--- title: 'Product Marketing Manager at Ride Aventon' canonical: 'https://feeny.ai/job/product-marketing-manager-ride-aventon-brea-qcgv643srahg' type: 'job' last_seen: '2026-09-12' --- # Product Marketing Manager at Ride Aventon - **Company:** Ride Aventon - **Location:** Brea, CA - **Compensation:** $95k–$125k - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-06-05 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.lever.co/aventon/2b1a34cc-51ef-4047-98c7-944eedbd4686 ## Job description ## About Aventon Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services. We don’t just sell ebikes; we enable everyday adventures and innovation. We need a visionary who is as comfortable in a technical product teardown as they are in a high-level creative brainstorm. This is one of the most exciting roles at Aventon Position Summary As a Product Marketing Manager at Aventon, you’re the product marketing expert at the coreof the Aventon narrative. Positioned at the intersection of Product, Creative, and Brand Strategy, you will collaborate directly with the Brand Director to steer the future of our award-winning lineup. This is arguably the most influential seat in the house, where raw engineering transforms into a compelling lifestyle brand. What You’ll Do: - Translate complex product specifications into clear, compelling, customer-focused messaging. - Develop and execute product marketing strategies that align with brand, product, and sales objectives. - Partner cross-functionally to ensure cohesive product positioning, storytelling, and successful launches. Who You Are: - Passionate about cycling and knowledgeable about bike components, design, and performance. - Detail-oriented with the ability to identify and communicate product differentiators. - Strong storyteller who can translate technical features into customer benefits. Key Responsibilities: Product Positioning & Messaging - Develop and maintain product positioning, messaging, and copy for each model. - Collaborate with U.S. and international teams to ensure alignment and localization across markets. Product Launch & Lifecycle Management - Define launch strategies, including target audience, messaging, objectives, and KPIs. - Align product marketing plans with brand, product, and sales calendars. Go-to-Market (GTM) Execution - Lead GTM readiness and cross-functional coordination from product samples to content and creative delivery. - Ensure all deliverables support a successful and timely launch. Sales & Dealer Enablement - Create sales tools including presentations, one-pagers, POP materials, and training content. - Support dealer and B2B partner education and engagement. Content & Creative Support - Develop and review product-related copy across marketing channels. - Ensure accuracy and consistency across all consumer-facing materials. Performance Tracking & Optimization - Monitor product performance metrics (sell-through, conversion, traffic). - Conduct post-launch analysis to identify opportunities for improvement. Cross-Functional Collaboration - Work closely with product, sales, customer service, and marketing teams to ensure alignment. - Support production timelines, including sample tracking and launch readiness. Events, Demos & Shoots - Support and participate in product launches, trade shows, events, and on-site photo/video shoots. - Lead or assist with product demonstrations across digital and in-person channels. Continuous Improvement & Product Feedback - Provide insights to Product Management for future enhancements, updates, and new product development. Qualifications: - Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). - 3–5+ years of product marketing experience supporting consumer products, including product launches, go-to-market strategy, positioning, and messaging development. - Experience working with consumer products; experience in cycling, outdoor, or lifestyle brands is a plus. - Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing. - Excellent written and verbal communication skills, with the ability to translate technical information into customer-friendly messaging. - Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment. - Experience collaborating cross-functionally with product, creative, sales, and operations teams. - Comfortable working with data and analytics to inform decisions and measure performance. - Proficiency in Microsoft Office or Google Workspace; familiarity with marketing tools and analytics platforms is a plus. - Willingness to travel and participate in events, product demos, and on-site shoots. - Ability to ride and demonstrate bicycles is preferred. Preferred Qualifications: - Experience marketing consumer durable goods. - Experience in cycling, mobility, outdoor recreation, fitness, or lifestyle brands. - Familiarity with ecommerce marketing