---
title: 'Product Marketing Manager, Release Marketer at Ashby'
canonical: 'https://feeny.ai/job/product-marketing-manager-release-marketer-ashby-united-states-9km0gggebrm6'
type: 'job'
last_seen: '2026-11-10'
---

# Product Marketing Manager, Release Marketer at Ashby

- **Company:** Ashby
- **Location:** United States
- **Compensation:** $135k–$170k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.ashbyhq.com/Ashby/43095123-207d-4b0e-bcfe-3c6629ac1ed7

## Job description

Hi 👋 I’m [Rosalia](https://www.linkedin.com/in/rosaliacefalu/), and I look after our Product Marketing team at Ashby. I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot during its journey from startup to IPO. Since then, I’ve worked across RevOps and Customer Marketing at Procore and Meta, partnering with incredible teams to bring differentiated products to market. I first heard of Ashby through our Head of Content, [Anum](https://www.linkedin.com/in/anumhussain/) with whom I’d spent those early days at HubSpot, and was inspired by the level of [thoughtfulness](https://www.ashbyhq.com/blog/culture/thoughtful-communication) and [operating principles](https://www.ashbyhq.com/blog/culture/ashbys-operating-principles) I saw and read about. I joined Ashby in April of 2024 back in Product Marketing - bringing all these experiences together to help build a thoughtful, high-impact team. We’re a growing, tight-knit team - and we’re just getting started 🚀 We work closely with Product, Solutions Engineering, Customer Success, Sales, and every level of leadership, including closely with our CEO [Benji](https://www.linkedin.com/in/benjaminencz/). We’re seen as strategic partners, not a service desk. PMM at Ashby means influence, visibility, and ownership - and this role is a chance to get in early on a team with strong internal momentum at a company growing fast. We value technical curiosity, editorial clarity, and first-principles thinking. We avoid jargon, favor plain English, and aim to genuinely help customers understand what our product does and how it can help them. You don’t need a decade in PMM to succeed here - but you do need strong product instincts, clear writing, and a bias for building systems that scale. We’re looking for a Release Marketer who is excited about owning product releases. This role is for someone who thrives on the details but understands the bigger picture – someone who can clearly explain how a new feature or product benefits prospects and customers in their daily workflows and approach to talent acquisition. Someone who wants to work closely with Product and Engineering to understand how a feature works, and act as a translator for the front-line teams. That means translating product specs into the materials, messaging, and demos that power our releases. This person should feel excited about selling with value and obsess over customer use cases and how we tell our product story. From crafting one-pagers and recording crisp, clear product videos and walkthroughs, to running our product updates newsletter, to building internal enablement that keeps our whole team informed on what’s changed, you’ll help us tell our differentiated story and keep our launch velocity high. You’ll work across multiple product lines, so you’ll need to context switch easily. Organization, attention to detail, and the ability to juggle and coordinate across multiple teams are among the most important skills for this role. On any given week, you’ll be keeping several releases moving, each with its own Product Manager. Because we’ve built deep relationships with a thoughtful, engaged customer base, we’re often co-creating with them - sharing product materials that are actually read, used, and appreciated by people who see us as partners, not just vendors. This is a great fit for someone who enjoys being in the weeds of technical products, but also has a sharp editorial voice, a strong eye for design, strong product instincts, and loves to always be shipping. While this role will flex across multiple products, you’ll have the opportunity to grow into eventually owning a full product line. This role is also a great opportunity for someone who wants to flex across PMM and enablement skills, and work on product marketing initiatives that create more leverage for our teams.

## Your Background

There is not a single background that is the perfect fit for this role. We care more about the skills and intrinsic capabilities you bring to the table, and could see someone from a number of different backgrounds being a good fit, including:

- A Solutions Engineer who loves narrative and wants to shape more than just demos
- An Early-stage AE who worked closely with Product
- A Product-minded builder with a technical background and customer empathy
- A GTM specialist with a strong lean for product taste

## What You’ll Do

Release Products and Features

- Own go-to-market planning and execution for feature releases across multiple product lines.
- Work closely with Product Managers to shape value propositions, messaging, and demo strategies.
- Produce polished feature videos for use across social media, the website, and other marketing channels.
- Create assets including blog posts, one-pagers, demo videos, internal launch docs, and enablement materials.
- Turn features into clear customer value through videos, product walkthroughs, and content that make the benefit obvious.
- Partner with other product marketers on larger and bundled launches where support is needed.

Keep the release engine moving and create leverage for your team

- Serve as a product expert and go-to resource for how features work and how we position to the market.
- Coordinate release promotion with Solutions Engineering, RevOps, Sales, CS & Support teams to ensure audiences across the organization are best-equipped through their channels.
- Own initiatives that keep the whole team informed on product changes, including our product updates newsletter to customers.
- Help maintain our product launch velocity by leveraging AI, automation, and building scalable systems to manage a high volume of releases, giving yourself time back for more high-leverage work.

You Might Be a Fit If You

- You’re highly organized, and can keep multiple releases, owners, and deadlines moving at once without anything slipping.
- You’ve got an exceptional eye for detail - people consistently trust you as the final eye on something because you catch more than just typos every time.
- You can switch between products and contexts easily, and pick up a new feature quickly enough to explain it well.
- You’re the person people ping and say, “Can you just explain this feature in normal words?” and you actually can.
- You know how to shape a good demo or walkthrough that tells a story. Not just “click here, then here” but “here’s how this solves your problem.”
- You are comfortable owning your own copy and collaborating with design teams to produce well-polished assets.
- You can read a launch plan and immediately hear the voices of Sales and CS in your head “but what about XYZ?”, and you’ve already worked with technical and product teams for the answer.
- You can follow a playbook but are not afraid to go back to first principles thinking and build something from scratch without much direction.

