---
title: 'Product Marketing Specialist at Mindvalley'
canonical: 'https://feeny.ai/job/product-marketing-specialist-mindvalley-malaysia-kzkewdtqvey4'
type: 'job'
last_seen: '2026-09-11'
---

# Product Marketing Specialist at Mindvalley

- **Company:** Mindvalley
- **Location:** Malaysia
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-25
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/mindvalley/04e1eb3d-3dd0-4685-89fe-83ef14b5d4e4

## Job description

## The Role

As a Product Marketing Specialist for Membership, you’ll own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value.

## What you'll do

- Design and optimize direct sales marketing strategies to hit revenue and performance targets
- Collaborate with content creators to develop compelling marketing collateral and sales materials
- Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel
- Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement
- Refine audience segmentation and personalization to boost conversion rates
- Partner closely with the Membership Business Unit to align marketing with business goals
- Monitor customer feedback and sentiment to inform campaign adjustments

What success looks like

- Launched and optimized at least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days
- Demonstrated measurable top-of-funnel growth, with increased qualified leads and improved conversion rates
- Utilized campaign insights and data to drive clear improvements in messaging, targeting, and revenue outcomes
- Collaborated effectively across teams and served as a trusted partner to stakeholders

## What we're looking for

- 3+ years’ experience in product marketing, campaign management, or a related field
- Proven track record of planning and executing successful direct sales marketing campaigns
- Strong understanding of funnel marketing, human psychology, and content that converts
- Proficiency with marketing analytics tools and data-driven decision making
- Excellent communication and project management skills
- Demonstrated use of AI tools in marketing or a strong baseline of AI proficiency

Nice-to-haves:

- Experience with membership or subscription-based products
- Familiarity with paid advertising platforms and advanced segmentation strategies
- Bachelor’s degree in Marketing, Business, or related field

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.

## About Mindvalley

## Company Overview
- **One-liner**: Mindvalley delivers world-class personal transformation education via its Quest platform, while building the augmented reality interface for human learning and an AI for unifying brains.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Kuala Lumpur, Malaysia (with a hub in London, UK)
- **Founded**: 2003
- **Founders**: Vishen Lakhiani

## Core Business
- **Primary industry**: Personal transformation, online education, e-learning
- **Target customers**: B2C (individuals seeking personal growth); B2B (schools, governments, and companies redesigning curriculums)
- **Mission**: “To create personal transformation that raises human consciousness.” [mindvalley.com](https://www.mindvalley.com/about)

## Products & Services
- **Mindvalley Quest Platform**: A SaaS learning platform with 5× better completion rates than traditional online learning, featuring bite-sized micro-learnings, community motivation, and scientifically backed tools. [mindvalley.com](https://www.mindvalley.com/about)
- **Mindvalley Coaching Certifications**: Professional development programs that empower team members and customers to become certified coaches.
- **AI‑Powered Personalization Engine**: In‑development engine that designs customized curriculums and lifestyles based on each user’s authentic nature, goals, and passions. [careers.mindvalley.com](https://careers.mindvalley.com/)
- **Augmented Reality Learning Interface**: A next‑generation AR interface for human learning, currently being built. [careers.mindvalley.com](https://careers.mindvalley.com/)

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed; identified as a top 10 potential unicorn in Malaysia. [careers.mindvalley.com](https://careers.mindvalley.com/)
- **Key Metric**: 20 million students worldwide. [mindvalley.com](https://www.mindvalley.com/about)
- **Notable Investors / Partners**: Collaboration with Apple (mentioned on the careers page). [careers.mindvalley.com](https://careers.mindvalley.com/)
- **Growth Signals**: 
  - Expansion into London, UK with a new entity.
  - Early adoption of AI across all roles, with specialized training and mastery classes.
  - Won WorldBlu’s Award for Most Democratic Workplaces 11 years straight.
  - Winner of Malaysia’s Healthiest Workplace by AIA Vitality 2019 Awards.
  - Named one of the World’s 10 Most Beautiful Offices of 2019 by Inc. Magazine.

