---
title: 'Programmatic Account Manager at LiveScore Group'
canonical: 'https://feeny.ai/job/programmatic-account-manager-livescore-group-london-england-0dpv95xnbewc'
type: 'job'
last_seen: '2026-09-05'
---

# Programmatic Account Manager at LiveScore Group 

- **Company:** LiveScore Group 
- **Location:** London England, United Kingdom
- **Posted:** 2026-06-02
- **Last confirmed live:** 2026-09-05
- **Apply:** https://job-boards.greenhouse.io/livescore9/jobs/8574527002

## Job description

Programmatic Account Manager

Soho, London

Hybrid working: 3 days in the office Tues - Thurs

## The Role

We are looking for a proactive and analytical Programmatic Account Manager to join the Commercial team. You'll be responsible for managing and growing relationships with key programmatic and advertising technology partners, supporting ad tech integrations, driving monetisation initiatives, and identifying opportunities to optimise revenue across our programmatic ecosystem.

Working closely with internal stakeholders across Product, Ad Operations, Data, Engineering, and Commercial teams, you'll play a key role in ensuring our monetisation stack remains efficient, competitive, and aligned with our long-term revenue strategy.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

## Key Responsibilities

Partner Management & Commercial Relationships

- Manage day-to-day relationships with programmatic demand and technology partners including SSPs, exchanges, identity providers, measurement partners, and yield optimisation vendors.
- Act as a key point of contact for partner communications, commercial discussions, performance reviews, and strategic initiatives.
- Support partner onboarding, contract renewals, and the evaluation of new monetisation opportunities.
- Monitor partner performance and identify opportunities to increase revenue, improve efficiency, and strengthen long-term partnerships.

Ad Tech & Platform Management

- Support the implementation, testing, and maintenance of programmatic technologies across the ad stack.
- Collaborate with Product, Engineering, and Ad Operations teams on new integrations, platform migrations, and technical enhancements.
- Assist in the management and optimisation of header bidding, Open Bidding, identity solutions, and demand partner configurations.
- Work with vendors to troubleshoot integration issues and ensure platform stability and performance.

Revenue & Yield Optimisation

- Analyse monetisation performance across platforms, partners, devices, and markets.
- Produce regular reporting and insights on key metrics including revenue, CPMs, fill rates, and partner contribution.
- Identify opportunities to improve auction dynamics, demand diversity, and overall yield performance.
- Support testing frameworks and optimisation initiatives to maximise programmatic revenue.

Strategic Projects

- Assist with the assessment and implementation of new advertising technologies and monetisation solutions.
- Conduct market research and vendor evaluations to support strategic decision-making.
- Contribute to programme-wide initiatives focused on identity, privacy, addressability, measurement, and future monetisation strategies.
- Maintain documentation and best practices related to programmatic operations, integrations, and partner management.

Cross-Functional Collaboration

- Partner closely with Commercial, Product, Engineering, Ad Operations, and Data teams to deliver monetisation initiatives.
- Support senior stakeholders with project planning, business cases, and partner recommendations.
- Help ensure alignment between commercial objectives, technical requirements, and user experience considerations.

## Skills, Knowledge and Experience

- Experience in programmatic advertising, ad technology, digital publishing, or media monetisation.
- Experience working with SSPs sell-side, exchanges, identity providers, or other advertising technology partners.
- Strong understanding of publisher monetisation, programmatic ecosystems, and digital advertising technologies.
- Familiarity with Google Ad Manager, header bidding technologies, Open Bidding, and programmatic marketplaces.
- Experience analysing commercial and performance data to identify optimisation opportunities.
- Excellent stakeholder management and communication skills.
- Highly organised, proactive, and detail-oriented.

Desirable

- Experience managing technology vendors or commercial partnerships.
- Knowledge of identity and privacy solutions, including addressability initiatives.
- Experience with reporting and visualisation tools such as Looker, Tableau, or Google Data Studio.
- Understanding of Prebid, ads.txt, sellers.json, auction dynamics, and yield management principles.
- Interest in sports, media, gaming, or digital publishing.

What can we offer?

- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials

## About LiveScore Group 

## Company Overview
- **One-liner**: LiveScore Group converges the worlds of sports media and sports betting through its owned ecosystem of brands LiveScore, LiveScore Bet, and Virgin Bet.
- **Entity Type**: Private (privately held)
- **Headquarters**: London, United Kingdom
- **Founded**: 2019 (LiveScore Group formed after demerger from Gamesys; the LiveScore brand dates back to 1998)
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Sports media, online sports betting, online gambling
- **Target customers**: B2C sports fans and bettors globally; also B2B advertising and software development clients
- **Mission or purpose statement**: “Fuelling Fans’ Passion for Sport” — delivering a frictionless, converged experience that combines real-time sports content with a world-class sportsbook