You Might Not Be a Fit If:

- You’re drained by the strive for perfection. If a letter is out of place or a font is off by a size point, it won’t bother you.
- You’re not a natural relationship builder and don’t feel comfortable working across Product and GTM folks.
- You aren’t the person people go to when they’re trying to understand the complexities of a new product.
- You find stakeholder and project management more draining than satisfying.
- You’d rather not weigh in on or be the final call on creative because someone else will catch it (noting you will have design support, but that someone to catch it is you :)

Interview Plan:

- 30 min with Michelle (Recruiting)
- 45 min Rosalia (Hiring Manager)
- 30 min with Harriet (VP of Marketing)
- Assignment
- 30 min with Benji (CEO and Co-founder)
- Final Round Interview (1-1.5 hours)

## Benefits

- Competitive salary and equity.
- 10-year stock option exercise window. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
- Unlimited PTO with a strong culture of actually taking time off.
- 12 weeks of fully paid family leave (US).
- Generous budget for equipment, software, and office setup. Get what you need to be happy and productive!
- $100/month learning budget, with conferences covered with manager approval.
- Top-tier health insurance for US employees (100% premium covered).

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities. Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.

## About Ashby

## Company Overview
- **One-liner**: Ashby provides an all-in-one recruiting software platform that combines ATS, CRM, Scheduling, and Analytics, with AI embedded across every layer.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, USA (remote-first company)
- **Founded**: 2018
- **Founders**: Benjamin Encz (Co-founder & CEO), Abhik Pramanik (Co-founder & VP of Engineering)

## Core Business
- **Primary industry/industries**: Recruiting technology (HR Tech), Applicant Tracking Systems (ATS), Talent Acquisition Software
- **Target customers**: B2B, serving ambitious teams from startups to enterprises (1–100 employees through 1,000+ employees)
- **Mission or purpose statement**: To empower ambitious teams to excel at hiring by providing a powerful, integrated recruiting platform that evolves at the speed of AI.

## Products & Services
For each major offering:
- **[Ashby ATS & CRM]**: All-in-one recruiting platform combining Applicant Tracking System and Candidate Relationship Management. Manages the full hiring workflow from sourcing to offer.
- **[Ashby Scheduling]**: Automated interview scheduling integrated directly into the platform.
- **[Ashby Analytics]**: Advanced recruiting analytics that can work on top of existing recruiting tools, providing custom reporting and actionable insights.
- **[Ashby for Enterprise]**: Enterprise-grade solution with sophisticated hiring needs, supporting large organizations with structured hiring and deep integrations.
- **[Ashby for Growth]**: Scalable solution for companies with 101–1,000 employees needing robust hiring capabilities.
- **[Ashby for Startups]**: Easy-to-use, all-in-one product designed for early-stage companies (1–100 employees) that scales with them.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total Funding (Private company) — not publicly disclosed; serves 2,900+ customers as of 2025.
- **Notable Investors/Partners**: Not explicitly listed in available sources, but the company has grown to over 2,900 customers with 135% YoY growth.
- **Growth Signals**: 135% year-over-year growth; expanded from "only a few hundred customers" to 2,900+; operates as a remote team across 20+ countries; added major enterprise capabilities.

## Competitive Advantages
- **True all-in-one platform**: No need to choose between ATS, CRM, scheduling, and analytics — all are natively integrated, reducing tool sprawl.
- **AI embedded in every layer**: Meaningful AI integration built on a strong data foundation, not just superficial features.
- **Structured hiring end-to-end**: Enables more accurate and fair candidate assessments with structured, data-driven processes.
- **Custom reporting and insights**: Provides instant visibility and actionable analytics to improve hiring continuously.
- **Remote-by-design company culture**: Built as a fully remote team from the start, with employees across 23 countries in North America, South America, Europe, and Asia.
- **Strong operating principles**: Documented culture emphasizing principled thinking, ownership, thoughtful communication, and long-term optimization.

## Strategic Focus
- **Current priorities and direction for growth**: Deepening AI capabilities across the entire platform; scaling to serve larger enterprise customers; maintaining high-quality customer experience as the company grows; expanding globally with remote teams across multiple continents.

## Why Work Here
- **Culture**: Remote-first company with a well-defined set of operating principles including "Be Frustratingly Patient About Hiring," "Optimize For The Long Term," and "Care Deeply About Our Customers." Team emphasises continuous improvement, constructive debate, and thoughtful communication.
- **Remote/hybrid/office policy**: Fully remote-first — employees work from 23 different countries across North America, South America, Europe, and Asia. Hosts annual company-wide gatherings and individual team meetups.
- **Notable perks or engineering culture**: Strong engineering culture with multiple open engineering roles (Staff Product Engineer, Staff Platform Engineer, Senior Software Engineer, Engineering Managers). Emphasis on "principled thinking over experience" — the company values how you think and solve problems over simply having the right background.
- **Growth trajectory**: Joining a rapidly scaling company (135% YoY growth) with significant career development opportunities as the company expands.
- **Current open roles (as of search date)**: Engineering Manager (multiple regions), Staff Product Engineer, Staff Platform Engineer, Staff Design Engineer, Senior Software Engineer, Senior Product Designer, Technical Recruiter, Product Support roles, Strategy & Operations roles, various sales and customer success positions.

## Sources
1. [ashbyhq.com](https://www.ashbyhq.com)
2. [ashbyhq.com/careers](https://www.ashbyhq.com/careers)
3. [ashbyhq.com/team](https://www.ashbyhq.com/team)
4. [ashbyhq.com/blog/culture/ashbys-operating-principles](https://www.ashbyhq.com/blog/culture/ashbys-operating-principles)
5. [jobs.ashbyhq.com/ashby](https://jobs.ashbyhq.com/ashby/)

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