---
title: 'Product Marketing Manager- Intelligence at Virtuous'
canonical: 'https://feeny.ai/job/product-marketing-manager-intelligence-virtuous-united-states-4v7wbk2qnzyb'
type: 'job'
last_seen: '2026-10-30'
---

# Product Marketing Manager- Intelligence at Virtuous

- **Company:** Virtuous
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-11
- **Last confirmed live:** 2026-10-30
- **Apply:** https://jobs.ashbyhq.com/virtuous/24b4e6df-a48c-4a48-9a3f-665af23bd2a9

## Job description

Position summary Momentum and Insights are where our AI strategy meets the person actually doing the fundraising, and this role owns how that story reaches the market. Momentum helps gift officers spend their time on relationships instead of data entry. Insights bring wealth, demographic, and prospect signals into the work. Together they're becoming the system of intelligence for fundraising teams, and this bundle is one of the most important revenue bets we have. This Product Manager owns why we built it. You own why it matters to the market, and you drive the campaign and pipeline motion that turns that story into bookings.

This is a front-of-house role, not a back-office one. You're not the person maintaining a positioning wiki or writing internal docs; that's the PM's job. You're the person who can stand in front of a CAO or VP of Advancement and make the case, who builds the campaign that fills the pipeline, and who's in the room with Sales when a deal needs a push. You're half product marketer, half marketing manager: product-fluent enough to be credible, commercially wired enough to own a number.

How this differs from the Product Manager The PM is responsible to customers, owns strategy, roadmap, and outcomes for the product itself: why we built it, what ships next, and org-wide enablement on what changed and why. This role owns why it matters to the market and the commercial motion around it: positioning, campaigns, pipeline, and the bookings number, in partnership with Demand and Sales. The PM explains the product. The PMM sells the story and owns the number behind it.

## What you own

- Go-to-market strategy for the surface. You define positioning, messaging, and the market narrative for Momentum and Insights, translating what the PM and engineering ship into a story that lands with CAOs, VPs of Advancement, and gift officers.
- The pipeline number. You own the S2 pipeline goal for the unit alongside Demand, and you're accountable for it, not just a contributor to someone else's report. If pipeline is short, that's yours to diagnose and fix.
- Campaign strategy. In partnership with Demand, you bring the audience, the message, and the campaign brief. The Demand team brings channel expertise and executes. You need to know which lever to pull and hold the plan accountable to the number.
- The bookings motion. In partnership with Sales, you work with the field team to understand what's landing and build what they need next: competitive positioning, objection handling, proof points, and pricing narrative.
- Launches. When Momentum or Insights ships something that matters to the market, you own the go-to-market plan for it: audience, message, channel plan, and how Sales talks about it.
- Market and competitive intelligence. You track how Momentum and Insights are positioned against competitors, and you make sure that intelligence shapes campaigns and sales conversations.
- Collaboration across PMMs. You stay connected to the other product-line PMMs so positioning stays coherent across Virtuous, and the work doesn't fragment.

## How you work

- Front of house by instinct. You'd rather be in the room with a prospect or customer than writing the deck about the room.
- Commercially minded. You think in pipeline, attach, win rate, and bookings, not just launches shipped.
- AI-forward operator. You use AI tools as a default part of research, content development, and campaign build.
- Partnership without authority. You don't own Demand's channels or Sales's quota, and you get results anyway by bringing them a plan worth executing.
- Product-fluent, not product-owning. You go deep enough to be credible, but you're not writing requirements or making roadmap calls.

You Must Have

- 5+ years in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company, with real accountability for pipeline or bookings.
- Experience owning go-to-market strategy end to end: positioning, messaging, campaign strategy, and sales enablement.
- Comfort partnering with a channel-execution team (paid, SDR, field, email, direct mail) without running those channels yourself.
- A track record of being in front of prospects, customers, or analysts, not just writing about them.
- Strong written and verbal communication skills; ability to brief a sales team and interface with executive leadership.
- Fluency with AI tools as part of your everyday research, positioning, and content workflow.
- Comfort with ambiguity and a lean team; you'll build some of this function as you go.
- Nice to have: Experience in nonprofit tech, higher ed, or relational verticals; marketing a multi-product platform; or building a PMM function from scratch.

