---
title: 'Product Marketing Manager at Insify'
canonical: 'https://feeny.ai/job/product-marketing-manager-insify-amsterdam-rv2v36fmfgpc'
type: 'job'
last_seen: '2026-09-12'
---

# Product Marketing Manager at Insify

- **Company:** Insify
- **Location:** Amsterdam, Netherlands
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/insify/23e2a9a0-4ab1-4b42-b016-254b9f8b8b10

## Job description

We’re on a mission to make insurance simple, human, and genuinely useful for freelancers and entrepreneurs. As our Product Marketing Manager, you’ll own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust.

In this role, you’ll bridge product and marketing. You’ll shape positioning, messaging, and go-to-market strategies, helping us grow awareness beyond in-market audiences and deepen our connection with the self-employed.

## #LI-LP1

## What you will be doing

- Develop and refine product positioning and messaging that resonates with freelancers and SMEs
- Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent
- Lead go-to-market for new products, features, and updates
- Build and maintain a clear competitive view of the market and translate it into actionable insights.
- Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing
- Support brand and thought leadership

## What you bring

- 5+ years experience in product marketing, brand strategy, or similar roles — ideally in a startup or scale-up environment, or/and with complex, financial, regulated products
- Native-level Dutch
- A strong writing instinct and passion for turning insights into clear, persuasive copy
- A strategic mindset with hands-on execution — you’re comfortable rolling up your sleeves
- Genuine interest in entrepreneurs and helping them thrive

## About Insify

## Company Overview
- **One-liner**: Insify is a digital-first insurtech platform that provides fast, flexible, and fully online business insurance for freelancers and small-to-medium enterprises across Europe.
- **Entity Type**: Private (Series B – €16.3M / ~$19.2M raised in September 2025)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2020
- **Founders**: Koen Thijssen (former founder of Bloomon, Managing Director at Rocket Internet)

## Core Business
- Primary industry: Insurance technology (Insurtech)
- Target customers: B2B – freelancers, independent professionals, and SMEs in Europe (currently operational in the Netherlands, Germany, and France)
- Mission: “To enable freelancers and entrepreneurs to get the best insurance at the best price. Insurance that is fair, fast and flexible. All at the touch of a button.”

## Products & Services
- **Commercial Liability & Professional Indemnity Insurance**: Covers claims of damage, error, or negligence related to business operations.
- **Occupational Disability Insurance**: Income protection for policyholders who become unable to work.
- **Digital Policy Management**: Fully online quoting, purchasing, and policy adjustment – quotes available within minutes.
- **Risk Assessment via Data Analysis**: Data-driven underwriting and automated onboarding to price policies and handle claims efficiently.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding of $49.7M across 4 rounds (Seed, two Series A tranches, Series B); estimated annual revenue of $2M (LinkedIn, 2025)
- **Notable Investors/Partners**: Accel, Munich Re Ventures, Evli Growth Partners (led Series B), Fly Ventures, Opera Tech Ventures, Visionaries Club, Frontline Ventures, Nico Rosberg
- **Growth Signals**: Expanded from the Netherlands into Germany and France; serves over 40,000 customers; headcount of 61 (though -4% YoY); active hiring across multiple functions (engineering, growth, operations, legal, finance)

## Competitive Advantages
- **Tech-first DNA**: Fully digital underwriting, policy management, and claims handling built in-house, using data analytics and AI/automation to reduce friction and cost.
- **Speed & Simplicity**: Quotes and coverage in minutes, no paperwork, no long contracts – designed for the modern freelancer.
- **Reinsurance Partnership**: Partnered with Munich Re, a global reinsurance giant, providing risk capacity and regulatory expertise across European markets.
- **Founder Experience**: Koen Thijssen previously built and scaled Bloomon to €45M+ revenue and exited successfully, giving Insify strong operational and scaling know-how.

## Strategic Focus
- **European Expansion**: Entering new country markets while navigating local insurance regulations.
- **Embedded Insurance**: Distributing products through digital platforms and broker partnerships to reach more small businesses.
- **AI & Automation**: Continuing to invest in data-driven risk assessment and automated claims processing to improve speed and margin.
- **Sustainable Growth**: Balancing venture capital growth expectations with the inherently long-term, low-margin nature of insurance.

## Why Work Here
- **Autonomy & Impact**: Described as “CEO of your own desk” – high trust, low bureaucracy, and direct impact on real entrepreneurs’ lives.
- **Tech-forward Culture**: Build internal tools, automate manual processes, and use AI where it actually helps. Hackathons, team events, and a “fail fast, learn faster” mindset.
- **Career Growth**: Clear progression paths, mentorship, and training programs.
- **Work Policy**: Most roles are **onsite in Amsterdam** (finance, legal, tech, growth, operations). Some customer support roles are remote within the Netherlands. No fully remote engineering positions currently listed.
- **Notable Perks**: Team drinks, hackathons, energetic events. The company explicitly states it values “high-output individuals” and wants “the most talented high-output individuals in Europe.”

## Sources
1. [careers.insify.nl](https://careers.insify.nl/)
2. [insify.nl](https://www.insify.nl/)
3. [linkedin.com/company/insify](https://linkedin.com/company/insify)
4. [insify.nl/over-ons](https://www.insify.nl/over-ons/)
5. [eutechfuture.com](https://eutechfuture.com/startups/insify-european-insurtech-startup-transforming-business-insurance/)

## Other roles at Insify

- [Frontend Engineer - Growth team](https://feeny.ai/job/frontend-engineer-growth-team-insify-amsterdam-11atmpj3qtvb) — Amsterdam, Netherlands
- [Senior Data Analyst](https://feeny.ai/job/senior-data-analyst-insify-amsterdam-wdxdy6rskzsa) — Amsterdam, Netherlands
- [Software Engineer, Insurance Platform](https://feeny.ai/job/software-engineer-insurance-platform-insify-amsterdam-j4n874syj2xe) — Amsterdam, Netherlands
- [Senior Software Engineer, Insurance Platform](https://feeny.ai/job/senior-software-engineer-insurance-platform-insify-amsterdam-2rfxysbt7r20) — Amsterdam, Netherlands
- [Legal Counsel](https://feeny.ai/job/legal-counsel-insify-amsterdam-7ara4rx17cf0) — Amsterdam, Netherlands
- [Data Analyst](https://feeny.ai/job/data-analyst-insify-amsterdam-apq4w4kj799a) — Amsterdam, Netherlands
- [Head of Brand](https://feeny.ai/job/head-of-brand-insify-amsterdam-c3xt5ny61y0x) — Amsterdam, Netherlands
- [Content Manager France](https://feeny.ai/job/content-manager-france-insify-amsterdam-mkck7tqcrn3g) — Amsterdam, Netherlands
- [Head of Finance](https://feeny.ai/job/head-of-finance-insify-amsterdam-wdwyvkxkdncd) — Amsterdam, Netherlands
- [Customer Support Specialist](https://feeny.ai/job/customer-support-specialist-insify-amsterdam-30161x68v1w8) — Amsterdam, Netherlands