---
title: 'Product Marketing Manager at Motivity'
canonical: 'https://feeny.ai/job/product-marketing-manager-motivity-remote-0r64dp4wt2r2'
type: 'job'
last_seen: '2026-10-19'
---

# Product Marketing Manager at Motivity

- **Company:** Motivity
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/motivity/jobs/4373005009

## Job description

Product Marketing Manager

## The role

Motivity is looking for a Product Marketing Manager to own how our product is positioned, launched, and sold across a wide market, from solo BCBA-owned practices to national operators with 50+ locations and a formal procurement process.

This is our first dedicated product marketing hire. The role spans positioning and messaging, launch strategy, enablement, competitive intelligence, and customer insight, working closely with product, sales, and marketing to better communicate our unique approach and value we bring to the market.

The right person for this role is a strong writer who can turn a complex, regulated product into a sentence a busy clinic owner understands on the first read. They are comfortable owning scope and ambiguity, and they build positioning from direct customer conversations rather than from a spreadsheet.

## What you’ll do

Positioning and messaging

- Own how Motivity is positioned across a wide range of buyers — from a solo BCBA owner with three learners to a national operator with 50+ locations. Turn what our product does into what it means for a Clinical Director versus a CFO versus the RBT using it in session.
- Build the category narrative for our move upmarket so enterprise buyers can answer questions about multi-site governance, audit readiness, and migration at scale.

Launches and go-to-market

- Own product launch strategy and execution end to end: the brief, the narrative, the sequencing, the channels, and the post-launch read on whether any of it worked. Turn the roadmap into external stories.
- Maintain the customer-facing changelog and the plain-language product source of truth that everything else (campaign copy, customer-facing decks, website, release comms) draws from.

Sales enablement

- Build the assets that move deals: one-pagers, pitch decks, demo scripts, solution briefs, competitive battlecards, talk tracks, and proof points.
- Collaborate and align with Sales and Product through internal launch training that makes sure what Sales says matches what Marketing publishes.

Competitive intelligence

- Own the competitive picture in ABA software and turn it into something our team can use. Our competitors range from entrenched all-in-one incumbents to point solutions for data collection and billing, and displacement conversations are a large share of how we win.
- Anticipate where competitors are heading, not just where they are. Sharpen our differentiation accordingly, including the honest version: where we're genuinely better, and where we need to acknowledge a gap and reframe.

Customer and market insight

- Own the working ICP and persona documentation that Sales prospects against and Marketing targets against, and keep it current (and usable) as the market moves.
- Collaborate with RevOps to run win/loss analysis and feed the patterns back into messaging, campaign strategy, and the roadmap. Identify which customers are seeing outsized results and worth building a story around.

## What we’re looking for

- 3–5+ years in product marketing at a B2B SaaS/technology company, with launches you can walk us through: what you positioned, how you enabled the field, and what actually changed as a result.
- Strong writing. Much of this job is turning something complicated into a sentence a busy clinic owner understands on the first read.
- Proven experience working with AI tools to improve processes.
- Comfort owning ambiguity and sequencing your own work, as you’ll be the first person doing this job.
- Genuine interest in a domain with real regulatory and clinical weight (payer requirements, authorization utilization, documentation compliance, etc.)
- The instinct to talk to customers directly and often, rather than positioning from a spreadsheet.

Bonus points

- Experience in healthcare, behavioral health, ABA or autism services, EdTech, or another regulated, clinically-driven market.
- You're a BCBA, RBT, or have worked in or adjacent to ABA service delivery.
- Experience working directly with Product and Engineering teams.
- Experience marketing to both SMB and enterprise buyers within the same product, and the judgment to know those are not the same motion.
- Competitive or displacement-heavy market experience.

## About Motivity

## Company Overview
- **One-liner**: Motivity provides an all-in-one software platform for Applied Behavior Analysis (ABA) practices, combining clinical data collection, practice management, scheduling, billing, and revenue cycle management.
- **Entity Type**: Private (Growth-stage, backed by Five Elms Capital)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 2015
- **Founders**: Rex Jakobovits, PhD (Founder & Chief of Strategy and Innovation)

## Core Business
- **Primary industry/industries**: Behavioral Health Software (SaaS), Applied Behavior Analysis (ABA) Therapy, Healthcare Technology
- **Target customers**: B2B – ABA therapy practices, clinics, and multi-location organizations of all sizes.
- **Mission or purpose statement**: "To empower a diverse range of professionals with a unified data and management solution to achieve optimal outcomes." [motivity.net](https://www.motivity.net/about/company)

