---
title: 'Programmatic Advertising Sales Manager (Growth Generalist) at MiQ Digital'
canonical: 'https://feeny.ai/job/programmatic-advertising-sales-manager-growth-generalist-miq-digital-guangzhou-bffwz5z0f31b'
type: 'job'
last_seen: '2026-09-12'
---

# Programmatic Advertising Sales Manager (Growth Generalist) at MiQ Digital

- **Company:** MiQ Digital
- **Location:** Guangzhou, China
- **Posted:** 2026-04-30
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/miqdigital/jobs/8532498002

## Job description

Job Title: Programmatic Advertising Sales Manager (Growth Generalist) Location: Beijing, Shanghai, Guangzhou, or Shenzhen Company: MiQ Department: Sales & Business Development

## About MiQ

MiQ is a leading global programmatic advertising technology company, specialising in leveraging data science and analytics to deliver intelligent marketing solutions.

Founded in 2010 and headquartered in London, MiQ operates in multiple markets worldwide. Since entering China in 2020, MiQ has been dedicated to supporting Chinese brands in their international expansion, enabling efficient media investment and sustainable business growth.

MiQ China Outbound team leverages leading platforms such as DV360, Amazon DSP and other global technologies, combined with proprietary data and analytics, to deliver full-funnel programmatic marketing solutions

## Role Overview

We are looking for a high-potential and versatile programmatic sales professional to join the MiQ China Outbound team, reporting directly to the VP of China Outbound Business.

This is a generalist growth role, not limited to a specific vertical, with core responsibilities including opportunity conversion, prospect development, and internal resource orchestration across MiQ’s global network.

This position is also designed as a future leadership pipeline role, where strong performers will have the opportunity to grow into vertical ownership and team leadership.

## Key Responsibilities

1. Opportunity Ownership & Revenue Conversion

- Take ownership of inbound and shared opportunities from agency partners and internal channels
- Drive end-to-end sales cycle from qualification to closing
- Focus on mid-to-small deal sizes with high conversion efficiency and fast turnaround
- Independently manage proposal development, pricing and negotiation

1. Prospecting & Pipeline Development

- Proactively build and expand a structured prospect pipeline across China outbound advertisers, including but not limited to:
- Consumer Electronics (3C)
- DTC / Cross-border E-commerce
- Travel & Hospitality
- Finance and other emerging outbound sectors
- Continuously develop new business opportunities through agency and direct client engagement

1. Sales Strategy & Pitch Development

- Develop and refine compelling sales narratives and pitch materials
- Translate client business objectives into competitive programmatic solutions
- Support strategic initiatives led by VP, including market mapping and go-to-market planning

1. Programmatic Solution Expertise

- Build strong expertise across MiQ’s core programmatic capabilities, including:
- Multi-DSP activation (e.g. DV360)
- YouTube / CTV / video solutions
- Data-driven audience strategy and measurement frameworks
- Act as a solution consultant to bridge client needs with MiQ offerings

1. Global Resource Orchestration

- Leverage MiQ’s global network to identify and mobilise best-in-class capabilities
- Navigate internal processes efficiently to deliver client solutions
- Collaborate with AMs, Traders and cross-market teams to ensure successful execution

## WHO YOU ARE

1. Skills & Capabilities

- Strong understanding of programmatic ecosystem, digital marketing and brand strategy
- Ability to independently manage sales cycle and develop client solutions
- Solid analytical skills with data-driven decision-making capability
- Fluent in both Mandarin and English

1. Experience

- 3–6 years of experience in digital advertising or programmatic sales
- Experience working with China outbound advertisers or agencies preferred
- Exposure to industries such as 3C, e-commerce, travel or finance is a plus

1. Personal Attributes

- Highly self-driven with strong execution capability
- Able to manage multiple opportunities in a fast-paced environment
- Strong interpersonal skills and ability to build client relationships
- Strong ambition for long-term career growth

1. Collaboration

- Strong cross-functional collaboration skills
- Ability to align multiple stakeholders and drive outcomes

Career Development

This role is designed as a core talent pipeline within the team:

- Short-term: develop into a high-performing sales & solution expert
- Mid-term: transition into a Vertical Lead role
- Long-term: build and lead a dedicated team

Performance in revenue delivery, solution capability and internal influence will be key evaluation criteria.

