--- title: 'Product Principal at PMG' canonical: 'https://feeny.ai/job/product-principal-pmg-dallas-vrnn9a54qzz0' type: 'job' last_seen: '2026-10-15' --- # Product Principal at PMG - **Company:** PMG - **Location:** Dallas, TX / New York, NY - **Posted:** 2026-10-09 - **Last confirmed live:** 2026-10-15 - **Apply:** https://job-boards.greenhouse.io/pmg/jobs/8882001002 ## Job description We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years. Who You’ll Be Working With At PMG, we’re transforming the marketing technology space by combining cutting-edge technology, industry expertise, and entrepreneurial energy to empower our clients in revolutionary ways. As Product Principal at PMG, you will develop the vision, strategy, and roadmap for your assigned products on our marketing intelligence platform, Alli. In this role, you will manage tradeoffs and dependencies with key stakeholders and execute on deliverables. Working closely with the Design, Engineering, and Media teams within PMG, you will help create the product strategy and the long-term product and feature roadmap for your assigned product area. You will also collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate our product, maximize its potential and lead it to market success. We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients. If you’re passionate about building data-driven products that solve complex marketing challenges, this is your opportunity to lead innovation in the digital marketing space. ## What You’ll Be Doing - Define and drive the future vision for Alli platform features, shaping its evolution to influence the next generation of Alli. - Lead AI and data science innovation, ensuring the development of cutting-edge tools that elevate creative and media performance at scale. - Own and execute a multi-year strategic roadmap, identifying opportunities to bridge media, performance, and AI technologies for maximum marketing impact. - Cultivate and manage high-impact partnerships with top industry players (Google, Amazon, OpenAI) to advance AI-driven capabilities and integrations. - Collaborate with Amazon, FreeWheel, Yahoo, The Trade Desk, StackAdapt, Cognitiv, and other tech partners to evaluate and stay ahead of their ad tech roadmaps. - Scale Alli features across global teams, ensuring insights, automation, and production capabilities are optimized for efficiency and innovation. - Serve as a thought leader and key influencer in executive decision-making, aligning product strategy with broader company objectives and long-term growth plans. - Drive end-to-end execution across multiple product lines, from ideation to launch and continuous iteration. - Lead strategic cross-functional initiatives, ensuring seamless collaboration between engineering, media, and creative teams while optimizing workflows and execution. - Champion a data-first product strategy, leveraging advanced analytics, experimentation, and AI-driven insights to refine and scale Alli solutions. - Set technical direction and architectural strategy, partnering with engineering leadership to ensure product scalability, reliability, and innovation. - Drive thought leadership in UI/UX design, ensuring best-in-class user experiences that integrate seamlessly into user workflows. - Advocate for a culture of rapid experimentation, leveraging A/B testing, predictive modeling, and real-time analytics to iterate and optimize performance. - Develop and lead go-to-market strategies, ensuring adoption, scalability, and measurable impact across both internal teams and external customers. - Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role. ## What You Will Bring - Bachelor’s Degree or equivalent work experience - 8+ years of related work experience in an advertising agency and/or in a product focused role within a technology based organization - 6+ years of experience working with customer data, martech data sets, and/or digital advertising platforms - Strong stakeholder management - Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint - Passion for understanding users and their behavior - Prior experience working with LLMs and prompt engineering and/or data science modeling - Prior experience managing the end to end product lifecycle - Self-motivated; keen interest in learning new tools and technology ## Nice to Have Qualifications - Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics - Hands-on media agency or marketing experience, ideally in the CTV or Display channel management ## What We Offer - Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. - Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. - Parental Leave: We provide paid parental leave to support your family during important life events. - Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching. - Fertility and Family Support: Access fertility benefits for all team members and their spouses. - Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography. - Pet Insurance: Protect your pet's health and your finances. - Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being. - Commuter Benefits: Access support for travel and commuting needs, where available. - Annual Bonus: All employees are eligible for an annual bonus. - Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities. - AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. ## About PMG ## Core Business - Primary industry: Advertising, Marketing, and Marketing Technology (Martech) - Target customers: B2B, enterprise brands (ambitious, growth-oriented companies) - Mission / Purpose: "Unlocking potential for people and brands." The company describes itself as "Engineered for Impact." ## Products & Services - **Alli (Proprietary Operating System)**: A unified platform that integrates