---
title: 'Production Assistant at Newform'
canonical: 'https://feeny.ai/job/production-assistant-newform-new-york-23j03eynv2b4'
type: 'job'
last_seen: '2026-09-07'
---

# Production Assistant at Newform

- **Company:** Newform
- **Location:** New York, NY
- **Compensation:** $48k–$58k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-26
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/newform/65f1c6d7-12ef-4a99-8e65-f2822d266209

## Job description

## ABOUT

NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system.

We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.

## THE ROLE

This is the entry point into NewForm's production team — a hands-on job for someone who wants real production experience and to develop quickly. You'll get on-set reps leading simple shoots yourself, support bigger productions, and maintain the studio space that our creators run through every day. This is a direct pathway into more senior production roles at NewForm and we want candidates with the ambition to grow.

## RESPONSIBILITIES

- Lead simple, lower-stakes shoots start to finish — lo-fi and phone-first UGC content
- Assist on larger shoots: help set up camera, lighting, and audio equipment, and keep things moving on set
- Run studio and office operations — stocked, organized, camera-ready and welcoming for the creators coming through
- Support shoot scheduling, logistics, and prep
- Help source props, wardrobe, and production materials
- Organize footage and assets after a shoot wraps
- Be proactive about solving whatever comes up on set

## REQUIREMENTS

- Strong interest in content production, filmmaking, or social/creative marketing
- Organized, detail-oriented, and comfortable in a fast-paced environment
- Willing to learn on set and pitch in wherever needed — including the day-to-day upkeep of our space
- Familiarity with cameras, lighting, audio equipment, or editing tools a plus, not required
- Previous internship, freelance, or student film experience a plus, not required

## BENEFITS

- Full-time, in-office position based in NYC
- Competitive compensation ($48K–$58K/year)
- A clear path toward Associate Producer based on performance
- Company-paid health, dental, and vision
- $300/month commuter benefit
- Annual team offsites (our last two were Tulum, Mexico and Hokkaido, Japan)

## About Newform

## Company Overview
- **One-liner**: NewForm is a creative intelligence company that combines a full-service studio with proprietary software (Framework) to produce, test, and scale high-volume ad creative for performance marketing.
- **Entity Type**: Private (Bootstrapped / Self-funded)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2023
- **Founders**: Hamza Alsamraee (CEO) and Alec Velikanov (CTO); Andrew Presser (COO)

## Core Business
- **Primary Industry**: Performance Marketing / Ad Creative Technology
- **Target Customers**: B2B — brands and marketing teams needing high-volume, data-driven ad creative for platforms like Meta, TikTok, and other paid social channels.
- **Mission Statement**: To combine human-made creative with software intelligence to build a "living map of what works for your brand," making every ad smarter than the last.

## Products & Services
- **Framework (Software)**: A proprietary creative operating system that tags every ad by hook, angle, format, talent, and platform; launches structured tests at 95% statistical significance; auto-scales winners and turns off losers; and surfaces creative intelligence patterns after 10 data points per tag.
- **WillBot (AI Agent)**: An AI performance marketing agent that integrates with ad platforms, analyzes creative, and delivers actionable insights in natural language. Designed to replace repetitive tasks like client questions and performance analysis.
- **NewForm Studio (Service)**: A full-scale, in-house production studio ("NOMAD" — 5,000 sq ft) that produces 2,500+ human-made ads per month across 30–400 original ads per brand. Includes real producers, editors, strategists, sets, talent, and scripts.
- **Creative Ontology**: A research-backed taxonomy system that tags every ad across dimensions like hook, format, audience, claim, and talent to surface winning patterns.

## Market Standing
- **Valuation**: Not publicly available (private, bootstrapped company).
- **Key Metric**: 41,000+ ads tagged on the platform; 2,500+ ads produced per month; 47+ brands served.
- **Notable Investors/Partners**: No external investors confirmed (appears bootstrapped). Partners include major ad platforms (Meta, TikTok) and a growing roster of performance marketing brands.
- **Growth Signals**: Headcount grew 100% year-over-year to ~47 employees as of mid-2026; operates in 11 countries; launched WillBot (AI agent) which received significant LinkedIn engagement (6,898 reactions); expanded studio capacity to 5,000 sq ft; currently running 16 active job postings.

## Competitive Advantages
- **Human + Software Model**: Unlike pure AI generation tools, NewForm uses human creatives (writers, editors, producers) to make ads and software to learn from them. This avoids the quality ceiling of fully automated creative.
- **Volume + Statistical Rigor**: Produces 2,500+ ads/month and tests every variant at 95% confidence — a scale and scientific approach most agencies or in-house teams cannot match.
- **Creative Ontology**: A proprietary tagging system that creates a "living map" of what works, making each batch of creative smarter than the last.
- **Forward Deployed Creatives**: Embedded creative teams that work closely with client brands, combining deep brand knowledge with real-time performance data.

## Strategic Focus
- **Scaling the AI Agent (WillBot)**: Expanding the capabilities of their AI agent to handle more client-facing tasks and deeper platform integrations.
- **Multi-Language Expansion**: Already shipping ads in 6 languages natively (no dubbing/subtitles) — a key differentiator for global brands.
- **Deepening the Studio + Software Loop**: Continuously improving the feedback loop between human-produced creative and software-driven testing/learning.
- **Hiring for Scale**: Actively growing engineering, creative, and account management teams to support increasing client volume.

## Why Work Here
- **Culture**: Described as a "tech-enabled agency" blending creative and engineering. The company emphasizes that "people make the ads" and "software learns from them" — appealing to those who want hands-on creative work backed by data.
- **Work Mode**: Hybrid. HQ in New York City (NOMAD studio), with remote roles available. Some positions require on-site presence in NYC.
- **Engineering Culture**: Small but growing engineering team (3 engineers currently, ~7% of workforce). Engineers work on Framework, WillBot, and the creative ontology — high-impact, data-intensive problems.
- **Growth Trajectory**: 100% headcount growth YoY; company is still early-stage (founded 2023) but scaling fast — opportunity for early employees to shape the direction.
- **Perks**: Not explicitly listed, but the company offers a referral bonus ($5k) and operates a cutting-edge studio environment. Note: Glassdoor-style reviews on LinkedIn rate the company 2.1/5.0 (8 reviews) with criticism around work-life balance and compensation — candidates should verify current culture directly.
- **Diversity**: Operates across 11 countries with employees in the US, Mexico, India, Canada, Indonesia, Pakistan, South Africa, UK, Philippines, Italy, and more.

## Sources
1. [newform.com](https://www.newform.com/)
2. [newform.com/careers](https://www.newform.com/careers)
3. [builtin.com](https://builtin.com/company/newform)
4. [linkedin.com](https://www.linkedin.com/company/newformai)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/newform)

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