---
title: 'Programmatic Media Manager at Tatari'
canonical: 'https://feeny.ai/job/programmatic-media-manager-tatari-new-york-wcp8ct49x18c'
type: 'job'
last_seen: '2026-10-17'
---

# Programmatic Media Manager at Tatari

- **Company:** Tatari
- **Location:** New York, NY
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-10-17
- **Apply:** https://job-boards.greenhouse.io/tatari/jobs/8779661002

## Job description

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named [Best CTV AdTech Platform](https://www.tatari.tv/insights/tatari-named-best-ctv-adtech-platform-in-2025-martech-breakthrough-awards) in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (https://www.tatari.tv/insights/tatari-awarded-best-ctv-ad-platform, AdExchanger ([Most Innovative TV Advertising Technology](https://www.tatari.tv/insights/tatari-wins-adexchangers-2023-most-innovative-tv-advertising-technology-award)), and Business Insider (https://www.tatari.tv/insights/business-insider-names-Tatari-a-2023-hottest-adtech-company. Tatari has also been recognized as the [Best Place to Work](https://www.tatari.tv/insights/inc-magazine-names-tatari-a-best-workplace-for-the-3rd-year-in-a-row) by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

We’re hiring two Programmatic Media Managers: one focused on Direct Brands and one focused on Agency partners. As a Programmatic Media Manager, you will own performance outcomes for Streaming TV and OLV campaigns across your portfolio of clients/agencies. You’ll bring strong programmatic fundamentals and analytic thinking to help clients scale their campaigns.

Direct Brands: Manage a broader portfolio, with a heavier focus on hands-on trading, campaign activation, optimization, and performance analysis. You’ll work directly with clients alongside a dedicated Client Services owner, while spending the majority of your time driving campaign performance.

Agency: Manage a smaller portfolio of agency partners and serve as the sole day-to-day owner of those relationships - there is no separate Client Services owner. You’ll own both hands-on programmatic campaign management and the client relationship, including performance conversations, strategic recommendations, and identifying opportunities to grow the partnership.

## Responsibilities

- Own Streaming TV and OLV campaigns end-to-end, from planning and activation through optimization, analysis, and reporting
- Take accountability for pacing, KPIs, and overall campaign performance, including proactive issue resolution
- Turn performance data into clear, actionable optimization and scaling recommendations
- Work directly with clients to explain performance, insights, and recommendations; Direct Brands partners with a dedicated Client Services owner, while Agency owns the relationship directly
- Partner cross-functionally to solve client problems and improve Tatari’s programmatic offering
- Comfortable using AI to improve productivity, analysis, and day-to-day workflows

## Qualifications

- 2+ years of hands-on experience in digital media, performance marketing, or a related role
- Experience with at least one major DSP, including bidding strategies, optimization, and performance measurement
- Strong communicator and presenter. You are able to translate data and complex performance issues into clear recommendations and defend your point of view
- Solid understanding of the marketing funnel and experience optimizing toward performance KPIs
- Highly organized with the ability to juggle multiple campaigns and priorities
- AI forward – you embrace AI for process and productivity
- Specifically for Agency: Experience independently owning client or agency relationships, including leading performance conversations and translating campaign results into strategic recommendations
- Nice to have: Experience with walled garden platforms such as Amazon, YouTube, or Meta

Benefits:

- Competitive salary ($80,000 - $100,000)
- Equity compensation
- Health insurance coverage for you and your dependents
- 401K, FSA, and commuter benefits
- $150 monthly spending account
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Snacks, drinks, and catered lunches at the office
- Team building events
- Hybrid RTO of 2 days per week in office

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

## #LI-HYBRID

## About Tatari

## Company Overview
- **One-liner**: Tatari builds infrastructure to modernize TV advertising, providing a convergent TV ad platform for buying and measuring campaigns across streaming TV, linear TV, and online video.
- **Entity Type**: Private
- **Headquarters**: San Francisco, California, United States
- **Founded**: Year not explicitly stated on primary sources; executive bios indicate it was founded in the mid-2010s.
- **Founders**: Philip Inghelbrecht (CEO, Co-Founder) and Mike Swinson (Co-Founder, Chief Data Scientist)

## Core Business
- **Primary Industry**: Advertising Technology (AdTech) — specifically TV advertising and data analytics.
- **Target Customers**: B2B — brands, agencies, and publishers. Serves everyone from first-time TV advertisers to those spending $100M+ per year.
- **Mission/Purpose**: To bring automation, control, and transparency to TV advertising, providing a "clear way forward" as TV and digital converge.

