---
title: 'Product Marketing Manager (Web/CRO) at United Tech'
canonical: 'https://feeny.ai/job/product-marketing-manager-web-cro-united-tech-kyiv-5rfn9yf6krfm'
type: 'job'
last_seen: '2026-09-10'
---

# Product Marketing Manager (Web/CRO) at United Tech

- **Company:** United Tech
- **Location:** Kyiv, Ukraine
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/vacancies/701d52c9-143a-4ddd-b273-0a0d0a9013cf

## Job description

We are looking for a Product Marketing Manager. In this role, you’ll own the entire marketing funnel from landing page and onboarding to offer, run structured experiments, and drive MarTech automation. You’ll work with high-traffic products used by millions of people and collaborate closely with analytics, product, design, development, and data engineering teams. If you enjoy digging into metrics, identifying opportunities for improvement, and driving initiatives from idea to result, this role is for you.

About the company: We are a global IT product company shaping the future of real-time social connection. We have millions of users across North America, Europe, Latin America, and MENA, and we build next-gen mobile and web apps for the live-streaming and social networking niches. The market will exceed $206 billion by 2030, and we are already among the leaders in the industry. Founded in Ukraine, scaling worldwide.

In this role you will

- Run landing page tests – design, log results, iterate on hypotheses, and plan the next round – to improve ROMI
- Optimize and automate the process of analyzing and reporting experiment results
- Localize landing pages as products launch in new markets
- Regularly analyze competitors to sharpen our marketing funnel from Landing Page to Onboarding to Offer
- Implement, improve, and maintain marketing automation: analytics, auto-rules, postback delivery, and ad network integrations
- Set up and maintain postback tracking for ad networks and internal analytics
- Fix signal and data quality issues in collaboration with the analytics and frontend/backend development teams

It's all about you

- 2+ years of experience as a Product Marketing Manager, Marketing Automation Manager, Growth Manager, or similar

-

## Experience analyzing and optimizing web funnels

- Hands-on MarTech experience – setting up ad network and analytics integrations and verifying tracking accuracy

- Familiarity with key analytics tools (AppsFlyer, Google Analytics, Tableau) and core marketing metrics

- Comfortable with project management tools such as Jira

- English level B2 or above, spoken and written

- Strong communication skills and the ability to work effectively across teams

- Ability to critically analyze data and make data-driven decisions

- Comfortable working in a dynamic environment while meeting deadlines

- Proactive, a fast learner, with strong critical thinking

- Strong sense of ownership – you drive initiatives from idea to result without waiting to be pushed

Would be a plus

- Experience implementing marketing automation end to end, including campaign management and creative work
- Strong analytical and structured thinking, with a working grasp of basic statistics and probability
- A growth mindset paired with sharp attention to detail and comfort collaborating closely with marketing, product, analytics, design and frontend/backend development teams

## What we offer

Care and support:

- 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

- 100% medical insurance coverage

- Sports and equipment reimbursement

- Team building events, corporate gifts, and stylish merch

- Financial and legal support

- Maternity Recovery Support Allowance

- Position retention and support for those who join the Armed Forces of Ukraine

- Participation in social initiatives supporting Ukraine

Comfortable working environment:

- Work from our Kyiv hub or remotely with a flexible schedule

- Modern equipment or depreciation of your own tools

Investment in your future:

- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

- 70% of our heads and leads have grown into their roles here – so can you! This role has a clear path forward to Product Marketing Team Lead, Web

- Performance-oriented reviews and Individual Development Plans (IDPs)

- Reimbursement for professional courses and English classes

- Corporate library, book club, and knowledge-sharing events

- AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

Hiring process

- Intro call
- Technical interview
- Test task
- Bar-raising interview
- Reference check
- Offer

## About United Tech

## Company Overview
- **One-liner**: United Tech develops and operates a portfolio of next-generation mobile and web applications for real-time social networking and live-streaming, serving millions of users globally.
- **Entity Type**: Private (stage not publicly disclosed)
- **Headquarters**: Kyiv, Ukraine (also has an office in Qatar)
- **Founded**: 2021
- **Founders**: Not publicly named (Managing Partner: Alex Stakhorskyi)

