---
title: 'Product Marketing Manager, New Verticals at Hinge Health'
canonical: 'https://feeny.ai/job/product-marketing-manager-new-verticals-hinge-health-san-francisco-20ez95039ps4'
type: 'job'
last_seen: '2026-11-05'
---

# Product Marketing Manager, New Verticals at Hinge Health

- **Company:** [Hinge Health](https://feeny.ai/companies/hinge-health)
- **Location:** San Francisco, CA
- **Compensation:** $136k–$204k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/hinge-health/d4b10b1f-c021-4bd0-9c4b-32d0af9f54b2

## Job description

The Opportunity Help expand Hinge Health access by turning complex products into clear stories, successful launches, and meaningful client adoption. As Product Marketing Manager, New Verticals, you will lead product marketing for new expansions. You will partner closely with Health Services to support health-plan approvals and with Client Success to help clients understand and adopt new offerings. Reporting to the Director of Product Marketing, Digital Care, you will own GTM strategy and execution, from positioning and launch planning to building slides, writing messaging, and leading live enablement. Your work will help establish Hinge Health as a market leader in new verticals.

## What You’ll Accomplish

In your first three months:

- Build expertise in current new verticals solutions, including its strengths, differentiators, and messaging within your first 30 days.
- Create and improve slides, messaging, FAQs, and objection-handling resources that support health-plan approvals and client conversations.
- Lead enablement sessions within your first 60 days and develop a reliable approach to answering questions and maintaining useful resources.

In your first six months:

- Independently own the product marketing work supporting New verticals expansion, prioritizing approval needs with Health Services and delivering the assets partners need to move decisions forward.
- Drive client readiness and adoption for new offerings through coordinated launch communications, practical resources, and live enablement.
- Establish adoption measures with Client Success and use client feedback, recurring objections, and performance data to improve messaging and launch execution.

In your first year:

- Help expand new verticals availability across the book of business by supporting outstanding health-plan approvals.
- Drive measurable client adoption of new offerings against agreed goals, tracking adoption separately from health-plan approval coverage.
- Lead go-to-market planning and execution for the product expansions, aligning positioning, audiences, launch milestones, partner readiness, and measurement with the product roadmap.
- Keep cross-functional partners and leadership informed with concise updates on progress, risks, tradeoffs, and decisions needed.

## Who You Are

- A clear communicator: You translate complex clinical and product information into concise messaging, well-structured slides, and effective live presentations. You can recommend a course of action and answer senior stakeholders’ questions directly.
- A hands-on owner: You connect business priorities to daily execution, create the assets yourself, and take accountability for commitments and results.
- A Learn-it-All: You seek feedback, apply it without defensiveness, and quickly build fluency in unfamiliar products and markets.
- A trusted partner: You work efficiently with Health Services, Client Success, Product, and Clinical partners, make tradeoffs explicit, and follow through.
- A resourceful problem-solver: You bring urgency and sound judgment, adapt when priorities change, and keep work moving through constraints.

## Basic Qualifications

- Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes.
- Demonstrated ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams.
- Experience leading cross-functional work from planning through execution, influencing partners without direct authority, and improving work through feedback.

## Preferred Qualifications

- Product marketing experience in healthcare, digital health, or another complex, evidence-based category.
- Experience working with benefit managers, health plans, or healthcare services teams.
- Experience enabling sales, client success, or partnership teams to drive adoption.
- Experience translating clinical or technical information into differentiated, business-relevant positioning.
- Experience measuring adoption and using customer feedback to improve go-to-market execution.

## About Hinge Health

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare, starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. Our AI-powered, human-centered care model spans MSK, pelvic health, gastrointestinal (GI) and migraine care. With over 60 partnerships with health plans, PBMs and other ecosystem partners, Hinge Health is available to over 25 million people across more than 2,900 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at [hingehealth.com](http://hingehealth.com).

## What You’ll Love About Us

- Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
- Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
- Modern life stipends: Manage your own learning and development.
- Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.

Culture & Engagement Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the [personnel and candidate privacy policy.](https://www.hingehealth.com/about/personnel-and-candidate-privacy-policy/)

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@[hingehealth.com](http://hingehealth.com)" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to [security@hingehealth.com](https://app.ashbyhq.com/admin/organizational-settings/theme#).

