---
title: 'Product Marketing Manager at JWX'
canonical: 'https://feeny.ai/job/product-marketing-manager-jwx-united-states-3dg764934tqa'
type: 'job'
last_seen: '2026-11-09'
---

# Product Marketing Manager at JWX

- **Company:** JWX
- **Location:** United States
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-09
- **Apply:** https://jwx.com/careers/job-posting?gh_jid=8360052

## Job description

About JWX (former JWP Connatix):

JWX’s mission is to provide technology that empowers media businesses to connect their content with consumers across every platform. We help publishers transform content into multi-format experiences, reach audiences wherever attention moves, and strengthen monetization in a fragmented landscape. As part of the broader ecosystem, JWX also supports streaming companies and advertisers with solutions built for how modern media is distributed and consumed.

- Our video players are embedded directly on publisher sites, including Accuweather, Axel Springer, Dotdash Meredith, McClatchy, Penske Media Co., and more.
- We work with leading brands and agencies including American Express, Citi, Dentsu, Mars, UM, and more helping them target ads against our publishers’ video content.
- We power streaming for over 2,000 blue-chip media companies, including 80% of the top 25 Comscore US publishers. As the largest independent global video network across CTV and OLV, we reach over 1B unique users and deliver 30B+ combined video plays and ad impressions every month.

## The Role

The Product Marketing Manager is a hands-on builder of the sales and launch materials that help JWX win in market.

This role blends product marketing, sales enablement, and GTM support. You will partner with Product, Sales, Account Management, and Marketing to turn product capabilities into clear customer value, equip revenue teams to sell it, and help deliver successful launches across our publisher, advertiser, and streaming/CTV businesses.

You’re both organized and resourceful, comfortable owning the roadmap and the details while rolling up your sleeves to write, design, and ship the content that sales teams use every day.

## What You’ll Do

Go-to-Market Strategy & Launches

- Support the development of GTM strategies across publisher, advertiser, and streaming/CTV segments
- Help define positioning, messaging, and solution narratives
- Support cross-functional launch planning and delivery

Product Marketing & Enablement

- Create sales materials including decks, one-pagers, and competitive battlecards
- Own our case study program: identify customer wins, develop the stories, and produce case studies that sales teams can use to close deals
- Build video content that supports storytelling around product launches, case studies, and customer success

Sales Enablement

- Support the delivery of sales training for new products and messaging
- Assist in planning and executing our annual sales kickoff event

Product Roadmap

- Own and maintain the formal product roadmap for our three business units
- Partner with Product to communicate roadmap and value to Sales and Account Management

## What We’re Looking For

- 1 to 3 years of product marketing experience in ad tech, martech, or SaaS
- Experience launching B2B products to enterprise buyers
- Strong product marketing fundamentals, including positioning, messaging, and sales enablement
- Solid storyteller who can translate technical features into business value, with a knack for customer case studies
- Proven cross-functional partner to Product and Sales
- Excellent communication and presentation skills
- Collaborative, team-first attitude
- Bachelor’s degree or equivalent experience
- Buy-side and/or sell-side ad tech experience (preferred)
- Publisher or CTV/streaming experience (preferred)
- Experience producing or directing video content (a plus)

## Why You’ll Love Working Here

- High ownership and visible impact on company growth
- Direct exposure to company strategy and proximity to senior leadership
- Competitive compensation and benefits
- Collaborative, fast-moving culture with room to grow

Check out our website and social channels:

[JWX](https://jwx.com/)  [LinkedIn](https://www.linkedin.com/company/jwxofficial/)  [Instagram](https://instagram.com/jwxofficial)  [X](https://x.com/jwxofficial)

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, and/or disability status.