## Why Join MiQ

- Be part of China brands’ global expansion journey
- Work with cutting-edge programmatic technology
- Accelerate your career in a high-growth market

## About MiQ Digital

## Company Overview
- **One-liner**: MiQ Digital is a programmatic media partner that uses AI-powered technology to help advertisers and agencies plan, activate, and optimize campaigns across the entire digital ecosystem.
- **Entity Type**: Private (PE-backed; prior rounds from ECI Partners and Bridgepoint)
- **Headquarters**: London, United Kingdom
- **Founded**: 2010
- **Founders**: Not publicly named

## Core Business
- **Primary industry**: Advertising Services / Programmatic Media
- **Target customers**: B2B — agencies and brands (advertisers) seeking data-driven programmatic advertising solutions
- **Mission or purpose statement**: To connect the best data, partners, and intelligence to help advertisers create stronger campaigns, make smarter decisions, and achieve better performance.

## Products & Services
- **MiQ Sigma**: An award-winning, AI-powered technology platform that unifies the media ecosystem. It enables planning, activation, and optimization of programmatic campaigns, providing a complete view of what audiences are watching, browsing, and buying. (Type: SaaS/Platform)
- **Advanced Media Solutions**: Tailored, partner-agnostic strategies that leverage MiQ's data scale and expertise to solve specific business challenges. (Type: Service)
- **Programmatic Trading & Analytics**: Expert-led services combining data science, analytics, and programmatic trading to drive market-leading outcomes for clients. (Type: Service)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue of approximately **$64.7 million** (latest available). Total funding history includes a private equity round led by ECI Partners (2017) and a secondary market round led by Bridgepoint (2022).
- **Notable Investors/Partners**: ECI Partners, Bridgepoint. Partners include major ad exchanges, data providers, and publishers.
- **Growth Signals**:
    - **Headcount**: 1,230 employees as of mid-2026, representing **+11% YoY growth**.
    - **Global Expansion**: Operates in 27 countries with 23 offices across the US, UK, Canada, Australia, Singapore, China, India, and more.
    - **Recent Acquisition**: Acquired Grasp in November 2023.
    - **Industry Recognition**: Named a "Programmatic Power Player" (2023, 2024), Ad Age Best Places to Work (2023), Great Place to Work in Canada (multiple years), and recognized for best use of data.

## Competitive Advantages
- **Agnostic & Partner-Neutral**: Unlike walled-garden platforms, MiQ is truly partner-agnostic, leveraging the best buying platforms and inventory without bias.
- **Massive Data Scale**: Their Sigma AI is trained on over **700 trillion signals**, giving them one of the most connected global data sets in the industry.
- **Deep Programmatic Specialism**: 16 years of dedicated focus on programmatic media, combining sophisticated AI with human expertise.
- **TV Data Leadership**: Claims the largest footprint of TV data and solutions across all channels, a key differentiator in a converging media landscape.

## Strategic Focus
- **AI-First Platform**: Deepening investment in their proprietary Sigma platform to automate and optimize campaign performance.
- **Global Expansion**: Continuing to grow their footprint in key markets like APAC (China, Singapore, Australia) and North America.
- **Data-Driven Innovation**: Focusing on unifying TV and digital data to provide a holistic view of consumer behavior.
- **Talent Acquisition**: Actively hiring across data science, engineering, programmatic trading, and account management to fuel growth.

## Why Work Here
- **Culture & Recognition**: Consistently recognized as a top workplace. Named a **Great Place to Work in Canada** (2024, 2025, 2026), including specific lists for Mental Wellness, Women, Young Talent, and Inclusion. Also on Ad Age’s Best Places to Work list.
- **High Employee Satisfaction**: 94% of employees at MiQ Digital say it is a great place to work (vs. 62% at a typical Canadian company), according to Great Place to Work®.
- **Values-Driven**: Core values include Unity, Agility, Determination, Courage, and Passion. Emphasis on diversity, equity, and inclusion as an ongoing journey.
- **Work Environment**: Hybrid/office model across 23 global offices. Facilities and collaborative spaces are rated highly by employees.
- **Tech & Data Focus**: Ideal for data scientists, software developers, and engineers who want to work with massive datasets (700 trillion signals) and cutting-edge AI.
- **Growth Opportunities**: Rapidly growing company (+11% YoY headcount) with strong internal mobility and a focus on career development. Active hiring with 128 open positions.
- **Notable Perks**: Not explicitly detailed, but the high rating for "Compensation" (3.5/5) and "Work-Life" (3.9/5) on employer review sites suggests competitive packages and balance.

## Sources
1. [wearemiq.com](https://www.wearemiq.com/)
2. [wearemiq.com/careers](https://www.wearemiq.com/careers)
3. [wearemiq.com/life-at-miq](https://www.wearemiq.com/life-at-miq)
4. [linkedin.com/company/miq-digital](https://www.linkedin.com/company/miq-digital)
5. [greatplacetowork.ca](https://www.greatplacetowork.ca/en/certified-company/z4870188000001313973)

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