---
title: 'Product Marketing Manager at VML/WPPEnterprise Solutions'
canonical: 'https://feeny.ai/job/product-marketing-manager-vml-wppenterprise-solutions-london-1avxc3vxgww5'
type: 'job'
last_seen: '2026-10-14'
---

# Product Marketing Manager at VML/WPPEnterprise Solutions 

- **Company:** VML/WPPEnterprise Solutions 
- **Location:** London, United Kingdom
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8855249002

## Job description

## Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

## About us

WPP is the world's largest marketing and communications services company. Enterprise Solutions works with global brands on the systems behind their marketing, not just the campaigns that come out of it.

Content Transformation is a new pillar inside WPP Enterprise Solutions. We are looking for a Product Marketing Manager to take our go-to-market strategy and make it real: the positioning, the messaging, the evidence, and the material that lets people sell and use what we build. Content Transformation rewires how content is created, managed and activated for those brands, bringing people, processes and platforms together as one system supported by AI. We show clients where their content operation is losing time, money and quality.

## About the role

Most product marketing roles ask you to launch a product into a category that already exists. This one asks you to help build the category at the same time.

You will own product marketing for Content Transformation, working directly to the Global Head of Strategy and the Global Head of Product. Your audience is two sided: enterprise clients deciding whether to change how they make content, and the WPP teams who sell and deliver to them.

Our products are technical. Competing well means showing specialist knowledge rather than general enthusiasm, and tailoring the technical value proposition to whoever is in the room. A chief marketing officer, a chief information officer, a procurement lead and a content operations director all need a different version of the same truth, and getting that right is the difference between a shortlist and a win.

We’re a small startup team, and this is a generalist role. Today, it means architecting the work while doing the work, from writing the copy, building the decks, producing the use cases and assembling the sales documentation. As the pillar scales, the role becomes a specialised strategic function tying together market insight, product development and customer need. If you want to arrive in an established function with a team and a playbook, this is not that job yet. If you want to build the playbook, it is.

What will your day look like?

- Value proposition and positioning: Partner with product management to align the value proposition with market priorities, and tailor the technical value proposition of complex products to the specific audiences buying them.
- Define how Meridian and the diagnostic suite are described, in language that lands with enterprise buyers rather than with us.
- Competitive analysis: Understand where we win and lose against platforms, consultancies and production networks, and make sure the difference is clear in everything we put out.
- Customer segmentation: Work out which buyers have which problems, where they enter, and what they need to hear first.
- Turn product requirements and capability into what marketing and sales teams need in order to excel, and carry market requirements back the other way.
- Sales enablement: Build the material that lets our markets and agencies sell: narratives, decks, one pagers, competitive positioning, case studies and RFP content.
- Writing and content: Produce the words. This is a writing job as much as a strategy job, particularly in the first year.
- Market evidence back into product: Bring what buyers ask for, object to and compare us against into the product roadmap, so decisions are made on evidence rather than instinct.

Who are you going to work with?

You will report to the Global Head of Product and sit inside the Content Transformation Centre of Excellence, a small and deliberately senior team. You will work closely with the product and solutions team, the go-to-market and pillar strategy lead, and the engineers building Meridian. You will also work with WPP's wider marketing function, which leads the category narrative, analyst relations and industry positioning for Content Transformation. Your focus is the product level: what we sell, to whom, and why it wins.

What does success look like?

- Teams across our markets and agencies can explain and sell Content Transformation products without needing us in the room.
- Our positioning holds up in competitive situations, and we know why we win and lose.
- Product decisions are shaped by market evidence you bring in, not only by internal opinion.
- The material exists. Decks, documentation and case studies are current, findable and used.

What do you bring to the table?

You are comfortable with ambiguity and happy to work without a template, because for a while there will not be one. You write well and quickly. You can hold a strategic view and still produce the artefact yourself. You bring:

- At least ten years of relevant experience. We are open on the route in. Product marketing, consulting, strategy, product management, marketing and communications are all credible backgrounds.
- Deep technical and market knowledge of the software landscape. This is the part we cannot flex on. You should be able to hold a credible conversation about architecture, integration and data, and know how the market is moving and who is moving it. Experience marketing an AI product is a strong advantage.
- A background in complex business-to-business selling, with several stakeholders, competing priorities and long decision cycles.
- Real writing ability, evidenced by work you can show us.
- Competitive analysis and segmentation experience, and the judgement to turn both into positioning rather than a deck of findings.
- A track record of building enablement material that sellers actually used.
- The ability to translate technical capability into business value without losing either audience.
- Bonus, not required: exposure to content operations, marketing technology, digital asset or content management platforms, or agency and consultancy environments.

## About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML/WPPEnterprise Solutions 

## Company Overview
- **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands.
- **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded.
- **Headquarters**: London, United Kingdom
- **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R)
- **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan.

## Core Business
- **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI
- **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology
- **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness.

## Products & Services
For each major offering:
- **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities.
- **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation.
- **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce.
- **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact.
- **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network.
- **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn).
- **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals.
- **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships).
- **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025).

## Competitive Advantages
- **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof.
- **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery.
- **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe.
- **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI.

## Strategic Focus
- Scaling AI‑driven transformation and automation for enterprise clients.
- Deepening omnichannel commerce capabilities (B2B, DTC, marketplace).
- Expanding consulting and CX services alongside technology delivery.
- Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity.
- Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings.

## Why Work Here
- **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers).
- **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent.
- **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments.
- **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand.
- **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists.

## Sources
1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions)
2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers)
3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions)
4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions)

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