---
title: 'Program Management – Lending(Sales Planning & Distribution Strategy) at Paytm'
canonical: 'https://feeny.ai/job/program-management-lending-sales-planning-distribution-strategy-paytm-mumbai-jj3ktz7qv2rg'
type: 'job'
last_seen: '2026-09-07'
---

# Program Management – Lending(Sales Planning & Distribution Strategy) at Paytm

- **Company:** Paytm
- **Location:** Mumbai, India
- **Work type:** onsite
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/paytm/041dc595-2d0b-45d7-9729-f0ac7c0e1764

## Job description

## Role Overview

We are looking for a senior Sales Planning & Distribution Strategy leader to drive data-led planning and distribution strategy for a large-scale field sales organisation. The role will focus on network planning, manpower optimisation, territory design, productivity improvement and capability building.

## Key Responsbilities

- Lead Sales Planning and Distribution Strategy for a large field organisation.
- Develop manpower and network plans based on business potential, productivity and market requirements.
- Design and optimise territories, locations and field-force deployment.
- Use business data and analytics to identify productivity gaps and improve sales output.
- Develop frameworks for workforce planning, capacity planning and productivity management.
- Build and strengthen sales capabilities, processes and planning mechanisms.
- Work closely with business, sales and analytics teams to drive data-backed decisions.
- Identify opportunities to improve the utilisation of the existing distribution network and merchant relationships across multiple products.
- Build scalable planning models that can support future business growth.
- Lead and mentor a small team of 1–2 data/analytics resources supporting planning and execution.

## WHAT WE ARE LOOKING FOR

- 10+ years of overall experience, preferably in Sales Strategy, Distribution Strategy, Sales Planning, Network Planning or Sales Transformation.
- Experience working with large-scale field sales or distribution teams.
- Strong understanding of manpower planning, territory planning and distribution/network optimisation.
- Strong analytical and problem-solving skills with the ability to work with business data and translate insights into actionable plans.
- Experience designing planning frameworks and processes rather than only executing existing plans.
- Strong stakeholder management and communication skills.
- Demonstrated experience in capability building and improving sales productivity.
- Experience in FMCG, Telecom, BFSI, Fintech, Consumer Internet or other large-scale distribution-led businesses is preferred.
- Candidates from reputed organisations with strong strategic, analytical and distribution exposure would be preferred.
- Preferably MBA from a premier institute.

## About Paytm

## Company Overview
- **One-liner**: Paytm is India’s leading full-stack payments and financial services platform, enabling digital payments for consumers and merchants while distributing loans, insurance, and investment products.
- **Entity Type**: Public (NSE: PAYTM)
- **Headquarters**: Noida, Uttar Pradesh, India
- **Founded**: 2010
- **Founders**: Vijay Shekhar Sharma

## Core Business
- **Primary industries**: Payments, Financial Services, Marketing Services
- **Target customers**: B2C (consumers) and B2B (MSMEs, enterprises, online platforms)
- **Mission/purpose**: “To bring 500 million unserved and underserved Indians to the mainstream economy.” [paytm.com/about-us](https://paytm.com/about-us)

## Products & Services
- **Payment Services (Consumer & Merchant)**: QR code payments, Soundbox devices (with real‑time audio confirmation), All‑in‑One POS terminals, online payment gateway, UPI (including UPI Lite), and card acceptance. _Type_: Hardware + SaaS platform.
- **Financial Services Distribution**: Merchant loans, personal loans, insurance, and equity broking (via Paytm Money). _Type_: Service / marketplace.
- **Marketing Services**: Advertising, travel ticketing (bus, movies, flights), deals & gift vouchers. _Type_: Platform / marketplace.
- **Paytm Money Ltd**: Investment platform for mutual funds, stocks, NFOs. _Type_: App / brokerage.

## Market Standing
- **Valuation / Market Cap**: Not disclosed in provided sources (publicly traded; market cap fluctuates).
- **Key Metric**: Annual revenue estimated at **$758.2M** (LinkedIn, 2025); 39,368 active on‑roll employees in FY 2025. [linkedin.com/company/paytm](https://linkedin.com/company/paytm)
- **Notable Investors / Partners**: Not listed in provided sources (historically backed by SoftBank, Ant Financial, etc. – not verifiable from search results).
- **Growth Signals**: 18.7% YoY headcount growth (+4,811 people); serves **44M+ merchants** and **300M+ consumers**; deepened penetration in tier‑2/3 cities; successfully transitioned to a Third‑Party Application Provider (TPAP) for UPI under a multi‑bank model. [paytm.com/about-us](https://paytm.com/about-us), [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Competitive Advantages
- **Full‑stack merchant payments leader** – owns the merchant relationship, aggregates all major payment instruments, negotiates rates, and provides cutting‑edge hardware (Soundbox, POS).
- **AI‑powered operations** – in‑house platforms Paytm ARMS (merchant lifecycle insights) and Periscope (fraud detection) automate onboarding, segmentation, pricing, and retention.
- **Largest fleet of Soundbox devices** on the street, creating a sticky subscription revenue stream.
- **Massive two‑sided ecosystem** (consumers + merchants) enabling high‑margin cross‑sell of loans, insurance, and marketing services.

## Strategic Focus
- **Payment‑led growth** – continue strengthening merchant payment leadership and expanding the omni‑channel platform.
- **Scale high‑margin financial services** – loan distribution, insurance, and equity broking.
- **Embed an AI‑first approach** across all products and internal processes to drive operating leverage.
- **Explore international expansion** of its technology‑led merchant payments and financial services distribution model. [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Why Work Here
- **Benefits**: Medical insurance for self & family, wellness webinars, mental health support, maternity/paternity benefits, ESOPs, annual bonus, car lease, mobile device lease, employee discounts (Paytm Xtras), learning reimbursement, internal job mobility. [paytm.com/careers](https://paytm.com/careers)
- **Culture**: Innovation‑driven, purpose‑oriented (“simplify lives and fuel growth for millions”), with a strong emphasis on AI and technology. [paytm.com/careers](https://paytm.com/careers)
- **Work policy**: Most roles are **on‑site** (Noida, Mumbai, and other locations). [jobs.lever.co/paytm](https://jobs.lever.co/paytm)
- **Engineering culture**: Self‑driven learning, internal mobility, and the opportunity to work on products used by hundreds of millions of users.

## Sources
1. [Paytm Careers Page](https://paytm.com/careers)
2. [Paytm Job Openings (Lever)](https://jobs.lever.co/paytm)
3. [Paytm About Us](https://paytm.com/about-us)
4. [Paytm LinkedIn Profile](https://linkedin.com/company/paytm)
5. [Paytm Annual Report FY2024‑25 (PDF)](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

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