## Competitive Advantages
- **Proprietary learning platform** with completion rates 333% above industry average.
- **Large, engaged community** of 20 million students and 200+ world‑class authors, speakers, and activists.
- **Strong brand and mission** that attracts top talent and loyal customers.
- **Early mover in AI‑driven personalized education** and AR learning interfaces.
- **Award‑winning workplace culture** (democratic, inclusive, repeatedly recognized).

## Strategic Focus
- **AI & AR Integration**: Building the “world’s most advanced AI for unifying brains” and an AR interface for learning.
- **Curriculum Redesign**: Partnering with schools, governments, and companies to redesign curricula using AI and data.
- **Global Expansion**: Establishing a hub in London to tap into European talent and markets.
- **Platform Optimization**: Continuing to enhance the Quest platform with cutting‑edge techniques and tools.

## Why Work Here
- **Culture & Mission**: “Rebels and dreamers” driven by a mission to raise human consciousness; inclusive, democratic workplace (WorldBlu award winner 11 years straight).
- **Remote/Hybrid**: Remote-first with purposeful collaboration; many roles tied to specific regions/time zones for overlap. Offices in Kuala Lumpur (voted one of the world’s most beautiful) and London. [careers.mindvalley.com](https://careers.mindvalley.com/locations)
- **Benefits**:
  - Flexible hybrid/remote options.
  - Competitive compensation and bonuses.
  - Unlimited access to Mindvalley content and coaching certifications.
  - LinkedIn Learning subscription for thousands of professional courses.
  - AI excellence training and mastery classes (early adopters).
  - Generous paid parental leave.
  - Customized learning paths and career growth support. [careers.mindvalley.com](https://careers.mindvalley.com/benefits)
- **Engineering Culture**: Cutting‑edge projects in AI, data, and AR; encouraged to be a leader in AI transformation.

## Sources
1. [careers.mindvalley.com](https://careers.mindvalley.com/)
2. [careers.mindvalley.com/positions](https://careers.mindvalley.com/positions)
3. [careers.mindvalley.com/benefits](https://careers.mindvalley.com/benefits)
4. [careers.mindvalley.com/locations](https://careers.mindvalley.com/locations)
5. [mindvalley.com/about](https://www.mindvalley.com/about)

## Other roles at Mindvalley

- [Sales & Retention Specialist](https://feeny.ai/job/sales-retention-specialist-mindvalley-united-states-9w9bmth4ak2x) — United States
- [Senior HR Operations Specialist](https://feeny.ai/job/senior-hr-operations-specialist-mindvalley-malaysia-cjm5aggvs0kb) — Malaysia
- [HR Generalist](https://feeny.ai/job/hr-generalist-mindvalley-malaysia-gd0fgx03xy75) — Malaysia
- [SEO Lead](https://feeny.ai/job/seo-lead-mindvalley-malaysia-e2fec84y7c88) — Malaysia
- [Affiliate Manager](https://feeny.ai/job/affiliate-manager-mindvalley-malaysia-sdtpf1myd690) — Malaysia
- [Social Media Manager](https://feeny.ai/job/social-media-manager-mindvalley-malaysia-9dd3efm7chq3) — Malaysia
- [Media Buyer](https://feeny.ai/job/media-buyer-mindvalley-malaysia-7fwa6afqc34g) — Malaysia
- [Product Marketing Specialist](https://feeny.ai/job/product-marketing-specialist-shopback-texas-6d7pw8gtqqtx) — Texas, United States
- [Product Marketing Specialist](https://feeny.ai/job/product-marketing-specialist-airtasker-sydney-qjapaasajd1d) — Sydney, Australia
- [Product Marketing Specialist](https://feeny.ai/job/product-marketing-specialist-onbe-boston-massachusetts-wdje57f9psmr) — Boston Massachusetts, United States