---
title: 'Product Marketing Manager at Lone Wolf Technologies'
canonical: 'https://feeny.ai/job/product-marketing-manager-lone-wolf-technologies-toronto-18v2vvey5vtr'
type: 'job'
last_seen: '2026-10-17'
---

# Product Marketing Manager at Lone Wolf Technologies

- **Company:** Lone Wolf Technologies
- **Location:** Toronto, Canada
- **Compensation:** $184k–$225k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.lever.co/lwolf/01aabe81-4af0-4c9d-bf42-56425889ccb1

## Job description

Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision.

Responsibilities:

- Keep your product story strictly aligned with the broader Lone Wolf narrative.
- Translate AI capabilities into practical, undeniable value for real estate professionals.
- Maintain competitive intelligence for your suite of products and build it directly into your positioning.
- Serve as the internal subject matter expert for your product line and target buyers.

Go to Market & Strategy

- Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
- Execute pilot programs to test positioning and pricing before wider release.
- Track launch impact strictly against pipeline, adoption, and revenue.
- Recommend strategic pricing and packaging for your products within the overall portfolio framework.
- Partner with Demand Generation to build campaigns that drive pipeline and product adoption.

Sales & Revenue Enablement

- Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
- Deliver high impact product training and webinars to internal teams and customer audiences.
- Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
- Collaborate with Customer Success to build resources that drive account expansion and retention.
- Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.

Market Intelligence & Content

- Conduct direct customer interviews and run detailed win and loss analysis on your products.
- Analyze market trends and product usage data to inform future roadmap priorities.
- Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
- Direct content partners and hold their output to an exceptionally high standard.
- Partner with product management to translate the technical roadmap into compelling market language.

Requirements:

- 4 to 7 years of product marketing experience fully owning a product or product line
- .Working knowledge of residential real estate, proptech, or adjacent industries.
- Proven success building positioning and messaging that the sales team actually uses in the field
- .Track record of leading successful launches through cross-functional influence and alignment.
- Demonstrated ability to use data and metrics to track performance and influence business decisions.
- Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills.
- Ability to move fast and deliver results with limited direction.

## About Lone Wolf Technologies

## Company Overview
- **One-liner**: Lone Wolf Technologies provides real estate technology solutions including back office, accounting, transaction management, CRM, and analytics to empower agents, brokers, and teams.
- **Entity Type**: Private (PE‑backed; funding rounds led by Vista Equity Partners and Stone Point Capital)
- **Headquarters**: Dallas, Texas, United States (with offices in Cambridge, Ontario, Canada and remote teams across North America, Philippines, Colombia, and Australia)
- **Founded**: 1989
- **Founders**: Lorne Wallace (chartered accountant and third‑generation real estate professional)

## Core Business
- **Primary industry**: Real estate technology (PropTech)
- **Target customers**: B2B – real estate agents, brokers, teams, and associations (SMB to enterprise)
- **Mission/purpose**: “To create solutions that enhance the human element of real estate. We aim to simplify the complexities of real estate transactions so agents and brokers can focus on what matters most—building lasting relationships with their clients.” [lwolf.com](https://www.lwolf.com/about)

## Products & Services
- **Lone Wolf Foundation** – The real estate industry cloud (launched 2024) that provides modular software covering the entire real estate journey: back office, front office, transaction management, CRM, analytics, and marketing. [lwolf.com](https://www.lwolf.com/about)
- **Back Office & Accounting** – Flagship accounting and back‑office software for brokerages (the company’s original product).
- **Transaction Management (zipLogix)** – Digital transaction and forms management tools, acquired in 2019.
- **CRM (LionDesk)** – Customer relationship management platform for agents, acquired in 2021.
- **Analytics & Data (W+R Studios, Terradatum)** – Market analytics, property data, and business intelligence tools, acquired in 2020‑2021.
- **Marketing & Mobile (HomeSpotter)** – Mobile and marketing solutions for agents, acquired in 2021.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual revenue of **$45 M** (estimated) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Notable Investors / Partners**: Vista Equity Partners (led 2015 PE round), Stone Point Capital (led 2020 PE round) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Growth Signals**:
  - Headcount of **517 employees** (+6.5 % YoY) [linkedin.com](https://linkedin.com/company/getlwolf)
  - Acquired six companies between 2017‑2021 (zipLogix, W+R Studios, LionDesk, HomeSpotter, Propertybase, Terradatum)
  - Launched the **Lone Wolf Foundation** cloud platform in 2024, signaling a shift to a unified, modular ecosystem
  - Workforce distributed across 7 countries with 22 % in technical roles [linkedin.com](https://linkedin.com/company/getlwolf)

