--- title: 'Product Marketing Manager at Raspberry AI' canonical: 'https://feeny.ai/job/product-marketing-manager-raspberry-ai-new-york-5m7s9c75hwdy' type: 'job' last_seen: '2026-09-08' --- # Product Marketing Manager at Raspberry AI - **Company:** Raspberry AI - **Location:** New York, NY - **Compensation:** $150k–$190k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-06-09 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/raspberry/04fd7c08-31cd-419d-beeb-b220a457a696/application **Skills:** Product Marketing, Go-to-Market Strategy, Positioning and Messaging, Market Research, Competitive Intelligence, Sales Enablement, B2B SaaS, AI, Fashion, Retail, Creative Tech > Own product positioning, messaging, and go-to-market strategy for a generative AI design platform. Lead product launches, market research, and sales enablement to drive pipeline and revenue growth. ## Job description ## PRODUCT MARKETING MANAGER New York, NY · Full-Time · Marketing ## ABOUT RASPBERRY AI Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development. We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit raspberry.ai http://raspberry.ai. ## HOW WE WORK - Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results. - Bias to solution: We're solutions-oriented at heart. We go beyond identifying problems to actively unblocking ourselves and others. - Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative. - Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions. - 1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today. - AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work. ## WHAT WE OFFER - Innovative culture: A generational opportunity to define the role of AI in one of the world's largest industries. - Growth paths: Opportunities to drive impact well beyond your immediate role as the company scales. - Learning & development: Annual discretionary stipend for professional development. - Annual company offsite: We bring the whole team together once a year ## RESPONSIBILITIES Position & Messaging (Core Focus): Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed. Go-to-Market Strategy: Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans. Market & Customer Research: Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success. Content & Campaign Support: Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles. Competitive Intelligence: Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations. Invent capabilities the team doesn't have yet — a competitive-intel agent that updates battlecards in real time and flags shifts before the next sales call, a system that turns every customer story into distribution-ready content, a sentiment-monitoring pipeline across customer and market signals Launch new products to market: Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels. ## SALES ENABLEMENT - Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings - Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives - Attend customer-facing meetings and events when marketing presence adds value ## QUALIFICATIONS - 5+ years product marketing experience, ideally at B2B SaaS startup or AI company (fashion/retail/creative tech a plus) - Proven ability to develop positioning and messaging that drives pipeline - Strong strategic instincts paired with ability to execute - Experience building GTM plans for product launches ## BENEFITS - Competitive salary and equity options - Comprehensive benefits package including health, dental, and vision insurance - Opportunity to work on cutting-edge AI technology with a high-impact team - Fully remote with a supportive company culture - Be part of a rapidly growing company with significant growth potential ## COMPENSATION - The base salary range for this role is $150,000 – $190,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity. ## About Raspberry AI ## Company Overview - **One-liner**: Raspberry AI is an end-to-end generative AI design platform purpose-built for fashion and retail brands, enabling them to accelerate product development from first sketch to final campaign. - **Entity Type**: Private (Series A) - **Headquarters**: New York, United States - **Founded**: 2023 (approximate, based on first funding round) - **Founders**: Cheryl Liu (CEO) ## Core Business - **Primary Industry**: Fashion Technology / Generative AI for Retail - **Target Customers**: B2B, primarily fashion and retail brands (luxury houses, fashion boutiques, athleisure labels, accessories, footwear, and luggage companies). Customers include Boston Proper, Gruppo Teddy, Li & Fung, MCM Worldwide, and Under Armour. - **Mission / Purpose**: To reimagine every step of product development from first sketch to final campaign, helping brands design and create products people love while dramatically reducing time-to-market and production costs. ## Products & Services - **Sketch to Render**: Transforms sketches, CADs, or 3D avatars into photorealistic renders in seconds, allowing teams to preview garments, patterns, and textures in real-world contexts without waiting for physical samples. - **On-Body Virtual Try On**: Visualizes garments on models without a photoshoot, enabling rapid prototyping and fit visualization. - **Lifestyle Photography**: Generates professional-quality campaign photos instantly, including multi-angle views, background variations, and video content, reducing the need for expensive studio shoots. - **Seamless Print Generation**: Creates flawless repeating patterns for fabrics and designs. - **Graphic & Print Creation**: Generates custom logos, graphics, or placement prints. - **Design Mixer**: Blends multiple inspirations (images, mood boards, sketches) to create entirely new designs. - **Model Alterations**: Adjusts fit, length, or style with precision on digital models. - **Background Generation**: Creates or swaps custom backdrops to align with brand campaigns. - **Multi-View Generation**: Produces consistent front, back, quarter, and side views of products. - **Video Generation**: Creates animated, on-model visuals for marketing use. - **Batch Recoloring**: Applies or edits prints, trims, and materials across designs in one click. - **3D Avatar to Photorealism**: Transforms Clo3D/Browzwear 3D models into photorealistic renders. - **Magic Eraser**: Removes elements from designs and photography. