---
title: 'Product Marketing Manager - LATAM at Binance'
canonical: 'https://feeny.ai/job/product-marketing-manager-latam-binance-sao-paulo-nzch2gr7yv2h'
type: 'job'
last_seen: '2026-11-03'
---

# Product Marketing Manager - LATAM at Binance

- **Company:** Binance
- **Location:** São Paulo, Brazil
- **Work type:** hybrid
- **Posted:** 2026-04-09
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.lever.co/binance/53357ba5-a562-4e82-b533-0f863bd71a52

## Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

## Responsibilities

- Drive the go-to-market strategy across multiple Binance products

- Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes

- Collaborate across business, marketing and regional teams to deliver on business goals and priorities

- Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies

- Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer

- Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels

- Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings

## Requirements

- Strong interest and experience in cryptocurrency space and community

- A strong track record of spearheading launches and marketing campaigns that drove significant business results

- Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives

- Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality

- Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems

- An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives

- Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders

## Why Binance

- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

## About Binance

## Company Overview
- **One-liner**: Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, operating the largest digital asset exchange by volume.
- **Entity Type**: Private (Venture-backed; Series A, ICO, and later venture rounds)
- **Headquarters**: United States (with global offices in Cayman Islands, Lithuania, and over 100 locations worldwide)
- **Founded**: 2017
- **Founders**: Changpeng Zhao (CZ)

## Core Business
- **Primary industry/industries**: Cryptocurrency exchange, blockchain infrastructure, decentralized finance (DeFi), digital asset trading and custody.
- **Target customers**: B2C (retail traders and investors), B2B (institutional clients, market makers, and partners), and developers (via blockchain APIs and SDKs).
- **Mission or purpose statement**: “Increase the freedom of money” by accelerating the adoption of crypto assets, blockchain, and distributed ledger technology.

## Products & Services
- **Binance Exchange**: The flagship centralized cryptocurrency trading platform supporting spot, margin, futures, options, and staking. (Type: Trading platform)
- **Binance Chain / BNB Smart Chain**: High-performance blockchain for decentralized applications (dApps) and DeFi protocols, with BNB as the native token. (Type: Blockchain infrastructure)
- **Binance Wallet**: Self-custody wallet for managing crypto assets, interacting with dApps, and accessing DeFi. (Type: Software wallet)
- **Binance Labs**: Venture capital arm investing in early-stage blockchain and crypto projects. (Type: VC/Incubation)
- **Binance Academy**: Free educational platform covering blockchain, crypto trading, and Web3 topics. (Type: Education)
- **Binance Research**: In-depth market analysis and reports on the crypto industry. (Type: Research)
- **Binance Pay & Binance Card**: Fiat on/off ramp and payment solutions for merchants and users. (Type: Payment services)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual Revenue of ~$20B (LinkedIn estimate as of 2025) and Total Funding of $2.025B (including $10M Series A in 2017, $15M ICO in 2017, and a $2B venture round in March 2025).
- **Notable Investors/Partners**: Over 5 investors in Series A; the $2B venture round (2025) had one lead investor (name not disclosed). Partners include CoinMarketCap (acquired), WazirX (acquired), and various blockchain projects.
- **Growth Signals**: Headcount grew 24.5% YoY to ~4,845 employees; serves over 200 million users worldwide; active job postings up 44.2% year-over-year (907 open roles as of mid-2026). Expanded into DeFi, AI, and crypto infrastructure.

## Competitive Advantages
- **Scale & Liquidity**: The world’s largest crypto exchange by trading volume, offering deep liquidity across hundreds of pairs.
- **Product Ecosystem**: A comprehensive suite of products (exchange, blockchain, wallet, research, education, venture) creates strong network effects and user stickiness.
- **Global Reach**: Operations in over 100 countries with a diverse, multilingual workforce (110+ nationalities), enabling localized compliance and user support.
- **Speed of Innovation**: Flat organizational structure and a “results-driven” culture allow rapid iteration and launch of new features (e.g., DeFi, AI integrations).

## Strategic Focus
- **Decentralized Finance (DeFi)**: Building and supporting DeFi protocols on BNB Smart Chain and other chains.
- **Artificial Intelligence**: Integrating AI into risk operations, backend engineering, and product personalization (e.g., Risk Operations AI Specialist, Backend Engineer + LLM roles).
- **Infrastructure & Compliance**: Scaling fiat on/off ramps, regulatory compliance, and institutional-grade custody solutions.
- **Talent Development**: Expanding the Binance Seeds program (Pioneer Talent & Accelerator) to nurture early-career crypto talent.

## Why Work Here
- **Culture**: Flat hierarchy, fast-paced, outcome-focused environment where “your voice matters” and ideas drive action.
- **Remote & Flexibility**: Many roles are fully remote with flexible working hours; option to be paid in crypto.
- **Benefits**: Competitive salary, health insurance, company-sponsored holidays, team-building activities, free language classes, and relocation support.
- **Learning & Growth**: Tailored training, 1:1 mentorship, and access to a global network of experts through Binance Seeds; internal mobility across teams and international transfers.
- **Diversity**: 110+ nationalities represented; distributed across 138 countries with a strong remote-first ethos.

## Sources
1. [jobs.lever.co/binance](https://jobs.lever.co/binance)
2. [binance.com/en-BH/careers/](https://www.binance.com/en-BH/careers/)
3. [linkedin.com/company/binance](https://www.linkedin.com/company/binance)
4. [binance.com/en](https://www.binance.com/en)
5. [binance.com/en/careers/seeds](https://www.binance.com/en/careers/seeds)

## Other roles at Binance

- [Law Enforcement Specialist – UAE](https://feeny.ai/job/law-enforcement-specialist-uae-binance-dubai-na2p464sgwcd) — Dubai, United Arab Emirates
- [Business Compliance Manager - Payments](https://feeny.ai/job/business-compliance-manager-payments-binance-asia-hdbavsx6c0xs) — Asia
- [MLRO - Pakistan](https://feeny.ai/job/mlro-pakistan-binance-islamabad-4jcjwam3ccwn) — Islamabad, Pakistan
- [Web/App Test Engineer](https://feeny.ai/job/web-app-test-engineer-binance-hong-kong-gr0dcs12qb82) — Hong Kong