---
title: 'Program Manager, NPI at Willow Innovations'
canonical: 'https://feeny.ai/job/program-manager-npi-willow-innovations-united-states-30wdf7dxb13p'
type: 'job'
last_seen: '2026-09-10'
---

# Program Manager, NPI at Willow Innovations

- **Company:** Willow Innovations
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/willowinnovations/jobs/6183575004

## Job description

Willow is a platform for products that help improve the lives and health of women. We are a mission-driven team of experienced inventors, mothers, and fathers dedicated to making a difference in women’s lives. The Willow™ Wearable Breast Pump, selected as one of TIME's 25 Best Inventions in 2017 and 2018 CES Innovation Award for Wearable Technologies, is the first solution in our platform.

Job Overview:

Willow is seeking an experienced Program Manager to lead new product introduction (NPI) for our connected medical devices. This role requires close collaboration with hardware, firmware, software, regulatory/quality, clinical, and manufacturing teams to bring safe, reliable, and connected products to market. The Program Manager will drive requirements gathering, design controls, and technical feasibility, and will execute cross-functional plans to hit key program milestones from concept through launch and sustaining.

What you'll do:

- Manage complex cross-functional NPI programs for connected medical devices, from concept through design, verification and validation, transfer to manufacturing, and sustaining.
- Collaborate with hardware, firmware, mobile/app, regulatory, quality, and clinical teams to define requirements, set priorities, and establish scope, budget, and timelines.
- Drive program-level risk management (per ISO 14971) by identifying, assessing, and mitigating technical, regulatory, and schedule risks throughout the product lifecycle.
- Own and maintain program schedules, design history file (DHF) milestones, and phase-gate deliverables in partnership with quality and regulatory affairs.
- Be a force-multiplier for functional leads to resolve issues, proactively removing obstacles and facilitating cross-team decision making.
- Coordinate device connectivity workstreams (e.g., Bluetooth/BLE, companion app, cloud/data integration) with software and security teams to ensure a cohesive user experience.
- Develop recommendations, gain stakeholder alignment, and communicate program status and risks clearly to leadership.
- Support design transfer and manufacturing readiness activities in collaboration with operations and contract manufacturers.

What you'll bring:

- 12+ years of experience, with 5+ years of program or project management in medical devices or another regulated hardware/software industry.
- Bachelor's degree or higher preferred, or equivalent experience.
- Experience leading NPI programs for connected or electro-mechanical medical devices through the full lifecycle, from concept to launch and sustaining.
- Working knowledge of FDA QSR (21 CFR Part 820), ISO 13485, IEC 62304, and ISO 14971, and experience partnering with regulatory/quality teams to meet design control requirements.
- Experience coordinating hardware, firmware, and connected software/app workstreams within a single program.
- Experience using Atlassian tools such as JIRA & Confluence for project management, analysis, and reporting.
- An ability to communicate technical problems and solutions clearly to diverse audiences at all levels of the organization.
- A strong sense of ownership, urgency, and drive.
- An agile project management style, approach, and execution.
- Strong familiarity with project management software tools (e.g. SmartSheet, JIRA/Atlassian), methodologies, and best practices.
- Project Management Professional (PMP) or Program Management Professional (PgMP) certification preferred.

Willow is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of gender, race, religion, sexual orientation, gender identity, age, marital status, disability, or Veteran status.

## About Willow Innovations

## Company Overview
- **One-liner**: Willow Innovations designs and manufactures wearable, app-connected breast pumps and maternal health solutions to give mothers freedom and mobility.
- **Entity Type**: Private
- **Headquarters**: Mountain View, California, USA
- **Founded**: 2014
- **Founders**: Not publicly available (the company was built by a team of women innovators)

## Core Business
- Primary industry/industries: FemTech (Female Technology), Maternal Health, Consumer Medical Devices
- Target customers: B2C (new mothers and breastfeeding parents), B2B (healthcare providers, hospitals)
- Mission statement: “Bring joy to motherhood” and “Build solutions to mom’s most meaningful problems.”

## Products & Services
- **Willow Wearable Breast Pump**: The first all-in-one, in-bra wearable breast pump (launched 2017). FDA approved, clinically tested, 100% leak-proof, and app-connected. Selected as one of TIME’s 25 Best Inventions.
- **Willow 3.0**: The latest generation pump, featuring smart technology for personalized pumping, improved fit, and higher milk output.
- **Willow Accessories & Breast Care**: A range of accessories and breast care products designed to support the full pumping journey.
- **Willow App**: Companion app with smart controls, milk volume tracking, and in-app resources including access to International Board Certified Lactation Consultants and Willow Mom Coaches.
- **Elvie x Willow Platform**: Following a 2025 partnership/merger with Elvie, the combined entity is building a broader maternal care platform offering solutions in feeding and postpartum wellness.