and DTC business models. - Experience supporting dealer or retail sales channels. - Experience conducting customer and competitive research. Physical Requirements and Environmental Conditions: - Prolonged periods of sitting at a desk and working on a computer. - Ability to use hands and fingers to operate standard office equipment, including keyboard, mouse, telephone, and other technology. - Must be able to communicate clearly in person, over the phone, in presentations, and in writing. - Occasionally required to stand, walk, and move between departments, event spaces, and on-site shoot locations. - Ability to lift and carry up to 25 pounds (such as product samples, marketing materials, or shoot equipment). - Ability to safely ride and demonstrate bicycles for product testing, demos, and content shoots. - Work is performed primarily in an in-office, climate-controlled environment. - Regular on-site presence required for photo and video shoots, which may involve extended periods of standing, walking, and working in indoor and outdoor environments with varying weather conditions. - May occasionally work in warehouse, showroom, or outdoor environments during product demos, events, trade shows, and on-site photo and video shoots. - Regular use of standard office equipment; noise level is typically low to moderate but may increase during shoots or events. - Regular work hours are Monday through Friday, with flexibility required to meet deadlines, support product launches, attend shoots, and accommodate travel schedules. - Travel may be required for on-site photo and video shoots, trade shows, dealer visits, and other company events. Keys to Success: - DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities. - NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines. - RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future. - SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t. - ENGAGED – you love the work, love the product, and believe in the mission. If you don’t connect with something about Aventon, this probably isn’t the place for you. ## What We Offer - Medical, Vision and Dental, Life Benefits - Life & Supplement Life - 401K retirement plan - Vacation, Sick Leave & Personal Day - Training and Development - Career Opportunity! - Employee Discounts on Bikes and Accessories ## EQUAL EMPLOYMENT OPPORTUNITY: Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources at hr@aventon.com. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer. ## About Ride Aventon ## Company Overview - **One-liner**: Aventon designs and sells a connected lineup of electric bikes — from commuters and folders to cargo and mountain e-bikes — with a smart-control ecosystem and app. - **Entity Type**: Private (1 reported venture funding round, last on 2022-03-21; 1 investor listed, amount undisclosed) - **Headquarters**: Brea, California, United States (3040 Saturn St, Brea, CA 92821) - **Founded**: 2012 - **Founders**: Not publicly available in cited sources (brand began as a fixed-gear bicycle company; pivoted to e-bikes beginning in 2018, fully phasing out fixies by 2021) ## Core Business - **Primary industry**: Electric bicycles / e-mobility hardware with connected software features - **Target customers**: B2C consumers (commuters, recreational riders, cargo and mountain riders); B2B via a network of 1,800+ authorized bike shops and test-ride locations - **Mission**: "Ride More. Be Happy." — the company states "every person deserves the power to move freely" and prioritizes "the human experience with our product... above our business and bottom line" ## Products & Services - **Level / Level.2**: Commuter e-bike; Level.2 introduced a torque sensor, a first for the company - **Sinch / Sinch Step-through**: Folding e-bike with a step-through variant for accessibility - **Soltera**: Lightweight urban e-bike, positioned as the most accessible entry point - **Pace.2**: Upgraded original city e-bike, focused on approachable everyday riding - **Ramblas**: First Aventon electric mountain bike, powered by the Aventon-designed A100 mid-drive motor with customizable ride settings - **Abound SR / Aventure M**: Utility and adventure models leading the "Smart Bike" era with ACU technology - **ACU (Aventon Control Unit)**: Integrated smart platform combining 4G + GPS, password protection, integrated lock, unusual-motion detection, built-in alarm, Ride Tune customization, and over-the-air firmware updates - **Aventon App**: Companion app for ride customization, community sharing, and firmware updates ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual revenue not publicly available; total funding — 1 venture round (2022-03-21) with 1 investor, amount undisclosed - **Notable Investors/Partners**: Investor names not disclosed in cited sources; strong channel partner network of 