---
title: 'Product Marketing Manager at Zello'
canonical: 'https://feeny.ai/job/product-marketing-manager-zello-austin-d17f91xtkyrr'
type: 'job'
last_seen: '2026-09-10'
---

# Product Marketing Manager at Zello

- **Company:** Zello
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-29
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/Zello/f9aa0205-1fef-4973-ae52-e0b785acbd3f/application

**Skills:** B2B SaaS, Sales Enablement, GTM Enablement, ROI Narrative Development, Business Case Creation, Competitive Analysis, Market Intelligence, AI-assisted workflows, CRM, Retail operations, Field services, Construction, Aviation, Logistics, Voice communications, Mobility, Device ecosystems, Security/compliance messaging

> Own vertical positioning and deal-close enablement for enterprise growth. Build messaging, proof, and ROI narratives to help Sales and Partners win more deals across priority segments.

## Job description

IMPORTANT: Please be aware, scammers may try to impersonate Zello by reaching out regarding job opportunities. We will never ask you for bank account information, checks, or other sensitive information as part of our hiring process. All correspondence will come from the zello.com email domain. If you’re unsure, please email recruiting@zello.com with questions.

## About Zello

Zello is a voice-first communication platform, powered by our industry-leading push-to-talk technology, to improve collaboration and productivity for desk-less workers. With over 175+ million users, we’re the #1 rated push-to-talk app in the world, delivering 9 billion (yes, with a B) messages a month. At Zello, our company values are at the heart of what we do everyday. We’re proud to serve the frontline, we’re privileged to connect people in times of crisis across the globe, and we’re honored to support first responders. And this is where you come in. We’re hiring a Product Marketing Manager to accelerate enterprise growth by owning vertical positioning and deal-close enablement. You’ll build the messaging, proof, and ROI narrative that helps Sales and Partners win more often and expand faster—especially in our three priority segments.

This is a highly cross-functional role at the center of our enterprise motion. You’ll work day-to-day with Enterprise Sales, BDR/ABM, Partnerships, Customer Success, and Product to create repeatable go-to-market assets that measurably improve pipeline conversion and win rate.

## What you’ll do

Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation)

- Define ICPs, personas, value propositions, and competitive differentiation by vertical
- Translate customer pain points into crisp, credible enterprise messaging
- Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what’s in it for me," "why Zello," and "why now" story for executive audiences

Build “vertical deal kits” that improve win rate

- Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks
- Build ROI inputs and business case templates that help champions sell internally
- Partner with Sales leadership to ensure assets are used, not just produced
- Design centralized reporting to monitor win rate and health of campaigns

Proof and credibility collaboration

- Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories
- Work with Customer Marketing to operationalize references and proof in late-stage deals

Be the market and competitive voice

- Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and “why we win/lose” analysis
- Establish win/loss feedback loops and incorporate learnings into messaging and enablement

Execute go-to-market strategy for new and existing product features, from beta through general availability

- Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact
- Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators
- Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external)

What success looks like Within 90 days, you will:

- Increase asset adoption in late-stage deals (e.g., vertical deck and ROI/business case used in a meaningful share of late-stage opportunities)
- Improve win rate and/or late-stage conversion for deals where PMM assets are used
- Increase partner + sales confidence through measurable enablement outcomes

Ongoing KPIs may include:

- Win rate lift or stage conversion improvement for opportunities using PMM assets
- Adoption rate of key assets (decks, ROI/business case template, battlecards) in CRM
- Sales readiness score (quarterly) and enablement attendance/feedback
- Velocity improvements in late-stage opportunities supported by proof/ROI tools

## What we’re looking for

Must-haves

- 3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
- Strong experience building sales enablement that impacts pipeline outcomes (not just content production)
- Comfort working with enterprise sales teams, pipelines, and deal stages. Sales Team, Product, Customer Success, Sales Engineering and RevOps.
- Ability to craft ROI narratives and business cases (finance-friendly, champion-friendly)
- Strong writing and messaging chops; you can turn complex product value into clear customer language
- AI-native: you routinely use AI to research, draft, iterate, and scale GTM deliverables; you can design AI-assisted workflows (e.g., asset generation, competitive monitoring, enablement personalization) with strong quality control
- Familiarity working with analyst organizations like Gartner and Forrester

Nice-to-haves

- Vertical experience in retail operations, field services/construction, aviation, logistics, or frontline/workforce communications
- Experience with partner enablement and channel motions
- Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging

Working style

- Highly collaborative; thrives in weekly cadence with Sales/ABM/BDR
- Fast iteration mindset (ship, learn, improve)
- Data-informed, but also strong qualitative instincts from customer and sales conversations

We hire for potential, passion for our mission, and a knack for solving difficult problems over checking every qualification box. We have competitive pay, equity with significant upside, and intentionally design our benefits to encourage healthy and well-balanced employees, flexible schedules and time off. We even offer a sabbatical after every five years of service so you’re able to pursue and enjoy what matters most to you. And of course, we wouldn’t be a technology company without a ping-pong table and free snacks in our break room. Join us! Zello provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

All Zello personnel are required to comply with defined security, privacy, and compliance requirements applicable to their role along with requirements that are applicable to all Zello personnel.