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed. - **Key Metric**: **$28.5M in total funding** across three rounds (Seed, Series A, Grant). - **Notable Investors**: Andreessen Horowitz (led Series A), Greycroft (co-led Seed), Khosla Ventures (co-led Seed). - **Growth Signals**: Headcount grew **+120% year-over-year** to 52 employees. The company operates in 9 countries. LinkedIn follower growth is **+132% yearly**. Active job postings increased **+1000% year-over-year**. Key metrics from their site: customers report **3-5x faster concept-to-market**, **30-50% acceleration in speed-to-market**, **90% lower production costs**, **95% faster campaign turnaround**, and **12% increased sell-through rate and revenue**. ## Competitive Advantages - **Purpose-built for fashion**: Unlike generic AI image tools, Raspberry AI is specifically designed for the entire design-to-market workflow for apparel, accessories, and footwear, including specialized features like print generation, model alterations, and 3D avatar integration. - **Enterprise-grade security**: SOC 2 Type II certified, with options for private cloud hosting for enterprise clients. They do not use customer data to train their AI models, and users retain full IP ownership of all generated assets. - **Custom brand models**: AI models can be custom-trained to represent a brand’s unique style and aesthetic, ensuring outputs align with creative standards. - **Integration ecosystem**: Integrates with key fashion industry tools like Browzwear, Adobe, Miro, Coloro, and CMYK workflows. - **Trusted by global leaders**: Top 10 global fashion brands including Under Armour, MCM Worldwide, and Li & Fung are customers. ## Strategic Focus - **Enterprise expansion**: Actively hiring for Head of Enterprise Sales, Strategic Account Executive, and GTM Associate roles, indicating a push into larger enterprise accounts. - **Product depth**: Continuing to build out the platform with features like video generation, 3D avatar integration, and enhanced customization to serve the full design-to-market lifecycle. - **Global reach**: With operations in 9 countries and a distributed team, the company is scaling internationally. - **AI leadership**: Investing heavily in machine learning talent (Senior Machine Learning Engineer, AI Engineering Lead, AI Product Engineer) to advance their core generative AI capabilities. ## Why Work Here - **High-growth environment**: 120% headcount growth YoY and a fresh $24M Series A from Andreessen Horowitz signal strong momentum and stability. - **Mission-driven**: The company is reimagining a massive, traditional industry (fashion) with cutting-edge AI, offering the chance to work on impactful technology. - **Remote-friendly / Flexible**: The team is distributed across 9 countries (US, Italy, India, Pakistan, Egypt, Bangladesh, UAE, Spain, Nigeria), suggesting a remote-first or highly flexible culture. The US is the largest hub (41 employees). - **Engineering culture**: The technical team makes up 17% of staff, with a focus on machine learning and full-stack engineering. The company values boldness and curiosity ("If you’re bold, curious, and ready to shape the future of digital product development, join our amazing team!"). - **Diverse talent pool**: Employees have come from top companies like Google, Zapier, Browzwear, Polo Ralph Lauren, and Adobe, as well as from diverse backgrounds (QueerCraft, LACLOS Paris). - **Active hiring**: 11 active job postings across engineering, sales, product, and GTM roles, indicating strong growth and opportunity for new hires to make an impact. ## Sources 1. [raspberry.ai](https://www.raspberry.ai/) 2. [raspberry.ai/careers](https://www.raspberry.ai/careers) 3. [LinkedIn - Raspberry AI](https://www.linkedin.com/company/raspberry-ai) 4. [a16z.com](https://a16z.com/announcement/investing-in-raspberry-ai/) 5. [raspberry.ai/products/raspberry-overview](https://www.raspberry.ai/products/raspberry-overview) 6. [jobs.ashbyhq.com/raspberry](https://jobs.ashbyhq.com/raspberry) ## Other roles at Raspberry AI - [Growth Marketer](https://feeny.ai/job/growth-marketer-raspberry-ai-new-york-tcdrkxy4vn05) — New York, NY - [AI Designer](https://feeny.ai/job/ai-designer-raspberry-ai-united-states-dymw5k5c0qe2) — United States - [Strategic Customer Success Manager](https://feeny.ai/job/strategic-customer-success-manager-raspberry-ai-new-york-djzqjn74xg2n) — New York, NY - [AI Transformation Lead](https://feeny.ai/job/ai-transformation-lead-raspberry-ai-new-york-z3aa0bt9qk6f) — New York, NY - [Strategic Account Executive - EMEA](https://feeny.ai/job/strategic-account-executive-emea-raspberry-ai-united-kingdom-92s9n585j7m1) — United Kingdom - [Senior Product Engineer](https://feeny.ai/job/senior-product-engineer-raspberry-ai-united-states-2e4367fsrzps) — United States - [GTM Associate](https://feeny.ai/job/gtm-associate-raspberry-ai-new-york-69aayqjcwx6x) — New York, NY - [Strategic Account Executive](https://feeny.ai/job/strategic-account-executive-raspberry-ai-new-york-cfqrt2x447em) — New York, NY - [Senior Machine Learning Engineer](https://feeny.ai/job/senior-machine-learning-engineer-raspberry-ai-united-states-4drj8ede2ntp) — United States - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-hedra-san-francisco-e3e47nfe303t) — San Francisco, CA