---
title: 'Program Manager - Applications (Senior Leadership Role) at Optimove'
canonical: 'https://feeny.ai/job/program-manager-applications-senior-leadership-role-optimove-tel-aviv-zkm4v4ppjv5e'
type: 'job'
last_seen: '2026-10-19'
---

# Program Manager - Applications (Senior Leadership Role) at Optimove

- **Company:** Optimove
- **Location:** Tel Aviv, Israel
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.eu.greenhouse.io/optimove/jobs/4995175101

## Job description

At Optimove, we believe people are capable of more than a single job description. You’re not hired just to fill a position- you’re empowered to shape it, grow it, and make it your own. We call this being Positionless. And Positionless isn’t just our culture. It’s our product. Optimove is the creator of Positionless Marketing, an AI-powered platform that gives every marketer the power to analyze, create, launch, and optimize independently. The result is faster execution, deeper personalization, and 88% greater campaign efficiency. Recognized as a Visionary in Gartner’s Magic Quadrant, we partner with leading brands like Sephora, Staples, and Entain. Today, more than 500 Optimovers across NYC, London, Tel Aviv, Scotland, Brazil, Estonia, and beyond are building the future of marketing together, in an environment that actively encourages ownership and growth, with two out of every three managers promoted from within. If you’re looking for a place where you can do more, be more, come grow with us.

We are looking for a Program Manager of Applications to lead one of Optimove's core customer-facing product and technology domains. This is not a traditional Product Management or Engineering Management role. You will run the domain as a small business within Optimove, with end-to-end accountability for product direction, technology, people, execution, customer value, and business outcomes.You will lead a multidisciplinary organization of 20+ people across Engineering, Product, and Design/UX, with the authority to shape the team and operating model required to succeed. We are looking for a leader who can move naturally between product strategy, customer needs, technology, execution, and people leadership - and who is comfortable making difficult trade-offs and being accountable for the outcome.

## What You'll Own

- Product direction and roadmap - Own the roadmap and make the final trade-offs about what to build, what to improve, and what not to do.
- Customer value and product adoption - Deeply understand how customers use our applications and drive measurable improvements in customer experience, usage, and impact.
- Engineering execution - Create an organization capable of moving quickly while maintaining strong standards for quality, reliability, maintainability, and service health.
- End-to-end delivery - Own outcomes from problem discovery through product definition, development, release, adoption, and ongoing operation.
- People and organization - Lead Engineering, Product, and Design/UX capabilities; build a high-performing organization and continuously improve its structure, talent, and ways of working.
- Program economics and resources - Own headcount and relevant cloud/vendor resources, making deliberate trade-offs between investment, speed, quality, and cost.
- Organizational autonomy - Reduce unnecessary dependencies and build the technical and organizational capabilities needed for the group to increasingly decide, build, test, and release independently.
- Customers and business partnership - Maintain direct exposure to customers and work closely with Customer Success and other commercial teams to understand problems, validate priorities, and measure outcomes.
- Performance and outcomes - Define and manage against a clear scorecard spanning innovation, adoption, customer outcomes, reliability, delivery speed, quality, and efficiency.

## What We're Looking For

- Significant leadership experience in a B2B SaaS product and technology organization, with meaningful ownership of a product, platform, or business domain.
- Strong product judgment - able to understand customer problems, shape product direction, evaluate opportunities, prioritize ruthlessly, and make sound trade-offs.
- Strong technical fluency and engineering judgment - able to engage deeply with engineers and architects, understand technical constraints and trade-offs, and challenge decisions constructively.
- Experience leading multidisciplinary teams and senior leaders across Product, Engineering, Design, or adjacent functions. Direct ownership of both Product and Engineering is an advantage, but not a requirement.
- Demonstrated accountability for outcomes rather than only roadmap, delivery, or a single functional discipline.
- Strong execution capability - able to turn ambiguous problems into decisions, clear ownership, and sustained delivery.
- Excellent judgment and decision-making skills, including the ability to make difficult calls with incomplete information.
- Strong customer orientation and experience engaging directly with sophisticated enterprise customers.
- Ability to balance innovation, customer value, speed, reliability, technical health, and cost rather than optimizing for a single dimension.
- Comfort operating with significant autonomy and being held accountable through measurable business and product outcomes.
- Excellent communication and leadership skills in English; Hebrew is an advantage.

The Profile That Will Thrive Here

This role could be a strong fit for a Product leader with deep technical fluency and substantial execution ownership, or for an Engineering leader with strong product judgment, customer orientation, and experience owning product outcomes. What matters most is not which function you came from. We are looking for someone who can sit above the traditional Product/Engineering divide and take accountability for the whole system: customer value, product choices, technology, people, execution, and results.You should be equally comfortable discussing a customer workflow, challenging a roadmap decision, understanding an architectural trade-off, reviewing delivery performance, and making an organizational decision. Optimove is an equal opportunity employer. We consider all qualified applicants fairly, without regard to race, ethnicity, gender, age, religion, disability, sexual orientation, or any other characteristic protected by applicable law. If you require any adjustments during the recruitment process, please let us know.

By submitting this application, you agree that Optimove will process your personal data in accordance with applicable data protection laws, including GDPR. For details, see our [Privacy Policy](https://www.optimove.com/legal/privacy-policy).