data, tools, and human expertise for planning, execution, and measurement. Alli includes an Intelligence Core (data unification, forecasting, generative personas), an Engine (automation, real-time measurement), and connects to a curated ecosystem of applications. - **Growth Blueprinting**: Strategy and transformation service that aligns brand positioning, category disruption, loyalty/community solutions, and martech/adtech audits. - **Intelligence Core**: Data, media, creative, market, and audience intelligence service that powers integrated planning, measurement, and activation. - **Marketing Orchestration**: Full-funnel media leadership, always-on optimization, commerce-connected media strategies, and omnichannel customer experience mapping. - **Momentum Lab**: Rapid innovation service using agility sprints, test-and-learn frameworks, and co-created programs. - **Signal-Led Creativity**: Data-informed brand storytelling, creator amplification, addressable creative production, and dynamic creative orchestration. ## Market Standing - **Valuation**: Not disclosed (private company) - **Key Metric**: $7B+ in annual media spend managed globally (per PMG’s About page) - **Notable Investors/Partners**: Google Premier Partner, Amazon Advanced Partner, TikTok Badged Partner, Truthset, LiftLab, Attain - **Growth Signals**: - Expanded global footprint with new offices in Mexico City and Toronto (announced February 2026) - Expanded AI offerings with new solutions and leadership (February 2026) - Named one of Ad Age’s Best Places to Work for 10 consecutive years (as of September 2024) - Ranked #44 on Fast Company’s 100 Best Workplaces for Innovators (2024) ## Competitive Advantages - Proprietary Alli operating system that unifies data, tools, and people – reducing operational friction and providing a single source of truth. - Deep, exclusive relationships with major platforms (Google, Amazon, TikTok) enabling early access to betas, custom executions, and dedicated support. - Integrated model combining strategy, intelligence, creativity, and technology under one roof, rather than siloed agency services. - Culture of innovation and continuous improvement, reflected in multiple workplace awards and a focus on experimentation (Momentum Lab). ## Strategic Focus - Expanding AI capabilities (new AI solutions and leadership hires announced in early 2026) - Global geographic expansion (new offices in Latin America and Canada in 2026) - Continued investment in proprietary technology (Alli) to automate and optimize marketing execution - Deepening platform partnerships to offer clients first-mover advantages ## Why Work Here - **Culture**: Award-winning workplace (Ad Age Best Places to Work for 10 years, Fast Company Best Workplaces for Innovators). Strong emphasis on inclusion, with Employee Resource Groups (ERGs) for BIPOC, remote/hybrid employees, and others. Structured development programs, mentorship, and enterprise AI tools available to all employees. - **Work Model**: Hybrid/remote-friendly – offices in Dallas, Austin, Fort Worth, Atlanta, New York, Boston, Cleveland, London, Brighton, Düsseldorf, San José, Toronto, Mexico City. A dedicated ERG supports remote and hybrid employees. - **Perks & Benefits**: - Minimum 4 weeks paid time off, plus personal days and holidays - Company-paid disability coverage - Paid parental leave (birth, adoptive, foster, intended parents) and fertility/surrogacy/adoption support - Competitive retirement matching with immediate vesting - Annual bonus opportunities tied to company performance - Comprehensive medical, dental, vision, and pet insurance - Monthly lifestyle accounts, stocked offices, baristas, team celebrations - **Career Development**: Graduate Leadership Program for recent grads; structured career paths; access to AI tools for skill-building. 65 open positions across Client Services, Commerce, Creative, Customer Operations, Data & Technology, Media, and People & Culture. ## Sources 1. [pmg.com](https://www.pmg.com/) – Company homepage and overview 2. [pmg.com/about](https://www.pmg.com/about) – About page (mission, founder, Alli, $7B+ media spend) 3. [pmg.com/what-we-do](https://www.pmg.com/what-we-do) – Detailed service offerings and partnerships 4. [pmg.com/team-and-culture](https://www.pmg.com/en-gb/team-and-culture) – Culture, benefits, awards, inclusion, ERGs 5. [pmg.com/job-openings](https://www.pmg.com/team-and-culture/job-openings) – Careers page listing 65 open positions ## Other roles at PMG - [Influencer and Branded Content Associate](https://feeny.ai/job/influencer-and-branded-content-associate-pmg-dallas-gy142g8wdk2d) — Dallas, TX / Chicago, IL / New York, NY - [AI & Software Engineering Senior Manager](https://feeny.ai/job/ai-software-engineering-senior-manager-pmg-dallas-9fzzty0panzw) — Dallas, TX - [Analytics Senior Director, Measurement](https://feeny.ai/job/analytics-senior-director-measurement-pmg-dallas-atb8m3vq9jzv) — Dallas, TX - [SEM Manager](https://feeny.ai/job/sem-manager-pmg-dallas-wvps66rzybk0) — Dallas, TX - [SEM Senior Lead](https://feeny.ai/job/sem-senior-lead-pmg-dallas-ag9n9zm15sxr) — Dallas, TX - [SEM Director](https://feeny.ai/job/sem-director-pmg-dallas-12m5z9qgnmdx) — Dallas, TX / New York, NY - [Resource Management Lead, Media & Marketing](https://feeny.ai/job/resource-management-lead-media-marketing-pmg-dallas-f4xyhsmtenf2) — Dallas, TX - [AI & Software Engineering Lead](https://feeny.ai/job/ai-software-engineering-lead-pmg-mexico-city-8w5wccs6h32w) — Mexico City, Mexico - [Programmatic Senior Lead](https://feeny.ai/job/programmatic-senior-lead-pmg-dallas-d9ta6dt62hs4) — Dallas, TX - [Creative Copywriting Senior Associate](https://feeny.ai/job/creative-copywriting-senior-associate-pmg-dallas-vz2v0z924ctp) — Dallas, TX