---
title: 'Product Marketing Manager at Propel'
canonical: 'https://feeny.ai/job/product-marketing-manager-propel-united-states-qspsvgw1wyc3'
type: 'job'
last_seen: '2026-09-14'
---

# Product Marketing Manager at Propel

- **Company:** Propel
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/propel/0bc0101a-f096-4f46-a7d7-cf812221ee0f

## Job description

## About Us

Propel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive. The safety net’s strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix. Governments struggle to build modern, scalable user experiences. We don’t. Over 5 million Americans trust Propel today. We’ve grown revenue 35% YoY and are reinventing entire benefit categories, including Medicare, around the real needs of low-income Americans. We’re building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue.

## The Role

Propel is launching new products that expand how we help people save money and access essential services. We’re looking for a Product Marketing Manager to help bring these products to market and grow their reach. This role will focus on consumer products and features that connect SNAP recipients with ways to save on everyday essentials and access healthcare—from grocery and retail offers to tools that help people navigate Medicare coverage. You’ll develop positioning and messaging, shape go-to-market and ongoing marketing strategies, and partner closely with Product, Lifecycle, Growth, Research, and business leads to drive adoption and repeat engagement. You’ll report to the Director of Product Marketing.

## What You’ll Do

- Build a deep understanding of our audiences—their needs, motivations, perceptions, and sources of confusion—and use those insights to shape product and marketing decisions.
- Define and test differentiated positioning, value propositions, naming, and messaging.
- Write clear, compelling customer-facing copy for product launches and lifecycle communications.
- Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.
- Bring audience and market insight into product development, from early strategy through launch and iteration.
- Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact and adjust the strategy.

## What You Bring

- 5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment.
- Exceptional writing skills and the ability to make complex products clear, compelling, and trustworthy.
- A track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products.
- Hands-on experience writing lifecycle communications that support onboarding, engagement, retention, or reactivation.
- Strong audience orientation and a practical approach to using qualitative and quantitative insights to make decisions.
- A track record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and revenue data to evaluate impact.
- Comfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams.

Especially Helpful

- Experience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category.

At Propel, you'll enjoy:

- Meaningful work and a strong shared sense of mission
- Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.
- 20 Days of PTO
- 4% 401K match
- $10k lifetime spend towards Carrot Fertility
- Excellent Medical, Dental and Vision options
- Other health and mental health focused benefits and perks
- Fair, equitable, and competitive salaries. Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC based startups at our stage. Additionally, pay is not determined based on location. The salary range for this position is $125,000 - $175,000 depending on experience and interview performance. Equity and excellent benefits come with this position as well!

Additional Considerations:

- We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
- We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
- Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like [Vote.org](http://Vote.org), GoFundMe, and GiveDirectly. Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas. Learn more about our impact from the press

- [Fintech Company Propel Announces $10 Million Fund For Food Stamp](https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/)
- [Late Show With Stephen Colbert](http://linkedin.com/posts/givedirectly_help-feed-snap-families-missing-their-benefits-activity-7391501043743870977-UeOM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA1BqiYB0lii8Gct_U9ZZcrAcq9V9vnIZuU)
- [How to Propel the Fight Against Poverty in America](https://www.youtube.com/watch?v=VJpjAwxAciA)
- [How Tech is Helping Poor People Get Government Aid](https://www.nytimes.com/2021/12/08/us/politics/safety-net-apps-tech.html?partner=slack&smid=sl-share)
- [Propel Routes Money to those Who Need it Most](https://www.forbes.com/sites/jeffkauflin/2020/04/03/fintech-apps-offer-first-aid-for-hardest-hit-consumers/#70df70611a93)
- [How one tech startup is giving cash to SNAP recipients](https://www.npr.org/2025/11/04/nx-s1-5587728/snap-shutdown-propel-tech-startup-cash-donations)
- [Recipients Affected By Government Shutdown](https://www.forbes.com/sites/juliegoldenberg/2025/10/30/fintech-company-propel-announces-10-million-fund-for-food-stamp-recipients-affected-by-government-shutdown/)
- [How hunger relief groups say you can help feed your neighbors during the shutdown and beyond](https://apnews.com/article/food-banks-snap-benefits-freeze-3c232305bfe0fbaea9efc795c8c07a99)
- [Helping our Users Navigate this Crisis](https://www.joinpropel.com/covid-19)

Join us, and let's build something amazing together!