## About Us

Virtuous software is powering the world’s leading nonprofits and inspiring a new generation of generosity.

At Virtuous, we believe generosity has the power to transform the world - and so we are on a mission to create $10B in net new generosity by helping nonprofits better connect with and inspire their donors.

Our talented team is hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the nonprofit community.

Our values are more than just a poster on the wall. Instead, our mission and values are precisely why candidates choose Virtuous. Our core values are:

- Build Better: We build audacious ideas to accelerate philanthropy and dismantle the status quo.
- Display Radical Generosity: We are generous with our time & talent as we serve our team and the nonprofit community.
- Stay Humble & Enjoy the Journey: We take our work seriously, but we don't take ourselves too seriously.

Virtuous should act as a career accelerator for everyone on our team. Team members should look back at their time at Virtuous as one of the most productive and stretching seasons in their professional lives. This means that working at Virtuous isn't for everybody. It is for the select few who are ready to do hard things and build something truly great.

If this sounds like you, we’d love for you to apply!

## What We Offer

- Market competitive pay leveraging Carta data
- Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
- 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
- We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
- Supportive time off including paid volunteer days and company holidays
- Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
- 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
- We pride ourselves on Community and host exciting company outings and events.

We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.

Please note that all legitimate communication from Virtuous will only come from the @[virtuous.org](http://virtuous.org) domain. If you receive a message from other domains, even if they look similar (e.g., [virtuouscareers.org](http://virtuouscareers.org) or [virtuousjobs.com](http://virtuousjobs.com)), they are not legitimate and we recommend disregarding it immediately.

## About Virtuous

## Company Overview
- **One-liner**: Virtuous provides an AI-powered, responsive fundraising platform and CRM designed specifically for nonprofits to build personalized donor relationships, automate workflows, and grow giving.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: Phoenix, Arizona, United States
- **Founded**: 2014
- **Founders**: Not publicly listed on the main site; the company was founded in 2014.

## Core Business
- **Primary industry/industries**: Nonprofit SaaS (Software as a Service), Fundraising Technology, CRM
- **Target customers**: Nonprofit organizations of all sizes (SMB to Enterprise), including those focused on fundraising, donor management, and volunteer mobilization.
- **Mission or purpose statement**: "To move the needle on global generosity by helping nonprofits better connect with and inspire their supporters." [linkedin.com](https://www.linkedin.com/company/virtuous)

## Products & Services
For each major offering:
- **[Virtuous CRM](https://virtuous.org/)**: The core platform, a flexible, user-friendly CRM for engaging donors, managing relationships, and tracking interactions.
- **[Responsive Fundraising Platform](https://virtuous.org/)**: An integrated suite unifying fundraising, marketing, and donor development to create personalized donor experiences.
- **[AI Fundraising Agents](https://virtuous.org/)**: AI-powered tools that draft emails, prioritize inboxes, build dynamic engagement plans, and scale personalized donor outreach.
- **[Online Giving & Donation Forms](https://virtuous.org/)**: Customizable donation forms and pages designed for frictionless online experiences and optimized for conversion and gift amount.
- **[Data Intelligence & Analytics](https://virtuous.org/)**: Includes predictive models for prospect research, wealth and demographic data, and enterprise-grade business intelligence and custom dashboards.
- **[Volunteer Management (VOMO)](https://virtuous.org/)**: A tool to recruit, mobilize, and manage volunteers, acquired by Virtuous.
- **[App Marketplace & APIs](https://virtuous.org/)**: Allows integration with favorite tools and custom extensibility.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of **$52.4 million** (across 8 rounds including a Series B). Annual revenue is estimated at **$5 million** by some third-party sources, but this is not officially confirmed by the company. [linkedin.com](https://www.linkedin.com/company/virtuous)
- **Notable Investors/Partners**: Microsoft (Tier 1 Partner). A Series B round in 2021 raised $18M from 4 investors. Acquired **RaiseDonors** (2020) and **VOMO** (2022). [linkedin.com](https://www.linkedin.com/company/virtuous)
- **Growth Signals**:
    - Named to **Inc.’s Best Workplaces list for the 4th consecutive year** (2026). [virtuous.org](https://virtuous.org/blog/virtuous-named-to-inc-best-workplaces-fourth-year-in-a-row/)
    - Reports customer metrics including a **38% increase in YoY fundraising revenue**, **15% increase in donor retention**, and **520 hours saved annually** for teams. [virtuous.org](https://virtuous.org/)
    - Active job postings of 18 positions, with a **+38.5% increase YoY** in job postings. [linkedin.com](https://www.linkedin.com/company/virtuous)
    - Has offices in 4 US locations (Phoenix HQ and Pleasanton) and staff in 5 countries (US, Belgium, Canada, Japan, India).