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metric**: Total employee count of approximately 90 as of latest reports
- **Notable Investors/Partners**: Not publicly disclosed in available sources; the company is noted as the only leading pump brand founded and based in the U.S. with a team built of women.
- **Growth Signals**: 
  - 120+ patents and 5 trademarks held
  - Merged with Elvie in 2025 to form a combined maternal care platform, signaling significant scale and market consolidation
  - Expanding from hardware into a full platform (app, coaching, community)
  - Actively hiring for roles including Senior Quality Engineer, Sr. Global Demand Planning Manager, Amazon Marketplace Manager, and Senior Software Engineer

## Competitive Advantages
- **First-Mover & IP Moat**: Invented the first wearable breast pump in 2017, with a strong patent portfolio (120+ patents).
- **Brand Trust & Clinical Validation**: FDA approved, clinically tested, and US-based manufacturing. Selected as one of TIME’s 25 Best Inventions.
- **Leak-Proof Technology**: The only 100% leak-proof wearable pump on the market, a critical differentiator for user experience.
- **FemTech Leadership**: As a pioneer in female-first technology, the company has deep understanding of women’s health needs, now amplified by the Elvie partnership.
- **Community & Support**: Offers in-app lactation consultants and Mom Coaches, creating a sticky ecosystem beyond just the hardware.

## Strategic Focus
- **Platform Expansion**: Moving from a single product (wearable pump) to a comprehensive maternal care platform (Elvie x Willow) covering feeding and postpartum wellness.
- **Global Reach**: Scaling through the Elvie partnership to reach a broader international audience.
- **Technology & AI Integration**: Leveraging “world-class smart technology” and exploring AI (e.g., “Ema AI for women’s health”) to enhance the user experience.
- **Product Innovation**: Continuing to develop new solutions for real-life problems, including accessories and breast care, not just pumps.

## Why Work Here
- **Mission-Driven Culture**: Strong focus on supporting mothers and bringing joy to motherhood. The company states, “Because when you’re taking care of the baby, who takes care of you? We do.”
- **Flexibility & Work-Life Balance**: 
  - Hybrid workspace (combination of remote and on-site work)
  - Flexible work schedules with work-from-home opportunities
  - “No Meeting Wednesdays” for uninterrupted focus time
  - Generous and flexible time off
- **Parental Leave**: New parents receive 16 weeks paid parental leave, plus six 4-day weeks to smoothly transition back to work.
- **Health & Wellness**: Comprehensive benefits including medical, dental, vision, wellness programs, health & gender affirmation reimbursement, 401k, life insurance, and disability options.
- **Diversity & Inclusion**: Strong commitment to building a diverse and inclusive workforce, with a stated mission to support all mothers on their unique motherhood journey.
- **Engineering & Innovation**: Opportunity to work on award-winning, patented technology that has a direct impact on users’ lives. Roles available in software engineering, quality engineering, and commercial operations.
- **Office Locations**: HQ in Mountain View, CA with remote/hybrid options available for some roles.

## Sources
1. [onewillow.com - About Page](https://onewillow.com/pages/about)
2. [onewillow.com - Homepage](https://onewillow.com/)
3. [onewillow.com - Careers Page](https://onewillow.com/pages/careers-legacy)
4. [Built In - Willow Innovations Profile](http://www.builtin.com/company/willow-innovations-inc)
5. [Greenhouse - Willow Innovations Job Board](http://job-boards.greenhouse.io/willowinnovations)

## Other roles at Willow Innovations

- [Project Manager, Consumer Products – Maternal Care](https://feeny.ai/job/project-manager-consumer-products-maternal-care-willow-innovations-remote-dvhvyfh7sjyy)
- [Sr Director of Engineering (EE, Firmware, Software & Cloud)](https://feeny.ai/job/sr-director-of-engineering-ee-firmware-software-cloud-willow-innovations-9nvvcjmmny42) — Mountain View, CA
- [Senior Quality Engineer](https://feeny.ai/job/senior-quality-engineer-willow-innovations-mountain-view-w5g71rwxar70) — Mountain View, CA
- [Sr. Global Demand Planning Manager](https://feeny.ai/job/sr-global-demand-planning-manager-willow-innovations-united-states-vvw13ayp326p) — United States