---
title: 'Product Strategist, US at Nothing'
canonical: 'https://feeny.ai/job/product-strategist-us-nothing-united-states-hc4xadzhee9p'
type: 'job'
last_seen: '2026-10-15'
---

# Product Strategist, US at Nothing

- **Company:** Nothing
- **Location:** United States
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-15
- **Apply:** https://careers.nothing.tech/?gh_jid=4980863101

## Job description

## About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

## About the Role

At Nothing, we’re on a mission to make tech fun again and inspire human creativity.

We’re looking for a Product Strategist to bring the voice of the US consumer directly into how we build products. You’ll be our eyes and ears in one of the world’s most important consumer technology markets—spotting shifts in consumer behaviour, emerging needs, competitive moves, and opportunities before they become obvious.

This isn’t a traditional market research role. You’ll turn what you see in the market into a point of view: what should we build, improve, prioritise, or explore next?

Working closely with our global Product, Design, Engineering, Marketing and Commercial teams, you’ll make sure US consumer needs and market realities help shape our product strategy and roadmap.

## What You’ll Do

- Develop a deep understanding of US consumers—their behaviours, unmet needs, purchase drivers, frustrations, and expectations of technology products.
- Stay close to the market through customer feedback, online communities, retail and e-commerce channels, industry research, competitor activity, and emerging cultural and technology trends.
- Turn fragmented market signals into clear insights and actionable recommendations for global product teams.
- Identify new product opportunities, use cases, features, and areas where our existing products can be better.
- Analyse the competitive landscape and understand not just what competitors are doing, but why it matters and where the opportunity is for Nothing.
- Bring a strong US market perspective into product planning, roadmap discussions, and early-stage product development.
- Partner with Product, Design, Engineering, Marketing and Commercial teams globally to influence decisions through evidence, consumer understanding, and strong product judgement.
- Explore emerging technologies and changing consumer behaviours to identify where the market could go next—not just where it is today.

## What We’re Looking For

- 5+ years of experience across product strategy, product management, consumer insights, market intelligence, user research, or a related field.
- Strong understanding of the US consumer technology and consumer electronics market.
- Strong product sense—you can look beyond the data and form a clear point of view on what consumers will value.
- Experience turning consumer, market, and competitive insights into product recommendations or roadmap decisions.
- Comfortable combining qualitative and quantitative information to find the signal in the noise.
- Strong communicator who can simplify complex findings and influence global, cross-functional teams.
- Curious, commercially minded, and comfortable challenging assumptions.
- Able to independently explore an ambiguous question, build a perspective, and recommend what we should do next.

Even Better If You Have

- Experience with TWS earbuds, headphones, speakers, smart audio, or other audio products.
- Experience with wearables, connected devices, smartphones, or smart hardware.
- Experience working for a consumer technology, consumer electronics, or hardware brand.
- Strong familiarity with US retail, DTC, e-commerce, technology communities, and consumer buying behaviour.
- Experience working across US and global product teams.

You’ll Thrive Here If You

- Are genuinely fascinated by people—what they buy, how they use technology, and why their behaviour changes.
- Naturally ask “why?” and “what does this mean for the product?”
- Have opinions, but are willing to change them when the evidence says otherwise.
- Enjoy getting close to consumers rather than relying only on reports and dashboards.
- Can connect consumer behaviour, technology, culture, competition, and business into one product story.
- Get excited about finding an opportunity before everyone else sees it.
- Are comfortable with ambiguity and prefer creating the answer to waiting for one.

## About Nothing

## Company Overview
- **One-liner**: Nothing builds smartphones, audio products, and AI tools that look good and make life easier, aiming to make tech fun again for the next generation of creatives.
- **Entity Type**: Private (Series C funding, total $691.5M raised)
- **Headquarters**: London, United Kingdom
- **Founded**: 2020
- **Founders**: Carl Pei, Akis Evangelidis, David Sanmartín García, Steven Gao, Levi Li (among others)

## Core Business
- **Primary industry**: Consumer electronics (smartphones, audio wearables) with a growing focus on AI software.
- **Target customers**: B2C – design-conscious consumers, creatives, and tech enthusiasts globally, with a strong presence in India, Europe, and expanding in North America.
- **Mission/purpose**: “Make tech fun again” – rebel against the status quo by creating bold, beautiful, and unusual designs that aid creativity and reduce distraction.

## Products & Services
- **Phone (3a) / Phone (3a) Pro** – Mid-range smartphones (Snapdragon 7s Gen 3) with Essential Space AI. Launched March 2025.
- **Phone (3)** – Flagship smartphone (Snapdragon 8s Gen 4, Glyph Matrix LED, periscope telephoto camera). Launched July 2025.
- **Phone (4a) / Phone (4a) Pro** – Latest mid-range models launched March 2026.
- **Ear (3)** – True wireless earbuds with transparent design and active noise cancellation. Launched 2025.
- **Headphone (1)** – Over-ear headphones. Launched July 2025.
- **CMF by Nothing** – Budget-oriented sub-brand (spun off as a separate company in 2025) offering affordable design-led devices.
- **Nothing OS** – Custom Android skin focused on minimalism and speed.
- **Essential Space** – AI-powered content management tool (second memory) activated by a dedicated Essential Key.

