---
title: 'Product Marketing Manager at Upshop'
canonical: 'https://feeny.ai/job/product-marketing-manager-upshop-miami-hwmwabtv42b1'
type: 'job'
last_seen: '2026-09-11'
---

# Product Marketing Manager at Upshop

- **Company:** Upshop
- **Location:** Miami, FL
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/upshop/jobs/5218873007

## Job description

Product Marketing Manager

## About Upshop

Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. Our AI-powered SaaS platform connects Fresh, Center Store, eCommerce, DSD, inventory, forecasting, food safety, and task execution to create a simpler, smarter, and more connected store experience. Retailers using Upshop improve sales, reduce shrink and waste, strengthen food safety, and operate more efficiently across the store. More than 450 retail chain accounts trust Upshop across 30,000+ stores, 35+ countries, and three continents.

## Overview of the Role

As a Product Marketing Manager at Upshop, you will help translate our products, market expertise, and customer value into compelling stories, content, and enablement that drive growth. This role sits at the intersection of Product, Marketing, Sales, Solutions Consulting, and Customer Success. You will develop positioning and messaging, support go-to-market initiatives, build sales and product enablement programs, and ensure customer-facing teams have the knowledge and content they need to confidently position Upshop's solutions. You will also help manage and scale our product marketing and enablement content ecosystem, ensuring teams can easily find, understand, and use the right content throughout the customer journey. The ideal candidate combines strong product marketing fundamentals with hands-on experience in sales enablement, content strategy, and cross-functional execution.

## Responsibilities

Positioning, Messaging & Go-to-Market

- Develop compelling positioning, messaging, value propositions, and product narratives that clearly communicate the value and differentiation of Upshop solutions.
- Partner with Product and cross-functional teams to develop and execute go-to-market strategies for product launches, enhancements, and strategic initiatives.
- Translate complex product capabilities into clear customer outcomes, use cases, and stories tailored to key buyer personas and retail segments.
- Develop customer-facing content including solution briefs, presentations, landing pages, blogs, thought leadership, case studies, and other strategic assets.
- Connect industry trends, customer insights, product capabilities, and business outcomes to inform product marketing strategy.

Sales & Product Enablement

- Partner with Sales, Solutions Consulting, Customer Success, and Product to identify enablement needs and knowledge gaps.
- Develop sales enablement programs that build fluency and confidence across Upshop's products, solutions, industries, competitors, and customer use cases.
- Create and maintain enablement materials including pitch decks, discovery guides, talk tracks, objection handling, battlecards, product guides, competitive resources, and value-selling tools.
- Support product enablement initiatives that help customer-facing teams understand new capabilities, how to position them, and the customer outcomes they enable.
- Help establish repeatable enablement processes around product launches and major product enhancements.
- Partner with stakeholders to measure enablement effectiveness and continuously improve programs based on adoption, feedback, and business needs.

Content Strategy & Management

- Help establish and maintain a centralized, scalable content ecosystem for product marketing and sales enablement.
- Own the organization, governance, maintenance, and lifecycle of product marketing and enablement content to ensure teams can easily find and use current, approved materials.
- Identify content gaps, redundancies, and outdated assets and develop processes for ongoing content optimization.
- Partner with Marketing and Revenue teams to improve content discoverability, adoption, and usage across the organization.
- Help establish standards for content taxonomy, ownership, version control, and ongoing maintenance.
- Use content engagement and usage insights to understand what is working and inform future content development.

Market, Customer & Competitive Intelligence

- Conduct market and customer research to understand buyer needs, pain points, priorities, and buying behaviors across Upshop's target markets.
- Support customer interviews and voice-of-customer initiatives to uncover insights that strengthen messaging, content, and go-to-market strategy.
- Monitor retail technology trends and translate relevant developments into actionable insights for internal teams.
- Support Upshop's competitive intelligence program by developing and maintaining battlecards, competitive comparisons, differentiators, and competitive positioning.
- Partner with Sales and Solutions Consulting to capture field intelligence and incorporate it into competitive and enablement resources.

What Success Looks Like

Success in this role means Upshop's customer-facing teams are more confident, better equipped, and more consistent in how they communicate our value.

