--- title: 'Programmatic Media Manager, Healthcare at Power Digital' canonical: 'https://feeny.ai/job/programmatic-media-manager-healthcare-power-digital-brazil-c5bm9we310yb' type: 'job' last_seen: '2026-09-13' --- # Programmatic Media Manager, Healthcare at Power Digital - **Company:** Power Digital - **Location:** Brazil - **Work type:** remote - **Posted:** 2026-08-11 - **Last confirmed live:** 2026-09-13 - **Apply:** https://job-boards.greenhouse.io/powerdigitalmarketing/jobs/5209711007 ## Job description Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: Power Digital Marketing is looking for a Programmatic Media Manager who will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. The Programmatic Media Manager will report directly to the Programmatic Supervisor, who will help guide strategy, vendor, and client relationships that will guide the media execution for this role. The Programmatic Media Manager will support media strategy and planning and be responsible for execution, analysis, reporting, and communicating updates with the team. The Programmatic Media Manager should have strong media management skills and be able to lead as the subject matter expert in internal meetings and with ad platform partners, while contributing in client meetings. You will have experience deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently defending critical elements of the work. Key Responsibilities: - Successful management of designated paid media accounts - Meet pacing and KPI requirements for held accounts based on set goals and improved performance expectations. - Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements. - Work with Account Managers & the Media Supervisor to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success. - Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts. - Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings. - Function as the primary point of contact both internally & externally for all ‘owned’ accounts, responsible for pacing & performance of accounts. - Responsible for generating reports, writing insights & communicating with the client for designated accounts. - Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions. - Contribution to Paid Media strategy for assigned accounts, working with the Media Supervisor as needed. - Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives). - Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc). - Responsible for continual testing, verification & improvement of full-funnel structures. Role Requirements: - 2-5+ years of Paid Media experience - Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM. per month. - Extensive experience in campaign management & strategy across programmatic ad platforms, including DSPs ( Viant, StackAdapt, Cadent, Illumin, The Trade Desk, DV360, etc.), DMPs, and other data and ad tech partners. - Experience directly managing campaigns, as well as working with partners via managed service. - Experience in campaign management & strategy across additional platforms is a plus, but not required (Google Ads, Bing Ads, Meta, LinkedIn, TikTok, etc.) - Experience with full funnel strategy, lead generation, and measuring incremental lift. - Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus). - Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence. - Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals. ## Key Performance Indicators (KPIs) - Managing a full workload indicated by $30K revenue/employee - 90% Client Retention, evaluated biannually - Pace within 98% of budget goal - Reaching conversion goals within 95% of target - 100% of deliverables / tasks completed on time (by specified due date) or proactively communicate if delayed Most Important Things (MITs) - Strategically Manage and Communicate Performance Insights - Excellence in channel production and account performance - Strong client and team communication Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence. ## About Power Digital ## Company Overview - **One-liner**: Power Digital is a tech-enabled growth marketing agency that integrates data intelligence, channel expertise, and proprietary technology to drive profitable revenue growth for brands. - **Entity Type**: Private (backed by private equity) - **Headquarters**: San Diego, California, United States - **Founded**: 2012 - **Founders**: Not publicly listed on the website; Grayson Lafrenz serves as Founder & Chairman [powerdigitalmarketing.com](https://powerdigitalmarketing.com/meet-our-leadership-team/) ## Core Business - **Primary industry**: Digital Marketing / Advertising Services - **Target customers**: B2B and B2C brands across industries including consumer services, consumer packaged goods (CPG), private equity, healthcare, fashion, and retail. Serves both leading and emerging brands globally. - **Mission/purpose**: To make profit predictable by operating at the intersection of data, technology, and human intelligence, providing total transparency and accountability for driving business impact [powerdigitalmarketing.com](https://powerdigitalmarketing.com/). ## Products & Services - **nova (Proprietary Technology Platform)**: A data intelligence platform that analyzes a company’s digital ecosystem using multiple first-party data sources to build informed, custom marketing plans. De-risks investments by optimizing capital allocation and providing actionable insights [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Growth Marketing Services**: Comprehensive suite including strategic consulting, search engine optimization (SEO), paid search (PPC), paid social media, programmatic media, conversion rate optimization (CRO), lifecycle marketing, content marketing, creative services, and retail marketplace management. - **Data Intelligence & Analytics**: Consulting and measurement services to provide clear, actionable insights and reporting on ROI and business impact. - **PR & Affiliate Marketing**: Services to manage public relations and affiliate partnerships. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Annual revenue of **$76.