## Core Business
- **Primary industry/industries**: Social Networking, Mobile Apps, Live-Streaming, Big Data & Analytics, Performance Marketing, Payment Solutions
- **Target customers**: B2C – individual consumers in Tier-1 markets (USA, UK, Canada, leading European countries) as well as LATAM and MENA regions.
- **Mission or purpose statement**: To shape the future of real-time social connection by building fast, interactive, and deeply engaging platforms that enable connection at scale.

## Products & Services
- **Multi-Brand Social Networking Platforms**: A suite of three global products that generate over 15 million matches per month. Focus on live-streaming and real-time interaction.
- **Mobile Apps & Web Apps**: Designed for high engagement and growth in the social networking niche, covering the full stack from user acquisition to monetization.
- **Internal Tech & Data Infrastructure**: Includes proprietary performance marketing, big data analytics, and payment solutions to support product growth.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Headcount of 281 employees (LinkedIn) / ~400 talents (company claim); multiple product brands with millions of users and 15M+ monthly matches.
- **Notable Investors/Partners**: No external funding rounds publicly listed. Key talent sources include Genesis Tech, JATAPP, Yalantis, SKELAR, and Together Networks.
- **Growth Signals**: Active in 19 countries; 20+ open job postings; monthly headcount growth of +0.6%; expanding presence across technical, marketing, and product departments.

## Competitive Advantages
- **Multi-Product Portfolio**: Manages three independent social networking brands, reducing single-point-of-failure risk and enabling cross-platform learnings.
- **Tier-1 Market Focus**: Directly competes in high-value markets (USA, UK, Canada, Europe) with proven user acquisition strategies.
- **Data & Analytics Driven**: Heavy investment in big data, performance marketing, and product analytics to optimize growth and user retention.
- **Talented Team**: Middle-to-senior level technical staff with a strong engineering and product culture; cross-functional autonomous teams.

## Strategic Focus
- **Scale Existing Products**: Continue pushing current social platforms to top positions in their categories, leveraging the projected $206B market by 2030.
- **Deepen AI & Data Science**: Active recruitment for Data Scientists, Data Engineers, and Marketing Analysts indicates a push toward AI-driven product decisions.
- **Geographic Expansion**: Growing presence beyond Ukraine (Poland, Turkey, Spain, US, Brazil) and opening an office in Qatar.
- **Talent Development**: Emphasizes performance reviews, IDPs, reimbursement for courses, and knowledge sharing to retain and upskill talent.

## Why Work Here
- **Culture**: Described as “freedom with ownership” – employees set global goals, make independent decisions, and have direct impact on products with a multi-million user base.
- **Work Policy**: Flexible – work from the comfortable Kyiv hub or fully remote from anywhere. In-office and remote roles available.
- **Benefits**: 20 paid vacation days, 15 paid sick days, 6 days for important life events; premium medical insurance for employee and family; sports and equipment reimbursement; financial and legal support; modern equipment; corporate events and merch.
- **Professional Growth**: Reimbursement for professional courses and English classes; access to corporate library; knowledge sharing with a highly skilled team (Middle & Senior level).
- **Ratings**: Employer rating of 4.6/5.0 on LinkedIn (7 reviews) with strong work-life balance (4.9) and good culture (4.3), compensation (4.3), and career opportunities (4.4).
- **Referral Bonus**: Up to $2,000 for referring a successful candidate.

## Sources
1. [LinkedIn Company Page](https://linkedin.com/company/unitedtechofficial)
2. [United Tech Official Website](https://unitedtech.ai)
3. [United Tech Careers Page (Lever)](https://jobs.lever.co/vacancies)
4. [Built In Profile](https://builtin.com/company/united-tech)
5. [United Tech Benefits Page](https://unitedtech.ai/benefits)

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