---
title: 'Product Marketing at Vitalize'
canonical: 'https://feeny.ai/job/product-marketing-vitalize-san-francisco-rfy3yx9c7w18'
type: 'job'
last_seen: '2026-10-12'
---

# Product Marketing at Vitalize

- **Company:** Vitalize
- **Location:** San Francisco, CA
- **Compensation:** $150k–$180k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-12
- **Apply:** https://jobs.ashbyhq.com/vitalize/87a65f95-6482-46af-b590-b9d6772c8109

## Job description

## About Vitalize

Our Vision: Unlock Healthcare's Full Capacity Health systems still run critical operations like staffing, labor planning, and capacity on spreadsheets, phone calls, and guesswork. Vitalize is building the AI operating system for how health systems manage labor and capacity. The impact is real: we save hospitals millions in unnecessary labor spend, give clinical leaders back 10–20 hours every week, and are often the reason staff and leaders stay. We’re trusted by leading health systems across the country and have raised more than $31M from top healthcare and technology investors, including our own customers.

## Our Values

We hire and grow everyone against the same four values. Each one comes from a real Vitalize story. Interview with us to hear them!

- 🚗 Push the Car. Step in regardless of role. We help wherever we're needed, own problems end to end, and don't stay in our lane. People can count on us.
- 🏥 Premier 1K. We show up for our customers, always. Nearly everyone visits a customer site in their first month, and customer feedback informs everything we do.
- 🗣️ Run Towards the Ugly. Name the ugliest truth first, then propose the fix. Candor over comfort. We call out what's broken and never get complacent. This shapes our craft.
- 💡 Think Bigger Fridays. See the gap, fill it. No permission required. Every decision is an experiment: we run it, let the results decide, and drive real impact from day one.

## About Marketing

We’re building Marketing to shape how the world understands Vitalize. Our job is to tell Vitalize’s story, build our brand, create demand, and bring new products and features to market. We stay close to our customers and turn what we’re building and the outcomes we’re driving into clear, compelling stories. Marketing is the fabric that stitches together that language for how Vitalize is talked about across product, customers, and recruiting. As an early member of the team, you’ll help shape what great marketing looks like here.

## The Role

We’re looking for our first Product Marketing hire to make it incredibly clear what Vitalize does, why it matters, and why health systems should choose us. You’ll sit at the intersection of Product, Sales, Customer Success, and Marketing, deeply understanding our customers, market, product, and competition and turning that understanding into positioning, messaging, launches, and tools that help Vitalize win. This is a hands-on role. You’ll spend time with customers, learn the product deeply, develop a strong point of view on our market, and make sure everyone from our Sales team to a prospective customer can clearly articulate the value Vitalize delivers.

## What You’ll Do

- Own positioning and messaging. Develop clear, differentiated messaging that explains what Vitalize does, why it matters, and why we're different.
- Know our customer deeply. Build a strong understanding of the problems, priorities, language, and buying process of the healthcare leaders we serve.
- Know our market. Understand competitors, alternatives, market dynamics, and how the category is evolving.
- Lead product launches. Build the strategy and materials that take new products and capabilities to market.
- Enable Sales. Give our GTM teams the narratives, proof points, competitive intelligence, and materials they need to sell effectively.
- Turn customer value into proof. Partner with Customer Success and Content to identify and articulate the measurable impact Vitalize delivers.
- Bring the market back into Product. Make sure customer, competitive, and market insights inform how we build and prioritize.
- Measure what works. Understand whether our messaging, launches, and enablement are changing customer understanding and helping us win.

## What You’ll Bring

- 5+ years of product marketing experience, ideally in B2B SaaS, healthcare, or another complex enterprise category.
- Exceptional ability to understand complicated products and make them simple.
- Strong customer instincts and genuine curiosity about how buyers think and make decisions.
- Experience developing positioning, messaging, launches, and sales enablement.
- Strong analytical instincts and comfort using customer and market data to form a point of view.
- Experience partnering closely with Product, Sales, Customer Success, and executives.
- Excellent writing and communication skills.
- High ownership and comfort operating without an established playbook.

Healthcare experience is a plus, but curiosity and the ability to quickly become an expert matter more.

