---
title: 'Programmatic Advertising Business Development Manager at MiQ Digital'
canonical: 'https://feeny.ai/job/programmatic-advertising-business-development-manager-miq-digital-shenzhen-0s8513sb59qw'
type: 'job'
last_seen: '2026-09-12'
---

# Programmatic Advertising Business Development Manager at MiQ Digital

- **Company:** MiQ Digital
- **Location:** Shenzhen, China
- **Posted:** 2026-05-04
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/miqdigital/jobs/8534432002

## Job description

Job Title: Programmatic Advertising Business Development Manager Location: Beijing, Shanghai, Guangzhou, or Shenzhen Company: MiQ Department: Sales & Business Development

## About MiQ

MiQ is a leading global programmatic advertising technology company, specialising in leveraging data science and analytics to deliver intelligent marketing solutions.

Founded in 2010 and headquartered in London, MiQ operates in multiple markets worldwide. Since entering China in 2020, MiQ has been dedicated to supporting Chinese brands in their international expansion, enabling efficient media investment and sustainable business growth.

MiQ China Outbound team leverages leading platforms such as DV360, Amazon DSP and other global technologies, combined with proprietary data and analytics, to deliver full-funnel programmatic marketing solutions

## Role Overview

This role will take charge of developing and expanding MiQ's programmatic advertising business in the auto, finance, and travel industries for China outbound (Export) business. You will be responsible for building deep cooperative relationships with key clients and agencies in these sectors, formulating targeted sales strategies, and achieving revenue targets while enhancing MiQ's brand influence in these vertical fields.

## Key Responsibilities

1. Business Development & Client Expansion

- Proactively develop new clients in the auto, finance, and travel industries. At the same time, maintain and deepen partnerships with existing key clients to promote continuous business growth.

1. Revenue Target Achievement

- Set reasonable monthly, quarterly, and annual sales targets based on MiQ's business development strategy and the market characteristics of the auto, finance, and travel industries. And formulate actionable sales plans to ensure the successful achievement of these revenue goals.

1. Industry Expertise & Brand Promotion

- Act as an evangelist for programmatic advertising in the verticals.  Organize industry workshops, product demonstrations, and case sharing sessions regularly. Educate clients on the value of programmatic advertising in scenarios like precision user positioning for new car releases, risk - controlled promotion of financial products, and customized marketing for travel routes.

- Keep a close eye on industry trends, such as the application of programmatic advertising in new energy vehicle marketing and the compliance requirements of financial advertising. Then combine MiQ's technical advantages to highlight the company's competitive edges to clients.

1. Team Collaboration & Solution Optimization

- Collaborate closely with internal teams including Client Services, Trading, and Data Analytics. Ensure the smooth implementation of client advertising campaigns and timely optimize strategies according to data feedback to improve campaign effects.
- Work with the product team to provide insights into the needs of the auto, finance, and travel industries. Promote the customization and iteration of MiQ's programmatic products to better adapt to the unique marketing demands of these sectors.

1. Market & Competitor Analysis

- Collect and analyze market dynamics and competitor information in the programmatic advertising field of the three industries. Identify business opportunities and potential risks in a timely manner and put forward corresponding strategic suggestions.
- Summarize successful sales cases in the auto, finance, and travel industries. Update the sales toolkits continuously to support the overall sales work of the team.

## WHO YOU ARE

- Have 5-10 years or more of digital advertising sales experience, with priority given to those who have work experience in programmatic advertising. Candidates with client resources or sales experience in the auto, finance, or travel industries will be highly preferred.
- Have a proven track record of achieving sales targets. There should be evidence of successfully converting client business objectives into feasible media proposals and driving the implementation of large - scale advertising projects.
- Have experience in cooperating with advertising agencies or direct clients. And be familiar with the procurement process and decision - making chains of programmatic advertising in the auto, finance, and travel sectors.
- Have a deep understanding of the programmatic advertising ecosystem, including DSP, DMP, Ad Exchange, and other core concepts. And be able to explain MiQ's technical advantages and product characteristics clearly to clients.
- Master excellent sales and negotiation skills. Be capable of building long - term and stable cooperative relationships with clients at all levels, from senior decision - makers to execution teams.
- Be sensitive to market data and industry trends. Be able to adjust sales strategies flexibly according to the changes in the auto, finance, and travel markets.
- Be fluent in both Mandarin and English, which can meet the needs of business communication with international clients and internal global teams.
- Have strong strategic thinking and project management capabilities. Be able to handle multiple tasks and projects simultaneously and ensure on - time delivery with high quality.
- Have a proactive work attitude, strong sense of responsibility, and the ability to work independently. And be willing to accept challenges in a fast - paced and dynamic market environment.