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Total Funding**: Raised private equity. A round in 2019 was led by **Periscope Equity**. A secondary market transaction in 2022 was led by **Court Square Capital Partners**, which is now the parent company [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Notable Investors/Partners**: Court Square Capital Management, L.P. (parent company), Periscope Equity. - **Growth Signals**: - **Headcount**: 907 employees, with **+26.9% YoY growth** (+483 people year-over-year) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Client Retention**: High retention rate (stated as "because exceeding expectations is our standard") [powerdigitalmarketing.com](https://powerdigitalmarketing.com/). - **Performance**: Claims to deliver YoY revenue growth 2.6x faster than the industry average for clients [powerdigitalmarketing.com](https://powerdigitalmarketing.com/). - **Global Reach**: Operates in 42 countries, with significant presence in the US, Colombia, India, Brazil, and the UK [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). - **Acquisition**: Acquired Factorial Digital in 2019 [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing). ## Competitive Advantages - **Proprietary Technology (nova)**: A key differentiator that provides data-driven marketing plans and capital allocation optimization, reducing guesswork for clients. - **Integrated Model**: Combines strategic consulting, data intelligence, channel expertise, and technology under one roof, offering a holistic, full-funnel approach rather than siloed services. - **Transparency & Accountability**: Emphasizes total transparency with "receipts" for what drives business impact, positioning itself as a partner focused on measurable ROI and EBITDA growth. - **Talent & Training**: Invests heavily in employee development with over 100 training sessions per year, a dedicated onboarding program, and a strong focus on culture and growth mindset [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/). ## Strategic Focus - **Growth & Scalability**: Continuing to scale the agency globally, with active hiring across multiple countries and departments. - **Technology-Led Innovation**: Further developing the nova platform and its data intelligence capabilities to maintain a competitive edge in a rapidly changing digital landscape (especially around data privacy and first-party data). - **Deepening Industry Verticals**: Targeting specific high-growth verticals such as healthcare, CPG, retail, and private equity with specialized teams and services. - **Talent Acquisition & Development**: Prioritizing building a best-in-class team with a strong growth mindset, as evidenced by their robust training programs and emphasis on employee experience. ## Why Work Here - **Culture**: Described as collaborative, innovative, and driven by a "growth mindset." The company values having fun while striving for excellence. A dedicated DE&I committee works to educate, celebrate, and give back to diverse communities [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/). - **Remote/Hybrid Policy**: Offers remote positions across the United States, Latin America (Argentina, Brazil, Colombia, Ecuador, Honduras, Mexico, Peru, Costa Rica), the United Kingdom, and other locations. The company is globally distributed with a remote-first approach for many roles. - **Benefits**: Includes 401k match, unlimited PTO, paid service hours, mental health recharge days, and medical coverage [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/). - **Professional Development**: Provides a seamless onboarding training program and over 100 additional training sessions per year for professional and personal development. The company invests significantly in employee growth and internal mobility. - **Engineering & Tech Culture**: The technology team (nova engineering, data intelligence, product) is integrated with the business, working on proprietary tools that directly impact client outcomes. This offers a unique blend of agency work and product development in a fast-paced, data-driven environment. - **Diversity & Inclusion**: Actively fosters an inclusive workplace with dedicated initiatives and training, and a diverse global team spanning many nationalities and backgrounds. ## Sources 1. [Power Digital Marketing Official Website](https://powerdigitalmarketing.com/) 2. [Power Digital Marketing - LinkedIn Company Page](https://www.linkedin.com/company/powerdigitalmarketing) 3. [Power Digital Marketing - Careers Page](https://powerdigitalmarketing.com/company/careers/) 4. [Power Digital Marketing - Leadership Team Page](https://powerdigitalmarketing.com/meet-our-leadership-team/) 5. [Power Digital Marketing - Employee Development Page](https://powerdigitalmarketing.com/leading-employee-development-program/) ## Other roles at Power Digital - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-mexico-b5y7adj9cqet) — Mexico - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-brazil-htcdtq48tyd8) — Brazil - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-argentina-5rhpj57jdd9z) — Argentina - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-chile-costa-rica-ecuador-0exweb6x8937) — Chile / Costa Rica / Ecuador / Honduras / Nicaragua / Peru - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-colombia-e05zcv2p3bmw) — Colombia - [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-united-states-2amnhpw40yd3) — United States - [Social Media Strategist, CPG](https://feeny.ai/job/social-media-strategist-cpg-power-digital-united-states-5amn19kv32a0) — United States - [Social Media Strategist, CPG](https://feeny.ai/job/social-media-strategist-cpg-power-digital-argentina-brazil-chile-costa-rica-tatnkna4s3g9) — Argentina / Brazil / Chile / Costa Rica / Ecuador / Honduras / Mexico / Nicaragua / Peru - [Social Media Strategist, CPG](https://feeny.ai/job/social-media-strategist-cpg-power-digital-colombia-9dh1nz7x711x) — Colombia - [Paid Social Senior Media Manager, Healthcare](https://feeny.ai/job/paid-social-senior-media-manager-healthcare-power-digital-argentina-brazil-ys1fc2cfxcdz) — Argentina / Brazil / Chile / Costa Rica / Ecuador / Honduras / Mexico / Nicaragua / Peru