---
title: 'Programmatic Marketing Consultant at Right Side Up'
canonical: 'https://feeny.ai/job/programmatic-marketing-consultant-right-side-up-austin-988d0bsp76fe'
type: 'job'
last_seen: '2026-09-15'
---

# Programmatic Marketing Consultant at Right Side Up

- **Company:** Right Side Up
- **Location:** Austin, TX
- **Work type:** remote
- **Posted:** 2026-05-19
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/rightsideup/04ce5dd6-b6cb-475c-9f18-d7e8b4e075b5

## Job description

Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels. The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.

## Responsibilities

- Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels
- Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation
- Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy
- Improve and standardize buying workflows across display and video channels
- Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance
- Build scalable media buying infrastructure and establish programmatic best practices
- Align display and video buying with broader app acquisition and growth goals
- Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

## Requirements

- 5–8+ years of experience in programmatic media buying, performance marketing, or digital acquisition
- Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management
- Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations
- Experience managing large-scale programmatic and video acquisition budgets
- Experience operating directly in-platform, not only through managed-service or agency-led structures
- Strong analytical and operational mindset with experience optimizing complex media buying programs
- Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust
- Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments
- Strong communication skills and comfort working cross-functionally
- Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership

## About Right Side Up

## Company Overview
- **One-liner**: Right Side Up is a talent platform that connects pre-vetted, A+ marketing professionals with ambitious companies to deliver growth through fractional consulting, full-service agency teams, or full-time hiring.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2016 (some sources cite 2017 as the founding year by Tyler Elliston)
- **Founders**: Tyler Elliston

## Core Business
- Primary industry: Marketing Services / Growth Marketing
- Target customers: B2B, B2C, from early-stage startups to global enterprises (e.g., Uber, Yelp, Procter & Gamble)
- Mission: "To empower growth, the right way" – reinventing the traditional agency model by putting strategy, talent, and flexibility at the center.

## Products & Services
Right Side Up offers three engagement models, each tailored to client needs:

- **Fractional Talent**: Temporary or part-time deployment of individual senior growth marketers (e.g., SEO, paid social, lifecycle marketing) for project-based or ongoing support.
- **Full-Service Agency**: Custom, cross-channel agency teams (offline marketing, affiliate, ecommerce marketplaces, creative services, B2B ads) for complex, scaled growth initiatives.
- **Full-Time Recruitment**: End-to-end sourcing and vetting of full-time marketing hires, led by former marketers, with a typical turnaround of two weeks.

All engagements are supported by proprietary technology, a dedicated Project Strategy team, and ongoing client engagement management.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: 112 employees (as of 2026), with 20.9% year-over-year headcount growth and a LinkedIn follower count of 30,129 (+14.3% YoY)
- **Notable Investors / Partners**: No external funding rounds or investors disclosed; key clients include Uber, Lyft, Yelp, Rocket Money, DoorDash, Robinhood, and Procter & Gamble.
- **Growth Signals**: 20.9% employee growth, expansion into multiple countries (US, Colombia, South Africa, Germany, France), and a growing roster of open consultant roles across diverse marketing disciplines.

## Competitive Advantages
- **Vetted talent pool**: Only the top ~1% of marketers are accepted into the collective after a rigorous vetting process.
- **Speed and flexibility**: Can recommend a marketer within two days of an intro call and have them in place within two weeks – far faster than traditional recruiting.
- **Proven model**: A "third way" between hiring an agency and building an in-house team, with a track record of serving thousands of companies.
- **Remote-first, distributed team**: Enables access to best-in-class talent regardless of geography, keeping overhead low and culture strong.

## Strategic Focus
- Continuing to scale the talent platform and proprietary technology that powers the matching and engagement process.
- Expanding service offerings into emerging areas like Generative Engine Optimization (GEO) and marketing AI operations.
- Maintaining a high-touch, consultative approach while growing the collective of senior marketers and the breadth of client industries served.

## Why Work Here
- **Remote-first culture**: Fully remote team across the USA (and now globally), with a monthly coworking stipend to choose your own workspace.
- **Work-life balance**: Unlimited PTO, comprehensive medical/dental/vision insurance, 401(k) with equity incentive plan, and bi-annual in-person retreats.
- **High employee satisfaction**: 4.7/5 on LinkedIn (39 reviews), with 4.9 for Work-Life Balance, 4.9 for Culture, 4.7 for Compensation, and 4.6 for Career Development.
- **Culture**: Collaborative, apolitical community committed to "being the best in the world" – with a strong emphasis on experimentation, creativity, and continuous improvement.
- **Growth opportunities**: Access to a wide variety of high-impact client projects across industries, plus the chance to work alongside some of the best marketing talent in the industry.

## Sources
1. [rightsideup.com/careers](https://www.rightsideup.com/careers) – Benefits, culture, remote policy, core values
2. [rightsideup.com/about](https://www.rightsideup.com/about) – Mission, history, how the model works
3. [jobs.lever.co/rightsideup](https://jobs.lever.co/rightsideup) – Open roles, AI hiring disclosure
4. [linkedin.com/company/rightsideup](https://linkedin.com/company/rightsideup) – Employee count, growth, ratings, industry classification
5. [rightsideup.com/blog/how-right-side-up-works](https://www.rightsideup.com/blog/how-right-side-up-works) – Detailed explanation of engagement models, client examples, and timeline

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