---
title: 'Product Marketing Manager, Wellbeing (Contract) at GreenLight Workforce Solutions Inc'
canonical: 'https://feeny.ai/job/product-marketing-manager-wellbeing-contract-greenlight-workforce-solutions-inc-ey1071hqf4at'
type: 'job'
last_seen: '2026-11-07'
---

# Product Marketing Manager, Wellbeing (Contract) at GreenLight Workforce Solutions Inc

- **Company:** GreenLight Workforce Solutions Inc
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-07
- **Apply:** https://jobs.ashbyhq.com/greenlight-workforce-solutions/1ee902a5-bc2f-440d-9fd6-f537824ef8a9

## Job description

## About the Team

OpenAI’s Brand & Reputation team helps people understand our technology, the value it can bring to their lives and the work we do to earn their trust. Within the team, product marketing connects audience needs with product development, positioning and go-to-market strategy. For wellbeing, we partner closely with Product, Engineering, Research, Design and Safety to understand how people use ChatGPT, identify unmet needs and inform product priorities. We translate product capabilities and safeguards into clear value propositions, launches and education that help people make informed choices about how they use ChatGPT. Wellbeing work requires particular care. Our communications must set accurate expectations, explain product limitations and help people recognize when human support is appropriate. The work spans users of all ages, with guidance tailored to each experience and audience.

## About the Role

We’re looking for a Product Marketing Manager to own positioning and go-to-market strategy for ChatGPT experiences related to wellbeing, including mental health and additional safety interventions. You’ll develop a deep understanding of users’ needs and product behavior, bringing research, feedback and market insights into product and roadmap decisions. Working within Brand & Reputation, you’ll partner closely with Product, Engineering, Research, Design and Safety from early product development through launch and ongoing use, connecting what we build with how people understand and experience it. You’ll combine strategic thinking, analytical judgment and hands-on execution to define audiences, articulate product value and lead launches. Success means helping people discover, understand and appropriately use wellbeing features, with clear expectations about their benefits and limitations. You’ll bring strong writing judgment and care when communicating about sensitive topics.

In this role, you will:

- Develop audience insights and positioning using user research, competitive analysis, verified product capabilities, feedback and safety signals.
- Partner with Product and Research to identify unmet user needs and bring audience insights into product strategy, roadmap priorities and the end-to-end user experience.
- Lead product marketing for launches, including naming, positioning, messaging, user education and coordinated rollout.
- Write messaging frameworks, launch briefs, approved claims and FAQs. Partner with Communications and other content owners on newsroom and blog copy, spokesperson and partner briefs, Help Center content and in-product guidance.
- Work with Product, Research, Design, Safety, Policy, Legal and Communications to resolve questions and prepare accurate launch materials.
- Keep wellbeing messaging consistent across relevant product experiences, web pages, support materials and partner communications.
- Plan rollout and education with Growth, Lifecycle and Communications partners.
- Define and measure launch success with Product, Research and Data Science, including feature discovery, understanding, appropriate adoption and user feedback. Use findings to inform product improvements, user education and future launches.

You will thrive in this role if you:

- Have led consumer product marketing where trust, safety, health or privacy shaped positioning and launch decisions.
- Write clear, empathetic copy about complex product behavior.
- Can explain limitations and uncertainty accurately and without unnecessary alarm.
- Have coordinated launches requiring careful review across technical, policy, legal and communications teams.
- Use qualitative research, competitive analysis, user feedback and product data to inform product priorities, test positioning and evaluate launch outcomes.
- Are comfortable personally writing briefs, positioning, FAQs and launch materials.
- Can adapt plans as product capabilities and priorities evolve while keeping collaborators aligned.

## Preferred Qualifications

- Experience with wellbeing, mental health, safety or family-related products and communications.
- Experience marketing sensitive consumer features in technology, health or financial services.
- Familiarity with AI products and the challenges of explaining evolving capabilities.

Workplace & Contract Details

- Location: San Francisco, CA, with a hybrid working arrangement.
- Proposed contract duration: 6 months.
- Anticipated start date and travel expectations: To be confirmed.

## About GreenLight Workforce Solutions Inc

## Company Overview
- **One-liner**: GreenLight.ai is an AI-powered Freelancer Management System (FMS) that helps businesses compliantly hire, manage, and pay freelancers and contractors globally.
- **Entity Type**: Private (Pre-Seed stage)
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2018
- **Founders**: Jason Posel, Spencer Greene

## Core Business
- **Primary industries**: Human Resources, Artificial Intelligence, Software, InsurTech
- **Target customers**: B2B – enterprises, staffing firms, talent marketplaces, and companies managing contingent workforces
- **Mission / purpose**: “Making it easy to hire, organize, and pay contractors – anywhere.”

## Products & Services
- **Global Workforce Management System**: A single platform for onboarding, time tracking, billing, and reporting across more than 25 countries.
- **AI-Powered Worker Classification**: An AI engine that determines correct worker classification to mitigate misclassification risk.
- **Global Workforce Payments & Benefits**: Handles payroll and benefits for freelancers and contractors worldwide.
- **Regulatory & Tax Compliance**: Automates identity verification, background checks, and compliance with local tax and employment laws.
- **Automation & Analytics**: Automates paperwork and provides workforce analytics to stakeholders.
- **World‑Class API Integrations**: APIs that connect the platform with existing HR, payroll, and marketplace tools.
- **White‑Label & Embedded Solutions**: Custom configurations for staffing firms and marketplaces to offer the platform under their own brand.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Funding – Closed an undisclosed Pre-Seed round on March 31, 2020.
- **Notable Investors / Partners**: Matt Mickiewicz, Blackhorn Ventures
- **Growth Signals**: Headcount estimated at 11–50 employees; active hiring for remote and hybrid roles across the US and UK; offers an API‑first approach to embed compliance and payments into client systems.

## Competitive Advantages
- Combines EOR (Employer of Record), AOR (Agent of Record), and worker classification into one integrated FMS platform.
- Proprietary AI‑driven classification engine reduces legal risk for companies using freelancers and contractors.
- Built with top employment law and compliance experts, enabling clients to scale quickly without expanding their back office.

## Strategic Focus
- Deepening global coverage (currently 25+ countries) and expanding white‑label/embedded offerings for talent marketplaces and staffing firms.
- Using AI and automation to further streamline contractor onboarding, compliance, and payment workflows.
- Prioritizing API integrations to embed compliance into customers’ existing tech stacks.

## Why Work Here
- **Work policy**: Offers remote, hybrid, and in‑office options; offices in Southport, FL (USA) and the United Kingdom.
- **Engineering culture**: Currently hiring a Full‑Stack AI Engineer / Workflow Automation Lead, indicating a focus on AI and automation.
- **Perks**: Not publicly described, but as an early‑stage VC‑backed startup, likely offers equity, flexible work, and direct impact on product direction.

## Sources
1. [greenlight.ai](https://www.greenlight.ai/)
2. [greenlight.ai/careers](https://www.greenlight.ai/careers/)
3. [Built In – GreenLight Workforce Solutions Inc.](https://builtin.com/company/greenlight-workforce-solutions-inc)
4. [Crunchbase – GreenLight Workforce Solutions](https://www.crunchbase.com/organization/greenlight-workforce-solutions)
5. [Ashby Jobs – GreenLight Workforce Solutions](https://jobs.ashbyhq.com/greenlight-workforce-solutions)

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