---
title: 'Product Marketing Manager at VTEX'
canonical: 'https://feeny.ai/job/product-marketing-manager-vtex-sao-paulo-cj7b2wm9cr2f'
type: 'job'
last_seen: '2026-09-06'
---

# Product Marketing Manager at VTEX

- **Company:** VTEX
- **Location:** São Paulo, Brazil
- **Posted:** 2026-06-25
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/vtex/jobs/6101900004

## Job description

## About the Role

We are looking for a Product Marketing Manager to own the go-to-market strategy for [VTEX CX Platform](https://www.vtex.com/pt-br/products/cx_platform/). This is a hands-on, strategic role at the intersection of product, growth, and marketing. You will define how we position our solutions, craft messaging that resonates with buyers, drive adoption across the existing VTEX customer base, and contribute to new customer acquisition. This is not a support role. We need someone who takes ownership, drives initiatives independently, and can translate complex product capabilities into clear, compelling narratives. You will work closely with product managers, sales, and growth teams, so strong cross-functional collaboration and the ability to influence without authority are essential.

## Key Responsabilities

- Own positioning and messaging. Build and maintain the positioning source of truth for CX Platform. Develop differentiated messaging for each solution tailored to target personas, markets, and industries.
- Lead go-to-market strategy and product launches. Own end-to-end GTM planning, from aligning phased roadmaps with product teams to executing launches and enabling regional marketing, sales, and growth teams globally.
- Define the ICP and drive market intelligence. Establish and refine the Ideal Customer Profile. Conduct ongoing competitive and market analysis to sharpen product differentiation and use data to inform strategic decisions.
- Drive adoption and acquisition. Develop programs that move prospects through the funnel and accelerate adoption among existing VTEX merchants. Manage key stakeholders ensuring they are equipped to position CX Platform effectively.
- Create sales collateral and enablement materials. Produce the content Growth and Sales need: playbooks, pitch decks, one-pagers, battle cards, product videos, and website copy that clearly articulate the value of CX Platform and help move deals forward.

## Who you are

- You must be located in São Paulo.
- 3+ years of experience in product marketing, with experience in mid to enterprise-level B2B SaaS as a plus.
- Proven track record and hands-on experience leading and coordinating initiatives across product and sales & marketing organizations.
- Demonstrated ability to develop product positioning and messaging from scratch, not just execute on existing frameworks.
- Strong structured thinking: able to take ambiguous problems, define a clear approach, and deliver without constant direction.
- Excellent written communication in English and Portuguese; ability to simplify complex ideas into compelling narratives.
- Comfortable with data: able to interpret metrics, draw conclusions, and use evidence to support positioning decisions.
- Digital commerce experience preferred, familiarity with conversational commerce or customer engagement platforms is a plus.

## About VTEX

VTEX is a global commerce platform that helps brands and retailers grow. Our CX Platform combines customer service and conversational commerce, enabling merchants to connect with customers throughout their buying journey via AI agents.

## About the Team

You will join the Global Product Marketing team at VTEX, a high-performance group responsible for positioning our platform, enabling Sales and Partners, and driving category leadership across regions. We operate closely with Product, Sales, and Executive leadership, translating innovation into clear commercial narratives that drive growth.

## Benefits

- Health, dental, and life insurance with national coverage provided by VTEX;
- Language development incentive program (English, Spanish, Portuguese);
- Flexible meal allowance;
- Extended parental leaves;
- Flexible work schedule and remote-first culture;
- Financial assistance to build your work-from-home setup;
- Wellness program;

## About VTEX

## Company Overview
- **One-liner**: VTEX provides an AI-native commerce platform that enables enterprise brands and retailers to orchestrate B2C, B2B, marketplace, and omnichannel operations from a single unified suite.
- **Entity Type**: Public (NYSE: VTEX)
- **Headquarters**: Rio de Janeiro, Brazil (with major offices in New York, Miami, Mexico City, Bogotá, and São Paulo)
- **Founded**: 2000
- **Founders**: Geraldo Thomaz Jr. and Marcio Kumruian

## Core Business
- Primary industry/industries: E-commerce Software, Digital Commerce Platforms, Retail Technology, AI-Powered Customer Experience
- Target customers: Enterprise B2C, B2B, D2C, and Marketplace retailers; global brands; mid-market and large retailers
- Mission or purpose statement: "Create the future of commerce" by powering the commerce transformation and enabling organizations to modernize their tech stack with an AI-native operating system.

## Products & Services
- **VTEX Commerce Platform**: A unified, AI-native suite for D2C, B2C, B2B, and Marketplace commerce, including order management, omnichannel operations, and global commerce capabilities (multi-region, multi-language, multi-currency).
- **VTEX CX Platform (formerly Weni)**: An AI-native customer service and conversational commerce platform, acquired from Weni.ai. Includes autonomous AI agents for customer support, guided purchasing, and real-time assistance across channels.
- **Agentic WhatsApp Store**: Enables conversational commerce directly within WhatsApp, allowing customers to discover products, get personalized recommendations, and complete purchases without leaving the chat.
- **AI Search & Recommendations**: Context-aware search and real-time personalized recommendations to drive conversions and revenue per visit.
- **VTEX Ads Platform**: An AI-optimized retail media network that allows brands to run sponsored campaigns directly on storefronts, turning existing traffic into incremental revenue.
- **CMS with GenAI**: Content management with generative AI for faster campaign creation, personalized messaging, and SEO improvement.
- **Data Insights Agent**: AI-powered analytics that transform complex commerce data into actionable decisions, predicting trends and guiding strategy in real time.

