---
title: 'Product Marketing Manager II at Impact.com'
canonical: 'https://feeny.ai/job/product-marketing-manager-ii-impact-com-new-york-hc5esdnnma4z'
type: 'job'
last_seen: '2026-10-18'
---

# Product Marketing Manager II at Impact.com

- **Company:** Impact.com
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-05-28
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/impact/jobs/8562225002

## Job description

## About impact.com

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on [impact.com](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fimpact.com&esheet=54399906&newsitemid=20260120914149&lan=en-US&anchor=impact.com&index=38&md5=c467739484a5a8610aff0747572ac8cb) to power more than 350,000 partnerships that deliver measurable business results.

Your Role at [impact.com](http://impact.com):

The Product Marketing Manager II will develop and execute go-to-market strategies that bring our products to life in the market. Working cross-functionally with product, sales, and marketing teams, this role is responsible for crafting compelling positioning and messaging, enabling the sales team, and driving awareness and adoption across our target audience.

What You'll Do:

- Owns positioning and messaging for a defined product area or buying center, serving as the go-to subject matter expert across Sales, Product, and Marketing.
- Leads end-to-end product launches, managing cross-functional execution, stakeholder alignment, and timelines — with the autonomy to adjust course based on data.
- Designs and runs Voice of Customer programs (interviews, Alpha/Beta, multi-method research) and translates findings into actionable product and marketing strategy.
- Drives adoption strategy for a product area, building scalable motions and diagnosing and resolving adoption blockers across the customer journey.
- Influences the product roadmap by surfacing unmet customer needs, new use cases, and emerging market trends through ongoing research and customer engagement.
- Maintains deep competitive expertise; develops and updates competitive positioning and trains the field on how to win against key rivals.
- Ensures messaging alignment across campaigns, launches, and sales enablement materials for a consistent market narrative.
- Collaborates with Product Management, Sales, and Customer Success to capture insights during Alpha and Beta phases and close the loop on customer feedback.
- Contributes to Pricing & Packaging recommendations using market research and customer value data.
- Leads cross-functional projects with minimal supervision, managing priorities and stakeholders across a matrixed organization.

What You Bring:

- Bachelor's degree in Marketing, Business, Communications, or a related field; equivalent experience considered.
- 4–6 years of product marketing experience, with at least 2 years owning positioning and go-to-market strategy independently.
- Proven track record of marketing AI-based products, specifically translating complex technical models into accessible, value-driven language for B2B audiences.
- Direct experience working within influencer marketing platforms, creator-led agencies, or tech companies serving the creator ecosystem.
- Proven ability to develop clear, differentiated messaging that translates complex product capabilities into compelling customer value.
- Experience leading product launches end-to-end across cross-functional teams.
- Strong research and analytical skills — comfortable designing and running VoC studies, interpreting win/loss data, and turning insights into strategy.
- Demonstrated ability to influence stakeholders and drive alignment without direct authority.
- Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences, including executives, sales teams, and customers.
- Ability to manage multiple priorities and complex projects independently in a fast-paced, matrixed environment.

## PREFERRED QUALIFICATIONS

- Experience in B2B SaaS or enterprise software product marketing.
- Experience with Claude skills and agents
- Familiarity with pricing and packaging strategy in a multi-product or multi-SKU environment.
- Experience supporting or contributing to analyst relations (e.g., Gartner, Forrester).
- Exposure to building or improving GTM frameworks and processes from the ground up.
- Experience working across multiple product lines or buying centers simultaneously.

Salary Range: $110,000.00 - $130,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks:

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

- Medical, Dental, and Vision insurance
- Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
- Flexible spending accounts and 401(k)
- Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
- Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
- A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
- Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
- Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
- Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.

impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

#LI_NewYork_NewYork

## About Impact.com

## Company Overview
- **One-liner**: Impact.com is the world’s leading partnership management platform, enabling enterprises to discover, manage, track, and optimize all types of partnerships—from affiliates and influencers to strategic brand alliances—powered by AI and a $100B+ commerce network.
- **Entity Type**: Private (Growth-stage, backed by prominent venture capital)
- **Headquarters**: Santa Barbara, California, USA
- **Founded**: 2008
- **Founders**: David A. Yovanno (CEO), Todd Crawford, and others

## Core Business
- **Primary industry/industries**: Partnership Marketing Technology (SaaS), Affiliate Marketing, Influencer Marketing, Commerce Technology
- **Target customers**: B2B, Enterprise (over 5,000 global brands including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics)
- **Mission or purpose statement**: To create impact through partnerships by transforming the way enterprises manage and optimize all types of partnerships.

