---
title: 'Programmatic Media Lead at PMG'
canonical: 'https://feeny.ai/job/programmatic-media-lead-pmg-dallas-nman9k02eptm'
type: 'job'
last_seen: '2026-09-10'
---

# Programmatic Media Lead at PMG

- **Company:** PMG
- **Location:** Dallas, TX / New York, NY
- **Posted:** 2024-03-08
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/pmg/jobs/7276192002

## Job description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work alongside media strategy, creative, and technology teams to deliver seamless, full-funnel marketing strategies that elevate our clients' digital performance.

Collaboration and innovation are at the heart of everything we do. Our team thrives in an environment that encourages curiosity, celebrates individuality, and fosters professional growth. Joining us means contributing to cutting-edge campaigns for some of the world’s most prestigious brands while working with a group of talented, supportive individuals who value your voice and expertise.

## What You Will Do

- Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG’s integrated service offerings to maximize impact and client satisfaction.
- Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
- Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
- Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
- Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
- Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
- Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
- Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
- Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

## What You Will Bring

- 4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
- Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
- Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
- Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
- Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
- Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.
- Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
- A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
- Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
- Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

## What We Offer

- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

## About PMG

## Core Business
- Primary industry: Advertising, Marketing, and Marketing Technology (Martech)
- Target customers: B2B, enterprise brands (ambitious, growth-oriented companies)
- Mission / Purpose: "Unlocking potential for people and brands." The company describes itself as "Engineered for Impact."

## Products & Services
- **Alli (Proprietary Operating System)**: A unified platform that integrates data, tools, and human expertise for planning, execution, and measurement. Alli includes an Intelligence Core (data unification, forecasting, generative personas), an Engine (automation, real-time measurement), and connects to a curated ecosystem of applications.
- **Growth Blueprinting**: Strategy and transformation service that aligns brand positioning, category disruption, loyalty/community solutions, and martech/adtech audits.
- **Intelligence Core**: Data, media, creative, market, and audience intelligence service that powers integrated planning, measurement, and activation.
- **Marketing Orchestration**: Full-funnel media leadership, always-on optimization, commerce-connected media strategies, and omnichannel customer experience mapping.
- **Momentum Lab**: Rapid innovation service using agility sprints, test-and-learn frameworks, and co-created programs.
- **Signal-Led Creativity**: Data-informed brand storytelling, creator amplification, addressable creative production, and dynamic creative orchestration.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: $7B+ in annual media spend managed globally (per PMG’s About page)
- **Notable Investors/Partners**: Google Premier Partner, Amazon Advanced Partner, TikTok Badged Partner, Truthset, LiftLab, Attain
- **Growth Signals**:
  - Expanded global footprint with new offices in Mexico City and Toronto (announced February 2026)
  - Expanded AI offerings with new solutions and leadership (February 2026)
  - Named one of Ad Age’s Best Places to Work for 10 consecutive years (as of September 2024)
  - Ranked #44 on Fast Company’s 100 Best Workplaces for Innovators (2024)

## Competitive Advantages
- Proprietary Alli operating system that unifies data, tools, and people – reducing operational friction and providing a single source of truth.
- Deep, exclusive relationships with major platforms (Google, Amazon, TikTok) enabling early access to betas, custom executions, and dedicated support.
- Integrated model combining strategy, intelligence, creativity, and technology under one roof, rather than siloed agency services.
- Culture of innovation and continuous improvement, reflected in multiple workplace awards and a focus on experimentation (Momentum Lab).

## Strategic Focus
- Expanding AI capabilities (new AI solutions and leadership hires announced in early 2026)
- Global geographic expansion (new offices in Latin America and Canada in 2026)
- Continued investment in proprietary technology (Alli) to automate and optimize marketing execution
- Deepening platform partnerships to offer clients first-mover advantages

## Why Work Here
- **Culture**: Award-winning workplace (Ad Age Best Places to Work for 10 years, Fast Company Best Workplaces for Innovators). Strong emphasis on inclusion, with Employee Resource Groups (ERGs) for BIPOC, remote/hybrid employees, and others. Structured development programs, mentorship, and enterprise AI tools available to all employees.
- **Work Model**: Hybrid/remote-friendly – offices in Dallas, Austin, Fort Worth, Atlanta, New York, Boston, Cleveland, London, Brighton, Düsseldorf, San José, Toronto, Mexico City. A dedicated ERG supports remote and hybrid employees.
- **Perks & Benefits**:
  - Minimum 4 weeks paid time off, plus personal days and holidays
  - Company-paid disability coverage
  - Paid parental leave (birth, adoptive, foster, intended parents) and fertility/surrogacy/adoption support
  - Competitive retirement matching with immediate vesting
  - Annual bonus opportunities tied to company performance
  - Comprehensive medical, dental, vision, and pet insurance
  - Monthly lifestyle accounts, stocked offices, baristas, team celebrations
- **Career Development**: Graduate Leadership Program for recent grads; structured career paths; access to AI tools for skill-building. 65 open positions across Client Services, Commerce, Creative, Customer Operations, Data & Technology, Media, and People & Culture.

## Sources
1. [pmg.com](https://www.pmg.com/) – Company homepage and overview
2. [pmg.com/about](https://www.pmg.com/about) – About page (mission, founder, Alli, $7B+ media spend)
3. [pmg.com/what-we-do](https://www.pmg.com/what-we-do) – Detailed service offerings and partnerships
4. [pmg.com/team-and-culture](https://www.pmg.com/en-gb/team-and-culture) – Culture, benefits, awards, inclusion, ERGs
5. [pmg.com/job-openings](https://www.pmg.com/team-and-culture/job-openings) – Careers page listing 65 open positions

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