## About Zello

## Company Overview
- **One-liner**: Zello provides a push-to-talk walkie-talkie app for frontline workers, augmented with AI-powered transcription, translation, and operational insights.
- **Entity Type**: Private (self-funded and profitable)
- **Headquarters**: Austin, Texas, USA
- **Founded**: 2011
- **Founders**: Alex Gavrilov (CEO)

## Core Business
- **Primary industry**: Communication technology / Frontline operations software
- **Target customers**: B2B – enterprises with deskless workers in transportation, retail, construction, hospitality, healthcare, and first responder organizations
- **Mission**: “We give voice to everyday heroes” – to lift up the voices of the frontline and bring them the same level of technical investment as desk workers

## Products & Services
- **[Zello App](https://zello.com/)**: Mobile and desktop push-to-talk walkie-talkie app with 99.99% uptime, supporting iOS, Android, Windows, and Mac. Offers unlimited range over Wi-Fi/cellular and on-premise deployment via Zello Enterprise Server.
- **[Zello AI](https://zello.com/)**: AI assistant “Ella” that answers questions using company knowledge; live voice translation to break language barriers; conversation replay, transcription, and offline message recovery.
- **[Zello Mobile SDK](https://zello.com/)**: Embed push-to-talk natively into third-party apps (iOS, Android, React Native).
- **[Radio Gateways](https://zello.com/)**: Bridge LMR (land mobile radio) networks with Zello for seamless cross-platform communication.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (self-funded, no external funding rounds reported)
- **Key Metric**: 5 million monthly active users, 10 billion messages per month (source: [zello.com](https://zello.com/)); conflicting report from Built In cites 8 billion messages and 170 million total users ([builtin.com](https://builtin.com/company/zello))
- **Notable Investors/Partners**: None publicly listed; self-funded and profitable
- **Growth Signals**: Rapid hiring across engineering, AI, sales, and customer success; expanding AI capabilities (live translation, AI assistant); over 3,000 emergency organizations use Zello free for first responders

## Competitive Advantages
- **99.99% uptime** – highly reliable for mission-critical frontline communication
- **Only frontline AI powered by real conversations** – Zello AI listens to actual push-to-talk traffic and transforms it into operational intelligence
- **Enterprise readiness** – on-premise deployment option, radio gateway integration, and IT-friendly management tools
- **Large installed base** – millions of active users across industries creates network effects and deep integration into workflows

## Strategic Focus
- **AI-first innovation** – building AI assistant “Ella,” live translation, and transcription to turn voice chatter into actionable insights
- **Deepening frontline integration** – SDK and radio gateways to embed Zello into existing ecosystems
- **Scaling enterprise sales** – hiring Director of Global Partner & Channel Strategy, Enterprise Account Executives, and Director of Customer Success

## Why Work Here
- **Self-funded and profitable** – described as a “build-up” rather than a startup, offering stability with growth potential and stock options
- **Hybrid workplace** – Austin employees work in-office Tuesdays, Wednesdays, and Thursdays; remote flexibility on other days
- **Generous benefits** – 100% paid medical, vision, and dental; 4% 401k matching; $2,000 annual professional development allowance; open PTO; paid sabbatical after 5 years; generous parental leave
- **Engineering culture** – yearly hackathon at an incredible destination; small team (80 total employees, 36 in product+tech) with a focus on impact, excellence, teamwork, transparency, and caring
- **Growth opportunities** – roles in applied AI, back end, site reliability, and design; the company is actively scaling and investing in new technology

## Sources
1. [zello.com/careers](https://zello.com/careers/)
2. [zello.com/about-us](https://zello.com/about-us/)
3. [zello.com](https://zello.com/)
4. [builtin.com/company/zello](https://builtin.com/company/zello)
5. [builtin.com/company/zello/faq/workplace-perception](https://builtin.com/company/zello/faq/workplace-perception)

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