---
title: 'Programmatic Media Manager at Tatari'
canonical: 'https://feeny.ai/job/programmatic-media-manager-tatari-new-york-new-york-wcp8ct49x18c'
type: 'job'
last_seen: '2026-09-05'
---

# Programmatic Media Manager at Tatari

- **Company:** Tatari
- **Location:** New York New York, United States
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-05
- **Apply:** https://job-boards.greenhouse.io/tatari/jobs/8779661002

## Job description

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named [Best CTV AdTech Platform](https://www.tatari.tv/insights/tatari-named-best-ctv-adtech-platform-in-2025-martech-breakthrough-awards) in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (https://www.tatari.tv/insights/tatari-awarded-best-ctv-ad-platform, AdExchanger ([Most Innovative TV Advertising Technology](https://www.tatari.tv/insights/tatari-wins-adexchangers-2023-most-innovative-tv-advertising-technology-award)), and Business Insider (https://www.tatari.tv/insights/business-insider-names-Tatari-a-2023-hottest-adtech-company. Tatari has also been recognized as the [Best Place to Work](https://www.tatari.tv/insights/inc-magazine-names-tatari-a-best-workplace-for-the-3rd-year-in-a-row) by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

As a Programmatic Media Buyer, you will own performance outcomes for Streaming TV and OLV campaigns across a portfolio of mid-market and enterprise clients. This is a client-facing role for someone who wants real responsibility early, not a task-based execution seat.

You will work hands-on in programmatic every day, but success in this role depends far less on knowing every tool on day one and far more on how you think: your ability to diagnose problems, form a point of view, communicate tradeoffs, and follow through when things are ambiguous.

We are open to candidates from adjacent performance marketing or account management backgrounds who are excited to learn Streaming TV, pick up new platforms quickly, and take ownership early. This is not a role for someone looking to simply “run campaigns” or follow static playbooks.

Responsibilities:

- Own performance outcomes for Streaming TV and OLV campaigns, from planning and activation through optimization, analysis, and client-ready reporting
- Take accountability for pacing, KPIs, and issue resolution, including identifying problems before they escalate and driving them to resolution
- Act as a client-facing partner for mid-market and enterprise advertisers, clearly explaining performance, insights, tradeoffs, and recommendations in collaboration with internal teams
- Use performance data to improve results, identify scaling opportunities, and support long-term, evergreen client growth
- Partner with Product, Engineering, and Data Science to surface issues, provide feedback, and improve programmatic tools, workflows, and measurement over time
- Leverage and help develop AI-powered tools and automation to improve campaign analysis, optimization workflows, and speed of learning across accounts
- Apply learnings quickly across clients, platforms, and strategies in a fast-moving AdTech environment

Qualifications:

- 2+ years of hands-on experience in digital media, performance marketing, or strategy roles, including planning, activating, and reporting on media buys
- Direct experience working in at least one major DSP, with a strong understanding of why bidding strategies and optimization levers are used and the ability to evaluate when they are or are not working
- Solid understanding of the marketing and sales funnel, with experience optimizing toward performance KPIs
- Strong analytical judgment, with the ability to prioritize impact, make tradeoffs, and recommend next steps with incomplete or imperfect information
- Clear ambition to grow beyond a purely executional role by taking on increasing ownership, solving ambiguous problems, improving processes, and stepping into more complex client and strategic work
- Ability to form and defend a point of view using data, even when there is no obvious or “correct” answer
- Highly organized and detail-oriented, while still able to think at the system and account level
- Clear communicator who can explain why something happened, articulate recommendations, and push back when something does not make sense
- Strong spreadsheet and presentation skills (Google Sheets, Slides), including working with formulas and large datasets, and an interest in learning new technology
- Nice to have: Experience working in walled garden platforms (for example Amazon, YouTube, Meta, or similar), with an understanding of their measurement constraints, optimization levers, and tradeoffs
- AI forward – you embrace AI for process and productivity

Benefits:

- Competitive salary ($80,000 - $100,000) annually
- Equity compensation
- Health insurance coverage for you and your dependents
- 401K, FSA, and commuter benefits
- $150 monthly spending account
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Snacks, drinks, and catered lunches at the office
- Team building events
- Hybrid RTO of 2 days per week in office

