---
title: 'Product Marketing Specialist at Jetson Home'
canonical: 'https://feeny.ai/job/product-marketing-specialist-jetson-home-north-vancouver-erede8cjbc3p'
type: 'job'
last_seen: '2026-10-13'
---

# Product Marketing Specialist at Jetson Home

- **Company:** Jetson Home
- **Location:** North Vancouver, Canada
- **Posted:** 2026-05-27
- **Last confirmed live:** 2026-10-13
- **Apply:** https://job-boards.greenhouse.io/jetsonhome/jobs/4258017009?gh_jid=4258017009

## Job description

## About Jetson

Jetson is on a mission to accelerate the transition of 100 million homes across North America away from fossil fuels toward sustainable energy use. We believe in a future that is 100% electric and 100% better.

Homes are one of the largest sources of carbon emissions, yet adoption of solutions like heat pumps remains slow due to cost and complexity. Jetson is solving this by building the first fully vertically integrated home electrification company — making clean energy simple, transparent, and affordable.

We rely heavily on technology, automation, and data to scale this impact. At Jetson, we value people who are excellent at their craft, curious about new tools (including AI), and motivated to continuously improve how work gets done.

The Opportunity

Jetson is looking for a Product Marketing Specialist to own how our new products go to market — from positioning and messaging to launch execution and performance tracking. This is a high-ownership role at the intersection of product, growth, and revenue. You will define how each product is introduced to the world, ensure our CRM and analytics infrastructure reflects what's live in each market, and coordinate across paid, organic, and growth channels to make launches land. You'll be the connective tissue between product roadmap and marketing results.

## What You'll Do

- Own end-to-end go-to-market strategy for new product launches — defining target segments, positioning, messaging hierarchy, and channel mix, then driving execution from announcement through adoption.
- Develop and maintain product positioning and messaging frameworks that translate technical features into clear, benefit-led stories tailored to distinct buyer personas and geographies
- Set up and manage HubSpot infrastructure to support product launches: creating custom properties, configuring lifecycle stages, and designing dashboards that track launch performance across markets and geographies
- Coordinate paid, organic, and growth channels for each launch — briefing channel owners with positioning, defining experiments, aligning creative and copy to the messaging framework, and tracking which channels drive pipeline velocity
- Manage analysis and reporting workflows, including win-loss research and competitor positioning tracking, to provide actionable insights for various stakeholders.
- Identify process and tooling gaps in how launches are planned and tracked; build repeatable playbooks and automate workflows using AI tools to increase the team's capacity.
- Collaborate with product and sales to align on launch readiness, enablement materials, and feedback loops.
- Be held accountable to performance targets — success in this role is measured against clear KPIs including pipeline contribution, launch-attributed revenue, channel performance, and adoption metrics by product and geography.

## What You Will Bring

- 4–7 years of product marketing experience, with at least 2 years owning go-to-market launches at a high-growth startup or fast-moving consumer brand; experience in home services, energy, or hardware is a plus
- Demonstrated expertise in positioning and messaging — you can write a positioning statement, build a messaging framework, and translate both into briefs that align a cross-functional team
- Hands-on HubSpot experience: you know how to architect custom properties and deal pipelines for new products, configure lifecycle stages and workflows, build segmented lists for multi-geo rollouts, and create dashboards that surface the metrics that matter
- Proven ability to coordinate across paid, growth, and organic channels for a launch — you understand how each channel works well enough to write a tight brief, review creative, and hold partners accountable to the messaging
- Experience launching products or campaigns in multiple geographies — including localizing messaging, adapting competitive positioning by market, and setting up tracking that distinguishes performance by region
- Strong qualitative research skills, you can synthesize findings into clear strategic recommendations
- Comfort working with data — you can pull reports, analyze funnel metrics, build a launch scorecard, and identify where pipeline is stalling and why
- Genuine interest in AI and automation: you actively look for tools and workflows that eliminate manual work, and you've already used AI to improve how you research, write, or run campaigns
- Collaborative, organized, and proactive: you're comfortable driving alignment across product, sales, and growth without formal authority, and you keep projects moving even when priorities shift.

Job Type: Full-time, Permanent

Pay: $107,000 - $119,000 per annum

Benefits:

Dental Care, Vision Care & Life Insurance premiums fully paid by Jetson

Extended Health Care

Disability Insurance

Education Support

Parental Leave Top Up

Equity

Work Location: In person - North Vancouver, BC

Do you feel like you don't have everything that's listed above but can still do the job? If you have the core skills and experience that we're looking for and are willing to use your talent to learn the rest, we encourage you to apply!

U.S. Roles Jetson is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, or gender identity. If you require accommodation during the recruitment process, please contact us.

Canada Roles Jetson is an equal opportunity employer committed to inclusive hiring. We do not discriminate on any ground protected under applicable human rights legislation. If you require accommodation at any stage of the recruitment process, please contact us.

## About Jetson Home

## Company Overview
- **One-liner**: Jetson is building the world’s first fully integrated home electrification company, handling everything from design and software to installation and service, making it simple for homeowners to switch to clean electric heating and cooling.
- **Entity Type**: Private (Series A)
- **Headquarters**: North Vancouver, British Columbia, Canada
- **Founded**: 2024
- **Founders**: Not publicly available in provided sources

## Core Business
- **Primary industry**: Climate Technology Product Manufacturing / Home Electrification
- **Target customers**: B2C homeowners across North America
- **Mission**: “Accelerate the transition of 100 million homes across North America away from burning fossil fuels to sustainable energy use.” [linkedin.com](https://www.linkedin.com/company/jetsonhome)

