---
title: 'Product Marketing Manager - Meetings (all genders) at HRS'
canonical: 'https://feeny.ai/job/product-marketing-manager-meetings-all-genders-hrs-berlin-41b202g19d2c'
type: 'job'
last_seen: '2026-09-07'
---

# Product Marketing Manager - Meetings (all genders) at HRS

- **Company:** HRS
- **Location:** Berlin, Germany
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/hrs/10cb5b5e-6299-4678-897d-3b8e0ee0a2ce

## Job description

## HRS AS A COMPANY

HRS is reinventing the way businesses stay, work and pay in today’s dynamic global marketplace. As a global technology company HRS is focused on leveraging technology and Artificial Intelligence to create fully-digital lodging and meeting experiences for corporations, their travelers and their lodging partners. The company’s platform-based solutions are reinventing end-to-end travel management and the traveler experience for transient, meetings and workforce segments for Fortune 500 companies worldwide. Beyond cost savings HRS clients gain from an unrivaled focus on essential aspects including traveler satisfaction, risk mitigation and savings.

HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero targets. HRS works with world’s leading hotel chains, regional hospitality groups and payment providers.

## CHALLENGES

As Product Marketing Manager – Meetings, your mission is to position our AI-driven Connect platform at the core of meeting decision-making for corporate clients. You'll define and execute the go-to-market strategy for our meetings products, ensuring decision-makers across our ICP (Ideal Customer Profile) segments understand and adopt the value of the platform.

You will:

- Lead the product marketing strategy for meetings and Connect, shaping how we engage the market and how our solution is perceived across geographies.
- Translate complex product innovations and AI features into compelling narratives that resonate with buyers and users alike.
- Connect commercial goals and technical systems with a unified marketing vision that drives measurable impact.

This is a pivotal role in establishing a scalable, data-informed, and cohesive GTM foundation for the meetings segment — in close collaboration with Product, Sales, and Corporate Marketing teams.

## RESPONSIBILITIES

- Strategy: Define and lead the go-to-market approach for Meetings and Connect, adapted to our global footprint and customer segmentation.
- Messaging: Develop clear, differentiated product messaging that communicates value to our target audience and reflects the technical innovation behind HRS Copilot.
- Enablement: Drive sales enablement by equipping internal teams with the right materials, training, and positioning to win in the market.
- Campaigns: Plan and execute cross-channel lifecycle and demand generation campaigns in collaboration with the corporate marketing team.
- Content: Build and manage impactful assets — thought leadership, digital content, use cases, product guides, webinars — tailored for meetings buyers.
- Cross-functional Collaboration: Align with product managers, sales teams, and data owners to ensure our GTM strategy is both scalable and impactful.
- Competitive Intelligence: Provide insights into market trends, buyer needs, and competitive positioning to sharpen our messaging and innovation roadmap.
- Reporting: Track success metrics, gather feedback, and continuously optimize initiatives to maximize reach and revenue contribution.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

Product Marketing Experience: Minimum 3 years of experience in B2B product marketing, ideally in SaaS, marketplace, or enterprise travel environments.

Go-to-Market Strategy: Proven ability to develop and execute go-to-market strategies that drive adoption and revenue across international markets.

Positioning and Value Proposition: Expertise in crafting clear, differentiated value propositions that resonate with B2B decision-makers and reflect product innovation.

Campaign and Content Execution: Hands-on experience planning and delivering marketing campaigns, including messaging, content creation, and enablement materials.

Sales and Marketing Collaboration: Demonstrated ability to align sales and marketing activities, ensuring consistent messaging and seamless execution across functions.

Market and Customer Understanding: Proficiency in conducting market research, analyzing buyer needs, and adapting strategies to match customer expectations.

Messaging and Communication Skills: Strong written and verbal communication skills to convey product value across a variety of channels and audiences.

Cross-Functional Collaboration: Ability to work effectively with product, sales, and marketing teams to ensure launch readiness and ongoing alignment.

Analytical and Data-Driven Decision Making: Comfort using performance data and insights to optimize marketing efforts and support strategic planning.

AI and Digital Transformation Exposure: Experience with AI-driven platforms or contributing to marketing strategies in digitally transforming industries is a strong plus.

Adaptability in a Fast-Paced Environment: Comfort with ambiguity and change, with the ability to integrate evolving products into customer-facing narratives quickly.

Language Skills: Fluency in English (written and verbal); additional languages are a plus.

## PERSPECTIVE

Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to disrupting the travel industry and while doing so reinventing the ways how businesses stay, work and pay.

Our entrepreneurial-driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.

## LOCATION

The position is based in Berlin, Germany. The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment, will also include an annual or multi-year bonus.

## About HRS

## Company Overview
- **One-liner**: HRS is a global technology platform that reimagines corporate lodging and meetings management through an AI-powered end-to-end SaaS solution.
- **Entity Type**: Private (Bootstrapped, owned by CEO Tobias Ragge)
- **Headquarters**: Cologne, Germany
- **Founded**: 1972
- **Founders**: Founded as a regional reservation service; current CEO and owner is Tobias Ragge

## Core Business
- **Primary Industry**: Corporate travel management (lodging and meetings), Fintech (payment solutions), Sustainability tech (Green Stay Initiative)
- **Target Customers**: B2B — Enterprise (Fortune 500), SMBs, and business travelers
- **Mission/Purpose**: "To reinvent the way business travelers can STAY, WORK and PAY" by challenging legacy structures and over-engineered ecosystems.