## Products & Services
- **LiveScore**: Real-time sports scores, free-to-air live streaming (e.g., Champions League, FIFA Club World Cup), free-to-play games like LiveScore 6. Available in over 200 territories. Type: Mobile app and web platform.
- **LiveScore Bet**: Online sportsbook offering betting opportunities, launched in UK (2021), Nigeria (2020), Ireland, and briefly in Netherlands (exited 2024). Type: Sportsbook.
- **Virgin Bet**: Online sportsbook brand launched in 2019, operates in UK and South Africa (launched 2025). Type: Sportsbook.
- **B2B Services**: Advertising revenue from sports media and software development (50% YoY growth in FY25). Type: Service.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of £206.3m for FY25 (12 months to 31 March 2025), up 15.3% YoY [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
- **Notable Investors/Partners**:
  - Ringier AG — £50m strategic investment in 2022 [livescoregroup.com](https://livescoregroup.com/)
  - Virgin Group — invested as a shareholder in October 2024 [livescoregroup.com](https://livescoregroup.com/)
  - Kambi — completed migration to Kambi sportsbook platform in July 2024 [livescoregroup.com](https://livescoregroup.com/)
  - X and xAI — announced a transformational partnership in 2025 [livescoregroup.com](https://livescoregroup.com/)
- **Growth Signals**:
  - Revenue growth of 15.3% in FY25; B2C online gambling revenue up 18.3% to £185.1m [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
  - 45M+ LiveScore users globally [livescoregroup.com](https://livescoregroup.com/)
  - Record 165K betting actives on LiveScore Bet in 2022 [livescoregroup.com](https://livescoregroup.com/)
  - Expanded into Bulgaria (2024) and South Africa (Virgin Bet, 2025) [livescoregroup.com](https://livescoregroup.com/)
  - Net loss reduced from £48.9m to £28.6m YoY; EBITDA loss improved 60.8% [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/)
  - LinkedIn followers grew 20.5% year-over-year to 14,020 [linkedin.com](https://uk.linkedin.com/company/livescoregroup)

## Competitive Advantages
- **Convergence model**: Own and operate a fully integrated ecosystem where sports media content (LiveScore) drives betting engagement (LiveScore Bet, Virgin Bet), reducing customer acquisition costs and improving retention.
- **In-house tech stack**: Purpose-built, proprietary technology delivering a seamless user experience across apps and web.
- **Industry-first four-day work week**: Announced in 2025, a strong employer branding differentiator [livescoregroup.com](https://livescoregroup.com/).
- **Strategic partnerships**: With Virgin Group, Ringier, and X/xAI provide brand credibility, distribution, and AI capabilities.
- **Global reach**: Offices in 7 countries (UK, Gibraltar, Malta, South Africa, Nigeria, Ireland, Austria) and LiveScore available in 200+ territories.

## Strategic Focus
- Continue scaling the convergence model in regulated markets (UK, Ireland, South Africa) while exiting less favourable markets (Netherlands, Bulgaria).
- Invest in marketing and brand building to drive user growth, particularly in the UK where revenue increased 26% in FY25.
- Leverage AI and data partnerships (e.g., with xAI) to enhance personalisation and product innovation.
- Expand Virgin Bet into new geographies (South Africa launched 2025) and deepen B2B software development revenue.

## Why Work Here
- **Culture**: “Fueled by shared passion for sports and innovation” — collaborative, energetic environment with a focus on personal and professional development [livescoregroup.com](https://livescoregroup.com/careers/).
- **Flexible work**: “Flexible work arrangements allow for a healthy work-life balance” [livescoregroup.com](https://livescoregroup.com/). Notably, the company introduced a **four-day work week** in 2025, a rare perk in the industry.
- **Offices**: Global presence with hubs in London, Stoke-on-Trent, Gibraltar, Malta, Cape Town, Lagos, and Vienna. Roles span technology, product, marketing, compliance, and commercial.
- **Tech-driven**: Engineering roles include Data Engineer, Infrastructure Engineer, Senior Software Engineer — working on a purpose-built tech stack at scale.
- **Growth trajectory**: Rapidly expanding private company with increasing revenue and improving profitability, offering career advancement opportunities.
- **Employee rating**: 3.4/5.0 on LinkedIn (170 reviews), with work-life balance at 3.4 [linkedin.com](https://uk.linkedin.com/company/livescoregroup).

## Sources
1. [livescoregroup.com](https://livescoregroup.com/) — Company overview, milestones, office locations, convergence model
2. [livescoregroup.com/careers](https://livescoregroup.com/careers/) — Careers page, culture, four-day work week
3. [linkedin.com](https://uk.linkedin.com/company/livescoregroup) — Company details, employee count, reviews, open positions
4. [next.io](https://next.io/news/results/livescore-group-cuts-net-loss-fy25/) — FY25 financial results (revenue, net loss, EBITDA)
5. [job-boards.greenhouse.io/livescore9](https://job-boards.greenhouse.io/livescore9) — Current job openings (9 roles as of July 2026)

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