## Market Standing
- **Valuation**: Not publicly disclosed (private company).
- **Key Metric (Revenue)**: $560M annual revenue (as of 2025–2026). Lifetime sales surpassed $1B by 2024.
- **Total Funding**: $691.5M across 11 rounds, including:
  - Seed (2020): $6.7M led by Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman.
  - Series B (2022): $70M.
  - Series C (2023): $96M led by Highland Europe.
  - Previous rounds included GV (Google Ventures), EQT Ventures, Tiger Global.
- **Notable Investors/Partners**: Highland Europe, GV, EQT Ventures, Tiger Global, Tony Fadell, Casey Neistat, Kevin Lin, Steve Huffman. In May 2026, Charli XCX became Global Brand Ambassador and shareholder.
- **Growth Signals**:
  - 1,278 employees (+33.4% YoY).
  - Fastest-growing smartphone brand in India (577% YoY growth in 2024).
  - Expanded to 60+ countries and opened flagship stores in London Soho and Bengaluru.
  - Active job postings up 100% YoY (42 open roles as of mid-2026).

## Competitive Advantages
- **Distinctive design language**: Transparent hardware, Glyph Interface (LED lighting on phone backs), and a rebellious aesthetic that stands out from incumbents.
- **Community co-creation**: A global community of 6M+ fans influence product development and marketing.
- **Essential Space AI**: A unique hardware + software integration (Essential Key) for on-device AI assistance, differentiating from standard Android offerings.
- **Talent density**: Heavily recruited from OnePlus, Apple, Xiaomi, OPPO, Amazon – strong engineering and design pedigree.

## Strategic Focus
- **AI integration**: Deepening Essential Space and AI tools across the product line, positioning Nothing as a “AI-first” consumer brand.
- **Global expansion**: Targeting the US market with the Phone (3) launch and building retail presence.
- **Sub-brand independence**: CMF by Nothing spun off into a standalone India-based company to capture budget segment without diluting the main brand.
- **Sustainability & longevity**: Offering 5 years of OS updates and a confirmed upgrade path for older devices.

## Why Work Here
- **Culture**: Nothing describes itself as “rebelling against the status quo” – a flat, creative environment where design and community matter. Emphasis on doing “the fun stuff big tech can’t.”
- **Work style**: Hybrid/office presence likely (London HQ, Bengaluru office, and other global hubs). Retail stores also operate in Soho and Bengaluru.
- **Growth opportunities**: Rapidly scaling company (33% headcount growth YoY) with roles in engineering, design, marketing, and sales across 60+ countries.
- **Notable perks**: Employee reviews (LinkedIn) rate compensation at 2.7/5 and culture at 2.3/5 – mixed sentiment, but the brand’s mission and product excitement are strong draws for design and engineering talent.
- **Recent hires**: Many ex-OnePlus, Apple, and Xiaomi employees; talent pool indicates a high-performance, hardware-focused environment.

## Sources
1. [nothing.tech](https://nothing.tech/about) – About Us page
2. [en.wikipedia.org](https://en.wikipedia.org/wiki/Nothing_(company)) – Wikipedia article
3. [uk.linkedin.com](https://uk.linkedin.com/company/nothingtech) – LinkedIn company page (financials, employees, reviews)
4. [builtin.com](https://builtin.com/company/nothing) – Built In company profile and perks
5. [careers.nothing.tech](https://careers.nothing.tech/) – Official careers page

## Other roles at Nothing

- [Senior Engineer, Software Security](https://feeny.ai/job/senior-engineer-software-security-nothing-london-ycysbshgspsm) — London, United Kingdom
- [Ecommerce Executive](https://feeny.ai/job/ecommerce-executive-nothing-london-429ypg0wv684) — London, United Kingdom
- [Product Manager, Subscription Products](https://feeny.ai/job/product-manager-subscription-products-nothing-london-ynwbek6wdpf4) — London, United Kingdom
- [Growth Lead, Subscription Products](https://feeny.ai/job/growth-lead-subscription-products-nothing-london-mmyy54sfh9ew) — London, United Kingdom
- [Head of Data](https://feeny.ai/job/head-of-data-nothing-london-wgncrp00cad7) — London, United Kingdom
- [Account Manager, North America Carrier — 3–6 Month Consultancy](https://feeny.ai/job/account-manager-north-america-carrier-3-6-month-consultancy-nothing-san-0mywvecs5pt9) — San Francisco, CA
- [Store Manager](https://feeny.ai/job/store-manager-nothing-san-francisco-x4gfg5tq5kfv) — San Francisco, CA