## Products & Services
- **Tatari Platform (Self-Serve)**: A unified platform for planning, buying, and measuring TV ad campaigns across linear and streaming TV. Includes optional strategy and managed services.
- **Vault Data Clean Room**: A technology for secure data collaboration between advertisers and publishers.
- **TheViewPoint**: A measurement and analytics tool for evaluating TV advertising performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric (Funding)**: Total funding is not explicitly stated in the provided sources. The company is private and has raised venture capital (notable investors include those tied to founders' previous ventures).
- **Notable Investors/Partners**: Not explicitly listed in the provided sources. However, the executive team includes former leaders from Shazam, TrueCar, AdapTV, LiveRail, LKQD, Remixation, Amazon, Google, Facebook, Microsoft, Stripe, and Yahoo.
- **Growth Signals**: Actively hiring across multiple departments (52 open jobs as of the search date), with offices in San Francisco, Los Angeles, New York, Poland, and Ukraine. The company has built technology for both the buy-side and sell-side of TV advertising, indicating platform expansion.

## Competitive Advantages
- **Convergent TV Focus**: Tatari is a dedicated platform for both linear and streaming TV, a niche that is growing rapidly as TV advertising converges with digital.
- **Data Science Core**: Founded and led by data scientists and engineers (not traditional agency folks), giving it a strong technical and analytical moat.
- **Self-Service + Managed Service**: Offers both a self-serve platform for sophisticated buyers and a full-service option for those needing more support, covering a wide market segment.

## Strategic Focus
- **Platform Expansion**: Building infrastructure for both advertisers (buy-side) and publishers (sell-side), moving beyond just a buying tool to a full ecosystem.
- **Data Collaboration**: Development of data clean rooms (Vault) to enable secure, privacy-compliant data sharing.
- **Measurement & Attribution**: Continued investment in analytics and measurement tools to prove TV advertising ROI.

## Why Work Here
- **Culture**: Described as fast-paced, intellectually stimulating, and supportive. The company emphasizes a "learn from mistakes" attitude and values diverse perspectives. They have employee resource groups, volunteer events, and social activities.
- **Work Model**: Hybrid in-office + work-from-home schedule. Offices in San Francisco, Los Angeles, New York, Poland, and Ukraine.
- **Engineering Focus**: The team is heavily weighted toward engineers and data scientists. The engineering culture is described as building solutions to mission-critical problems with a lean, fast-moving approach.
- **Perks**: Inclusive culture with events, book clubs, meditation classes, and family activities.

## Sources
1. [tatari.tv - Company Homepage](https://www.tatari.tv/)
2. [tatari.tv - About Page](https://www.tatari.tv/about-tv-ad-technology-company)
3. [tatari.tv - Team Page](https://www.tatari.tv/about-us/our-team)
4. [tatari.tv - Careers Page](https://www.tatari.tv/careers)
5. [Greenhouse - Tatari Job Board](https://job-boards.greenhouse.io/tatari/jobs/8403003002)

## Other roles at Tatari

- [Media Operations Coordinator](https://feeny.ai/job/media-operations-coordinator-tatari-san-francisco-kcp295s0yrcr) — San Francisco, CA
- [Media Operations Coordinator](https://feeny.ai/job/media-operations-coordinator-tatari-new-york-tmhxmtq8vf6a) — New York, NY
- [Media Operations Coordinator](https://feeny.ai/job/media-operations-coordinator-tatari-los-angeles-72n5wd8eb5c4) — Los Angeles, CA
- [Staff QA Engineer](https://feeny.ai/job/staff-qa-engineer-tatari-new-york-1r4djqty5wxw) — New York, NY
- [Staff QA Engineer](https://feeny.ai/job/staff-qa-engineer-tatari-los-angeles-8hcw09xcfdj1) — Los Angeles, CA
- [Staff QA Engineer](https://feeny.ai/job/staff-qa-engineer-tatari-san-francisco-rjb32v20ye2f) — San Francisco, CA
- [People Operations Coordinator (Orange County)](https://feeny.ai/job/people-operations-coordinator-orange-county-tatari-orange-county-k3j5gkdwdamm) — Orange County
- [Reconciliation Specialist (Part-time)](https://feeny.ai/job/reconciliation-specialist-part-time-tatari-new-york-5a72mjqh5p7r) — New York, NY
- [HR Coordinator, Ukraine/EU](https://feeny.ai/job/hr-coordinator-ukraine-eu-tatari-poland-ukraine-4e7n5nrgycdk) — Poland / Ukraine
- [Client Services Manager - Services](https://feeny.ai/job/client-services-manager-services-tatari-san-francisco-5dberq8042nc) — San Francisco, CA