--- title: 'Product Marketing Manager (Healthcare) at Phamily' canonical: 'https://feeny.ai/job/product-marketing-manager-healthcare-phamily-new-york-7t999xbgcpn2' type: 'job' last_seen: '2026-09-13' --- # Product Marketing Manager (Healthcare) at Phamily - **Company:** Phamily - **Location:** New York, NY - **Posted:** 2026-03-17 - **Last confirmed live:** 2026-09-13 - **Apply:** https://job-boards.greenhouse.io/jobsatphamily/jobs/5156361008 ## Job description Product Marketing Manager Location: Manhattan, NYC Job Type: Full-time: 100% On-Site - 5 days a week Job reports to: Director of Strategic Growth Salary Range: 105K-125K annually ## About Jaan Health/Phamily Jaan Health is a leading AI-based care management company serving healthcare providers. For nearly a decade, the company has leveraged its easy-to-use, proprietary technology to enable health systems, medical groups, and ACOs to deliver high-quality, high-ROI proactive care to hundreds of thousands of previously underserved patients. Phamily, the company's core technology platform, has transformed chronic disease management with clinically tested AI and easy-to-use technology that enables physicians and care teams to offer high-touch, individualized patient care that has been proven to reduce investment in extra labor and the overall cost of care.  Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases. Learn more at phamily.com. Job/Role Description The Product Marketing Manager will help expand Phamily’s tech-enabled care transformation services into the enterprise healthcare market: health systems, health networks, and large physician groups. This role sits at the intersection of Product, Marketing, and Sales and plays a key role in communicating the value of Phamily’s AI-powered care management capabilities to healthcare organizations. The Product Marketing Manager will translate Phamily’s care management solution and complex healthcare workflows into compelling, outcome-focused messaging that shows how our solution fits into provider environments, helping clinical and operational leaders improve patient outcomes, streamline care delivery, and drive sustainable revenue from proactive care programs. This includes supporting product and service launches, developing sales enablement materials, and ensuring consistent messaging across marketing and sales channels. This will be a new capability at Phamily. We are an AI company, and we want you to thoughtfully consider the best practices from traditional approaches to product marketing–and then leverage AI to build a better, faster, more scalable approach from the ground up. Key Responsibilities: - Establish a regular cadence of customer, prospect, and analyst engagement to surface insights that sharpen positioning, inform product direction, and identify emerging opportunities. - Provide direct support for enterprise deals, custom positioning, objection handling, and competitive differentiation, and build a win-loss analysis program that feeds back into messaging and strategy. - Partner with Product, Solutions, and BI to capture and package customer performance data and outcomes into content-ready proof points (case studies, ROI data, clinical results). Own the project management of getting these stories out of the organization. - Build and maintain competitive battlecards for key competitors. Develop offense/defense strategies by competitor category. Equip sales with real-time competitive intelligence for active deals. - Develop a rigorous approach to testing messaging with target personas, not just crafting it, but validating what resonates through customer conversations, sales feedback, and market signals. - Establish an S-M-L framework for right-sizing product or services launches, from minor feature updates to major capability launches, with appropriate cross-functional coordination for each tier. Build toward a regular launch cadence. - Leverage AI tools (Claude, etc.) to accelerate competitive research, messaging iteration, battlecard creation, market scanning, and enablement content development. Build repeatable AI-assisted workflows that let a lean PMM function operate at enterprise scale. Requirements: - 5+ years of experience in product marketing, preferably in healthcare technology or digital health - Demonstrated experience using AI tools to accelerate product marketing workflows, competitive analysis, messaging development, enablement creation, or market research. You can show how AI makes you faster and better, not just that you've tried it. - Strong ability to translate technical product capabilities into clear business value - Experience supporting enterprise or B2B sales teams - Familiarity with healthcare delivery models such as care management, population health, or value-based care - Excellent communication, presentation, and storytelling skills - Experience working cross-functionally with product, marketing, and sales teams - Strong analytical skills and ability to interpret market insights - Bachelor’s degree in marketing, business, healthcare administration, or a related field Preferred Requirements: - Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out. Our Compensation & Benefits - Salary Range: 105K-125K annually Competitive compensation commensurate with experience - Potential to earn equity based on performance - Medical, dental, and vision coverage for employees and dependents at a nominal cost - Paid maternity leave - FSA and Dependent Care account options - 401(k) Eligibility after 6 months of full-time employment - Collaborative, mission-driven work environment If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You’ll join a smart, humble, and collaborative team dedicated to improving healthcare. ## Equal Employment Opportunity Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other legally protected status. ## About Phamily ## Company Overview - **One-liner**: Phamily delivers an AI-powered, full-service proactive care management platform that helps healthcare organizations improve patient outcomes and reduce costs by deploying a clinical workforce and technology as a white-labeled extension of their team. - **Entity Type**: Private (total funding of $30M, most recently $25M secured in June 2025) - **Headquarters**: Cincinnati, Ohio, United States - **Founded**: 2013 - **Founders**: Nabeel Kaukab (CEO) and Toufique Harun (Co-Founder & CPO) ## Core Business - **Primary industry**: Healthcare technology – chronic disease management, care management, and population health. - **Target customers**: B2B – health systems, medical groups, ACOs, specialty networks, and integrated delivery networks (IDNs). - **Mission / purpose**: “Enabling high-quality healthcare for all patients, everywhere, all the time” by moving physicians from reactive, episodic care to proactive care management and ensuring fair compensation. ## Products & Services - **Phamily Platform (SaaS)**: AI-driven software for proactive care management, chronic disease management, and patient engagement. Includes EHR integration, configurable clinical protocols, and analytics to close care gaps, drive annual wellness visits, and reduce readmissions. - **Full-Service Clinical Workforce (Service)**: A dedicated team of APPs, RNs, LPNs, LMSWs, etc. that acts as a white-labeled care team. Supports large-scale patient enrollment (e.g., 10,000 patients in 90 days) and can badge-flip existing underutilized staff. - **Flexible Labor Solutions**: Enables healthcare organizations to move labor costs off their balance sheet while improving care capacity. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed. - **Key Metric**: Total funding of $30M (last round: $15M non-dilutive growth capital from Level Structured Capital in June 2025). CB Insights reports the company is at a “Debt” stage. - **Notable Investors / Partners**: Level Structured Capital (lead in latest round), Darwin Venture Management, Hustle Fund, Mentors Fund, Malin Corporation; advised by KeyBanc Capital Markets. - **Growth Signals**: - Serves over 150 healthcare organizations and hundreds of thousands of patients (250+ chronic condition diagnoses). - 90%+ patient engagement; reduces readmissions by 40%; clients see $2.5M net operating income per 10,000 patients and $1,885 total cost of care reduction per patient per year. - Headcount: ~67 employees (LinkedIn), +20.3% yearly growth. - Active job postings: 40 (up 344% year-over-year), indicating rapid scaling. - Described as an “eight-figure business” without needing institutional capital prior to the $25M round. ## Competitive Advantages - **Proprietary AI + Clinical Workforce**: Combines a decade of clinical data and AI with a deployed care team – a model hard to replicate internally. - **Proven ROI**: Profitable for clients in under 90 days; reduces total cost of care while improving outcomes (e.g., 40% fewer readmissions). - **Scalable Deployment**: Can enroll 10,000 patients in a single cohort within 90 days, leveraging EHR integration and white-labeling. - **Capital Efficiency**: Built a strong, profitable business before taking institutional capital, indicating disciplined operations. ## Strategic Focus - **Expansion into larger health systems and integrated networks**: Penetrating new market segments beyond existing medical groups and ACOs. - **Scaling the clinical workforce and platform capabilities** to extend proactive care to millions more patients. - **Key hires** in product, revenue, clinical programs, and engineering to support growth. ## Why Work Here - **Mission-driven impact**: Work on AI that directly improves chronic disease care, reduces hospital readmissions, and helps healthcare providers operate more efficiently. - **Growth and learning**: Rapid scaling (+344% in job postings year-over-year) offers career acceleration in a high-growth health-tech startup. - **Hybrid and remote flexibility**: Roles exist in New York City (hybrid), Chicago (hybrid), and remote (e.g., Sr. Product Marketing Manager). Some clinical positions are on-site at partner locations. - **Engineering culture**: Hands-on AI development, large healthcare datasets, and a focus on solving real-world clinical problems. Notable roles include Sr. Software Engineer / Tech Lead, Lead Data Scientist, and Director of AI. - **Team and leadership**: Leadership includes seasoned executives (CMO, VP Product, Chief Architect) with deep healthcare and tech experience. Company also emphasizes a supportive, transparent culture (evident in their “Meet Our Team” page). ## Sources 1. [phamily.com](https://phamily.com/) 2. [phamily.com/about](https://phamily.com/about/) 3. [cbinsights.com](https://www.cbinsights.com/company/phamily) 4. [linkedin.com](https://www.linkedin.com/company/jaan-health) 5. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/jobsatphamily) 6. [Press release via Qube Mark (June 24, 2025)](https://www.qubemark.com/jaan-health-secures-25m-to-transform-care-for-millions-of-chronically-ill-patients) (also referenced in CB Insights) ## Other roles at Phamily - [2026 Associate Creative Director](https://feeny.ai/job/2026-associate-creative-director-phamily-new-york-56jq8kz51aat) — New York, NY - [Director, Human Resources Business Partner (HRBP)](https://feeny.ai/job/director-human-resources-business-partner-hrbp-phamily-chicago-52yx3a925jhd) — Chicago, IL - [Revenue Cycle Operations Manager](https://feeny.ai/job/revenue-cycle-operations-manager-phamily-bolingbrook-illinois-xpfbmhr04tqd) — Bolingbrook Illinois, United States - [Director of Professional Services](https://feeny.ai/job/director-of-professional-services-phamily-remote-tz6a0mhdgp9g) - [Software Engineer (Healthcare Cloud & Interoperability)](https://feeny.ai/job/software-engineer-healthcare-cloud-interoperability-phamily-new-york-3v49rb3r9h2p) — New York, NY - [In-Clinic Enrollment Specialist (LCSW/MSW) (Yuma, AZ)](https://feeny.ai/job/in-clinic-enrollment-specialist-lcsw-msw-yuma-az-phamily-yuma-7044wnz98xcq) — Yuma, AZ - [Strategic Operations Manager, Office of the CMO](https://feeny.ai/job/strategic-operations-manager-office-of-the-cmo-phamily-seattle-tcbrwq95bc26) — Seattle, WA - [Senior Enterprise Account Executive (Healthcare/AI)](https://feeny.ai/job/senior-enterprise-account-executive-healthcare-ai-phamily-new-york-r5pd9tpaf5fc) — New York, NY - [Senior Software Engineer (AI Health-Tech SaaS)](https://feeny.ai/job/senior-software-engineer-ai-health-tech-saas-phamily-new-york-3e85j0v41sff) — New York, NY - [Service Delivery Optimization Consultant - Chicago](https://feeny.ai/job/service-delivery-optimization-consultant-chicago-phamily-chicago-6qgf55b2bfcy) — Chicago, IL