---
title: 'Product Optimization Specialist at LawDepot'
canonical: 'https://feeny.ai/job/product-optimization-specialist-lawdepot-edmonton-amckkd1cqz14'
type: 'job'
last_seen: '2026-10-15'
---

# Product Optimization Specialist at LawDepot

- **Company:** LawDepot
- **Location:** Edmonton, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/lawdepot/219eb97f-e820-436a-bf84-800861aa597d

## Job description

What the Role Does: Turn high-impact product ideas into experiences that drive conversions, retention, and revenue. As a Product Optimization Specialist, you will lead the planning, validation, coordination, and delivery of projects that improve the experience for both prospective and existing LawDepot customers. You will move promising ideas from discovery through launch, while contributing to an experimentation-focused product environment where decisions are informed by customer insights and data. Working closely with Product Management, Design, Research, Analytics, Content, Legal, and Development teams, you will manage projects that strengthen trust, improve product and value messaging, enhance onboarding, reduce cancellations, and encourage customers to return. This role combines cross-functional project delivery with hands-on website improvements and experimentation. This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office. What You’ll Do:

- Lead multiple projects that improve the customer experience for new and existing LawDepot users, from initial discovery and planning through coordination and launch
- Translate business opportunities and customer insights into clear project plans, requirements, timelines, and deliverables
- Organize cross-functional projects involving Product, Design, Research, Analytics, Content, Legal, and Development teams
- Support conversion and retention initiatives across the customer journey, including acquisition, onboarding, activation, cancellation prevention, and win-back experiences
- Coordinate developer handoffs, dependencies, reviews, approvals, sprint activities, and launch readiness
- Build and update website layouts, templates, and content experiences through our content management systems (CMS)
- Apply conversion rate optimization and experimentation principles to support A/B tests and iterative product improvements
- Work with analytics platforms and Analysts to monitor performance, interpret experiment results, and translate findings into actionable next steps
- Maintain project backlogs, ensuring initiatives are clearly scoped, documented, and ready for execution
- Prepare clear project updates, specifications, documentation, and post-launch learnings for stakeholders
- Identify edge cases, dependencies, and potential downstream impacts to support high-quality project delivery
- Use AI tools to accelerate project planning, competitor and market research, prioritization, and ideation
- Create early wireframes, mockups, or prototypes to help communicate product concepts and accelerate alignment
- Review and identify usability, content, formatting, or functional issues before release
- Contribute to a rapid experimentation culture by identifying opportunities for continuous improvement and supporting the development of new hypotheses and test ideas

What You Bring: The Essentials

- Post-secondary education in Digital Media, Marketing, Web Development, Business, Project Management, Communications, or a related field
- Experience in digital project coordination, conversion optimization, product operations, web production, or website management
- Strong written and verbal communication skills, including the ability to create clear requirements, specifications, project updates, and documentation for technical and non-technical audiences
- Demonstrated ability to independently plan, organize, coordinate, and execute multiple projects from discovery through launch
- Strong project management and prioritization skills, including experience managing timelines, dependencies, reviews, approvals, and cross-functional stakeholders
- Exceptional attention to detail, with the ability to consider both immediate requirements and broader customer or business impacts
- Proven ability to collaborate effectively with multidisciplinary teams such as Product, Design, Research, Analytics, Content, Legal, and Development
- Experience using analytics and business intelligence platforms (ex. Google Analytics, Power BI) to monitor performance and identify opportunities for improvement
- Understanding of conversion rate optimization, A/B testing, web experimentation, and data-informed decision-making
- Technical aptitude and comfort working with development teams, sprint-based workflows, QA testing, developer handoffs, and basic website troubleshooting
- Strong learning agility, curiosity, and initiative, with the ability to quickly adopt new tools, processes, and methodologies
- A self-directed approach to work with a demonstrated ability to move projects forward while balancing quality, speed, and stakeholder needs
- Ability to utilize AI tools to improve productivity, research, planning, and decision-making

The Nice to Haves (Great if you have it and we’ll help you learn if you don’t)

- Ability to use CMS platforms to implement website changes
- Working knowledge of HTML and CSS, with the ability to make minor layout or styling adjustments
- Familiarity with UI/UX principles and the ability to review designs and provide thoughtful feedback
- Experience using Figma or similar design and prototyping tools
- Experience in a rapid experimentation or continuous optimization environment

Why You Should Join the LawDepot Team:

- Excellent total compensation package
- Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
- Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
- Three weeks paid vacation, plus bonus personal days
- Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
- Company share plan
- Free catered lunches for the entire office
- Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
- Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
- Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
- Free and easily accessible parking
- Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
- Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

Who We Are: Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey! How to Apply: Apply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career. We thank all applicants; however, only those selected for an interview will be contacted.

