---
title: 'Product Marketing Manager at Strella'
canonical: 'https://feeny.ai/job/product-marketing-manager-strella-new-york-4y4h3nnwet5n'
type: 'job'
last_seen: '2026-10-19'
---

# Product Marketing Manager at Strella

- **Company:** Strella
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.ashbyhq.com/strella/f9d50ab5-d8e5-4759-8971-95e07c08bda5

## Job description

## About Strella

Strella is reimagining market research with AI. Our platform conducts in-depth, AI-moderated interviews and transforms customer conversations into actionable insights in a fraction of the time of traditional research. We’re building a new model for market research that combines the speed and scale of AI with the strategic expertise of world-class researchers. Our mission is to make high-quality customer understanding faster, more accessible, and more impactful for every business. Company Highlights

- Explosive Growth: We’ve more than quadrupled our annual recurring revenue over the past year, demonstrating strong demand for a fundamentally better way to conduct research.
- Enterprise Traction: Trusted by leading brands including J.Crew, Chobani, DraftKings, and to uncover customer insights and inform critical business decisions.
- Strong Investor Backing: Raised capital from Bessemer Venture Partners to accelerate our mission of transforming the market research industry.
- Massive Market Opportunity: We’re bringing AI-native technology to a $100B+ global insights industry, replacing slow, expensive research processes with a faster, more scalable approach.
- Building the Future of Research: We’re expanding beyond software into a new model of full-service insights, combining AI-powered research with expert-led strategy. You’ll be among the earliest hires helping shape this offering.

We're looking for a Product Marketing Manager (4–5 years of experience) to own how Strella packages, positions and launches what we sell. You'll turn our platform and research services into clear offerings that buyers understand right away. You'll report to our marketing lead and work closely with our founders, sales and research teams.

## What You'll Do

- Package our platform and services into clear, compelling offerings, each with a defined audience, outcome, and scope
- Develop positioning and messaging grounded in real customer insights (using the Strella platform!) and bring it to life consistently across our website, sales materials, campaigns, and product
- Own go-to-market strategy and execution for new products, features, and offerings, from positioning and launch planning through adoption
- Equip Sales with the narratives, decks, proof points, case studies, and competitive context they need to win enterprise conversations
- Own competitive intelligence and positioning, helping us clearly articulate where Strella wins and why
- Stay close to customers and the market to understand evolving needs, use cases, and buying behavior and translate those insights into recommendations for Product, Sales, and Marketing
- Drive adoption and expansion within our customer base through lifecycle marketing, including release communications, newsletters, product education, and targeted campaigns
- Measure what’s working across launches, messaging, and adoption efforts, and continuously refine our approach

You're a Great Fit for This Role if You…

- Take ownership and are comfortable being the single owner of key workstreams
- Can zoom out to positioning and narrative, then zoom in on the details of a launch
- Are a strong organizer who can clearly prioritize and communicate these priorities
- Have 4–5 years of B2B marketing experience, ideally in SaaS or at a startup
- Write clearly and tell a good story
- Bonus: you've marketed to insights or market research buyers, or packaged a services offering

Why Strella?

- Make an outsized impact. Work directly with the founders, own high-visibility initiatives, and see your work translate into real business results.
- Help define a new category. Join a fast-growing company at the forefront of AI-powered research. Shape how Strella goes to market, differentiates itself, and defines the playbook for an emerging industry.
- Use the product you’re marketing. Put Strella to work in your own role, using real customer insights to test messaging, validate positioning, and make smarter marketing decisions.
- Grow as we grow. Join a marketing team that’s scaling in 2027, with opportunities to take on new responsibilities and expand your scope as the company grows.
- Work at the cutting edge of AI. Be part of an AI-native team that experiments with the latest tools and constantly finds better, faster ways to work.
- Share in our success. Competitive compensation, meaningful equity, and comprehensive benefits.

## About Strella

## Company Overview
- **One-liner**: Strella is an AI-powered customer research platform that automates in-depth interviews and delivers actionable human insights, enabling teams to run 100 customer interviews and get results by the next morning.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States (with offices in Poland and the United Kingdom)
- **Founded**: 2023
- **Founders**: Lydia Hylton (CEO) and Priya Krishnan (COO)

## Core Business
- **Primary industry/industries**: Customer Research, AI-powered SaaS, Market Research Technology
- **Target customers**: B2B – Product teams, UX Researchers, Marketing, Strategy, and Consumer Insights teams at enterprises and fast-growing companies (e.g., Amazon, Chobani, Daily Harvest)
- **Mission or purpose statement**: “AI-powered customer research that delivers human insights 10x faster, so teams can make smarter decisions in hours, not weeks.”