## Benefits

- Medical, dental, and vision insurance
- 401(k) with company match
- Flexible PTO
- Unlimited travel budget to visit customer sites
- Bi-annual company off-sites
- Free meals in-office
- $5,000 relocation bonus
- Desk setup reimbursement
- Commuter benefits
- Monthly gym/wellness stipend
- An awesome office in Jackson Square, steps from the water

## About Vitalize

## Company Overview
- **One-liner**: Vitalize provides an AI-powered platform that unifies staffing, scheduling, flow, and capacity for health systems, replacing manual processes with proactive, optimized operations.
- **Entity Type**: Private (Seed stage; Y Combinator Winter 2023 batch)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2021 (per LinkedIn) / 2023 (per Y Combinator batch)
- **Founders**: Sanketh Andhavarapu (Co-Founder & CPO), Veeraj Shah (Co-Founder & CEO), Nikhil D'Souza (Co-Founder & CTO, departed April 2026)

## Core Business
- **Primary industry**: Healthcare operations technology (staffing, scheduling, workforce management)
- **Target customers**: B2B – health systems, hospitals, acute, procedural, and ambulatory care organizations
- **Mission**: Build a world where hospital operations are safe, autonomous, fair, and cost-effective

## Products & Services
- **AI-Powered Scheduling**: Automates shift creation and filling, reducing manual scheduling time by ~70%.
- **Predictive Analytics**: Proactive insights on workforce strategy, volume, acuity, and cost to optimize staffing decisions.
- **Flow and Capacity Optimization**: Integrates volume, acuity, cost, skills, and patient flow into every staffing decision.
- **Command Center for Staffing Offices**: Centralized dashboard enabling optimal decisions while removing manual processes and subjectivity.
- **Integrations**: Connects with existing HR, payroll, T&A, and EMR systems so teams can see value without changing workflows.

All offerings are delivered as a SaaS platform with deep change management support.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding – seed rounds in 2022 (1 investor) and April 2023 (8 investors, led by Y Combinator); amount not publicly stated.
- **Notable Investors/Partners**: Y Combinator (lead), Tom Blomfield (primary YC partner), and other top healthcare/technology investors. Customers include MemorialCare and Hendrick Health.
- **Growth Signals**:
  - Grew 8× in under 18 months
  - Deployed across dozens of hospitals, used by tens of thousands of clinical staff
  - Headcount grew 168% YoY to ~30 employees (as of mid-2026)
  - Operating in 5 countries (US, Brazil, India, Nigeria, South Africa)
  - Active job postings: 9 (as of July 2026), with monthly posting growth of +12.5%

## Competitive Advantages
- **Unified platform** covering staffing, scheduling, flow, and capacity – not a point solution.
- **On-site change management** – team embeds with customers from day one to drive adoption and ROI.
- **Deep integrations** with existing hospital systems (HR, payroll, EMR) minimize disruption.
- **Predictive AI** that proactively identifies gaps and recommends best-fit staff, reducing premium shift use and FTE leakage.
- **Demonstrated ROI** within 90 days, with customer testimonials citing massive improvements in productivity and labor cost reduction.

## Strategic Focus
- Continue expanding across acute, procedural, and ambulatory care within health systems.
- Deepen integrations and predictive capabilities to further automate labor operations.
- Scale the customer base and headcount, particularly in engineering, product, and deployment roles.

## Why Work Here
- **Culture**: Customer-obsession to the extreme – team members have moved on-site to live at customer sites and taken flights with 2 hours’ notice to visit users.
- **Autonomy**: “Everyone has unusual freedom to take initiative” – ownership of problems end-to-end, no micromanagement.
- **Values**: Move fast (decide, act, iterate), relentless curiosity, challenge the status quo, unorthodox thinking.
- **Equity**: Everyone is an owner.
- **Work policy**: Remote US allowed (per YC job postings), with HQ in San Francisco. Many roles require on-site presence at customer hospitals.
- **Engineering culture**: Senior Full-Stack Engineer and Senior Product Engineer roles listed with competitive salary ranges ($180K–$260K + equity). Emphasis on building modern technology to replace paper-based hospital operations.

## Sources
1. [vitalize.care](https://vitalize.care/)
2. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/vitalize)
3. [ycombinator.com](https://www.ycombinator.com/companies/vitalize)
4. [linkedin.com](https://www.linkedin.com/company/vitalizecare)

## Other roles at Vitalize

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- [Growth and Demand Generation](https://feeny.ai/job/growth-and-demand-generation-vitalize-san-francisco-q57jw7kd7enf) — San Francisco, CA
- [Enterprise Solutions](https://feeny.ai/job/enterprise-solutions-vitalize-san-francisco-cfxpe50a9v60) — San Francisco, CA
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- [Principal Engineer](https://feeny.ai/job/principal-engineer-vitalize-san-francisco-jv4wadgac7d3) — San Francisco, CA