## Market Standing
- **Valuation/Market Cap**: As of mid-2026, VTEX has a market capitalization of approximately $2.5–$3 billion (fluctuates with market conditions). The company processes over **$15B+ in GMV annually**.
- **Key Metric**: Public company with reported quarterly earnings. In FY 2025, VTEX reported annual revenue of approximately $300M+ (exact figures available in SEC filings). Total funding raised pre-IPO was approximately $365M.
- **Notable Investors/Partners**: Key institutional investors include SoftBank, Goldman Sachs, and others. Partners include major global brands like Carrefour, Colgate, Sony, Stanley Black & Decker, and Whirlpool. The company has 3,500+ enterprise customers and supports 3,100+ active online stores across 44 countries.
- **Growth Signals**: Strong headcount growth (1,300+ employees globally, up from ~1,000 in 2023), 38 operating locations worldwide, a 4.3 Glassdoor rating, and continuous expansion through acquisitions (e.g., Weni.ai in 2025). The company is aggressively investing in AI-native features and conversational commerce.

## Competitive Advantages
- **AI-Native Platform**: Unlike many legacy commerce platforms that bolt on AI, VTEX embeds AI across every layer of the platform (search, recommendations, customer service, ads, content, data insights), creating a unified, intelligent commerce ecosystem.
- **Unified Commerce Suite**: Offers a single platform for B2C, B2B, D2C, marketplace, and omnichannel operations, reducing complexity and maintenance for enterprise customers.
- **Global Reach with Local Depth**: Serves 44 countries with localized capabilities (languages, currencies, regulations), a rare combination for a commerce platform.
- **Strong Enterprise Customer Base**: High-profile, sticky enterprise clients (Carrefour, Sony, Colgate, Whirlpool) create a strong moat through switching costs and deep integrations.
- **Acquisition of Weni.ai**: The 2025 acquisition of Weni.ai added a leading agentic CX platform, positioning VTEX at the forefront of conversational commerce and AI-powered customer service.

## Strategic Focus
- **AI-First Innovation**: Doubling down on autonomous AI agents (customer service, sales, data insights) to differentiate the platform and drive operational efficiency for clients.
- **Conversational Commerce**: Expanding capabilities in WhatsApp and other chat-based commerce channels to capture the growing trend of social and conversational selling.
- **Global Expansion**: Continuing to grow in Latin America (its stronghold) while expanding deeper into North America, Europe, and Asia.
- **Platform Ecosystem**: Building out the VTEX Ads and marketplace capabilities to create a network effect where more sellers and buyers attract each other, generating incremental revenue streams.
- **Enterprise Modernization**: Targeting CIOs and CTOs looking to replace legacy, fragmented commerce stacks with a modern, unified, AI-native solution.

## Why Work Here
- **Culture & Ratings**: VTEX has a strong Glassdoor rating of 4.3, indicating high employee satisfaction. The company describes its culture as one where "high performance is a mountain with no top" and emphasizes a "shared bold future."
- **Remote/Hybrid/Office**: The company has 38 operating locations worldwide and supports a hybrid work model. Roles are available in major hubs (Rio de Janeiro, São Paulo, New York, Miami, Mexico City, Bogotá) and some remote positions.
- **Early Careers & Diversity**: VTEX has active early career programs (internships, student initiatives) and a dedicated "Programa de Diversidade" for inclusion of people with disabilities. They have a specific "Banco de Talentos Diversos" in Brazil.
- **Engineering & Tech Culture**: With 1,300+ employees and a tech-heavy focus (AI, cloud, SRE, frontend, backend), engineers work on cutting-edge commerce and AI problems at global scale. The company offers roles in Engineering, Product Management, Data, and Cloud infrastructure.
- **Impact & Scale**: Employees work on a platform that processes $15B+ in GMV annually and serves 3,500+ enterprise customers, offering a high-impact environment where work is visible and directly affects global commerce.

## Sources
1. [vtex.com](https://vtex.com/en-us)
2. [investors.vtex.com](https://www.investors.vtex.com/overview/default.aspx)
3. [careers.vtex.com](https://careers.vtex.com/)
4. [job-boards.greenhouse.io/vtex](http://job-boards.greenhouse.io/vtex)
5. [weni.ai](https://weni.ai/en)

## Other roles at VTEX

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- [VP, Solution Architecture](https://feeny.ai/job/vp-solution-architecture-vtex-sao-paulo-3gbpzsqj1qyr) — São Paulo, Brazil
- [VP, Solution Architecture](https://feeny.ai/job/vp-solution-architecture-vtex-miami-319bvb7ccznn) — Miami, FL
- [VP, Solution Architecture](https://feeny.ai/job/vp-solution-architecture-vtex-manhattan-jz6td3yzqpzy) — Manhattan, NY
- [Staff Product Manager, Checkout](https://feeny.ai/job/staff-product-manager-checkout-vtex-brazil-qrkxwgbpead1) — Brazil
- [President of B2B - North America](https://feeny.ai/job/president-of-b2b-north-america-vtex-miami-fwdsmbjvac6g) — Miami, FL
- [President of B2B - North America](https://feeny.ai/job/president-of-b2b-north-america-vtex-manhattan-y0567wt9msa1) — Manhattan, NY
- [Commercial Contracts Specialist](https://feeny.ai/job/commercial-contracts-specialist-vtex-rio-de-janeiro-nq0hj6dtzd18) — Rio de Janeiro, Brazil / São Paulo, Brazil
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