analysis. - Optimize marketing effectiveness through audience segmentation, campaign performance analysis, and data-driven recommendations. - Partner with Digital Marketing to maximize the impact of content, SEO, PPC, email, social media, and other demand generation channels. ## What you'll bring - Technical background or familiarity with Database management or the Kubernetes software market is a plus. - 2+ years of experience in go-to-market, product marketing, or solution-focused roles. - Product Marketing Alliance or Pragmatic (or any other PMM) certification is a plus - Solid understanding of customer buying journeys and decision-making processes. - Strong data analysis skills to drive segmentation and performance tracking for demand generation. - Exceptional writing, communication, and presentation abilities. - Proven experience aligning messaging and value propositions with customer and sales needs, including communication with prospects, partners, and industry analysts. - Fluency in English (written and spoken). - A data-driven mindset. You form a view, test it, and adjust based on what you learn Why Percona? At Percona, we believe an open world is a better world. Our mission is to enable everyone to innovate freely, by providing the best open source database software, support, and services. We make databases and applications run better through a unique combination of expertise and open source software built with the community for you. Our technical teams are experts in MySQL, MongoDB, PostgreSQL, and MariaDB. Percona is proud to be a remote-only and globally dispersed workforce – we have colleagues in more than 50 countries! We offer a collaborative, highly-engaged culture where your ideas are welcome and your voice is heard. Our staff receives generous benefits including flexible work hours and various paid time off programs, all your equipment for your remote office, funds for career development (external training, certifications, conferences), ongoing connectivity allowances, and the opportunity to participate in our equity incentive plan. We also have benefits that support a healthy work/life balance such as The Percona Adventure Team, Work-from-Anywhere, FlowDays, FryDays, and overall flexibility. We also support being socially responsible through our PAVE volunteering program and Women Transforming Technology. If you love the idea of working with a high-growth tech company that is one of the best in the business and known globally as a leader in the open-source database space, let’s talk! Connect with us and stay up to date on our latest news and developments by following us on [LinkedIn](https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn:li:organization:421929&keywords=percona&origin=RICH_QUERY_TYPEAHEAD_HISTORY&position=0&searchId=29912b91-aeb0-4aa6-b3ab-fc70c59fa57f&sid=u0N) and [Twitter](https://twitter.com/Percona?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor). We look forward to connecting with you! ## About Percona ## Company Overview - **One-liner**: Percona builds enterprise-grade open source database software and provides expert support, managed services, and training for MySQL, PostgreSQL, MongoDB, Valkey/Redis, and MariaDB, with a focus on freedom from vendor lock-in. - **Entity Type**: Private (Bootstrapped) - **Headquarters**: Global (Remote-first); no single physical office disclosed in sources - **Founded**: 2006 - **Founders**: Peter Zaitsev and Vadim Tkachenko ## Core Business - **Primary industry**: Database software and services (open source infrastructure) - **Target customers**: B2B – Enterprises and SMBs running database workloads on-premises, in the cloud, or on Kubernetes - **Mission / Purpose**: “We believe in open source. Full stop.” – Defending open source since 2006, building software that’s free from lock-in, licensing traps, and vendor agendas. ## Products & Services - **Percona Server for MySQL**: Enterprise-grade, drop-in replacement for MySQL with enhanced performance, security, and observability. - **Percona Distribution for PostgreSQL**: Open source PostgreSQL distribution with bundled extensions, tools, and Kubernetes Operator. - **Percona Distribution for MongoDB**: Production-ready MongoDB distribution with advanced management and backup tools. - **Percona for Valkey / Redis**: Support and tooling for Valkey and Redis, including Kubernetes Operators and performance tuning. - **Expert Support**: 24×7 incident response, troubleshooting, and advisory for all supported databases. - **ExpertOps Proactive Database Management**: Hands-on, proactive management to keep environments stable, tuned, and monitored. - **Managed Services**: Project-based consulting, architecture changes, and deep technical problem solving. - **Training**: Instructor-led, hands-on