## Products & Services
- **Impact.com Platform (Core SaaS)**: An AI-native, all-in-one partnership management platform that unifies affiliate, creator, and referral programs. It covers the full partnership lifecycle: Discover & Recruit, Track, Engage, Contract & Pay, Protect & Monitor, and Optimize.
- **TrueLink™**: A proprietary cross-device tracking technology that provides a complete view of the customer journey while prioritizing privacy.
- **AI-Powered Optimization**: Predictive analytics and machine learning tools to evaluate partner value, assess customer lifetime value, and optimize performance across the partnership network.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company). The company has raised significant growth capital from top-tier investors.
- **Key Metric**: Over 5,000 global brands use the platform, managing more than 225,000 active partnerships. The platform powers over $100B in partnership commerce annually.
- **Notable Investors/Partners**: Backed by prominent venture capital firms (specific names not listed in provided sources, but widely reported as including growth equity investors). Key customers include Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics.
- **Growth Signals**: 1,000+ employees across 21 global offices; 20+ nationalities represented; actively hiring for 84+ roles across engineering, data science, product, marketing, and sales; expanding AI capabilities (e.g., Internal Systems Engineer for Applied AI, Principal Data Scientist for Fraud Modelling).

## Competitive Advantages
- **All-in-One Platform**: Unifies affiliate, influencer, and referral programs in a single dashboard, eliminating the need for multiple tools and fragmented data.
- **AI-Native & Data-Rich**: Leverages AI to predict partner value, assess customer lifetime value, and optimize performance, powered by a network of over $100B in partnership commerce.
- **Full-Stack Protection**: Built-in fraud detection, compliance monitoring, and traffic quality analysis to protect brand integrity and maximize ROI.
- **Proprietary Tracking (TrueLink™)**: Cross-device, privacy-first tracking that provides a complete picture of partner-driven conversions.
- **Scale & Trust**: Trusted by over 5,000 global brands including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics.

## Strategic Focus
- **AI-First Innovation**: Deep investment in AI and machine learning, including roles for Applied AI, Next Gen Recommendation Systems, and Fraud Modelling, to further automate and optimize partnership performance.
- **Global Expansion**: Continued growth of its 21 global offices and hiring across North America, Europe, Asia, and Africa to support a diverse, international customer base.
- **Platform Unification**: Driving the industry shift from siloed affiliate, influencer, and referral tools to a single, unified partnership management platform.
- **Enterprise Scale**: Deepening relationships with large enterprise clients and expanding the platform’s capabilities to serve the world’s biggest brands.

## Why Work Here
- **Culture & Mission**: Described as a global community of “growth technologists” who are adaptable, passionate, and collaborative. The company emphasizes science and technology to create transformational growth.
- **Remote/Hybrid/Office Policy**: Flexible working policy with work-from-home opportunities. Many roles are listed as hybrid or remote (e.g., “Hybrid” in New York City, “Remote (US)”). The policy is tailored to each role and location.
- **Notable Perks**:
    - **Work-Life Balance**: Flexible, unlimited time-off policy.
    - **Family Matters**: Paid family leave for both birthing and non-birthing parents.
    - **Health & Wellness**: Inclusive, comprehensive healthcare plans for employees and their families.
    - **Financial Growth**: Company-matched retirement plans and company stock options.
    - **Professional Development**: A wide variety of professional development courses and training.
    - **Global Community**: 20+ nationalities represented; strong emphasis on diversity, equity, and inclusion.
- **Engineering Culture**: Heavy investment in AI, data science, and platform engineering. Roles include Data Scientist (Next Gen Recommendation Systems), Principal Data Scientist (Fraud Modelling), and Internal Systems Engineer (Applied AI), indicating a sophisticated, data-driven engineering environment.

## Sources
1. [impact.com](https://impact.com/)
2. [impact.com About](https://impact.com/about/)
3. [impact.com Careers](https://impact.com/careers/)
4. [impact.com Greenhouse Job Board](http://job-boards.greenhouse.io/impact)
5. [impact.com LinkedIn](https://www.linkedin.com/company/impactdotcom)

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- [GenAI Engineer, Marketing](https://feeny.ai/job/genai-engineer-marketing-impact-com-cape-town-8bdfvdqfpk6p) — Cape Town, South Africa
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- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-impact-com-new-york-620qafwqy9c5) — New York, NY / Santa Barbara, CA / Seattle, WA / Columbus, OH
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