## Why Join MiQ

- Be part of China brands’ global expansion journey
- Work with cutting-edge programmatic technology
- Accelerate your career in a high-growth market

## About MiQ Digital

## Company Overview
- **One-liner**: MiQ Digital is a programmatic media partner that uses AI-powered technology to help advertisers and agencies plan, activate, and optimize campaigns across the entire digital ecosystem.
- **Entity Type**: Private (PE-backed; prior rounds from ECI Partners and Bridgepoint)
- **Headquarters**: London, United Kingdom
- **Founded**: 2010
- **Founders**: Not publicly named

## Core Business
- **Primary industry**: Advertising Services / Programmatic Media
- **Target customers**: B2B — agencies and brands (advertisers) seeking data-driven programmatic advertising solutions
- **Mission or purpose statement**: To connect the best data, partners, and intelligence to help advertisers create stronger campaigns, make smarter decisions, and achieve better performance.

## Products & Services
- **MiQ Sigma**: An award-winning, AI-powered technology platform that unifies the media ecosystem. It enables planning, activation, and optimization of programmatic campaigns, providing a complete view of what audiences are watching, browsing, and buying. (Type: SaaS/Platform)
- **Advanced Media Solutions**: Tailored, partner-agnostic strategies that leverage MiQ's data scale and expertise to solve specific business challenges. (Type: Service)
- **Programmatic Trading & Analytics**: Expert-led services combining data science, analytics, and programmatic trading to drive market-leading outcomes for clients. (Type: Service)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue of approximately **$64.7 million** (latest available). Total funding history includes a private equity round led by ECI Partners (2017) and a secondary market round led by Bridgepoint (2022).
- **Notable Investors/Partners**: ECI Partners, Bridgepoint. Partners include major ad exchanges, data providers, and publishers.
- **Growth Signals**:
    - **Headcount**: 1,230 employees as of mid-2026, representing **+11% YoY growth**.
    - **Global Expansion**: Operates in 27 countries with 23 offices across the US, UK, Canada, Australia, Singapore, China, India, and more.
    - **Recent Acquisition**: Acquired Grasp in November 2023.
    - **Industry Recognition**: Named a "Programmatic Power Player" (2023, 2024), Ad Age Best Places to Work (2023), Great Place to Work in Canada (multiple years), and recognized for best use of data.

## Competitive Advantages
- **Agnostic & Partner-Neutral**: Unlike walled-garden platforms, MiQ is truly partner-agnostic, leveraging the best buying platforms and inventory without bias.
- **Massive Data Scale**: Their Sigma AI is trained on over **700 trillion signals**, giving them one of the most connected global data sets in the industry.
- **Deep Programmatic Specialism**: 16 years of dedicated focus on programmatic media, combining sophisticated AI with human expertise.
- **TV Data Leadership**: Claims the largest footprint of TV data and solutions across all channels, a key differentiator in a converging media landscape.

## Strategic Focus
- **AI-First Platform**: Deepening investment in their proprietary Sigma platform to automate and optimize campaign performance.
- **Global Expansion**: Continuing to grow their footprint in key markets like APAC (China, Singapore, Australia) and North America.
- **Data-Driven Innovation**: Focusing on unifying TV and digital data to provide a holistic view of consumer behavior.
- **Talent Acquisition**: Actively hiring across data science, engineering, programmatic trading, and account management to fuel growth.

## Why Work Here
- **Culture & Recognition**: Consistently recognized as a top workplace. Named a **Great Place to Work in Canada** (2024, 2025, 2026), including specific lists for Mental Wellness, Women, Young Talent, and Inclusion. Also on Ad Age’s Best Places to Work list.
- **High Employee Satisfaction**: 94% of employees at MiQ Digital say it is a great place to work (vs. 62% at a typical Canadian company), according to Great Place to Work®.
- **Values-Driven**: Core values include Unity, Agility, Determination, Courage, and Passion. Emphasis on diversity, equity, and inclusion as an ongoing journey.
- **Work Environment**: Hybrid/office model across 23 global offices. Facilities and collaborative spaces are rated highly by employees.
- **Tech & Data Focus**: Ideal for data scientists, software developers, and engineers who want to work with massive datasets (700 trillion signals) and cutting-edge AI.
- **Growth Opportunities**: Rapidly growing company (+11% YoY headcount) with strong internal mobility and a focus on career development. Active hiring with 128 open positions.
- **Notable Perks**: Not explicitly detailed, but the high rating for "Compensation" (3.5/5) and "Work-Life" (3.9/5) on employer review sites suggests competitive packages and balance.

## Sources
1. [wearemiq.com](https://www.wearemiq.com/)
2. [wearemiq.com/careers](https://www.wearemiq.com/careers)
3. [wearemiq.com/life-at-miq](https://www.wearemiq.com/life-at-miq)
4. [linkedin.com/company/miq-digital](https://www.linkedin.com/company/miq-digital)
5. [greatplacetowork.ca](https://www.greatplacetowork.ca/en/certified-company/z4870188000001313973)

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