---
title: 'Product Partnerships Lead at AppsFlyer'
canonical: 'https://feeny.ai/job/product-partnerships-lead-appsflyer-herzliya-x3tn16jvwczp'
type: 'job'
last_seen: '2026-10-14'
---

# Product Partnerships Lead at AppsFlyer

- **Company:** AppsFlyer
- **Location:** Herzliya, Israel
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-10-14
- **Apply:** https://careers.appsflyer.com/jobs/position/8883285002?gh_jid=8883285002

## Job description

Lead Partner Development Manager, Strategic Partnerships

AppsFlyer’s Partner Development team builds and scales relationships with our top strategic partners, ensuring integrations are technically sound, commercially valuable, and widely adopted by advertisers. We’re looking for a Lead Partner Development Manager to own our relationships with companies like Google, Apple, Amazon, and more, sitting at the intersection of Partners, Product, R&D, Data, and GTM.

You’ll identify and create results that work for our mutual customers, helping reinforce AppsFlyer as the trusted leader in measurement.

What you’ll do:

- Act as the focal point for all inbound and outbound partner initiatives, with regular engagement from working level up to executives
- Manage and scale existing partnerships; identify new areas of growth and opportunity
- Evaluate, analyze, and prioritize inbound partner requests against the AppsFlyer roadmap, driving them to decision and delivery
- Build the case for AppsFlyer and customer needs outbound, influencing partners to adopt them and expand the mutual offering
- Write briefs and requirements, and align stakeholders on scope and external messaging
- Translate partner API, privacy, and attribution updates into product decisions, documentation, and customer communications
- Identify and mitigate partnership risks (technical, commercial, privacy, legal, competitive); own escalations and incidents end to end; define data-sharing guardrails that protect advertiser trust and neutrality
- Build and streamline partner processes (intake, prioritization, escalation paths, documentation, tracking), applying automation and AI tooling to save the team time
- Define and track KPIs for adoption, revenue impact, and integration quality, acting on gaps
- Partner with AppsFlyer GTM teams and partner marketing teams on joint GTM, launches, campaigns, and advertiser adoption; join advertiser calls to unblock adoption
- Train internal teams (regional PDMs, GTM) and partner sales, support, and marketing teams on integrations and best practices
- Use data analysis (SQL) to size impact and validate hypotheses; lead EBRs and business reviews that shape the strategic narrative for partners and leadership
- Lead global business reviews and product overviews for a wide range of stakeholders, including partner executives
- Present in internal and external sessions, sharing insights on AppsFlyer features and partner ecosystem trends
- Connect PMs, Product Marketing, Legal, CS, Support, and executives around partner opportunities, risks, and ongoing requirements

What you have:

- 6+ years in ad tech or a related industry, with proven success building business partnerships with measurable results, owning strategy and execution end to end
- Proven success in a role requiring technical understanding and direct interaction with Product teams; ability to connect business outcomes to product development
- In-depth knowledge of the ad tech ecosystem: advertisers, ad networks, agencies, technology platforms
- Experience with global enterprise companies and partner stakeholders at all levels, including executives
- Comfort with data analysis (SQL) to size impact, validate hypotheses, and back recommendations
- Experience organizing and breaking down strategic objectives into tactical, actionable milestones
- Ability to manage cross-functional and cross-time zone priorities in a global, collaborative environment
- Excellent communication and presentation skills, with the ability to lead meetings and executive reviews

Bonus points:

- Experience as a Program Manager, Product Manager, or Consultant
- Experience working for or with Google or Meta

## About AppsFlyer

## Company Overview
- **One-liner**: AppsFlyer provides a privacy-first, AI-powered Modern Marketing Cloud for unified measurement, data collaboration, and marketing analytics across mobile, web, CTV, and desktop.
- **Entity Type**: Private (Series D+; raised $1B in June 2026 at a $2.7B valuation)
- **Headquarters**: San Francisco, California, United States (also global HQ in Herzliya, Israel)
- **Founded**: 2011
- **Founders**: Oren Kaniel (CEO) and Reshef Mann (CTO)

## Core Business
- Primary industry: Marketing technology (MarTech) – mobile attribution, measurement, analytics, data collaboration
- Target customers: B2B – brands, marketers, app developers, and agencies of all sizes (startups to global enterprises)
- Mission: “Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.”