You will help ensure that:

- Sellers can confidently position Upshop's products and solutions.
- Teams understand not only what our products do, but why they matter to retailers.
- Customer-facing teams have easy access to current, relevant, and effective content.
- Product launches are supported by clear messaging and effective enablement.
- Customer, market, and competitive insights consistently inform how Upshop goes to market.
- Product marketing content is organized, governed, measurable, and continuously improved.

## Qualifications

- 3+ years of experience in Product Marketing, Sales Enablement, B2B SaaS marketing, or a related role.
- Strong understanding of core product marketing disciplines including positioning, messaging, buyer personas, competitive intelligence, go-to-market strategy, and product launches.
- Demonstrated experience developing sales enablement programs and materials for customer-facing teams.
- Experience managing, organizing, or governing sales and marketing content within a content management, sales enablement, or knowledge management environment.
- Excellent written and verbal communication skills with the ability to simplify complex products and technical concepts into clear, compelling customer value.
- Strong presentation and storytelling skills, particularly for sales and executive audiences.
- Ability to work cross-functionally with Product, Sales, Customer Success, Solutions Consulting, and Marketing.
- Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.
- Customer- and outcome-oriented mindset with the ability to connect product capabilities to measurable business value.
- Comfortable using data, feedback, and engagement insights to evaluate and improve programs.

## Preferred Qualifications

- Experience with sales enablement or content management platforms such as Seismic, Highspot, Mindtickle, Showpad, or similar technologies.
- Experience with CRM platforms such as Salesforce or HubSpot.
- Experience within retail technology, grocery, convenience, foodservice, supply chain, inventory management, or store operations.
- Experience marketing SaaS or enterprise technology solutions.
- Experience building or scaling enablement programs in a growing B2B SaaS organization.
- Familiarity with content creation and design tools such as PowerPoint, Canva, Figma, Descript, or similar platforms.
- Experience using AI tools to accelerate research, content development, enablement, and product marketing workflows.

## About Upshop

## Company Overview
- **One-liner**: Upshop provides an AI-powered, SaaS-based Total Store Operations platform that helps food retailers streamline forecasting, ordering, production, and inventory optimization across fresh, center-store, DSD, and eCommerce departments.
- **Entity Type**: Private (part of Invafresh following a 2024 merger)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 1989 (as Application Development Consultants, Inc.)
- **Founders**: Not publicly available (evolved through multiple acquisitions and a merger)

## Core Business
- **Primary industry**: Food retail technology / Grocery technology
- **Target customers**: B2B – grocery retailers, convenience stores, and food retailers (serving 450+ retailers in 50,000+ stores across 35+ countries)
- **Mission or purpose statement**: To deliver a simplified, smarter, more connected store experience that helps retailers improve sales, reduce waste, enhance food safety, and empower associates.

## Products & Services
- **Total Store Operations Platform**: An AI-powered SaaS platform that synchronizes Fresh, Center, DSD (Direct Store Delivery), and eCommerce operations. Includes modules for:
  - **Fresh Operations (FreshIQ®)**: Forecasting, ordering, production planning, and inventory management for fresh departments.
  - **eCommerce Fulfillment (ShopperKit)**: Omnichannel order management and fulfillment orchestration.
  - **Center Store**: Inventory optimization for shelf-stable goods.
  - **DSD Management**: Direct store delivery reconciliation and management.
  - **Date Check Pro**: Food safety and freshness date management.
  - **Magic Inventory Intelligence**: AI-driven inventory visibility and shrink reduction.
- **Total Store Ordering** (launched July 2025): A unified replenishment solution ending fragmentation across departments.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual revenue of approximately $12.3 million (based on 2024 estimates); Total funding not publicly available (funded via Invafresh parent entity)
- **Notable Investors/Partners**: Invafresh (parent company after 2024 merger), ReposiTrak (strategic partnership for FSMA 204 traceability), Inmar Intelligence (marketing and eCommerce fulfillment partnership), Heritage Grocers Group, Gelson’s Markets (recent customers)
- **Growth Signals**:
  - Headcount of 178 employees (+14.3% YoY growth)
  - Operates in 10 countries with offices in the US, Canada, Sweden, Colombia, UK, and Denmark
  - 2024 merger with Invafresh created the “first global retail operations platform” serving 35+ countries
  - Recent customer wins: Heritage Grocers Group, Gelson’s Markets
  - New product launch: Total Store Ordering (July 2025)
  - 19 active job postings; job postings up 111% year-over-year