## About Hinge Health

## Company Overview
- **One-liner**: Hinge Health delivers personalized virtual physical therapy and musculoskeletal (MSK) care by combining AI-powered motion tracking, an FDA-cleared wearable device, and a dedicated clinical care team.
- **Entity Type**: Public (NYSE: HNGE)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2014
- **Founders**: Gabriel Mecklenburg (Co-founder & Executive Chairman / CTO)

## Core Business
- **Primary Industry**: Digital Healthcare – Musculoskeletal (MSK) and pelvic health.
- **Target Customers**: B2B – employers, health plans, and benefits brokers. Indirectly B2C through members.
- **Mission**: To create a new healthcare system built around the individual – moving beyond traditional physical therapy to deliver accessible, scalable, evidence-based pain care.

## Products & Services
- **Virtual Physical Therapy Program**: Personalized care plans with guided exercise sessions using 3D motion tracking for real-time feedback and precision movement analysis. Includes access to a physical therapist, health coach, and orthopedic specialist.
- **Enso® Wearable Device**: FDA-cleared device that uses patented waveforms for drug-free pain relief; exclusive to Hinge Health.
- **AI Care Assistant**: An AI agent that helps members stay on track with their care plans.
- **Pelvic Floor Therapy**: Virtual care for pelvic health, integrated with MSK services.
- **Enterprise Implementation**: Seamless eligibility, billing, and reporting through partnerships with 5 out of 5 national health plans and 3 out of 3 PBMs. Value-based pricing and frictionless contracting.

## Market Standing
- **Valuation / Market Cap**: Not publicly available (post-IPO; specific market cap not disclosed in provided sources).
- **Key Metric**: Annual Revenue of **$587.9M** (2025) – [linkedin.com](https://www.linkedin.com/company/hinge-health). Total funding raised: **$1.46B**.
- **Notable Investors / Partners**: Tiger Global Management, Coatue, Alkeon Capital, Whale Rock Capital Management.
- **Growth Signals**: IPO in May 2025; headcount of 1,254 (+1.2% YoY); 75 active job postings (+31.6% year over year); expanded into pelvic floor therapy; operates in 11 countries.

## Competitive Advantages
- **Clinically validated ROI** – independently validated 2.4x hard dollar return on investment for employers.
- **AI-first care model** – uses 3D motion tracking, autonomous AI agents for reasoning and feedback, and regulatory-grade systems.
- **Exclusive FDA-cleared device** (Enso®) that differentiates from traditional PT offerings.
- **Deep integration** with major national health plans and PBMs, creating high switching costs.
- **Business model aligned with outcomes** – revenue is tied to healing people, not billing procedures, enabling investment in direct care automation.

## Strategic Focus
- Scale and automate healthcare delivery by building AI agents that perceive movement, reason biomechanics, and adapt clinical guidance in real time.
- Expand into adjacent conditions (pelvic health) and deepen partnership integrations.
- Continue engineering a culture where “designers code” and “engineers build interactive prototypes,” deploying agent-first workflows across hundreds of engineers.

## Why Work Here
- **Culture**: Emphasis on autonomy, mastery, and purpose. The R&D blog describes an environment where engineers review reasoning logs instead of diffs and where AI agents ship PRs without human line edits.
- **Work Model**: Hybrid/office presence – HQ in San Francisco with offices in India, Canada, UK, and Colombia. Specific remote policy not detailed in sources.
- **Impact**: Opportunity to work on regulatory-grade AI that directly improves clinical outcomes for millions of people.
- **Reviews**: Employer rating of 3.8/5 on LinkedIn; strong scores for work-life balance (3.7) and compensation (3.7).
- **Notable Perks**: Not explicitly listed, but the culture of “impact at scale” and investment in R&D suggests strong engineering support.

## Sources
1. [hingehealth.com](https://www.hingehealth.com/)
2. [hingehealth.com/about](https://www.hingehealth.com/about/)
3. [rnd.hingehealth.com](https://rnd.hingehealth.com/)
4. [linkedin.com/company/hinge-health](https://www.linkedin.com/company/hinge-health)
5. [jobs.ashbyhq.com/hinge-health](https://jobs.ashbyhq.com/hinge-health)

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