## Products & Services
- **Measurement Suite**: Omnichannel attribution and analytics to measure marketing performance across mobile, web, CTV, and desktop (SaaS).
- **Deep Linking Suite**: Tools for personalized user experiences and seamless cross-platform engagement (SaaS).
- **Data Collaboration Suite**: Privacy-safe data clean room and collaboration platform for secure data sharing with partners (SaaS).
- **Agentic AI Suite**: Autonomous, AI-driven workflows for user acquisition, retention, and marketing optimization (SaaS).

## Market Standing
- **Valuation**: $2.7 billion (as of June 2026)
- **Key Metric**: Total funding raised – over $1.2B (Series A $7.1M, B $20M, C $56M, D $210M in 2020, plus $1B round in 2026)
- **Notable Investors/Partners**: General Atlantic, Google, Meta, Unity, Moloco, Pitango Venture Capital, Qumra Capital, Goldman Sachs, Deutsche Telekom Capital Partners
- **Growth Signals**: 
  - Evolved from mobile attribution to “Modern Marketing Cloud” (Nov 2025)
  - Acquired Devtodev (gaming analytics) and oolo (AI user acquisition) in 2023
  - 15,000+ brands, 100,000+ active apps, 190+ countries reached
  - ~1,600 employees across 20+ offices globally (2026)

## Competitive Advantages
- **Privacy-first architecture**: Built for a world of rising privacy regulations; data clean room and consent-based measurement are core differentiators.
- **Industry standard for mobile attribution**: Recognized as the leading MMP (Mobile Measurement Partner) for over a decade.
- **AI-native platform**: Agentic AI Suite and automated workflows give marketers a competitive edge in efficiency and insight.
- **Global scale and partner ecosystem**: Integrates with Apple, Google, Meta, Amazon, AWS, and 8,000+ technology partners.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities to enable autonomous marketing decisions.
- **Omnichannel expansion**: Moving beyond mobile to unify measurement across CTV, desktop, and offline.
- **Privacy-safe data collaboration**: Growing the Data Collaboration Suite to help brands and partners share insights without compromising privacy.
- **Continued global expansion**: Leveraging 20+ offices to serve local markets and enterprise clients.

## Why Work Here
- **Culture**: Described as “approachable professionals, passionate, flexible, and always learning” – encourages curiosity, experimentation, and learning from mistakes. [appsflyer.com](https://www.appsflyer.com/company/about/)
- **Stock options**: Every employee receives a stock option package. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Global mobility**: Global Employee Exchange Program (GEEP) lets employees spend a month in another office. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Perks**: Private health insurance, complimentary fitness classes, environmental sustainability support, flexible work arrangements. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Work model**: Mix of remote, hybrid, and in-office roles depending on location and team (e.g., some roles listed as “Remote”, others “In-Office”). [builtin.com](https://builtin.com/company/appsflyer)
- **Engineering culture**: Mission-critical platform; emphasis on data accuracy, privacy, and AI innovation. Teams are global and collaborative.

## Sources
1. [appsflyer.com](https://www.appsflyer.com/company/about/)
2. [careers.appsflyer.com](https://careers.appsflyer.com/)
3. [wikipedia.org](https://en.wikipedia.org/wiki/AppsFlyer)
4. [builtin.com](https://builtin.com/company/appsflyer)
5. [linkedin.com](https://www.linkedin.com/company/appsflyerhq)

## Other roles at AppsFlyer

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- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-appsflyer-warsaw-xj5r3g12dgzg) — Warsaw, Poland
- [Senior Data Scientist](https://feeny.ai/job/senior-data-scientist-appsflyer-herzliya-nsy8ebk7y5n8) — Herzliya, Israel
- [Application Security Team Lead](https://feeny.ai/job/application-security-team-lead-appsflyer-herzliya-kqj8sxgkndqb) — Herzliya, Israel
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