## Competitive Advantages
- **Market Leadership**: Positioned as the first total store operations platform specifically built for food retailers, unifying previously fragmented department-level solutions.
- **AI-Powered Predictions**: Uses machine learning for demand forecasting, shrink reduction, and production planning, giving retailers a data-driven edge.
- **Scale & Trust**: Serves 450+ retail chains in 50,000+ stores across 35+ countries, including major grocery names.
- **End-to-End Coverage**: Covers fresh, center, DSD, and eCommerce on one platform — a rare integration in the grocery tech space.
- **Recent Merger Scale**: The 2024 merger with Invafresh combined complementary technologies to create a global leader with deeper R&D and customer support capabilities.

## Strategic Focus
- **Global Expansion**: Expanding reach across 35+ countries, with dedicated sales roles for Europe (Account Executive: Europe currently hiring).
- **Product Innovation**: Launching new modules like Total Store Ordering and predictive analytics for fresh prepared foods.
- **Partnership Ecosystem**: Building strategic integrations with partners like ReposiTrak (traceability) and Inmar Intelligence (marketing/fulfillment) to offer a more comprehensive solution.
- **Customer Growth**: Targeting non-grocery retail segments (convenience stores) and large strategic accounts.
- **Operational Excellence**: New CEO Mike Sanders (appointed April 2025) focused on accelerating customer innovation and operational excellence.

## Why Work Here
- **Growth Trajectory**: High growth phase with 14.3% headcount increase YoY and 111% increase in job postings year-over-year, indicating strong hiring momentum.
- **Global & Remote-Friendly**: Offers remote roles across North America and Europe, with offices in Austin (HQ), Tampa, Mississauga (Canada), and Sweden.
- **Engineering Culture**: Technical team of 52 people (24% of workforce) working with a modern stack including AWS, Kubernetes, React, Python, Databricks, and microservices. Key engineering leaders include Dan Larsson Wåssén (Head of Engineering) and RJ A Seoud (Sr. Director, Engineering Operations).
- **Mission-Driven Work**: Directly impacts food waste reduction, sustainability, and food safety — meaningful work with tangible environmental and social benefits.
- **Diverse Team**: Workforce spans 10 countries with employees from diverse backgrounds; talent sourced from companies like Invafresh, Albertsons, Kaseya, and others.
- **Employee Ratings**: Mixed reviews on Glassdoor (3.1/5.0 overall) with work-life balance rated 2.8/5.0 and culture rated 2.7/5.0 — potential areas for improvement in company culture and work-life balance.
- **Notable Perks**: Not explicitly listed; remote/hybrid flexibility appears available for many roles.

## Sources
1. [Upshop Website](https://upshop.com/)
2. [Upshop About Page](https://upshop.com/about/)
3. [Upshop Careers Page (Greenhouse)](https://job-boards.greenhouse.io/upshop)
4. [Upshop LinkedIn Company Page](https://www.linkedin.com/company/upshopretail)
5. [Business Wire: Upshop Appoints Mike Sanders as CEO](https://www.businesswire.com/news/home/20250430916622/en/Upshop-Appoints-Mike-Sanders-as-CEO-to-Accelerate-Customer-Innovation-and-Operational-Excellence)
6. [Business Wire: Upshop Launches Total Store Ordering](https://www.businesswire.com/news/home/20250715498817/en/Upshop-Launches-Total-Store-Ordering-to-Optimize-Customer-Service-and-Revenues-while-Ending-the-Fragmentation-of-Grocery-Replenishment)
7. [Business Wire: Upshop and Invafresh Unite to Transform Global Food Retail Technology](https://www.prnewswire.com/news-releases/upshop-and-invafresh-unite-to-transform-global-food-retail-technology-302192585.html)
8. [Business Wire: Heritage Grocers Group Elevates Fresh Prepared Foods Strategy](https://www.businesswire.com/news/home/20250812005899/en/Heritage-Grocers-Group-Elevates-Fresh-Prepared-Foods-Strategy-with-Predictive-Analytics-to-Serve-Diverse-Communities-at-Scale)

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