## Products & Services
- **Motivity Platform (All-in-One ABA Software)**: A comprehensive SaaS platform that integrates clinical data collection, practice management, scheduling, billing, revenue cycle management (RCM), and credentialing. Designed to streamline operations and improve clinical outcomes for ABA providers. [motivity.net](https://www.motivity.net/)
- **ABACredentialing**: A module to manage contracts and credentials, preventing revenue loss from missed renewals or compliance gaps. [motivity.net](https://www.motivity.net/)
- **Real-time Data Collection**: Enables clinicians to track session data as it happens, with instant updates and customizable program building. [motivity.net](https://www.motivity.net/)
- **Revenue Cycle Management (RCM)**: End-to-end billing support, including claims processing, authorization tracking, and expert support from ABA billing specialists. [motivity.net](https://www.motivity.net/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of **$27.0M** (raised in a growth investment round led by Five Elms Capital, announced March 2025). [LinkedIn](https://www.linkedin.com/company/motivity-systems)
- **Notable Investors/Partners**: **Five Elms Capital** (lead investor in the $27M round). [linkedin.com](https://www.linkedin.com/company/motivity-systems)
- **Growth Signals**:
    - **Headcount Growth**: 46 employees (+36.7% year-over-year). [LinkedIn](https://www.linkedin.com/company/motivity-systems)
    - **Customer Base**: Trusted by over 650 organizations in 7 countries. [motivity.net](https://www.motivity.net/)
    - **Product Expansion**: In April 2025, Motivity announced a major expansion into comprehensive practice management, integrating features from its acquisition of Calmanac (a practice management platform for ABA). [prnewswire.com](https://www.prnewswire.com/news-releases/motivity-expands-into-practice-management-with-a-comprehensive-all-in-one-aba-solution-302422253.html)
    - **Geographic Reach**: Operating in 8 countries including the US, Canada, Brazil, France, Romania, and Venezuela. [LinkedIn](https://www.linkedin.com/company/motivity-systems)

## Competitive Advantages
- **Clinical Expertise**: Support team includes licensed Board Certified Behavior Analysts (BCBAs®) who understand the clinical workflows firsthand. "When you call, a BCBA® picks up." [motivity.net](https://www.motivity.net/)
- **All-in-One Platform**: Combines clinical data collection, practice management, billing, and RCM into a single, integrated system, reducing the need for multiple vendors.
- **HIPAA Compliant & Secure**: Built with enterprise-grade security and compliance for handling sensitive healthcare data. [motivity.net](https://www.motivity.net/)
- **Strong Research Roots**: Founded by Dr. Rex Jakobovits, a computer scientist with a PhD from the University of Washington, who previously built and sold a clinical software company to McKesson. Motivity has raised over $13M in seed capital through NIH SBIR grants. [motivity.net](https://www.motivity.net/about/company)

## Strategic Focus
- **Product Innovation & Integration**: Following a $27M investment, the company is focused on advancing its all-in-one platform, likely through deeper integrations (e.g., with Aloha ABA) and new features for practice management and AI-driven clinical tools. [prnewswire.com](https://www.prnewswire.com/news-releases/motivity-announces-27m-growth-investment-from-five-elms-capital-to-advance-innovation-and-scale-operations-302399911.html)
- **Scaling Operations**: The investment is earmarked for scaling the team and operations to support a rapidly growing customer base across multiple countries.
- **Market Expansion**: Continuing to grow its presence in North America and expanding into new international markets for ABA therapy.

## Why Work Here
- **Remote-First Culture**: Motivity is a fully remote company, empowering employees with flexibility and autonomy. "We trust each other to deliver without micromanagement." [motivity.net](https://www.motivity.net/about/careers)
- **Culture Rooted in Behavior Analysis**: The company applies Organizational Behavior Management (OBM) principles internally, with a focus on immediate feedback, measurable goals, collaboration, and a blameless environment. [motivity.net](https://www.motivity.net/about/careers)
- **Diverse & Global Team**: The engineering team spans over four continents, and the company values diverse perspectives. [motivity.net](https://www.motivity.net/about/company)
- **Impactful Mission**: Employees work on software that directly improves clinical outcomes for individuals with autism and other behavioral health needs.
- **Recognition & Connection**: The company actively celebrates contributions through shout-outs in meetings and Slack recognition channels. [motivity.net](https://www.motivity.net/about/careers)
- **Transparent Leadership**: Regular all-hands meetings and department updates keep the team informed and aligned. [motivity.net](https://www.motivity.net/about/careers)
- **Key Executives**: Leadership includes experienced professionals from both the tech and clinical sides, including CTO Neelam Chavan (former co-founder of HumaneBITS/Calmanac) and CCO Emaley McCulloch (former founder of Autism Training Solutions, acquired by Relias). [motivity.net](https://www.motivity.net/about/company)

## Sources
1. [Motivity Website](https://www.motivity.net/)
2. [Careers at Motivity](https://www.motivity.net/about/careers)
3. [Our Company | Motivity](https://www.motivity.net/about/company)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/motivity-systems)
5. [PR Newswire: Motivity Announces $27M Growth Investment](https://www.prnewswire.com/news-releases/motivity-announces-27m-growth-investment-from-five-elms-capital-to-advance-innovation-and-scale-operations-302399911.html)
6. [PR Newswire: Motivity Expands Into Practice Management](https://www.prnewswire.com/news-releases/motivity-expands-into-practice-management-with-a-comprehensive-all-in-one-aba-solution-302422253.html)
7. [Jobs at Motivity - Greenhouse](http://job-boards.greenhouse.io/motivity)

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