---
title: 'Product Strategy Analyst - New Customers at iwoca'
canonical: 'https://feeny.ai/job/product-strategy-analyst-new-customers-iwoca-london-9vp78p3d4bkp'
type: 'job'
last_seen: '2026-10-18'
---

# Product Strategy Analyst - New Customers at iwoca

- **Company:** iwoca
- **Location:** London, United Kingdom
- **Compensation:** £60k–£80k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/iwoca.co.uk/127fe3de-3a55-433b-837a-ac3f8fcb4d1a

## Job description

Product Strategy Analyst - New Customers (UK) Hybrid in London, UK

We’re looking for a Product Strategy Analyst You'll shape how new businesses become iwoca customers – the sign-up flow, the documents we ask for, and the models that decide who gets funded and on what terms.

The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The team The New Customers team owns everything from a business's first application to a funded loan: the application flow, the logic that routes each application, the documents we ask customers for, and the models that set loan amounts and pricing. The team is cross-functional – data scientists, analysts, and software engineers – and sets its own goals and direction. It partners closely with credit risk on the trade-offs behind every lending decision. Knowledge sharing is central to how the team works, supported by regular forums to share findings, and dedicated research and development time.

## The role

As the Product Strategy Analyst, you'll run the projects that shape how new businesses join iwoca. You'll steer which experiments the team runs, weighing short-term gains against longer-term bets that compound over time, with customer lifetime value as your key metric.

- Judgement and strategy. You'll set iwoca's new-customer lending strategy, weighing trade-offs between speed, friction, risk, and decision accuracy. You'll identify drop-off points and commercial opportunities across the conversion funnel, and propose the initiatives that address them.
- Challenge and experimentation. You'll design, run, and interpret controlled experiments on changes to the customer journey and new loan features. You'll apply statistical thinking so decisions rest on evidence.
- Autonomy and growth. You'll manage analytical and strategic projects end-to-end, sharing findings and recommendations directly with senior leadership. You'll partner with the Team Lead to shape the team's long-term roadmap, with the expectation of growing into a Team Lead role yourself.

The requirements Essential:

- Commercial analytics. You've worked in strategy, analytics, product, finance, or consulting. You understand how to use data to make commercial decisions on revenue, cost, or risk that the business acts on.
- Quantitative foundations. You have a STEM background (degree or equivalent) in mathematics, statistics, physics, engineering, or similar. You reason about uncertainty and calibration, grounded in the underlying statistics.
- First-principles thinking. You break complex problems into their core parts, decide which to tackle first, and iterate systematically to a solution.
- Communication. You write and speak clearly, directly, and concisely. You adapt technical detail to your audience.
- AI leverage. You've built AI workflows, or used AI to produce analysis or prototypes beyond what you could deliver alone. You judge when to use it and when not to.

Bonus:

- Experimentation. You have designed, run, and interpreted controlled experiments, including A/B tests, to inform product or policy decisions.
- Cross-functional delivery. You have worked closely with engineering or data science teams to get analytical insight into production systems.
- Customer journey analytics. You have analysed and improved a customer journey, balancing conversion, risk, and long-term value.
- Coding abilities. You can code for analysis, automation, or prototypes - whether directly or via AI coding tools like Claude Code.

The salary We expect to pay from £60,000 to £80,000 for this role. But, we're open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them.

The offices We put a lot of effort into making iwoca a great place to work:

- Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.
- Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.

The benefits

- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- A private GP service (separate from Vitality) for you, your partner, and your dependents.
- 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
- 3% Pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

- A learning and development budget for everyone.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse.