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

## #LI-HYBRID

## About Tatari

## Company Overview
- **One-liner**: Tatari builds infrastructure to modernize TV advertising, providing a convergent TV ad platform for buying and measuring campaigns across streaming TV, linear TV, and online video.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, United States
- **Founded**: Year not explicitly stated on primary sources; executive bios indicate it was founded in the mid-2010s.
- **Founders**: Philip Inghelbrecht (CEO, Co-Founder) and Mike Swinson (Co-Founder, Chief Data Scientist)

## Core Business
- **Primary Industry**: Advertising Technology (AdTech) — specifically TV advertising and data analytics.
- **Target Customers**: B2B — brands, agencies, and publishers. Serves everyone from first-time TV advertisers to those spending $100M+ per year.
- **Mission/Purpose**: To bring automation, control, and transparency to TV advertising, providing a "clear way forward" as TV and digital converge.

## Products & Services
- **Tatari Platform (Self-Serve)**: A unified platform for planning, buying, and measuring TV ad campaigns across linear and streaming TV. Includes optional strategy and managed services.
- **Vault Data Clean Room**: A technology for secure data collaboration between advertisers and publishers.
- **TheViewPoint**: A measurement and analytics tool for evaluating TV advertising performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric (Funding)**: Total funding is not explicitly stated in the provided sources. The company is private and has raised venture capital (notable investors include those tied to founders' previous ventures).
- **Notable Investors/Partners**: Not explicitly listed in the provided sources. However, the executive team includes former leaders from Shazam, TrueCar, AdapTV, LiveRail, LKQD, Remixation, Amazon, Google, Facebook, Microsoft, Stripe, and Yahoo.
- **Growth Signals**: Actively hiring across multiple departments (52 open jobs as of the search date), with offices in San Francisco, Los Angeles, New York, Poland, and Ukraine. The company has built technology for both the buy-side and sell-side of TV advertising, indicating platform expansion.

## Competitive Advantages
- **Convergent TV Focus**: Tatari is a dedicated platform for both linear and streaming TV, a niche that is growing rapidly as TV advertising converges with digital.
- **Data Science Core**: Founded and led by data scientists and engineers (not traditional agency folks), giving it a strong technical and analytical moat.
- **Self-Service + Managed Service**: Offers both a self-serve platform for sophisticated buyers and a full-service option for those needing more support, covering a wide market segment.

## Strategic Focus
- **Platform Expansion**: Building infrastructure for both advertisers (buy-side) and publishers (sell-side), moving beyond just a buying tool to a full ecosystem.
- **Data Collaboration**: Development of data clean rooms (Vault) to enable secure, privacy-compliant data sharing.
- **Measurement & Attribution**: Continued investment in analytics and measurement tools to prove TV advertising ROI.

## Why Work Here
- **Culture**: Described as fast-paced, intellectually stimulating, and supportive. The company emphasizes a "learn from mistakes" attitude and values diverse perspectives. They have employee resource groups, volunteer events, and social activities.
- **Work Model**: Hybrid in-office + work-from-home schedule. Offices in San Francisco, Los Angeles, New York, Poland, and Ukraine.
- **Engineering Focus**: The team is heavily weighted toward engineers and data scientists. The engineering culture is described as building solutions to mission-critical problems with a lean, fast-moving approach.
- **Perks**: Inclusive culture with events, book clubs, meditation classes, and family activities.

## Sources
1. [tatari.tv - Company Homepage](https://www.tatari.tv/)
2. [tatari.tv - About Page](https://www.tatari.tv/about-tv-ad-technology-company)
3. [tatari.tv - Team Page](https://www.tatari.tv/about-us/our-team)
4. [tatari.tv - Careers Page](https://www.tatari.tv/careers)
5. [Greenhouse - Tatari Job Board](https://job-boards.greenhouse.io/tatari/jobs/8403003002)

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- [Senior Programmatic Media Buyer (Ukraine)](https://feeny.ai/job/senior-programmatic-media-buyer-ukraine-tatari-poland-w6ydey4xtne2) — Poland