---
title: 'Programmatic Manager at WPP Media'
canonical: 'https://feeny.ai/job/programmatic-manager-wpp-media-montreal-5yes7sqxtq4w'
type: 'job'
last_seen: '2026-09-10'
---

# Programmatic Manager at WPP Media

- **Company:** WPP Media
- **Location:** Montréal, Canada
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5373193008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Programmatic Manager is responsible for overseeing all day-to-day campaign activities for assigned brands and clients. This individual is accountable for account management, planning, setup, activation, and optimization of programmatic campaigns.

The Programmatic Manager builds and maintains strong relationships with agency teams, clients, and partners. Using a variety of programmatic platforms, they contribute to the planning, execution, and analysis of digital campaigns. This multidisciplinary role combines client service, planning, activation, and media investment optimization to drive strong results across all programmatic channels.

## Responsibilities

- Ensure campaign timelines are met at every stage of the process, including planning deadlines, creative asset delivery, and campaign launches.
- Manage campaigns and accounts from initial briefing through post-campaign reporting, including planning, platform setup, and activation.
- Participate in strategic discussions regarding new campaigns and support RFP responses when required.
- Leverage programmatic expertise and knowledge of DSP capabilities to develop effective media strategies.
- Ensure media plan requirements are properly communicated to relevant teams and accurately implemented within the appropriate platforms.
- Work across various technology platforms, including DSPs, MediaOcean, proprietary tools, and measurement and analytics platforms.
- Build and maintain positive, collaborative relationships with internal and external stakeholders.
- Utilize optimization tools and resources to achieve performance objectives and ensure full campaign delivery. Recommend alternative solutions when necessary.
- Manage and optimize campaigns according to established best practices, including pacing, performance, and quality management, either directly within platforms or by supporting coordinators.
- Maintain detailed documentation of campaign optimizations, learnings, and insights.
- Stay up to date on developments within the programmatic ecosystem, including industry partners and their value propositions.
- Actively participate in client meetings, brainstorming sessions, and presentations.
- Contribute to innovation by proposing new ideas, processes, and enhancements to services, planning approaches, and operational workflows.
- Support the growth and development of team coordinators through mentorship, training, vendor meetings, and coaching on campaign setup and optimization.

## Skills & Qualifications

- Ability to manage multiple priorities, deadlines, and client requests simultaneously.
- Strong understanding of the programmatic industry, including the advantages and limitations of major platforms and inventory sources such as Open Exchange, PMP, Deals, and Programmatic Guaranteed.
- Excellent knowledge of leading DSPs and their capabilities, including DV360, The Trade Desk, Xandr, and Amazon DSP.
- Ability to explain and justify recommendations using data, analysis, and sound strategic rationale.
- Familiarity with ad serving and ad verification platforms, as well as reporting processes.
- Excellent communication and collaboration skills.
- Passion for problem-solving and digital media.
- Strong attention to detail and executional excellence.
- Proficiency in the Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.
- Advanced Excel skills, including pivot tables, formulas, and data visualization.

Professional Experience

- 2–3+ years of hands-on experience managing and optimizing programmatic campaigns on platforms such as The Trade Desk, DV360, Amazon DSP, or other DSPs.
- DSP certifications are considered an asset but are not required.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our people so they can perform at their best. We are as committed to employee growth as we are to responsible media investment. WPP Media employees can leverage the global WPP Media and WPP network to pursue their passions, expand their connections, and stay at the forefront of marketing and advertising. We offer a variety of Employee Resource Groups and regularly host in-office events celebrating team achievements, sharing innovative ideas, and recognizing important milestones and cultural celebrations.

Our benefits package includes competitive health coverage, group retirement savings plans, dental and vision coverage, generous paid time off, preferred partner discounts, and dedicated mental health awareness and wellness days.

WPP Media is an equal opportunity employer and considers all applicants without discrimination or preferential treatment. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to grow and advance in their careers.

We believe the best work happens when we are together, fostering creativity, collaboration, and connection. As a result, we follow a hybrid work model, with teams typically working in the office approximately four days per week. If you require accommodations or flexibility, please discuss this with the recruitment team during the interview process.

Please review our Privacy Policy to learn more about how we manage the information you provide.

While we appreciate all applications received, only candidates selected for an interview will be contacted.

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

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