## Competitive Advantages
- **35+ years of domain expertise** in real estate software, giving deep understanding of agent and broker workflows.
- **Comprehensive, integrated platform** covering accounting, CRM, transaction management, analytics, and marketing – reducing the need for multiple vendors.
- **Large, loyal customer base** in North America; the company’s back‑office software is considered the industry standard.
- **Modular cloud architecture** (Foundation) allows customers to adopt only what they need and scale.
- **Strategic acquisitions** have filled product gaps and brought in talent and technology.

## Strategic Focus
- **Unify the product suite** under the Lone Wolf Foundation cloud, creating a seamless end‑to‑end experience for real estate professionals.
- **Expand integrations** with third‑party tools and MLS systems to become the central hub for brokerages.
- **Invest in analytics and AI** to help agents and brokers turn data into actionable insights.
- **Grow international presence** – already have teams in the Philippines, Colombia, and Australia.

## Why Work Here
- **Remote‑first environment** – “Our remote‑first work environment allows you to stay inspired, productive, and engaged while contributing to something great.” [lwolf.com](https://lwolf.com/about/join-the-team)
- **Comprehensive benefits** – Health, vision, dental, mental health support; retirement savings with 50 % match on up to 6 % of earnings; responsible PTO policy.
- **Mentorship and professional development** – Formal mentorship program with experienced leaders, plus access to cutting‑edge learning resources. [lwolf.com](https://lwolf.com/about/join-the-team)
- **Global, diverse team** – Employees in 7 countries; 22 % of staff in technical roles, offering a mix of engineering, product, design, and customer support opportunities.
- **Growth opportunity** – The company is actively hiring (7 open roles as of the latest data) and has a track record of promoting from within; recent CEO transition suggests a new chapter.
- **Meaningful mission** – Work on software that directly impacts how people buy and sell homes, with a focus on “enhancing the human element of real estate.”

## Sources
1. [lwolf.com/about](https://www.lwolf.com/about)
2. [lwolf.com/about/join-the-team](https://lwolf.com/about/join-the-team)
3. [linkedin.com/company/getlwolf](https://linkedin.com/company/getlwolf)
4. [jobs.lever.co/lwolf](https://jobs.lever.co/lwolf)
5. [lwolf.com/leadership](https://www.lwolf.com/leadership)

## Other roles at Lone Wolf Technologies

- [Mulitmedia Designer](https://feeny.ai/job/mulitmedia-designer-lone-wolf-technologies-toronto-13767zsbajsh) — Toronto, Canada
- [Mulitmedia Designer](https://feeny.ai/job/mulitmedia-designer-lone-wolf-technologies-united-states-2gvzy0xpb315) — United States
- [Website Manager](https://feeny.ai/job/website-manager-lone-wolf-technologies-toronto-71rg238w3ddq) — Toronto, Canada
- [Website Manager](https://feeny.ai/job/website-manager-lone-wolf-technologies-united-states-cgr2z9tptddw) — United States
- [AI/SEO Content Specialist](https://feeny.ai/job/ai-seo-content-specialist-lone-wolf-technologies-united-states-93zvct0d9gma) — United States
- [Account Based Marketing Manager](https://feeny.ai/job/account-based-marketing-manager-lone-wolf-technologies-united-states-fg9a6nnbnety) — United States
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-lone-wolf-technologies-united-states-stedtepzsks3) — United States
- [VP of Engineering](https://feeny.ai/job/vp-of-engineering-lone-wolf-technologies-united-states-da23gbxsdnad) — United States
- [Senior BI Analyst](https://feeny.ai/job/senior-bi-analyst-lone-wolf-technologies-manila-rj9ghzq7mnvf) — Manila, Philippines
- [Head of Sales Readiness](https://feeny.ai/job/head-of-sales-readiness-lone-wolf-technologies-united-states-mtwc1jnek2fn) — United States