## About Optimove

## Company Overview
- **One-liner**: Optimove provides a Positionless Marketing platform that unifies customer data, AI decisioning, multichannel orchestration, real-time personalization, and gamification so brands can deliver hyper-personalized experiences at scale.
- **Entity Type**: Private
- **Headquarters**: Tel Aviv, Israel
- **Founded**: 2012
- **Founders**: Pini Yakuel

## Core Business
- **Primary industry/industries**: Marketing Technology (MarTech), Customer Data & Engagement
- **Target customers**: B2B, primarily large consumer brands across iGaming, prediction markets, retail & e-commerce, financial services, and online trading.
- **Mission or purpose statement**: "To unlock the full power of every marketer and every marketing team to do anything and be everything." [optimove.com](https://www.optimove.com/about-us)

## Products & Services
- **Optimove Positionless Marketing Platform**: A SaaS platform that gives marketers the power to execute any marketing task (data analysis, campaign orchestration, personalization, creative generation) without relying on other teams. It unifies customer data, AI decisioning, multichannel orchestration, real-time personalization, and gamification.
- **Optimove AI**: A suite of AI agents including AI Insights Agent, AI Journey Decisioning Agent, AI Offer Decisioning Agent, and AI Content Decisioning Agent.
- **Optimove Personalize**: Real-time digital personalization powered by 20+ AI models.
- **Optimove Gamify**: Branded minigames, loyalty programs, and data-driven promotions.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company).
- **Key Metric**: Over 1,200 brands use the platform. The company processes 7+ billion data rows per day and 1+ billion real-time events daily. [optimove.com](https://www.optimove.com/about-us)
- **Notable Investors/Partners**: Not publicly listed on the website or Wikipedia.
- **Growth Signals**: The company has 500+ employees globally, with offices in Tel Aviv, New York, London, Dundee, São Paulo, and Tallinn. It was named a "Visionary" in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs and received the highest score for "Generative AI" in the 2024 Forrester Wave for Cross-Channel Marketing Hubs. [optimove.com](https://www.optimove.com/about-us)

## Competitive Advantages
- **Positionless Marketing Concept**: The platform's core differentiator is freeing marketers from dependencies on data analysts, engineers, and designers, allowing them to execute campaigns independently. This is marketed as dramatically increasing speed and efficiency (88% improvement in marketing efficiency).
- **AI-First Approach**: Embedded AI into the platform as early as 2012, with a mature suite of AI agents for decisioning, insights, and content.
- **Scale & Performance**: Proven ability to handle massive data volumes (7+ billion rows/day) and orchestrate 205+ billion customer interactions per year.
- **Strong Security & Compliance**: Holds ISO 27001, SOC 2 Type II, HIPAA, GDPR, and CCPA certifications. [optimove.com](https://www.optimove.com/about-us)

## Strategic Focus
- **Expanding Positionless Marketing**: The company is actively promoting and scaling its "Positionless" philosophy, aiming to reshape how marketing teams operate globally.
- **AI Agent Development**: Continued investment in AI agents to automate more complex marketing tasks.
- **Global Expansion**: Maintaining and growing its presence across multiple continents (North America, Europe, South America).

## Why Work Here
- **Culture & Values**: The company promotes a culture of "Hunger," "Ownership," "Transparency," "Good-Better-Best" (continuous improvement), and "Comradery." [optimove.com](https://www.optimove.com/careers)
- **"Positionless" Philosophy for Employees**: The company applies its own philosophy internally, calling it "Do Anything. Be Everything." They state you are "empowered to reshape" your role, not just fill it. [optimove.com](https://www.optimove.com/careers)
- **Work Model**: Offers hybrid flexibility. [optimove.com](https://www.optimove.com/careers)
- **Benefits**: Includes PTO that is "encouraged and respected," wellness support, team events, and global mobility opportunities. [optimove.com](https://www.optimove.com/careers)
- **Interview Process**: Structured process: CV Screen → Phone Screen → Home Task (for selected positions) → Technical Interview → Leadership Interview → HR Interview → Reference Check → Offer. [optimove.com](https://www.optimove.com/careers)
- **Global Team**: 500+ employees across 6 offices, offering a diverse, international work environment.

## Sources
1. [optimove.com - About Us](https://www.optimove.com/about-us)
2. [optimove.com - Careers](https://www.optimove.com/careers)
3. [optimove.com - Homepage](https://www.optimove.com/)
4. [linkedin.com - Optimove](https://www.linkedin.com/company/optimove)
5. [wikipedia.org - Optimove](https://en.wikipedia.org/wiki/Optimove)

## Other roles at Optimove

- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-optimove-tallinn-yfzhyzjffgzk) — Tallinn, Estonia
- [Machine Learning Engineer](https://feeny.ai/job/machine-learning-engineer-optimove-dundee-bj4ggy2350ya) — Dundee, Scotland
- [Customer Data Engineer](https://feeny.ai/job/customer-data-engineer-optimove-dundee-md08rym878ga) — Dundee, Scotland
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-optimove-london-3xk5xmqhwf5r) — London, United Kingdom
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-optimove-dundee-zhq29b916bgy) — Dundee, Scotland
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-optimove-tel-aviv-7nvy1kxcedbv) — Tel Aviv, Israel
- [CRM Associate](https://feeny.ai/job/crm-associate-optimove-dundee-r0a22z8xva8r) — Dundee, Scotland
- [CRM Associate](https://feeny.ai/job/crm-associate-optimove-brazil-cwqh8x1222e0) — Brazil
- [Account Executive](https://feeny.ai/job/account-executive-optimove-new-york-3swcxhxrabyq) — New York, NY
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-optimove-tel-aviv-qc7txcvm0w5q) — Tel Aviv, Israel