## #LI-DNI

## About LawDepot

## Company Overview
- **One-liner**: LawDepot is a leading online publisher of do-it-yourself legal document templates, empowering individuals and businesses to create custom legal forms without expensive lawyer fees.
- **Entity Type**: Private (bootstrapped/founder-owned, no disclosed external funding)
- **Headquarters**: Edmonton, Alberta, Canada (with offices in the United States and the United Kingdom)
- **Founded**: 2001
- **Founders**: Ken Sawyer

## Core Business
- **Primary Industry**: Legal Technology (LegalTech) / Self-Help Legal Publishing
- **Target Customers**: B2C (individuals, families, small business owners) and B2B (businesses needing legal forms)
- **Mission Statement**: To modernize the legal experience for everyday people by empowering them with efficient, credible, and simple solutions.

## Products & Services
- **DIY Legal Document Templates**: A library of hundreds of customizable legal forms covering estate planning (wills, trusts), real estate (leases, deeds), business (LLC formation, contracts), family (prenuptial agreements, power of attorney), and more. Delivered as a self-service SaaS platform.
- **Legal Content Library**: A growing collection of articles, guides, and resources written by a dedicated team of legally trained professionals and writers to help users navigate legal topics.
- **Online Notary Public Services**: Remote notarization services offered in select jurisdictions (e.g., Virginia, USA).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company; no disclosed valuation or funding rounds).
- **Key Metric**: Over **41 million legal documents created** by users; over **13 million users** served; over **$4.1 billion in estimated legal fees saved** for customers.
- **Notable Investors/Partners**: No external investors disclosed (appears to be bootstrapped). Operates in Canada, USA, UK, Australia, France, Germany, India, Ireland, New Zealand, Nigeria, and Singapore.
- **Growth Signals**: Over 23 years in business, strong user base growth (13M+ users), international expansion (10+ countries), and consistent hiring for technical and product roles.

## Competitive Advantages
- **First-Mover & Longevity**: One of the earliest companies to disrupt traditional legal services (founded 2001), giving it a massive, established library of templates and a trusted brand.
- **Legal Expertise In-House**: Templates are built and maintained by a dedicated team of legally trained professionals (lawyers, legal writers) who keep content updated with changing laws across multiple jurisdictions.
- **Scale & Data Moat**: Over 41 million documents created provides a deep understanding of user needs and legal form patterns, enabling continuous improvement.
- **Affordability & Accessibility**: Core value proposition of saving users billions in legal fees, making legal services accessible to everyday people and small businesses.

## Strategic Focus
- **Product Expansion**: Continuing to grow the library of document templates and legal content for new use cases and jurisdictions.
- **International Growth**: Expanding services into new countries (recently added India, Ireland, Nigeria, Singapore) to capture global demand for affordable legal solutions.
- **Technology & Innovation**: Investing in software development, product UX, and automation to streamline the document creation process and enhance the user experience (e.g., online notary services).
- **Content Leadership**: Building out a robust educational content library to drive organic traffic and establish authority in the legal self-help space.

## Why Work Here
- **Culture & Values**: Emphasizes a supportive, casual, and innovative work environment with a strong focus on work/life balance. Core values include Quality, Reliability, Innovation, and Growth.
- **Work Policy**: Offers **hybrid** (Edmonton, AB office) and **remote** (Canada-wide) positions. The Edmonton office has free catered lunches and free parking.
- **Compensation & Perks**: Excellent total compensation package, comprehensive health and dental benefits, healthcare spending account, three weeks paid vacation plus bonus personal days, and a company share plan.
- **Professional Development**: Continuous learning opportunities, paid training initiatives, and a subscription to LinkedIn Learning. Emphasis on challenging and meaningful work.
- **Team & Stability**: Over 140 employees with some who have been with the company since day one; low turnover culture. Rated 4.3/5 for Culture and 4.2/5 for Pay & Benefits on Indeed (based on 24 reviews).

## Sources
1. [LawDepot About Us](https://www.lawdepot.com/about/)
2. [LawDepot Careers](https://www.lawdepot.com/career/)
3. [LawDepot LinkedIn](https://ca.linkedin.com/company/lawdepot)
4. [Built In LawDepot Careers](https://builtin.com/company/lawdepot)
5. [SimplyHired LawDepot Reviews](https://www.simplyhired.ca/browse-jobs/companies/LawDepot.com)

## Other roles at LawDepot

- [Software Development Manager](https://feeny.ai/job/software-development-manager-lawdepot-alberta-be2dnvp4gp60) — Alberta, Canada
- [Business Data Analyst](https://feeny.ai/job/business-data-analyst-lawdepot-edmonton-96b72yayq2f3) — Edmonton, Canada
- [Product Manager](https://feeny.ai/job/product-manager-lawdepot-edmonton-z2m23dvwj69x) — Edmonton, Canada