## Competitive Advantages
- **Purpose-built for Nonprofits**: Unlike generic CRMs, the entire platform is designed around "Responsive Fundraising," specifically to solve the unique challenges of donor retention and personalized outreach.
- **Tight Microsoft Integration**: Being a Microsoft Tier 1 Partner and building on Azure provides enterprise-grade reliability, security (HIPAA, SSO), and a familiar ecosystem for many nonprofit IT teams.
- **AI-First Approach**: Emphasis on AI agents for outreach, machine learning for donor behavior prediction, and automation for admin tasks creates a clear technological moat.
- **Unified Platform (Acquisitions)**: The acquisitions of RaiseDonors and VOMO allowed Virtuous to offer a more complete, integrated suite (Giving + CRM + Volunteers) compared to point solutions.

## Strategic Focus
- **Current priorities and direction for growth**:
    - Dominating the "Responsive Fundraising" category by deepening AI capabilities to automate and personalize donor communications.
    - Continuing to scale enterprise features (BI, data warehousing, security) to win larger nonprofit customers.
    - Expanding partner ecosystem and integrations to reduce friction for nonprofits switching from legacy platforms like Blackbaud.

## Why Work Here
- **Culture highlights**: Consistently recognized as a top workplace (Inc. Best Workplaces 4 years running). Employee feedback highlights strong leadership, a respectful and humble culture, clear direction, and a deep sense of purpose in helping customers succeed. [virtuous.org](https://virtuous.org/blog/virtuous-named-to-inc-best-workplaces-fourth-year-in-a-row/)
- **Remote/hybrid/office policy**: The company operates in a mix of environments (in-person, hybrid, and remote), as noted by Inc. in their award. Job postings likely vary.
- **Notable perks or engineering culture**:
    - Headcount of **150 people** with a significant technical team (36 people, 18% of workforce). [linkedin.com](https://www.linkedin.com/company/virtuous)
    - Emphasis on continuous improvement and mission success. Employee reviews on LinkedIn rate Culture at 3.8/5.0 and Work-Life Balance at 3.7/5.0. [linkedin.com](https://www.linkedin.com/company/virtuous)
    - Growing engineering team (active posting for "Lead Data Platform Engineer").

## Sources
1. [virtuous.org](https://virtuous.org/)
2. [linkedin.com](https://www.linkedin.com/company/virtuous)
3. [virtuous.org](https://virtuous.org/blog/virtuous-named-to-inc-best-workplaces-fourth-year-in-a-row/)
4. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/virtuous)
5. [virtuous.org](https://virtuous.org/company/careers/)

## Other roles at Virtuous

- [Technical Support Specialist- Tier 1](https://feeny.ai/job/technical-support-specialist-tier-1-virtuous-phoenix-16epw8sz3fhj) — Phoenix, AZ
- [Product Marketing Manager- Donor Experience](https://feeny.ai/job/product-marketing-manager-donor-experience-virtuous-united-states-evq39m4w35m3) — United States
- [Enterprise Customer Success Manager](https://feeny.ai/job/enterprise-customer-success-manager-virtuous-united-states-drsrzpz5addh) — United States
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- [General Manager, CRM +](https://feeny.ai/job/general-manager-crm-virtuous-united-states-tpgxjyscwc3v) — United States
- [Senior Software Engineer (Full Stack) - Donor Intelligence](https://feeny.ai/job/senior-software-engineer-full-stack-donor-intelligence-virtuous-united-states-b0raps4r71ha) — United States
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- [Midmarket Account Executive](https://feeny.ai/job/midmarket-account-executive-virtuous-phoenix-6vnehqe57psy) — Phoenix, AZ
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