---
title: 'Product Marketing Manager at Netcraft'
canonical: 'https://feeny.ai/job/product-marketing-manager-netcraft-bath-1h6m2nswjd56'
type: 'job'
last_seen: '2026-09-08'
---

# Product Marketing Manager at Netcraft

- **Company:** Netcraft
- **Location:** Bath, United Kingdom / London, United Kingdom / Manchester, United Kingdom
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.eu.greenhouse.io/netcraft/jobs/4935294101

## Job description

## About Netcraft

Netcraft is the global leader in cybercrime detection and disruption. We’re a trusted partner for three of the four largest companies in the world and many large governments. We've blocked over 225 million cyber-attacks to date, and we take down around 33% of the world's phishing attacks.

Our purpose and passion are focused on just one thing: protecting the world from cybercrime.

That passion shapes how we work, too. We’re proud of our talented team and the value each person brings, and we’ve built a workplace where people feel supported and inspired. From strong benefits and wellness programs to meaningful collaboration and team connection.

## The role

Reporting to the Director of Product Marketing, you will execute the post-sale side of Netcraft’s go-to-market motion by turning Netcraft’s positioning and messaging into the renewal and expansion content, campaigns, proof points, and enablement that Customer Success and Sales use every day. You will help bring the customer voice to life through credible stories, outcomes, and evidence that make Netcraft’s value clear to existing customers, the market, and internal teams. You will also support the overall GTM motion and product launches, making sure existing customers understand new capabilities in a way that drives adoption, retention, and expansion.

You will work closely with the rest of the Product Marketing team and our commercial organization. When new product capabilities or positioning are launched, you will translate them into renewal messaging, customer communications, and sales enablement materials. When customer conversations reveal renewal, churn, adoption, expansion, or proof opportunities that could inform future positioning, you will surface those insights and act as a voice of customer connection to the business.

Day to Day, You Will:

- Translate Netcraft’s positioning and message house into renewal and expansion messaging for target accounts, working closely with Account Management, Sales, and Marketing.
- Be involved in building pre & post-sale enablement, including talk tracks, expansion plays, objection handling, and customer-facing proof points.
- Turn launch messaging into customer-facing communications that drive adoption of new capabilities.
- Brief Customer Success and Support teams on what is shipping, what it means for existing customers, and how to communicate its value clearly.
- Own the customer case study program, from sourcing candidates and running interviews to shaping the narrative and supporting content production.
- Manage customer review activity, including timing the ask, reducing friction for customers, and turning customer feedback into usable proof.
- Maintain a library of customer quotes, metrics, outcomes, and proof points for use across collateral, campaigns, and sales conversations.
- Support the Customer Advisory Board with materials, logistics, and follow-up recaps.
- Be part of insight loops with Customer Success, Sales, Support, and Product to surface adoption blockers, expansion patterns, customer proof opportunities, and competitive signals.
- Produce the quarterly customer newsletter, bringing together product value, usage stories, customer wins, launch updates, and relevant cybercrime threat insights.
- Report on proof assets produced, enablement adoption, and campaign engagement, recognising that retention and net revenue retention are outcomes this role supports rather than owns directly.

You Will Need:

- 1–3 years of experience in product marketing, customer marketing, lifecycle marketing, or go-to-market marketing, ideally in a B2B SaaS environment.
- Experience working with Customer Success and Sales teams to turn account context, customer needs, and commercial priorities into content, campaigns, and enablement materials.
- The ability to translate strategic messaging into practical customer-facing materials without needing to set positioning independently.
- A strong post-sale go-to-market mindset, with an understanding of how proof, enablement, and customer communication support adoption, renewal, and expansion after the deal closes.
- Strong writing and communication skills across emails, messaging, customer newsletters, proof points, and customer quotes.
- Confidence interviewing customers and shaping what they share into clear, credible stories that Sales and Customer Success can use.
- A practical instinct for segmentation, including the ability to identify at-risk accounts, expansion-ready customers, and strong proof candidates without waiting for perfect data.
- Strong organisational skills, with the ability to manage multiple programs, interviews, campaigns, and deadlines in parallel.
- Sound judgment about what to handle directly, what to escalate, and when to surface customer signals.
- Self-motivation, determination, resilience, and a positive, solutions-focused approach.
- A genuine interest in cybercrime and internet security, including threats such as phishing, malware, brand abuse, and online fraud. Cybersecurity experience is beneficial but not required.

