---
title: 'Product Strategy at Hang'
canonical: 'https://feeny.ai/job/product-strategy-hang-new-york-5yyz66d0qstp'
type: 'job'
last_seen: '2026-09-10'
---

# Product Strategy at Hang

- **Company:** Hang
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2025-01-10
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/hang/d5ec3e25-f028-4f40-bc53-5978eb7c9f9b

## Job description

Hang is building the future of customer experience for brands. [Hang](https://www.hang.xyz) is the next generation brand loyalty & membership platform. By harnessing the power of personalization, gamification, and its integrations ecosystem, Hang provides brands with a radically new type of loyalty experience for their customers. Today, they work with a variety of major brands (such as Ulta Beauty, Budweiser, Flipkart, and more), as well as multiple well-known, up-and-coming restaurant chains (Boba Guys, Roam Artisan Burger, and Williamsburg Pizza, among several others). Hang draws from years of deep expertise in loyalty, game design, and finance with employees from leading companies like Google, Amazon, Apple, Meta, LinkedIn, Coinbase, Square, and Goldman Sachs. Hang raised a $16 million Series A led by Paradigm last summer, with participation from Tiger Global, Howard Schultz, Kevin Durant, Mr. Beast, and the founders of Warby Parker, Allbirds, and Bombas, among others.

## About the Role

Our Product Strategy team plays a critical role at Hang in helping our customers maximize the value of Hang's product. As our Product Strategy Manager you will develop an extensible framework and playbooks for future client launches. You will serve as a primary relationship manager and key thought partner to our customers and help guide their efforts to better understand their customers and personalize the customer experience. You will also collaborate with internal stakeholders in Sales, Product and Engineering to ensure our solutions address the most pressing needs of brands and you will serve as the “voice of the customer” in internal discussions around our product roadmap. You will play a critical role in driving the successful rollout and adoption of new solutions and helping existing customers incorporate them.  As one of our first Product Strategy hires, you will also have the opportunity to play a foundational role in defining and building out the Product Strategy function.

## What You’ll Do

- Work closely with customers to define their needs and drive compelling business value for them.
- Serve as a thought partner to key customer stakeholders and advise them on the future of loyalty and membership.
- Identify a best practices framework for structuring program benefits and rewards and create playbooks for implementing them with Hang.
- Identify product features and integration opportunities through customer interactions and serve as the “voice of the customer” in all internal roadmap discussions.
- Collaborate with Product, Engineering and Customer Success around the launch of new features to drive customer adoption.

## Who You Are

- You have 5+ years of total work experience across any mix of Product, Consulting, Strategy, Marketing, or Customer Success or similar types of roles.
- You have a proven ability to successfully partner with and persuade senior executive stakeholders.
- You have experience managing cross-functional projects.
- You are not afraid to tackle novel problems and you leverage a scientific approach to solving them (identify a hypothesis, create a plan to test it, gather data and repeat).
- You’re a big picture thinker and enjoy crafting strategy.
- You have excellent written and spoken communication skills.

What Would Set You Apart

- You previously worked in strategy consulting, investment banking, corporate strategy or a similarly rigorous strategy-related role.
- You have previous experience with enterprise SaaS.
- You have a passion for consumer brands, particularly the restaurant industry.

## Benefits

- Top-tier health, vision, and dental insurance
- Unlimited PTO / sick leave
- Competitive salary & equity compensation
- 401(k)

## About Hang

## Company Overview
- **One-liner**: Hang provides an autonomous marketing platform that uses AI to power personalized loyalty programs, customer data unification, and gamified brand experiences.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: Matt Smolin (CEO), Chad Fox, Brian Bendett

## Core Business
- **Primary industry**: Loyalty Software / Marketing Technology (MarTech)
- **Target customers**: B2B; mid-market to enterprise brands in food & beverage, retail, hospitality, eCommerce, and entertainment
- **Mission or purpose statement**: To provide an autonomous marketing system that uses AI to personalize customer experiences and build brand loyalty.

## Products & Services
- **Hang Autonomous Marketing Platform**: An AI-powered platform that unifies customer data (CDP), generates personalized offers and segments, and creates gamified, immersive loyalty experiences (e.g., quests, minigames, leaderboards, referrals). It integrates with major POS and CRM systems.
- **Hang Copilot**: An AI assistant for marketers that enables text-to-analytics, auto-generated customer segments, and AI-driven offer creation.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding of $16M (Series A, July 2022)
- **Notable Investors/Partners**: Paradigm (lead), Tiger Global, Howard Schultz (former Starbucks CEO), Kevin Durant, Mr. Beast, and founders of Warby Parker, Allbirds, and Bombas. Partners include Ulta Beauty, Budweiser, Flipkart, Cinemark, ASICS, and numerous restaurant chains (Boba Guys, Just Salad, etc.).
- **Growth Signals**: Headcount of ~57 (as of Jan 2026), up from ~11 in 2024. High-profile client wins like Ulta Beauty (GlamXplorer program with 86% weekly return rate). Named to The Lead's Leading 100 list in 2024. Expanding AI capabilities with "Hang Copilot."

## Competitive Advantages
- **AI-First Personalization**: Uses AI agents to unify customer data and generate personalized offers and segments, moving beyond traditional rules-based loyalty.
- **Gamification Engine**: Proven ability to drive high engagement (e.g., Ulta Beauty's 86% weekly return rate) through minigames, quests, and social features.
- **Omnichannel Integration**: Deep integrations with major POS, CRM, and social media platforms, allowing brands to engage customers across all touchpoints.
- **High-Profile Backing**: Backed by top-tier investors (Paradigm, Tiger Global) and celebrity angels, signaling strong market confidence.

## Strategic Focus
- **AI-First Product Development**: Deepening AI capabilities with tools like Copilot for marketers and AI agents for data unification and offer generation.
- **Expansion in Restaurant & Retail**: Targeting the restaurant and retail verticals with specific solutions (e.g., AI Loyalty, AI CDP, AI Offers).
- **Partner Ecosystem Growth**: Expanding its integrator network (e.g., partnership with Qu) to reach more brands.

## Why Work Here
- **Culture**: Described as a fast-paced, innovative startup environment focused on redefining customer loyalty with cutting-edge AI.
- **Work Policy**: In-office or remote; HQ is in New York, NY. The company has a physical office presence.
- **Team**: Small but growing team (~57 employees) with a strong technical and product focus. Notable alumni from companies like Microsoft, Meta, and Nutanix.
- **Perks**: Opportunity to work on a high-impact product with major global brands (Ulta Beauty, Budweiser) and solve complex data and AI challenges.

## Sources
1. [hang.com](https://hang.com/)
2. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/hang)
3. [builtin.com](https://builtin.com/company/hang)
4. [tracxn.com](https://tracxn.com/d/companies/hang/__NrUmEMwSWDpo0_lfhWh06ICDUdvgKp5oRkEfHdSH12k)
5. [linkedin.com](https://www.linkedin.com/company/hang-cx)

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