## Products & Services
- **Heat Pump Installation (Service)**: End-to-end design, installation, and service of all-electric heat pumps, replacing outdated fossil-fuel systems. Offers transparent pricing, financing options, and rebate assistance. [jetsonhome.com](https://jetsonhome.com/us/)
- **Customer Financing & Rebates**: In-house support to help homeowners navigate incentives and financing, including 0% APR offers. [jetsonhome.com](https://jetsonhome.com/us/)
- **Software & Firmware**: Internal platforms for field operations, customer success, and product optimization (evidenced by job postings for Applied AI Engineer, Data & ML Engineer, Firmware Engineer, Software Engineer). [jetsonhome.com](https://jetsonhome.com/us/careers)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding – $55M (Seed $5M in 2024, Series A $50M in 2026) [cbinsights.com](https://www.cbinsights.com/company/jetson-6)
- **Notable Investors/Partners**: Series A led by Eclipse; a total of 8 investors across two rounds. [linkedin.com](https://www.linkedin.com/company/jetsonhome)
- **Growth Signals**: 
  - Employee headcount of ~90 with +11.7% monthly growth. [linkedin.com](https://www.linkedin.com/company/jetsonhome)
  - 58 active job postings (quarterly increase of +383.3%). [linkedin.com](https://www.linkedin.com/company/jetsonhome)
  - Expanding into new U.S. markets (offices in Denver, CO; Atlanta, GA; Burbank, CA; Centennial, CO; Columbia, MD; Marlborough, MA; Nashville, TN; Ontario, CA; San Jose, CA; Windsor, CO; and remote). [jetsonhome.com](https://jetsonhome.com/us/careers)

## Competitive Advantages
- **Vertically Integrated**: Owns the entire value chain (design, software, install, service), reducing friction and cost for homeowners. [jetsonhome.com](https://jetsonhome.com/us/about)
- **Transparent Pricing & Single-Day Switch**: Offers clear upfront costs and can complete installation in one day, unlike traditional contractors. [jetsonhome.com](https://jetsonhome.com/us/)
- **White-Glove Service**: From consultation to post-installation support, Jetson handles every step, ensuring a hassle-free experience. [jetsonhome.com](https://jetsonhome.com/us/about)
- **Exclusive Focus on Home Electrification**: 100% dedicated to heat pumps, building deep expertise and operational efficiency. [jetsonhome.com](https://jetsonhome.com/us/about)

## Strategic Focus
- **New Market Expansion**: Using Series A capital to enter additional U.S. markets and scale operations. [cbinsights.com](https://www.cbinsights.com/company/jetson-6)
- **Technology & Software Development**: Hiring Applied AI, Data/ML, and Firmware engineers to improve installation processes, customer experience, and operational efficiency. [jetsonhome.com](https://jetsonhome.com/us/careers)
- **Building the Team**: Rapidly scaling headcount across field service, sales, supply chain, and R&D to support growth. [linkedin.com](https://www.linkedin.com/company/jetsonhome)

## Why Work Here
- **Real Impact**: “What we build gets installed in real homes, used every day, and makes a difference for decades.” [jetsonhome.com](https://jetsonhome.com/us/careers)
- **Culture**: Mission-driven team focused on cutting emissions and improving living standards.
- **Work Policy**: Mix of on-site, field, and remote roles (e.g., Remote, CO). Offices in multiple U.S. cities and Canadian HQ. [jetsonhome.com](https://jetsonhome.com/us/careers)
- **Growth Opportunities**: Fast-growing company with 64 open roles across all departments – a chance to shape processes and scale with the company. [jetsonhome.com](https://jetsonhome.com/us/careers)
- **Engineering Culture**: Emphasis on software, AI, and firmware development to support a physical product/service, offering a unique blend of tech and climate impact.

## Sources
1. [jetsonhome.com - Careers](https://jetsonhome.com/us/careers)
2. [jetsonhome.com - Homepage](https://jetsonhome.com/us/)
3. [linkedin.com - Company Profile](https://www.linkedin.com/company/jetsonhome)
4. [cbinsights.com - Company Profile](https://www.cbinsights.com/company/jetson-6)
5. [jetsonhome.com - About Us](https://jetsonhome.com/us/about)

## Other roles at Jetson Home

- [New Product Introduction Program Manager](https://feeny.ai/job/new-product-introduction-program-manager-jetson-home-north-vancouver-61q00mrkgx4t) — North Vancouver, Canada
- [Vice President, Field Operations](https://feeny.ai/job/vice-president-field-operations-jetson-home-united-states-f62mhx9egqm4) — United States
- [Marketing Growth Lead](https://feeny.ai/job/marketing-growth-lead-jetson-home-north-vancouver-j3mhjb9hgg6j) — North Vancouver, Canada
- [Director of Customer Success](https://feeny.ai/job/director-of-customer-success-jetson-home-centennial-y3s3ncv5h72n) — Centennial, CO
- [Director of Customer Success](https://feeny.ai/job/director-of-customer-success-jetson-home-north-vancouver-k0avyf2evwz9) — North Vancouver, Canada
- [Warehouse Manager](https://feeny.ai/job/warehouse-manager-jetson-home-san-jose-ggjq3c6cz4kp) — San Jose, CA
- [Director of Technical Service](https://feeny.ai/job/director-of-technical-service-jetson-home-centennial-cmrert19shm9) — Centennial, CO
- [Director of Technical Service](https://feeny.ai/job/director-of-technical-service-jetson-home-north-vancouver-9yznwaap8q6g) — North Vancouver, Canada
- [Payroll Specialist](https://feeny.ai/job/payroll-specialist-jetson-home-north-vancouver-a55wd5egyva8) — North Vancouver, Canada
- [Master Electrician (CE License Holder)](https://feeny.ai/job/master-electrician-ce-license-holder-jetson-home-nashville-vrarvmzrqr5r) — Nashville, TN