---
title: 'Product Marketing Manager at Sent, Inc.'
canonical: 'https://feeny.ai/job/product-marketing-manager-sent-inc-new-york-1kbaqyee61pn'
type: 'job'
last_seen: '2026-11-12'
---

# Product Marketing Manager at Sent, Inc.

- **Company:** Sent, Inc.
- **Location:** New York, NY
- **Compensation:** $200k–$300k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-11
- **Last confirmed live:** 2026-11-12
- **Apply:** https://jobs.ashbyhq.com/sent/4fd4f9b6-7547-4d00-8ba7-80ba43142ce3

## Job description

## About Sent

Sent is a developer tool for customer engagement. We help developers and agents deliver messages across voice, SMS, WhatsApp, and RCS through a single API. Our intelligent routing model automates channel selection, ensuring lower cost and global deliverability without channel-specific integrations. Our built-in multitenancy also enables our customers to deploy messaging and voice agents across their own customers. We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring the best to scale a best-in-class platform.

## The Role

We're hiring a Product Marketing Manager to own how Sent's products are positioned, launched, and brought to the developer market. You'll translate complex communications infrastructure into clear, differentiated messaging that resonates with developers, engineering leaders, and software platforms deploying customer-facing agents across their users. This is a deeply technical, hands-on role. You'll understand our products at the API and architecture level, independently explore and test technical capabilities, and create credible content for developer audiences. You'll work closely with Product, Engineering, DevRel, Growth, and Sales to drive launches, developer adoption, and platform expansion.

## What you'll do

- Own product positioning, messaging, launches, and GTM strategy across Sent's agent infrastructure, messaging, and voice products.
- Develop differentiated technical narratives for developers, engineering leaders, and platforms deploying agents across multiple businesses.
- Lead product launches end-to-end, from defining target audiences and use cases to creating content, coordinating distribution, and driving adoption.
- Independently create technical content, including product pages, API explainers, architectural comparisons, and integration guides. Partner with Engineering and DevRel on demos, tutorials, and developer education.
- Communicate Sent's technical differentiation across agent execution, tool integrations, customer context, communications infrastructure, and deployment models.
- Build practical sales enablement assets, including case studies and cost comparisons.
- Lead developer research, win/loss analysis, and competitive intelligence to inform positioning, product strategy, pricing, and packaging.
- Partner with Product and Growth to improve developer activation, agent deployments, and platform expansion.

## What you bring

- 4+ years of PMM experience, including substantial experience with developer tools, APIs, AI infrastructure, or agent platforms at a high-growth company.
- Deep technical fluency: Ability to independently read API documentation, make API calls, test integrations, understand system architecture, and explain technical tradeoffs to experienced engineers. You should speak the same language as the developers we sell to.
- Hands-on experience with developer products and a strong understanding of how developers evaluate, integrate, and deploy technical infrastructure.
- History owning technical product positioning, launches, and GTM execution with measurable results.
- Exceptional technical writing skills, with the ability to create accurate, compelling developer-facing content independently.
- Strong understanding of APIs, integrations, deployment models, and build-vs-buy decisions.
- A resourceful, execution-oriented approach to independently researching, creating, testing, and shipping high-quality work.
- Experience conducting developer research, competitive analysis, and creating technical sales enablement materials.
- Demonstrated proficiency using AI tools to improve the speed and quality of your work.
- Experience with agentic models, LLM applications, APIs.
- Background in communications APIs, messaging, voice, or platform infrastructure (preferred not required).

Our Commitment to You

- Meaningful equity with high growth potential
- Top-tier medical, dental, vision fully covered
- 401(k) with 100% match up to 4%
- Unlimited PTO
- Beautiful NYC workspace with daily meals and unlimited snacks
- New MacBook Pro + Apple Studio Display
- Fully comped Wellhub Gold or Equinox membership

Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.

## About Sent, Inc.

## Company Overview
- **One-liner**: Sent is a unified API platform that enables developers to send messages across SMS, WhatsApp, RCS, and other channels through a single, intelligent interface.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2023 (December)
- **Founders**: Daniel Vataj (CEO), Betim Drenica (CTO)

## Core Business
- **Primary industry**: Messaging infrastructure / Developer tools / Telecommunications
- **Target customers**: B2B – developers, engineering teams, and businesses (SMB to Enterprise) that need reliable, multi-channel messaging.
- **Mission or purpose**: To solve the reliability and complexity problems in messaging infrastructure, giving developers a simple, transparent, and dependable way to communicate with users across any channel.