## Products & Services
- **[HRS Connect](https://corporate.hrs.com/)**: An all-in-one booking and procurement platform for lodging (transient, groups, longstay) and meetings. It connects to GDS, non-GDS, OTA, and direct inventory, automates rate filtering, rebooking, payment, and invoicing.
- **[HRS Copilot](https://corporate.hrs.com/)**: A patent-pending AI-powered assistant that provides real-time, data-driven recommendations to optimize savings, compliance, traveler satisfaction, and carbon emissions. Integrates with existing tech stacks and expense systems.
- **[HRS Green Stay](https://corporate.hrs.com/)**: An ISO 14067-certified initiative that provides science-based property-level data on water, waste, and energy consumption, enabling companies to report, reduce, and remove CO₂ emissions from hotel stays. HRS is a Climate Pledge signatory.
- **[HRS Payment Solutions](https://corporate.hrs.com/)**: Automated payment and invoicing tools that include VAT reclaim, line-item invoice data, and credit card rebate optimization.

## Market Standing
- **Valuation**: Not publicly available (privately held by CEO)
- **Key Metric**: Annual Revenue not disclosed; the company serves **35% of Fortune 500 companies** [corporate.hrs.com](https://corporate.hrs.com/).
- **Notable Investors/Partners**: HRS is privately owned. It partners with 200+ solutions (TMCs, OBTs, expense and payment systems). Strategic equity investment in Itelya for integrated payment solutions.
- **Growth Signals**:
    - Recognized among **Germany’s TOP 100 Most Innovative Companies** [corporate.hrs.com](https://corporate.hrs.com/about).
    - Member of the **Global Sustainable Tourism Council**.
    - **EcoVadis Bronze Medal** (top 35% globally) for sustainability management.
    - Operates in **30 markets** globally including London, Milan, Mumbai, New York, Paris, San Francisco, Seoul, Tokyo, and Sydney [jobs.hrs.com](https://jobs.hrs.com/content/Our-history/?locale=en_US).

## Competitive Advantages
- **Data-First Moat**: Their patented rate filter, automated rebooking, and Copilot AI generate unique, actionable data that creates lock-in with enterprise clients.
- **End-to-End Automation**: Unlike traditional TMCs, HRS offers a fully automated process from procurement to payment and reclaim, reducing manual work and delivering VAT rebates.
- **Sustainability Standard-Setting**: The Green Stay Initiative is a first-of-its-kind, science-based, ISO-certified tool that directly ties sustainability data into procurement decisions.
- **50-Year Heritage + Startup Agility**: Described as a "50-year-old start-up," they combine the stability of a mature company with the innovation culture of a tech firm.

## Strategic Focus
- **AI-First Transformation**: Deepening the role of Copilot to move from a booking tool to a strategic decision-making assistant for travel and procurement managers.
- **Fintech Expansion**: Integrating payment and invoicing deeper into the platform to create a unified "stay, work, pay" experience (e.g., investment in Itelya).
- **Net-Zero Leadership**: Pledging net-zero carbon emissions by 2040 (a decade ahead of the Paris Agreement) and scaling the Green Stay initiative globally.
- **Platform Convergence**: Unifying lodging, meetings, and longstay under a single, seamless interface to increase adoption and spend visibility.

## Why Work Here
- **Culture**: Described as a "tribe of Intrapreneurs" with a focus on entrepreneurship, passion, enthusiasm, and teaming. The CEO Tobias Ragge says: "Be a missionary, work hard, have fun, and make history" [jobs.hrs.com](https://jobs.hrs.com/content/Culture/?locale=en_US).
- **Diversity**: Over **850 employees** representing **57 nationalities**, with a strong emphasis on DEI (Diversity, Equity, Inclusion) [jobs.hrs.com](https://jobs.hrs.com/content/Culture/?locale=en_US).
- **Remote/Hybrid Policy**: Not explicitly stated as fully remote. The company operates from 30+ global markets (Cologne HQ, London, New York, San Francisco, etc.), suggesting a hybrid or in-office collaborative environment depending on role.
- **Perks & Engineering Culture**:
    - Ranked among Germany’s TOP 100 most innovative companies, indicating strong R&D and engineering investment.
    - Culture of "learning from failure and scaling through operational excellence."
    - Opportunity to work on cutting-edge AI, fintech, and sustainability solutions at a global scale.
    - Young, agile environment with a 50-year history of stability.

## Sources
1. [corporate.hrs.com](https://corporate.hrs.com/) – Official corporate site (products, mission, partners)
2. [corporate.hrs.com/about](https://corporate.hrs.com/about) – About page (history, leadership, sustainability, DEI)
3. [jobs.hrs.com](https://jobs.hrs.com/content/Culture/?locale=en_US) – Culture and careers page
4. [jobs.hrs.com](https://jobs.hrs.com/content/Our-history/?locale=en_US) – History & team success factors
5. [jobs.ashbyhq.com/hrs](https://jobs.ashbyhq.com/hrs) – Official careers portal (Ashby)

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