1,800+ authorized bike shops and test-ride locations - **Growth Signals**: - Company reports outgrowing its Los Angeles warehouse and relocating to Ontario, CA, while "increasing our West Coast and overseas teams in total by the hundreds" and "more than doubling our fleet of electric bikes" - LinkedIn-verified headcount of 73 employees (+14.4% YoY), with presence across the US, Germany, China, South Korea, and Austria - 7 active job postings as of the latest data (Product Marketing, Creative, Sales, CX, and Events roles) - Product line rapidly expanding: first eMTB (Ramblas), Smart Bike platform (ACU), and global EU-focused growth marketing hires ## Competitive Advantages - **Vertically integrated manufacturing**: "Virtually every component of our manufacturing done in-house, from welding to painting, to polishing," with a production facility in Lishui, Zhejiang, China - **Smart bike moat**: Proprietary ACU (Aventon Control Unit) with 4G/GPS, anti-theft features, alarm, and OTA updates — a category-leading technology layer that creates ongoing customer lock-in via the app - **Breadth of product line**: Covers commuter, folding, cargo, step-through, and mountain segments, making Aventon a one-stop brand for e-mobility - **Retail distribution scale**: 1,800+ authorized bike shops and test rides, plus a 2-year warranty and fast, free shipping - **Brand heritage**: Founded in 2012 as a performance cycling brand, giving credible roots before the full e-bike pivot ## Strategic Focus - **Industry leadership in e-bikes**: Company states it is "determined to be the brand for the people," producing a wide range of products for diverse riding needs - **Scaling the Smart Bike ecosystem**: Extending ACU technology across the lineup (Abound SR → Aventure M) and building out app-enabled security, ride tuning, and connectivity features - **New category expansion**: Entering the eMTB segment with the Ramblas and the A100 mid-drive motor, signaling a move beyond urban commuting - **Global growth**: EU-focused growth marketing and brand leadership hires, plus West Coast and overseas team expansion ## Why Work Here - **Values-driven culture**: Core values are People-centric, Transparent, Innovative, and Driven; the company explicitly states "our employee experience trumps profits" and emphasizes feedback, learning, and celebrating wins - **Work style expectations**: Candidates should be Data Driven, Nimble, Resilient, Solutions Oriented, and Engaged — comfortable with ambiguity in a rapidly growing company - **Benefits & perks**: Medical, dental, and vision insurance; 401(k) program; PTO plus 10 paid holidays; life insurance; voluntary short- and long-term disability; FSA and HSA; pet insurance; employee benefits program; professional development program - **Work environment**: Hybrid/remote policy not uniformly defined; many current openings are listed as On-site at the Brea, California HQ (e.g., Human Resource & Payroll Assistant, Creative Producer, Senior Graphic Designer), while some CX and sales roles appear US-based/flexible - **Growth opportunity**: 7 open roles spanning marketing, creative, CX, sales, and events; the company emphasizes "we give people the tools that they need to learn and grow" and rewards "inspired passion, collaboration, and initiative" ## Sources 1. [aventon.com — About Us](https://www.aventon.com/pages/about-us) 2. [aventon.com — Careers](https://www.aventon.com/careers/) 3. [jobs.lever.co — Ride Aventon](https://jobs.lever.co/aventon) 4. [linkedin.com — Aventon Bikes](https://www.linkedin.com/company/aventon-bikes) 5. [aventon.com — Home Page](https://www.aventon.com/) ## Other roles at Ride Aventon - [Human Resource & Payroll Assistant](https://feeny.ai/job/human-resource-payroll-assistant-ride-aventon-brea-gw6qdz5m42px) — Brea, CA - [Customer Experience Agent](https://feeny.ai/job/customer-experience-agent-ride-aventon-brea-40bxj4pd1bzc) — Brea, CA - [Field Sales Representative](https://feeny.ai/job/field-sales-representative-ride-aventon-washington-42taa3qgphjk) — Washington, DC - [Business Development Representative](https://feeny.ai/job/business-development-representative-ride-aventon-brea-134a8j6djd2w) — Brea, CA - [Field Sales Manager](https://feeny.ai/job/field-sales-manager-ride-aventon-pennsylvania-xdr1b5wrt12g) — Pennsylvania - [Creative Producer](https://feeny.ai/job/creative-producer-ride-aventon-brea-6xkk1knc6ptd) — Brea, CA - [Senior Graphic Designer](https://feeny.ai/job/senior-graphic-designer-ride-aventon-brea-3ktghsadck9p) — Brea, CA - [Paralegal](https://feeny.ai/job/paralegal-ride-aventon-brea-x351d4x6k5ep) — Brea, CA - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-hedra-san-francisco-e3e47nfe303t) — San Francisco, CA - [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-casechek-united-states-48xzx2s3a8yw) — United States