The Rewards Package:

- 33 days annual leave, including public holidays (which can be worked if you prefer).
- Generous enhanced family leave and pay.
- Enhanced company sick pay from day one of employment, with additional support after your first six months’ service
- Salary sacrifice pension with matched employer contributions up to 5% plus NI savings.
- Private health cover, including access to a private GP service.
- Life Assurance at 4x salary.
- Equity tracking scheme (eligibility criteria apply), allowing you to share in Netcraft's long-term success.
- Hybrid and flexible working options.
- Meals, snacks, and drinks provided in the office.
- Comprehensive health, safety, and wellness service available 24/7 for you and your family.
- Two paid Learning & Development days per year, plus access to learning resources such as Udemy and Coursera to support your career.
- Two Volunteering Days per year, allowing you to contribute to your wider community or charity.
- Employee Referral Bonus scheme.
- Spot reward bonus scheme to reward truly outstanding contributions

Diversity, Equity & Inclusion

This is deeply important to us. Through our ally network, we support under-represented groups and maintain a working environment free from bias, harassment, or discrimination. We encourage candidates from all backgrounds to apply.

We’re also happy to make adjustments to the hiring process to ensure every candidate can participate fully.

Please note: Netcraft does not accept unsolicited approaches from external recruiters.

## About Netcraft

## Company Overview
- **One-liner**: Netcraft provides cybercrime detection, disruption, and takedown services, protecting the world’s largest organizations from phishing, fraud, and other online threats.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: London, England, UK (with offices in Bath, Manchester, and Lehi, Utah, USA)
- **Founded**: 1994
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry/industries**: Cybersecurity (Threat Intelligence, Digital Risk Protection, Anti-Phishing, Cybercrime Disruption)
- **Target customers**: B2B — Enterprise, Government, and Financial institutions (12 of the 20 largest banks, 9 of the top 50 world governments, 5 of the 10 most valuable companies in the world) [netcraft.com](https://www.netcraft.com/company/)
- **Mission**: To protect the world from cybercrime. [netcraft.com](https://www.netcraft.com/company/)

## Products & Services
- **Threat Intelligence & Digital Risk Protection**: A platform that analyzes millions of suspicious URLs daily, validates threats within minutes, and provides actionable intelligence. It processes the world’s largest phishing dataset of more than 23 billion datapoints each year. [netcraft.com](https://www.netcraft.com/)
- **Phishing & Cybercrime Takedown Services**: Automated and manual takedown services that disrupt cyber attacks 24/7, achieving a third of the world’s phishing takedowns. [netcraft.com](https://www.netcraft.com/)
- **Conversational Scam Intelligence**: Launched in 2024, this service targets scams conducted via messaging and social platforms. [netcraft.com](https://www.netcraft.com/)
- **Web Server & SSL Surveys**: Long-running industry surveys tracking internet infrastructure (since 1995 and 1996, respectively). [netcraft.com](https://www.netcraft.com/company/)

## Market Standing
- **Valuation**: Not publicly available (private, bootstrapped company)
- **Key Metric**: Processes more than 23 billion datapoints per year and handles a third of the world’s phishing takedowns. [netcraft.com](https://www.netcraft.com/)
- **Notable Customers**: 12 of the 20 largest banks, 9 of the top 50 world governments, 5 of the 10 most valuable companies in the world, 4 of the 10 largest technology companies, and 16 of the 50 largest banks in the world. [netcraft.com](https://www.netcraft.com/company/)
- **Growth Signals**: Launched Conversational Scam Intelligence in 2024; expanded coverage to 75+ new threat types in 2020; has been operating and innovating since 1994, with consistent investment in AI/ML models since 2014. [netcraft.com](https://www.netcraft.com/company/)