Useful links:

- [iwoca benefits & policies](https://coda.io/@iwocauk/iwoca-benefits-policies-uk)
- [Interview welcome pack](https://coda.io/@iwocauk/interview-welcome-pack-tap) (TAP)

## About iwoca

## Company Overview
- **One-liner**: iwoca is a fintech company that provides fast, flexible business loans and financial products to small and medium-sized enterprises (SMEs) in the UK and Germany.
- **Entity Type**: Private (Series D; cumulative debt and equity investment exceeds £1 billion)
- **Headquarters**: London, United Kingdom (additional offices in Leeds, Frankfurt, and Berlin)
- **Founded**: October 2011
- **Founders**: Christoph Rieche (CEO), James Dear (Co-founder)

## Core Business
- **Primary industry/industries**: Financial services – small business lending and embedded finance.
- **Target customers**: B2B – small and medium-sized enterprises (SMEs) in the UK and Germany.
- **Mission/purpose**: “Rebuild finance for small businesses” – to fund one million small businesses and give them straightforward access to finance without the friction of traditional banks.

## Products & Services
- **Flexi-Loan (Core Product)**: Unsecured business loan from £1,000 to £1,000,000 (UK) / €500,000 (Germany). Apply in 5 minutes, decision within 24 hours, repay early for free. Interest from 1.5% per 30 days, terms up to 5 years.
- **iwocaPay**: An integrated trade credit and payment solution that lets suppliers get paid instantly while giving trade customers up to £30,000 with instalment options (1, 3, or 12 months).
- **iwoca Business Credit Card** (launched May 2026): Up to £250,000 credit line with 1% cashback on all spending, up to 42 days interest-free, no annual/FX/late payment fees.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding raised (including debt facilities) exceeds **£1 billion** since 2012; cumulative lending of approximately **£4 billion** to over **100,000 businesses**.
- **Notable Investors/Partners**: Citibank, Insight Investment, Barclays, Värde Partners, Pollen Street Capital, Augmentum (led Series D in 2019), UK Government’s Capability & Innovations Fund.
- **Growth Signals**: 
  - Headcount grew ~30% in the past year (now ~500+ “iwocans”).
  - Loan book grew over 50% year-on-year.
  - Expanded into Germany (2015) and opened an office in Leeds.
  - Achieved net profitability in Q4 2022 and has remained profitable since.
  - Won “UK’s Top 50 Fintechs to Work For” (2025) by Welcome To The Jungle.

## Competitive Advantages
- **Speed and technology**: Fully automated, lightning-fast lending software – first lender in the UK to use Open Banking to connect with large banks.
- **Customer experience**: 5-minute application, 24-hour decision, free early repayment, Trustpilot-recognised customer service.
- **Product innovation**: Launched iwocaPay (trade credit) and a business credit card, expanding beyond basic loans.
- **Scale and data**: Over a decade of lending data and a proprietary credit analysis model that blends automation with human judgment.

## Strategic Focus
- **Expand product suite**: Continue growing iwocaPay and the new business credit card to offer a full financial toolkit for SMEs.
- **Geographic growth**: Deepen presence in Germany and the UK while maintaining profitability.
- **Scale to one million businesses**: Increase loan book, approval volumes, and customer base through technology and partnerships.

## Why Work Here
- **Culture**: Values-driven (“Growth Mindset”, “Humble”, “Smart”, “Motivated”). Emphasis on learning from mistakes, celebrating wins, and personal ownership.
- **Flexibility**: Hybrid/remote-friendly with flexible working arrangements. Twice-yearly team trips to locations like Sicily or the French Alps for co-working weeks.
- **Benefits**: Comprehensive health insurance, cash plan, discounted gym membership, annual stock options for all employees, enhanced maternity/paternity leave, nursery benefit, unlimited unpaid leave, dedicated learning time and budget.
- **Office life**: Each floor of London HQ has stocked fridges for breakfast/snacks, monthly social mixers.
- **Visa sponsorship**: Available for suitable roles.
- **Recognition**: 4.7 rating on Glassdoor, named a top fintech employer in 2025.

## Sources
1. [iwoca.co.uk – Careers](https://www.iwoca.co.uk/careers)
2. [iwoca.co.uk – About Us](http://iwoca.co.uk/about-us)
3. [iwoca.co.uk – Homepage](https://www.iwoca.co.uk/)
4. [Wikipedia – Iwoca](https://en.wikipedia.org/wiki/Iwoca)
5. [LinkedIn – iwoca](https://uk.linkedin.com/company/iwoca)

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