## Products & Services
- **Strella Platform (AI-Powered Customer Research)**: An end-to-end SaaS platform that uses AI to moderate in-depth customer interviews, synthesize themes, and generate highlight reels and reports. Supports 46+ languages, offers access to up to 8M global participants via a built-in panel, and includes features like AI-generated discussion guides, real-time probing, and a chat interface to query research results. Covers usability testing, concept testing, exploratory research, customer journey mapping, and market research.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding of $18M (Seed: $4M from Decibel Partners in Oct 2024; Series A: $14M led by Bessemer Venture Partners in Nov 2025)
- **Notable Investors/Partners**: Bessemer Venture Partners (lead Series A), Decibel Partners (lead Seed), Future Back Ventures, MVP Ventures; customers include Amazon, Chobani, Daily Harvest
- **Growth Signals**: Headcount grew 187.5% year-over-year (from ~8 to 23 employees as of May 2026); expanding globally with offices in Poland and UK; featured in VentureBeat; increasing LinkedIn following (+221.5% yearly to ~3,784 followers). The platform delivers a 90% time-saving compared to manual qualitative research and a 70% cost-saving compared to focus groups.

## Competitive Advantages
- **AI-first moderation**: AI conducts and probes interviews in real-time, removing human bias and enabling massive scalability (100+ interviews overnight) without sacrificing depth.
- **Speed + Quality combination**: Claims to eliminate the trade-off between high-quality customer research and speed, delivering synthesized insights in hours, not weeks.
- **Built-in participant panel**: Access to 8M global participants reduces recruitment friction, supporting both B2B and B2C research.
- **Multilingual capability**: Conducts research in 46+ languages, enabling global market research without translation barriers.
- **Synthesis at every level**: AI automatically analyzes themes across participants, objectives, and segments, and creates video highlight reels – making insights shareable and actionable.

## Strategic Focus
- **Product & Engineering**: Continuing to enhance the AI moderator’s intelligence and depth, expanding the chat-based insights interface, and improving the discussion guide generation.
- **Go-to-Market**: Scaling enterprise sales (adding Strategy & Operations and Account Executive roles) and building brand awareness via customer case studies and industry partnerships.
- **Global Expansion**: Strengthening presence in Europe (Poland, UK) while remaining headquartered in NYC.

## Why Work Here
- **Culture**: Early-stage startup environment (23 people) with founders actively involved. Described as a fast-paced, high-impact place where employees shape the product and culture. Talent sourced from companies like Bain & Company, Microsoft, and Shell.
- **Remote/Hybrid Policy**: Hybrid model – expected to work on-site in either San Francisco (Engineering) or New York City (Marketing, GTM). Roles are posted as “Hybrid” (SF or NYC) or “On-site (SF or NYC).”
- **Notable Perks/Engineering Culture**: Small engineering team (7 technical staff) with high ownership and direct impact on the core AI product. Opportunity to work on cutting-edge AI/LLM applications for interview moderation and synthesis. Fast-growing company with strong investor backing and customer traction.

## Sources
1. [strella.io](https://www.strella.io/)
2. [linkedin.com](https://www.linkedin.com/company/strella-io)
3. [tracxn.com](https://tracxn.com/d/companies/strella/__ld-clNuRbgOxWy2zCq2jX1N6BrTBniup5Qsq5ReiwkM)
4. [builtinnyc.com](https://www.builtinnyc.com/company/strella)
5. [strella.io/careers](https://www.strella.io/careers)
6. VentureBeat article (October 16, 2025) – cited in Tracxn profile

## Other roles at Strella

- [Founding Recruiter](https://feeny.ai/job/founding-recruiter-strella-new-york-yzh2e0h3g11d) — New York, NY
- [Insights Strategist](https://feeny.ai/job/insights-strategist-strella-new-york-4xk89dmtw6rb) — New York, NY
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-strella-san-francisco-7tgkz3871zdp) — San Francisco, CA
- [Customer Success Lead](https://feeny.ai/job/customer-success-lead-strella-new-york-xg34df47m3ke) — New York, NY
- [Business Development Representative (BDR)](https://feeny.ai/job/business-development-representative-bdr-strella-new-york-fqgf841xa3mf) — New York, NY
- [Full Stack Software Engineer](https://feeny.ai/job/full-stack-software-engineer-strella-san-francisco-fz563765y6cf) — San Francisco, CA
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