## Products & Services
- **Sent API**: A single RESTful API that abstracts multiple messaging channels (SMS, WhatsApp, iMessage, RCS). Handles authentication, rate limiting, retries, and automatic fallback between channels. Includes a sandbox mode for testing.
- **Intelligent Routing Engine**: Real-time decision-making for message delivery based on cost, delivery success rates, recipient preferences, and geographic optimization.
- **Smart Routing & Failover**: Automatically attempts delivery through fallback channels (e.g., SMS → WhatsApp) when the primary channel fails, requiring no additional code.
- **Real-Time Analytics & Webhooks**: Track message lifecycle, delivery confirmations, read receipts (where available), bounce reasons, and aggregate performance metrics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding – conflicting reports: **$5.8M** per company website [sent.dm](https://www.sent.dm/en/company/about-us) vs. **$4.55M** per LinkedIn (Pre-Seed $1.0M + Seed $3.5M) [linkedin.com](https://www.linkedin.com/company/sentdm)
- **Notable Investors**: Bessemer Venture Partners, Urban Innovation Fund (Seed round lead); prior round includes 2 unnamed investors. Advisor/Investor: Brett Perlmutter.
- **Growth Signals**:
  - Sent over **550 million** messages (company website)
  - **5,000+** active developers on the platform
  - Headcount grew **650% YoY** to 25 employees (LinkedIn)
  - Opened engineering presence in Kosovo and operations in Botswana
  - **99.9%** uptime SLA guarantee

## Competitive Advantages
- **Unified API vs. point integrations**: Single integration for multiple channels, reducing maintenance overhead.
- **Intelligent routing & failover**: Automatic cost and delivery optimization without developer intervention.
- **Developer-first experience**: Clean docs, public roadmap, honest pricing, and transparent error handling.
- **Global by design**: Distributed team (US, Kosovo, Botswana) enables local compliance and carrier relationships.
- **Built by engineers who felt the pain**: Founders personally experienced messaging reliability failures, driving product obsession.

## Strategic Focus
- Expand supported channels (always evaluating new ones like RCS and iMessage).
- Deepen outbound compliance capabilities – hiring for international messaging compliance roles (WhatsApp, RCS).
- Grow self-serve developer funnel through SEO, paid channels, and lifecycle experimentation.
- Strengthen partnership ecosystem (technology, channel, and carrier partners).
- Scale enterprise sales with dedicated Account Executives and Technical Account Managers.

## Why Work Here
- **Culture highlights**: “Built for developers, by developers” – transparency in pricing, public roadmap, and honest docs. Values: Reliability, Simplicity, Innovation, Transparency.
- **Work model**: In-office at the New York City HQ (157 W…), with a globally distributed team across Kosovo and Botswana. Remote/hybrid policy not explicitly stated, but roles are listed as “In-Office” on Built In NYC.
- **Engineering culture**: Strong emphasis on developer experience, automation, and owning the full stack. Team includes Staff Engineer for Networks & Protocols. Open roles currently in compliance, demand generation, partnerships, account executive, and technical account manager.
- **Notable perks**: Startup equity, early employee impact, and opportunity to shape messaging infrastructure for millions of users. Public roadmap and open feedback loop with the developer community.

## Sources
1. [sent.dm – About Us](https://www.sent.dm/en/company/about-us)
2. [LinkedIn – Sent](https://www.linkedin.com/company/sentdm)
3. [Built In NYC – Sent Jobs](https://www.builtinnyc.com/company/sent/jobs)
4. [Sent API Docs – Platform Overview](https://docs.sent.dm/start/concepts/platform-overview)
5. [Ashby – Sent Jobs](https://jobs.ashbyhq.com/sent)

## Other roles at Sent, Inc.

- [Customer Solutions](https://feeny.ai/job/customer-solutions-sent-inc-new-york-k3w7d3w4fg2q) — New York, NY
- [GTM Engineer](https://feeny.ai/job/gtm-engineer-sent-inc-new-york-nrz831xc7gfs) — New York, NY
- [Senior Executive Assistant, CEO](https://feeny.ai/job/senior-executive-assistant-ceo-sent-inc-new-york-77bahmh0dfb5) — New York, NY
- [Product Owner](https://feeny.ai/job/product-owner-sent-inc-kosovo-kr2h9qrmjjt9) — Kosovo
- [Strategic Finance](https://feeny.ai/job/strategic-finance-sent-inc-new-york-w8qaqqc9k7ry) — New York, NY
- [Content Engineer](https://feeny.ai/job/content-engineer-sent-inc-new-york-1ekv8mp5jdy7) — New York, NY
- [QA Engineer](https://feeny.ai/job/qa-engineer-sent-inc-kosovo-tkzcj2xp1q6a) — Kosovo
- [Demand Generation](https://feeny.ai/job/demand-generation-sent-inc-new-york-brtx5gcfsq24) — New York, NY
- [Startups Partnerships](https://feeny.ai/job/startups-partnerships-sent-inc-new-york-33jcvcb7qm78) — New York, NY
- [Developer Advocate](https://feeny.ai/job/developer-advocate-sent-inc-new-york-761f7p5bgexp) — New York, NY