## About JWX

## Company Overview
- **One-liner**: JWX provides a unified platform for video publishing, monetization, and data intelligence, helping media companies connect content with audiences across every platform.
- **Entity Type**: Private (bootstrapped / funding stage not publicly disclosed)
- **Headquarters**: New York, NY, USA (with offices in Eindhoven, Netherlands; Cluj Napoca, Romania; Skopje, North Macedonia; London, UK; Old Plymouth, UK)
- **Founded**: 2004 (as JW Player); merged with Connatix in 2024; rebranded as JWX in December 2025
- **Founders**: Jeroen Wijering (Co-Founder & Chief Innovation Officer), David Kashak (Co-Founder & Chairman), Brian Rifkin (Co-Founder & SVP, Strategic Partnerships)

## Core Business
- **Primary industry**: Video technology, adtech, digital media publishing
- **Target customers**: Publishers, broadcasters, streaming platforms, advertisers (B2B, enterprise)
- **Mission**: "Provide technology that empowers media businesses to connect their content with consumers across every platform."

## Products & Services
- **JWX Video Intelligence Platform**: SaaS platform combining video streaming, data insights, audience targeting, and monetization tools. Includes predictive audience targeting, contextual targeting (Deep Contextual™), live streaming with DRM, and video studio tools.
- **Monetization Solutions**: Video bidding, direct integrations with Google Display & Video 360, The Trade Desk, and other DSPs.
- **Data Intelligence Suite**: Launched in 2024, offering predictive audience targeting for advertisers.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Not publicly available (private company; no revenue or funding figures disclosed)
- **Notable Investors/Partners**: Google (Video Specialist Partner), The Trade Desk, Connatix (merged entity)
- **Growth Signals**: Merger of JW Player and Connatix in 2024 created a unified platform; rebranding to JWX in December 2025 signals expansion beyond video into multi-format content; new product launches (Data Intelligence Suite, live streaming with DRM)

## Competitive Advantages
- Over 20 years of video innovation (pioneered first embeddable web player in 2004, first HTML5 player, first VAST player)
- Combined technology and monetization capabilities from two market leaders (JW Player + Connatix)
- Deep integrations with major ad platforms (Google DV360, The Trade Desk, Amazon? – not specified but likely)
- Awarded Google's Video Specialist Partner (first video company to receive this)

## Strategic Focus
- Help media companies navigate distribution shifts, audience fragmentation, and platform dependencies
- Expand from video-only to a wider range of content formats and distribution channels
- Strengthen reach, engagement, and monetization for publishers across owned properties, streaming, and emerging platforms

## Why Work Here
- **Culture**: "Culture of creativity" with a focus on innovation, collaboration, and career growth. Employees describe a supportive environment with challenges, mentorship, and opportunities to architect solutions.
- **Work Model**: Remote-friendly, flexible culture; global offices with hybrid, remote, and in-office options. Designated global Summer Fridays.
- **Benefits**: New hire stipend for workspace setup, connectivity stipend, professional development reimbursement (conferences, courses, certifications), health benefits (varies by location), mentorship program, PTO.
- **Engineering Culture**: Emphasis on maintainable code, optimization, and continuous improvement; teams work on legacy code and new architecture.

## Sources
1. [jwx.com - About Us](https://jwx.com/about-us)
2. [jwx.com - Careers](https://jwx.com/careers)
3. [jwx.com - Press Release: Rebrand to JWX](https://jwx.com/news/jwp-connatix-rebrands-as-jwx-to-help-media-companies-succeed-in-a-rapidly-changing-landscape)

## Other roles at JWX

- [L1 Support Engineer](https://feeny.ai/job/l1-support-engineer-jwx-skopje-z5860rcgh88b) — Skopje, North Macedonia
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-alarm-com-tysons-sfr2n18sh339) — Tysons, VA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-stuut-san-francisco-9f3ve74tkgrn) — San Francisco, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-weave-india-v5mcmz8kvcxn) — India
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-rtb-house-london-y6xfpn4x9qp2) — London, United Kingdom
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-aurora-solar-united-states-cd4txvxpy34s) — United States
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-sibill-srl-milan-n8qchght9m22) — Milan, Italy
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-sereact-boston-6m585vvya2zd) — Boston, MA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-hyperexponential-london-wtpy5ab75xdq) — London, United Kingdom
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-blp-digital-ag-zurich-spg4v3s8v6h3) — Zurich, Switzerland