training for MySQL, PostgreSQL, MongoDB, and Valkey/Redis. - **Percona Monitoring and Management (PMM)**: Free, open source database observability platform (PMM 3.0.0 released in 2025). - **Percona Toolkit & XtraBackup**: Command-line tool sets and backup solutions for MySQL/MariaDB. - **Kubernetes Operators**: Certified Kubernetes Services Provider for MySQL, PostgreSQL, and MongoDB. ## Market Standing - **Valuation / Market Cap**: Not publicly available (private company) - **Key Metric**: 4.2 million+ downloads per month; 350 teammates across 52 countries - **Notable Investors / Partners**: None disclosed (bootstrapped) - **Growth Signals**: - Launched Valkey packages and support in 2025 - Released PG_TDE Extension and PMM 3.0.0 - Named a Kubernetes Certified Services Provider for MySQL, PostgreSQL, and MongoDB - 2024 Inc. Best Workplaces award winner - High employee satisfaction: 92% approve of CEO, 93% job satisfaction, 85% would recommend to a friend (from careers page) ## Competitive Advantages - **Vendor‑neutral, open source commitment**: No lock‑in, no bloated licensing fees – full control remains with the customer. - **Multi‑database expertise**: Deep support across MySQL, PostgreSQL, MongoDB, Valkey/Redis, and MariaDB. - **Engineering‑led culture**: Actively contributes code and tooling upstream; runs Percona Live community events. - **Remote‑first since 2006**: Mature distributed work model with proven global talent acquisition. - **Kubernetes native**: Certified Kubernetes Service Provider, enabling consistent deployment across on‑prem, hybrid, and multi‑cloud. ## Strategic Focus - **Modernize for AI & analytics**: Help customers handle emerging workloads without replatforming or feature lock‑in. - **Security & sovereignty**: Deliver transparent, verifiable database security that keeps data control and compliance in customer hands. - **Cost optimization**: Cut licensing waste and cloud overprovisioning through open source alternatives. - **Expand Valkey ecosystem**: Invest in Valkey as the open source fork of Redis, providing packages, operators, and support. - **Continuous innovation**: Release new features like PMM 3.0, PG_TDE, and Kubernetes Operators to stay ahead of enterprise needs. ## Why Work Here - **Remote‑only culture**: Fully remote since 2006; flexible hours and no geography constraint. - **Work‑life balance perks**: “FryDays” (quarterly 3‑day weekends), “Flow Day” (uninterrupted focus time), and a wellness allowance and counseling program. - **Learning & growth**: Dedicated Learning Academy; strong investment in personal and professional development. - **Values‑driven environment**: “Customer > Percona > Team > Me”, “Find a Better Way”, “Get Stuff Done” – results‑oriented with high autonomy. - **Great place to work**: 2024 Inc. Best Workplaces winner; 92% CEO approval, 93% job satisfaction, 93% positive view of colleagues. - **Diverse, global team**: Teammates in 52 countries; inclusive hiring across technical and non‑technical backgrounds. ## Sources 1. [percona.com/about](https://www.percona.com/about/) 2. [percona.com](https://www.percona.com/) 3. [percona.com/careers](https://www.percona.com/careers/) 4. [percona.com/resource/percona-overview](https://www.percona.com/resource/percona-overview/) 5. [jobs.ashbyhq.com/percona](https://jobs.ashbyhq.com/percona) ## Other roles at Percona - [Director, Global Human Resources (Remote)](https://feeny.ai/job/director-global-human-resources-remote-percona-global-943hsd40zpbj) — Global - [Technical Writer - PostgreSQL](https://feeny.ai/job/technical-writer-postgresql-percona-global-8bzcbwcnq51d) — Global - [Practice Lead: AWS (Remote)](https://feeny.ai/job/practice-lead-aws-remote-percona-global-tabyq66bwfya) — Global - [SVP, Global Services (Remote)](https://feeny.ai/job/svp-global-services-remote-percona-boston-1fywq9bh37n3) — Boston, MA - [Software Developer in Test (Talent Pool)](https://feeny.ai/job/software-developer-in-test-talent-pool-percona-emea-yt0fzd5zq1nq) — EMEA - [Jr. Service Desk Agent](https://feeny.ai/job/jr-service-desk-agent-percona-south-mqrd74b6yz3z) — South, United States - [GTM Coordinator, Cloud Native (Talent Pool)](https://feeny.ai/job/gtm-coordinator-cloud-native-talent-pool-percona-budapest-r3q6brvy0nnk) — Budapest, Hungary - [Growth Marketing Manager, Cloud Native (Talent Pool)](https://feeny.ai/job/growth-marketing-manager-cloud-native-talent-pool-percona-budapest-4ztwr2b2k385) — Budapest, Hungary - [Executive Assistant to the CEO (Remote)](https://feeny.ai/job/executive-assistant-to-the-ceo-remote-percona-budapest-dhcm6w0f902w) — Budapest, Hungary - [MySQL Database Support Engineer (AMERICAS - Remote)](https://feeny.ai/job/mysql-database-support-engineer-americas-remote-percona-americas-27jqw1zcn5gs) — Americas