---
title: 'Product Marketing Manager at OurRitual'
canonical: 'https://feeny.ai/job/product-marketing-manager-ourritual-tel-aviv-49wqwtgtd0dg'
type: 'job'
last_seen: '2026-09-10'
---

# Product Marketing Manager at OurRitual

- **Company:** OurRitual
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/ourritual/b9188679-fab1-48cd-a0f4-f1eac7459714

## Job description

## About OurRitual

OurRitual is a relationship support platform helping couples and individuals build better communication, connection, and everyday habits together. Our hybrid model pairs members with a real relationship Expert alongside in-app pathways, exercises, and AI support- so growth continues between sessions, not just during them. We're a fast-growing, tech-first company reimagining what ongoing relationship care looks like.

## About the Role

OurRitual is looking for a Product Marketing Manager to own how we position, launch, and grow our products across the full customer journey. This role includes positioning, messaging, launches, competitive understanding ; requires you to be a performance-minded growth partner who can translate funnel and lifecycle data into marketing decisions. You'll sit at the intersection of Growth, Product, Data, and Content. We're looking for someone sharp, curious, and genuinely enthusiastic about the work - a true thought partner, not just an execution arm.

## What You'll Do

- Own product marketing end to end: positioning, messaging, competitive intelligence, and go-to-market planning for new features, offers, and programs.
- Partner closely with Product Managers to understand the roadmap early and translate product decisions into customer-facing narratives and launch plans.
- Work hand in hand with lifecycle and retention marketing to ensure messaging and offers are optimized down the funnel, not just at the top - onboarding, activation, retention, and win-back.
- Use performance and product data to inform positioning and campaign decisions. You should be comfortable working in the numbers yourself, not just reading someone else's summary.
- Collaborate with acquisition and paid marketing so top-of-funnel messaging stays aligned with what actually converts and retains further down the line.
- Work alongside content to brief, guide, and sharpen customer-facing copy and materials, without owning day-to-day content production yourself.
- Identify opportunities and gaps proactively - this is not a ticket queue. You'll be expected to notice what's missing, propose a plan, and prioritize your own roadmap.
- Bring a big-picture point of view to how our products should grow, and hold that view even when it means pushing back on a plan.

## What We're Looking For

- Several years of experience in product marketing or a closely related growth/marketing role, ideally at a subscription or consumer product company.
- Demonstrated experience working alongside lifecycle or retention marketing, with a real understanding of how down-funnel optimization works in practice.
- Strong data literacy: able to look at performance data yourself, draw conclusions, and connect those conclusions back to marketing strategy and positioning.
- A track record of self-directed work - someone who can take a loosely defined problem, prioritize it themselves, and drive it to a result without constant direction.
- Excellent judgment about when to zoom out to the big picture and when to get into the weeds of a specific metric or piece of copy.
- Comfort working cross-functionally with product managers, acquisition marketers, data, and content - as a peer and partner, not a downstream function.
- A genuinely enthusiastic, professional, low-ego collaborator. We're building a small, high-trust team, and we care as much about how you work as what you've shipped.

## About OurRitual

## Company Overview
- **One-liner**: OurRitual is a digitally-driven relationship support platform that combines expert-led therapy sessions with AI-powered tools to help couples build healthier, more fulfilling relationships.
- **Entity Type**: Private (Seed Stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: David Pruwer (CEO and Co-founder)

## Core Business
- Primary industry/industries: Wellness and Fitness Services, Digital Health, Mental Health Technology
- Target customers: B2C (couples and individuals seeking relationship support), B2B (military couples through specialized programs)
- Mission or purpose statement: "Redefining relationship support and strengthening bonds, one connection at a time."