## Competitive Advantages
- **Unmatched Scale & Data**: Processes the world’s largest phishing dataset (23B+ datapoints/year) and handles a third of all global phishing takedowns, giving it unique visibility into the threat landscape. [netcraft.com](https://www.netcraft.com/)
- **Long-Standing Trust & Relationships**: Has earned the trust of the internet community and key industry players over 30 years, with deep partnerships among the world’s largest banks, governments, and tech companies. [netcraft.com](https://www.netcraft.com/company/)
- **Hybrid Detection Engine**: Combines 90K+ human-written rules, advanced AI/ML models, and rules-based processing to achieve best-of-breed accuracy with near-zero false positives. [netcraft.com](https://www.netcraft.com/company/careers)
- **Full Lifecycle Protection**: Covers the entire threat lifecycle — from detection and intelligence to automated takedown and disruption — a rare end-to-end capability in the cybersecurity market.

## Strategic Focus
- **Expanding Threat Coverage**: Continuously adding new threat types (75+ added in 2020, Conversational Scam Intelligence launched in 2024) to address evolving cybercrime tactics. [netcraft.com](https://www.netcraft.com/company/)
- **Deepening AI/ML Capabilities**: Building on a decade of AI/ML investment (since 2014) to improve detection speed, accuracy, and automation. [netcraft.com](https://www.netcraft.com/company/)
- **Global Scale & Partnerships**: Growing its threat data partnerships to enable faster restriction of access for billions of people when an attack is categorized. [netcraft.com](https://www.netcraft.com/company/)
- **Talent & Culture Investment**: Actively hiring across engineering, sales, and threat research roles, with a focus on building a diverse, inclusive, and supportive workplace (Ally Network, Mental Health First Aiders). [netcraft.com](https://www.netcraft.com/company/careers)

## Why Work Here
- **Mission-Driven Work**: Employees directly contribute to protecting the world from cybercrime, working on problems that have real-world impact at massive scale. [netcraft.com](https://www.netcraft.com/company/careers)
- **Culture of Ownership & Respect**: The company emphasizes that the best ideas speak for themselves, trusting employees to experiment and take ownership from Day 1. The culture is built on responsibility, respect, and a genuinely friendly, supportive environment. [netcraft.com](https://www.netcraft.com/company/careers)
- **Hybrid & Flexible Working**: Offers hybrid and flexible working options across its four offices (London, Bath, Manchester, Lehi). [netcraft.com](https://www.netcraft.com/company/careers)
- **Comprehensive Benefits**: Includes private health cover (with digital GP, dental, optical), pension scheme with up to 4% employer contribution, 33 days of holiday per year (including bank holidays), daily meals/snacks/drinks in offices, and Mental Health First Aiders. [netcraft.com](https://www.netcraft.com/company/careers)
- **Diversity & Inclusion**: Has an established Ally Network to support underrepresented groups and is committed to an inclusive, bias-free working environment. [netcraft.com](https://www.netcraft.com/company/careers)
- **Student & Graduate Programs**: Offers summer placements, industrial placements, and graduate roles, welcoming applications from first-year students. [netcraft.com](https://www.netcraft.com/company/careers)

## Sources
1. [netcraft.com - Company Page](https://www.netcraft.com/company/)
2. [netcraft.com - Homepage](https://www.netcraft.com/)
3. [netcraft.com - Careers Page](https://www.netcraft.com/company/careers)
4. [Greenhouse - Netcraft Jobs](https://job-boards.eu.greenhouse.io/netcraft/jobs/4835313101)
5. [Built In - Netcraft Profile](https://builtin.com/company/netcraft)

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