---
title: 'Product Marketing Manager at Solana Labs'
canonical: 'https://feeny.ai/job/product-marketing-manager-solana-labs-new-york-d5pqhjc57pcs'
type: 'job'
last_seen: '2026-09-13'
---

# Product Marketing Manager at Solana Labs

- **Company:** Solana Labs
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/solanalabs/c8417209-9afc-4218-a0d5-0d05203f9592

## Job description

## Who We Are

Solana is a high-performance blockchain that can deliver a fast and friendly user experience, without sacrificing security. Solana Labs, Inc. ("Solana Labs") is a technology company that builds products, tools, and reference implementations that can be used on the Solana blockchain.

## The role

This Product Marketing Manager role is responsible for defining our go-to-market strategies for new products within Solana Labs, and owning day-to-day execution to engage prospective and current users. You will work with product and leadership to shape positioning and translate that into a living brand, a daily content engine, and an active community. This is a hands-on, zero to one role: you’ll both help shape strategy, and own execution end to end. This role is ideal for strategic thinkers who have thrived in autonomous product marketing roles in the past, and still love the craft of doing the work.

## What you'll do

Positioning & strategy – Define the go-to-market strategy: our audience, positioning, message and launch plan. Brand & voice in practice — Take the brand direction of new products and make it real and consistent everywhere: content, community, onboarding, and in-product. You're the guardian of voice and quality across every surface. Growth & activation — Partner with product on the funnel that matters most: getting users to onboard and reach that first magic moment. Track what's working — waitlist conversion, activation, retention, referral loops — and act on it. Launch execution — Run the full arc of each launch, from stealth and exclusivity through reveal and sustained growth. Turn early-access scarcity into real demand through waitlist mechanics, invites, and reveal moments that land. Content & narrative — Own a consistent daily and weekly content cadence on socials, especially X, as well as the bigger narrative moments at each launch. You are personally accountable for what ships and how often.. Community — Build our community into the core of every phase no matter where it lives, structured intentionally from day one. Turn beta testers into a seed community with OG/ambassador roles, recognition for real feedback, and clean on-ramps for each next wave.

## What we're looking for

You've stood up a marketing function or been a first product marketing hire – operating as both a head of marketing and a team of one, and you're energized by both. You can set strategy at the leadership table and then roll up your sleeves and ship it. Specifically, you:

- Are genuinely crypto-native: you understand Solana, crypto products, and you live on Crypto Twitter.
- Have driven product marketing for a consumer product (ideally crypto or fintech) and taken it to market — with the receipts to show it.
- Write daily and well in native CT voice, and want to be the one shipping it, not just briefing someone else.
- Move fluidly between planning and shipping, and thrive taking real ownership of strategic direction and turning that into results.
- Can bring strong instincts for meme culture and velocity.

Bonus points

- Ambassador/creator programs, referral mechanics, or influencer partnerships in crypto.
- A network of crypto creators, KOLs, and ecosystem partners.
- Design or video chops, or great taste in directing them.

## About Solana Labs

## Company Overview
- **One-liner**: Solana Labs builds products, tools, and reference implementations that accelerate the Solana blockchain ecosystem.
- **Entity Type**: Private (Venture-backed; total funding of $400.8M)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2018
- **Founders**: Anatoly Yakovenko (Co-Founder), Raj Gokal (President)

## Core Business
- **Primary industry/industries**: Blockchain infrastructure, cryptocurrency, decentralized applications (Web3)
- **Target customers**: Developers building on Solana, enterprises and startups in Web3, mobile users (via Solana Mobile)
- **Mission or purpose statement**: "Bringing the world onchain" — making blockchain performant and accessible at global scale

## Products & Services
- **Solana Mobile (Seeker)**: A web3-native mobile device designed to bring crypto and decentralized applications to mobile users. The first generation (Saga) was followed by Seeker, with over 30,000 devices shipped.
- **Solana Labs Incubator**: A program providing capital, mentorship, and resources to accelerate the most promising teams in Web3. Cohort 5 applications are now open.
- **Reference Implementations & Tools**: Open-source software, developer tooling, and reference implementations that help developers build on the Solana blockchain.
- **Mobile Builder Grants**: Funding and support for teams working on mobile developer tooling and mobile-first dApps.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total Funding of $400.8M across 9 rounds, including a $314M venture round in June 2021 led by major investors.
- **Annual Revenue**: Estimated at $4.5M (per third-party data; not officially disclosed)
- **Notable Investors/Partners**: Over 13 investors in the $314M round; notable backers include Andreessen Horowitz, Polychain Capital, and others. Ecosystem partners include the Solana Foundation, Anza, and major crypto exchanges.
- **Growth Signals**: 101 employees (+4.1% YoY); operates in 28 countries; over 100K LinkedIn followers (+8.8% YoY); $8B+ in transaction volume generated on the Solana network; active hiring for Senior Backend Engineers for the Mobile team.

## Competitive Advantages
- **Performance**: Solana is the world’s most performant blockchain, capable of processing tens of thousands of smart contracts at once with sub-second finality, thanks to Proof of History.
- **Ecosystem Centrality**: Solana Labs sits at the core of the Solana ecosystem, building the reference implementations and tools that the entire network depends on.
- **Mobile First-Mover**: With Solana Seeker, they are pioneering the web3 mobile device category, giving them a unique distribution channel.
- **Talent Magnet**: Attracts top engineering talent from Google, Apple, Facebook, and Ethereum, creating a high-caliber engineering culture.

## Strategic Focus
- **Mobile Expansion**: Doubling down on Solana Seeker and mobile developer tooling (Mobile Builder Grants).
- **Incubator & Ecosystem Growth**: Scaling the Solana Labs Incubator to identify and fund the next generation of Web3 startups.
- **Developer Experience**: Improving tooling, documentation, and reference implementations to lower the barrier for developers building on Solana.
- **Global Reach**: Expanding headcount and presence across 28 countries, with a focus on hubs in India, Nigeria, UAE, and Europe.

## Why Work Here
- **Culture**: Fast-paced, problem-solving environment at the center of blockchain innovation. Described as a "startup culture" with a high degree of ownership and impact.
- **Remote/Hybrid/Office**: HQ is in San Francisco, California (on-site workspace). Employees work from physical offices; typical time on-site is full-time.
- **Notable Perks**: Opportunity to work on the cutting edge of blockchain and mobile technology; direct impact on the Solana ecosystem; access to top-tier talent from companies like Google, Apple, and Facebook.
- **Engineering Culture**: Technical team represents 22% of headcount; strong emphasis on backend engineering, mobile development, and open-source contributions. The team is distributed across 28 countries, offering a global perspective.

## Sources
1. [Solana Labs Official Website](https://www.solanalabs.com/)
2. [Solana Labs Careers Page](https://jobs.ashbyhq.com/solanalabs)
3. [LinkedIn - Solana Labs](https://www.linkedin.com/company/solanalabs)
4. [Built In - Solana Labs Careers, Perks + Culture](https://builtin.com/company/solana-labs)

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