## Products & Services
- **Expert-Led Therapy Sessions**: Live video sessions (20 or 40 minutes) with a dedicated, vetted therapist, available 24/7 and bookable on demand. Sessions can be attended together or separately.
- **Ora (AI Relationship Guide)**: An AI-powered companion available 24/7 to help members communicate more clearly, reflect more deeply, and maximize progress between sessions. Ora is informed by session content and member goals.
- **Personalized Pathways & Digital Tools**: Curated, evidence-based video content, guided exercises, and skill-building activities organized into "Pathways" (typically 1-2 months each). Includes "OurReflections" which analyzes sessions to surface themes, strengths, and growth opportunities.
- **Flexible Programs for All Relationship Stages**: Support for individuals starting solo, couples, long-distance relationships, parenting challenges, LGBTQ+ couples, and military couples.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric – Total Funding**: $7.2 million across 4 rounds (Seed: $5.2M, Pre-Seed: $2.0M, plus non-equity assistance and another seed round in 2025)
- **Key Metric – Annual Revenue**: Not publicly available
- **Notable Investors/Partners**: Venrex (lead investor in $5.2M Seed round), Ground Up Ventures (lead in Pre-Seed round), plus 14 other investors in the Seed round and 10 in the Pre-Seed round.
- **Growth Signals**: 102 employees (+72.5% yearly growth, adding 58 people year-over-year). Active job postings have increased +500% year-over-year. Operates in 12 countries including Israel, Australia, Canada, Argentina, and the Philippines. Network of 300+ vetted Experts.

## Competitive Advantages
- **Human-Led, AI-Augmented Model**: Combines the credibility and expertise of human therapists with the scalability and personalization of AI (Ora), offering support between sessions—a key differentiator from traditional weekly couples therapy.
- **Flexibility and Accessibility**: Sessions available 24/7 in short 20- or 40-minute formats, designed to fit into busy lives. This lowers the barrier to entry compared to traditional 50-minute weekly sessions.
- **Data-Driven Personalization**: Uses session analysis (OurReflections) and member data to tailor exercises and pathways, creating a continuously adaptive experience.
- **Broad Inclusivity**: Explicitly designed for all relationship stages and identities (LGBTQ+, military, long-distance, solo starters), expanding the addressable market beyond traditional couples therapy.

## Strategic Focus
- **Scaling the Expert Network**: Actively hiring Couples Therapists and Member Matching Specialists, indicating a focus on growing the supply of vetted experts.
- **Deepening AI Integration**: The Head of Product, AI Therapy role suggests a strategic priority to enhance Ora and the platform's AI capabilities.
- **Product-Led Growth**: Expanding the digital program (Pathways, exercises) to drive engagement and retention between sessions, creating a more comprehensive "relationship care" product.
- **International Expansion**: With employees across 12 countries, the company is building a global, remote-first workforce.

## Why Work Here
- **Mission-Driven Work**: The company's purpose is to redefine relationship support and strengthen bonds, offering a tangible, positive impact on people's lives. The founder, David Pruwer, was personally motivated by his experience growing up in a divorced household.
- **Remote-First & Flexible Culture**: The company offers remote-friendly roles with hybrid options, a "family friendly schedule," and emphasizes work-life balance. [ourritual.com](https://www.ourritual.com/careers)
- **Collaborative & Supportive Environment**: Values include "Human-led, Human-first," teamwork, and a culture of feedback. The company explicitly states, "Relationships aren’t just romantic. Our mission to redefine relationship support begins with strong professional relationships and a thriving team." [ourritual.com](https://www.ourritual.com/careers)
- **Technology-Driven Innovation**: The company is "constantly looking to innovate in human care with the latest tech," offering engineers and product people the chance to work on meaningful problems at the intersection of AI, mental health, and user experience.
- **Competitive Compensation**: The company states it offers competitive compensation packages for all roles.
- **Fast-Paced, Data-Driven Environment**: The culture is described as moving fast, learning faster, and measuring success by real-life impact, combining "curiosity and data."
- **Team Building**: Offers virtual and in-person events, on-sites, and off-sites to build connections across a distributed team.

## Sources
1. [ourritual.com](https://www.ourritual.com/)
2. [ourritual.com (Careers)](https://www.ourritual.com/careers)
3. [ourritual.com (About)](https://www.ourritual.com/about)
4. [linkedin.com](https://www.linkedin.com/company/ritual-relationships)
5. [tracxn.com](https://tracxn.com/d/companies/ourritual/__eacZkoimej6_jwUfsdWXQTcCws2LyYvLkLbwa8Dj74E)

## Other roles at OurRitual

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