## About Propel

## Company Overview
- **One-liner**: Propel builds technology that simplifies the social safety net in America, primarily through a free mobile app for managing government benefits like SNAP (EBT).
- **Entity Type**: Private (Series B)
- **Headquarters**: Brooklyn, New York, USA
- **Founded**: 2014
- **Founders**: Jimmy Chen

## Core Business
- **Primary industry**: Fintech / Social Impact Technology
- **Target customers**: B2C (Low-income Americans receiving government benefits), B2G (Government partnerships)
- **Mission statement**: To build technology that strengthens the social safety net in America.

## Products & Services
- **[Propel App]**: A free, mobile-first app (iOS & Android) that is the #1 EBT app in the US. It allows users to instantly check their EBT balance, view transaction history, receive deposit predictions, and get fraud monitoring alerts. It also provides exclusive offers on groceries, utilities, and phone plans, as well as job and gig opportunities. The app serves 5+ million users and has over 1 million 5-star ratings.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding of $88.0M; Annual Revenue of $3.1M (as per LinkedIn estimates)
- **Notable Investors/Partners**: Andreessen Horowitz, NYCA Partners, Salesforce Ventures, Kleiner Perkins, JPMorganChase, Kevin Durant, Serena Williams, GoFundMe, GiveDirectly.
- **Growth Signals**: The company has a remote-first workforce of ~103 employees (+1.7% YoY). It is expanding into healthcare with roles like a "Medicare Advisor," indicating a strategic pivot into new benefits verticals. The app is active in 49 states, D.C., and several U.S. territories.

## Competitive Advantages
- **Dominant Market Position**: The Propel app is the #1 EBT app in America with over 5 million users, creating a massive, defensible network of low-income users.
- **Deep User Trust & Insights**: The company has direct, ongoing relationships with its users and conducts regular surveys, providing unique, real-time data on the financial lives of low-income Americans. This data is valuable for both product development and informing policymakers.
- **Mission-Driven Moat**: The company's mission to strengthen the social safety net is a powerful differentiator, attracting talent and partners who are passionate about social impact, making it hard for purely commercial competitors to replicate.

## Strategic Focus
- **Expansion into Healthcare**: The company is actively hiring for a "Medicare Advisor" and "Senior Full Stack Engineer, Healthcare," signaling a strategic move to help users navigate and manage healthcare benefits (e.g., Medicare/Medicaid) within the app.
- **Deepening Government Partnerships**: The hiring of a "Senior Solutions Architect, Government Partnerships" suggests a focus on building deeper, more integrated relationships with state and federal agencies.
- **Product Diversification**: Beyond EBT balance checking, Propel is adding features like fraud monitoring, job listings, and exclusive discounts to become a comprehensive financial wellness platform for its users.

## Why Work Here
- **Remote-First Culture**: Headquartered in Brooklyn, NY, the team works remotely across the US, with company-wide gatherings once or twice a year.
- **Generous Benefits**: Covers up to 99% of premiums for medical, dental, and vision. Offers 16-week parental leave, 20 vacation days, and 401k matching eligibility on day 1.
- **Competitive Compensation**: Total compensation packages include cash, equity, and benefits, with salary bands targeting the 75th percentile of the market.
- **Social Impact**: Employees are directly working on "technology for good," solving real problems for millions of low-income Americans. The company emphasizes a mission-driven culture where "achieving our mission is intrinsically linked to the success of our business."
- **Diversity & Inclusion**: The company is actively working on building a team that reflects the diversity of its users, with a stated commitment to fair and equitable processes.

## Sources
1. [propel.app](https://www.propel.app/)
2. [propel.app/careers](https://www.propel.app/careers/)
3. [propel.app/about-us](https://www.propel.app/about-us/)
4. [linkedin.com/company/propel-inc](https://www.linkedin.com/company/propel-inc)
5. [jobs.ashbyhq.com/propel](https://jobs.ashbyhq.com/propel)

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